Image provided by: University of Oregon Libraries; Eugene, OR
About The Oregon statesman. (Salem, Or.) 1916-1980 | View Entire Issue (Jan. 18, 1925)
SUNDAY MORNING JANUARY 18,' 1025 New Prices ' Made' Possible By Enormous Production Last Three Months " ; SDKBKEII.cn! I'v - - .?-.t;-::;;v;";:-as::i:i.: ,cv- Wl IS NUDE BY V'J'-j ' "-"lH ' PRICES SHE CUT t::S0Mdr :h;! : LOCAL PACKAHD WlflTJ . jgZ?, .- !- y : ' -rSVT' n fi CT7 CTj C, T' Says That a:6ood Car Car? V -V li 1 ;.?L.. Av M rrf Bo Worn Out-Tells . , f ; , Wffi f'lVM V : universal hU n 1 WTO'nli '"'hen asked, by our, reporter Ji , 'fcf -fffiTl F P why men buy l&ckard cars, Fred ! ! !j i I : jJS fX JJ&7yftt ptfiJH p '- - 'vM M. Powell, local Packard dealer. f ,H J ' ! ! ! i -ft r AJ WW r$t&lj& - . . 1 leaned back in his chair, wearing ' ! ' I I I L uSWQm' : Cv 1. his characteristic broad smile and 1 i j I 1 ! l K A J?'" '' CfcM' JifZ V 4 P said, "Listen." : ' 'i , , I . j V- . At VVI V I Years ago, men bought paper- "" " ; - ! -I'll- - f i.j ;! f ! - J v-Vll. . -1 ? il ) V; I - Mled shoes. ' ,, i H CUIi " "V'l -v - x L "VS5 ;4 t "Because they shave learned that ' ":1;i-!l!! .:'(": !'( ..J I tS'SJj ZZZ- - -: . the secret of owning better shoes . 11 ! JiJ '! ! " "i fe-S4 (jhJ I L.....Ia: , , x v.r-r T . is to buy good oes and wnrttem . I; f;f f,r !f-!j-... - H - , JjSA 4 A ,i ri :V-r.:.i.l, 1 'I rnenarestui Buying -papcr-soiea ,;, 5 n . L. . :f Q fwi I 11, fJ : N I a-. m I "'-II!'. ' i r JT:i I. ''; M ( i m -.--i r-iT I ... . I r ; i : t -v I I ' flip nililU IVllUlifll II II i "I hicu i t ont . - I ; !.. 'II :' Ii;! !:!:!' 111. ' I II I. il ! !,: I . l '- . . I I NEW Y0BK&.tJam1T. Sweep ing reductions in the prices of all flosed cars Just. announced by the Studebaker Corporation. have tirred thenotor 1 caf industry as nothing , else - that has occurred idurlng the" i; Silver ; Anniversary Automobile' show, by reaaim i of ihetr effect on car 9 in allprice ranges. . . ; Two Iniportant i cats in price were those of the'ig Six Sedan and Berllne, largest of" Stndebak- er products the two cars which have betBv credited ' by notables '-visiting the show s;.2iav!ng beea HH Definite annoanwnnent Tiiwi been made by the, Packard Motor Car company that tfcc Paikawl sr enrlosK-cl rara are tb b CoWthtUed wtth exactlyUe me iiunm oi, nmiprmw jinu iHiwr; ( u.i..rr price cut recently announfip!. i, IMces on ent5ol Packard Si.xes were reduced In imonft- ranifinp from xlUfl tn Mia The aoroiilpanytns picture I that of Packard Six five panjrer sedn the price of which was cut $790 brinnc It down to the price, of ' ho five passe nger tourlnR car. "Jim" Bill" SLOTH & WATKINS Distributors - JOE WILLIAMS The Battery Man OTTO BUFF STARR & WHITTEMORE GItKAT VKtKM CJARAGE MIKE PAXEK WOLGAMOTT & OSTRAXDEI? ! Service lJealer responsible for -wide cutsja price announced by several icar$ in the so-called $4000 and upward class. Most important of the matters of interest which have developed . l - III' . !.'! at the show this year) have been price reductions made 'during the week, in the effort to cover 'the gap beneath the quality and char acter; of . Studebaker. cars; on oil three chassea - A character;5 made possible py the enormous produc tion which the : company brought about' during the last three 'mouths f 19241 . ;-t"h: ! S During that quarter, Studebaker sales announced President A.' R. Erskine. exceeded there ?of the same Quarter of last year," which had established; a previous-record by 50 per cnt It was th Cor poration's biggst final : quarter". - Studebaker officials waited un til all the other price redactions has been made there : was much comment among notables at ' the show; of what would result from this new situation, "with other makers ' prices seeking; tq-f offset the quality character ef Studeba" ker product. Now comes the Studebaker announcement! of re duced prices", and the gap is' once more; widened. It iu made possi ble, said Mr. Erskine, jbecltuse of the larger production in the Tj'om pany's $60,000,000 plants, End because the company makes the entire car, avoiding payment of ertra costs to makers of separate parts. He gave the 1500 dealers and executives 'present wben the announcement "was made, pointed assurance that j no curtailment, direct or Indirect, "In the Equality of . the car .themselves,'. Would, be made. ; i e . , -1 1 . i To accomplish the -sales record Twenty Per Cent More Pow erful; Many Other Improve ;.. .raentsjn This, Six ; familiar. new Ricken " Vhich 'was Rumors to . the effect with ;the backer fVertical-S announced a few irtonths ago, and as that represented the last word in engineering 'practice, no oticer able change will be seen in it. f i However, it was not In existence last year and bo kill be ont of the principal features in the show and a leader among the new cars. Of particular Interest to en gineers !are the various, "dual" features fj'rst developed In this car, that. inch1 as the "duariintake and ex- Rickenbacker intended to aban- hauat manifold, dnn th fill and ennrpntrst n ! 