SUNDAY MORNING JANUARY 18,' 1025
New Prices ' Made' Possible
By Enormous Production
Last Three Months " ;
SDKBKEII.cn! I'v - - .?-.t;-::;;v;";:-as::i:i.: ,cv- Wl IS NUDE BY V'J'-j ' "-"lH
' PRICES SHE CUT t::S0Mdr :h;! : LOCAL PACKAHD WlflTJ . jgZ?, .- !-
y : ' -rSVT' n fi CT7 CTj C, T' Says That a:6ood Car Car? V -V li 1
;.?L.. Av M rrf Bo Worn Out-Tells . , f ; , Wffi f'lVM
V : universal hU n 1 WTO'nli
'"'hen asked, by our, reporter Ji , 'fcf -fffiTl F P
why men buy l&ckard cars, Fred ! ! !j i I : jJS fX JJ&7yftt ptfiJH p
'- - 'vM M. Powell, local Packard dealer. f ,H J ' ! ! ! i -ft r AJ WW r$t&lj& -
. . 1 leaned back in his chair, wearing ' ! ' I I I L uSWQm'
: Cv 1. his characteristic broad smile and 1 i j I 1 ! l K A J?'" '' CfcM' JifZ
V 4 P said, "Listen." : ' 'i , , I . j V- . At VVI
V I Years ago, men bought paper- "" " ; - ! -I'll- - f i.j ;! f ! - J v-Vll. . -1
? il ) V; I - Mled shoes. ' ,, i H CUIi " "V'l -v -
x L "VS5 ;4 t "Because they shave learned that ' ":1;i-!l!! .:'(": !'( ..J I tS'SJj
ZZZ- - -: . the secret of owning better shoes . 11 ! JiJ '! ! " "i fe-S4 (jhJ I
L.....Ia: , , x v.r-r T . is to buy good oes and wnrttem . I; f;f f,r !f-!j-... - H - , JjSA 4 A ,i ri
:V-r.:.i.l, 1 'I rnenarestui Buying -papcr-soiea ,;, 5 n . L. . :f Q fwi I 11, fJ : N
I a-. m I "'-II!'. ' i r JT:i I. ''; M ( i m -.--i r-iT I ... . I r ; i : t -v I I
' flip
nililU IVllUlifll II II i "I hicu i t ont . - I ; !.. 'II :' Ii;! !:!:!' 111. '
I II I. il ! !,: I . l '- . . I
I NEW Y0BK&.tJam1T. Sweep
ing reductions in the prices of all
flosed cars Just. announced by the
Studebaker Corporation. have
tirred thenotor 1 caf industry as
nothing , else - that has occurred
idurlng the" i; Silver ; Anniversary
Automobile' show, by reaaim i of
ihetr effect on car 9 in allprice
ranges. . .
; Two Iniportant i cats in price
were those of the'ig Six Sedan
and Berllne, largest of" Stndebak-
er products the two cars which
have betBv credited ' by notables
'-visiting the show s;.2iav!ng beea
HH
Definite annoanwnnent Tiiwi been made by the, Packard Motor Car company that tfcc Paikawl sr
enrlosK-cl rara are tb b CoWthtUed wtth exactlyUe me iiunm oi, nmiprmw jinu iHiwr; ( u.i..rr
price cut recently announfip!. i, IMces on ent5ol Packard Si.xes were reduced In imonft- ranifinp from
xlUfl tn Mia The aoroiilpanytns picture I that of Packard Six five panjrer sedn the price of
which was cut $790 brinnc It down to the price, of ' ho five passe nger tourlnR car.
"Jim" Bill"
SLOTH & WATKINS
Distributors -
JOE WILLIAMS
The Battery Man
OTTO BUFF
STARR & WHITTEMORE
GItKAT VKtKM CJARAGE
MIKE PAXEK
WOLGAMOTT & OSTRAXDEI?
! Service lJealer
responsible for -wide cutsja price
announced by several icar$ in the
so-called $4000 and upward class.
Most important of the matters
of interest which have developed
. l - III' . !.'!
at the show this year) have been
price reductions made 'during the
week, in the effort to cover 'the
gap beneath the quality and char
acter; of . Studebaker. cars; on oil
three chassea - A character;5 made
possible py the enormous produc
tion which the : company brought
about' during the last three 'mouths
f 19241 . ;-t"h: ! S
During that quarter, Studebaker
sales announced President A.' R.
Erskine. exceeded there ?of the
same Quarter of last year," which
had established; a previous-record
by 50 per cnt It was th Cor
poration's biggst final : quarter".
- Studebaker officials waited un
til all the other price redactions
has been made there : was much
comment among notables at ' the
show; of what would result from
this new situation, "with other
makers ' prices seeking; tq-f offset
the quality character ef Studeba"
ker product. Now comes the
Studebaker announcement! of re
duced prices", and the gap is' once
more; widened. It iu made possi
ble, said Mr. Erskine, jbecltuse of
the larger production in the Tj'om
pany's $60,000,000 plants, End
because the company makes the
entire car, avoiding payment of
ertra costs to makers of separate
parts. He gave the 1500 dealers
and executives 'present wben the
announcement "was made, pointed
assurance that j no curtailment,
direct or Indirect, "In the Equality
of . the car .themselves,'. Would, be
made. ; i e . , -1 1 . i
To accomplish the -sales record
Twenty Per Cent More Pow
erful; Many Other Improve
;.. .raentsjn This, Six ;
familiar.
new Ricken
" Vhich 'was
Rumors to . the effect
with ;the
backer fVertical-S
announced a few irtonths ago, and
as that represented the last word
in engineering 'practice, no oticer
able change will be seen in it. f
i However, it was not In existence
last year and bo kill be ont of
the principal features in the show
and a leader among the new cars.
Of particular Interest to en
gineers !are the various, "dual"
features fj'rst developed In this car,
that. inch1 as the "duariintake and ex-
Rickenbacker intended to aban- hauat manifold,
dnn th fill and ennrpntrst n ! 'Mnot'itn-.mn
j l ULt IgVtJVU
1
'dual' carburetoi.
system. "dual"
the "Vertical-8" alone are ett 1 mnffler. etc.. whicb at first were
rest most decidedly by the advent dubiously received j but which in
of a improved powerful Six cyKn-jthe performance of the car, have
der, motors . , 1 ; $ certainly justified his. 4
"As a matter of fact," says B. j Of greater Interesit to the major
F. Everitt. president and general , itv of visitors will he the improved
manager of the company, "the s x Rickenbafcker Six cylinder model
always has j been and will In my
opinion continue to be our stand
by with, production three to one
of the eight, which latter model
will necessarily be, in price, with
in the reach of a more limited
class of buyers. j ?
"Whatever other types, may