'Mnot'itn-.mn j l ULt IgVtJVU 1 'dual' carburetoi. system. "dual" the "Vertical-8" alone are ett 1 mnffler. etc.. whicb at first were rest most decidedly by the advent dubiously received j but which in of a improved powerful Six cyKn-jthe performance of the car, have der, motors . , 1 ; $ certainly justified his. 4 "As a matter of fact," says B. j Of greater Interesit to the major F. Everitt. president and general , itv of visitors will he the improved manager of the company, "the s x Rickenbafcker Six cylinder model always has j been and will In my opinion continue to be our stand by with, production three to one of the eight, which latter model will necessarily be, in price, with in the reach of a more limited class of buyers. j ? "Whatever other types, may come and go, the Six will remain -because of Its inherent balance, simplicity, and other qualities which are found, in no other." ; It Is hardly correct to call these new," says r. Everitt. "It 1 more accurate t0 say that this motor, while differing from ftp predecessor in many essential de tails, is, after ail, simply a refine ment and improvement of that first Rickenbacker ?SIx." ; "You must remerhber that wor on that original motor was started before the war; was suspended during the war period: and - the The public is already quite ! fni motlor was practically com- iof the last three months the Wg""" , '"1 ? t 'T 7. 1 Z capacity. Mr. Erskine has given Vice President Max Wollering, for manufacturer and Vice President Henry A. Biggs and Sales Manager Harold S. Vance for Sales, a sche dule for 1925 that will come within 18 per cent of the full ca pacity of the entire plant facili ties.1 " ::' . ' : - s r r Kj' IDT. r 1WV , Il v : ",!" .t-'--t The Cc2cla m?5 Xlalloon Tires i U , k Luin-Tu EMtrm rSKApEKi of all the rr.u Jl Coaches by the sheer m value built into it! Think ofjit for only 1075 yougetla;powerful and ecpnpmicatsi engine FishertBody Duco finish Delco electrical system, BaUoon tir(--Brauti up holstery Equipment as fine and complete as most sedans and, if you chqpse, the une qualed terms of General Motors liberal time-payment plan! I l I "5, 1 1 A PRODUCT OF GENERAL MOTORS F. W. Pettyjohn Co. 219 North Commercial : AFTER VE SELL-WE SERVE 7i nvo the public until: 1921. "Design and engineering knowl edge hare progressed more rapid ly during j the past five years than in the previous ! fifteen. v t "Our Vertical-8 embodied all the new things! that ' have been discovered since the "6". was ort ginaMy designedt , ! ' I 1 "When i this tnotpr had proven itself to our entire satisfaction, we decided to bring the "Six" up to date for two reasons; -firat, because jwe had! been constantly Tiding tq the weight of the car by stouter bodyr construction, exv tra equipment, etc.! which called for more powerj ad second, be- csnse the more; nearly alike the two models are in design, the sim pler become our; problems of pro duction and of servicing in hands of users. : j - i ! - i ; : Of course the 'Six?, does not present the problenjs In carbure- tion, ignition or; manifolding that arise in te "Vej-ticil-8;" and ; so tiee "duar: reatures are not in corporated In the J?lx." h i ' ; j The keen observer Will how- I . - f ! . " : ever, see many: details; in the "Six" that correspond ; t0 those dereloped In the "Vertical-8." , For example,', connecting ; rods are Interchangeable a so are valves, tappets, studs, springs and other small parts. ' . ' f ' ' The Improved six cylinder motor is more powerful tban its ! prede cessor by about 20 per cent. Cylinder are; 34" i bore tin place of ihe f orcer 3 j The stroke is ithe 8ame--4 ' ! piston skirt is long. I M j , ? Each piston carries four rings one the Six" and three above, the Spin "oil ring"! below. I As fn jthe 'VerticaS." wrist pins in the improved are locked in the connecting rods and move freely In bronze bushing in the pistons, prank pins are 2 iches In diameter but length re mains the - same. ' j i ui When asked sbyi ourk reporter why men buy IJackard cars, Fred M. Powell, locaj Packard dealer, leaned back in his chair, wearing his characteristic broad smite and said, "Listen," Years ago, men bought paper Mled shoes.' ; I ' wy? ' : i Because they ihave learned that the secret of owning better shoes Is to buy good ones and wear them OUt. -. ' ! ' 1 Today, a great ' majortlty of men are still buying "paper-soled" motor cars. . ; ' : ; -' Why? - 1 H :";:-' 1 ": :-r' i - ; Because they; don't know as much about motoor. cars as they do about shoes4 ' They have yet to learn the se cret owning a' good motor car wearing It "out instead of trading It ont. ; - i - '!'' We want every man who buys a Packard car to wear it out. A man sbould not give up his ear 'eveVy year os so just because of a model withla "new dress or some minor' changes- not unless he gives up his borne at the same lime because of pomething new In architectural s t v 1 e or heating quipment. 4 j I There is no jnoney saved in buying a "procession" of low-priced cars.-, .-. ' - ! . ;;..;: j ., - ;.;.- The" man who; trades his car in every two years or so is working for "Uncle Sam. fhe railroads, and the automobile inen. On each car be has to pay a war 'tax a freight charge a maker's prof i a distributor's profit, and a salesman's commission.":- ''-;'."!''- i ' ' ! , - Once every fife years or j so is often enough tot open one's pock etbook for such" expenditures. ; With the Packard comes1 long lfe, quality., economy, 'ability, ;nfcty, certaintyj beauty, and dis tinction. . ' i ' I - j j j It cost no more to wash and polish a Packard than a cheap car. : . . No more to garage one. Only "a little more to insure one It "eats" but jlittle. 16 to 18 or more miles to the gallons of gasoline.; 500.. or more miles to the gallon of motor oil. 15,000 or 20,000 or more miles to a get of tires.1 ; Theses are the; figures Single Six owners geneiraly report. . And when the car, needs me chanical attention Its owners has Oar service a i la carte. '. ' He drives his car into any Pack ard service station, anywhere, and faces a big wall chart that gives him the standardized and nation wide prices for eicb and every op eration. r f " ' . . ' , 'Every repair shop price is a fair j, price- he knows in advance the . cost ! of the work to be done and in detail, about the work to be done4;jfj.pj .j: - ... ;,( :, Money in his: pockek and a tetter running car. ; With all the? foregoing true, why don't we sell more cars? ; Because nine but of ten men who are buying ''procession, cars thinkj they "cannot afford a Pack ard' and never come near us to learn differently (The Single-Six is not a rich man's 'car although many rich men are joyful In the ownership of one. Its price is much less than most men think $2880 f. o. b. Salem, for a Sedan or open car. It Is often bought on a deferred payment plan "t is better busi nes to buy a . good i car on time than a low-priced caf for-cash. It actually costs less to operate and maintain thin any other siz able car on earth as far as we know less than even many "of tbe smallest cars i mirirri n When You Ccc Them Fill It l-i ' . , . 'I- i . I ! !i.i i ,: t I .i . ! - ,. ... , - S , ' -i . -you know it s brand new t t Fillinj,with acid starts the life of a battery. i We can easily demonstrate to you that there : is not drop of add in a Willard Charged Bone-Dry Battery and you can watch us eu it. i , : I Toa cant help setting th life out - ; of WUUnl Charged Bonc-Orr Battery, !j , . Mr Lottie Anpcrc .. . j. :,$;- I i JOE WILLIAMS A , it ; L ! ;M j i iHrheBatterr Man" '- ; ...j AUTOMOBILK EI4CCTIUC WORK OP AI-Tj KINDS C31 COCRt ST. j , f PHONE 19 t : ;- . ' i - : m M: i . -r: I : " !. ill IVV STORAGE 1 BATTERIES II II TheTu&QR Sedan i - i - . - - admirablv meets winter I ; driving needs 1 i I ; i t i The wide utility of this popular body type makes it a TucforSedan .f T . j ? 4 nnnta 4t fw 1A f.vTT.r SJJKUUiU W1UIE1 1U1.U1C MUWJt - In the Tudor .Sedan you have a closed car you will not hesitate tb take out in any weather. Light in weight, yet f sturdy and always! dependable of performance, it is safe, convenient and extremely easy for anyone to handle. Tordor Sedan 9660 Coups - 620 1 Touring Car 290 Runabout - 260 In its roomy interior you will ride snugly iand comfort ably. Viewing' its; attractive appearance, you will never regret your decision to purchase this inexpensive, yt so highly satisfactory la car. : i 4 CSS TZCS Vl8XTO!l8'"AXB '-if i : , - i ; . ' ' ; 1 -i I ). ) ,i ; i I ...l 1 . . NEAREST AUTCCRI ! VORO OSALSR ALWAYS WRLOpMR AT At. 1. FOHD PLANTS DBtrBmGTH TYP 5 P & CIAL -A N To say that the Special Type-A Sedan looks as good as it really is, is simply to pay -a just and deserved tribute to, the coachwork and the special equipment. The appointments Were determined in the usual Dx strictly! oh a basis of qualityanfi not of cost1 , :.!,. ' . ; - r ' v.- . '. JPivo Balloon Tire a f 1330 f. o. b. Detroit $1515 delivered BONESTEELE MOTOR CO. - 1 .. . 474 South Commercial J $1330 f. o. b. Detroit $1505 delivered c. 1 ti ' ' ! If V r;-"!-;i,i.;
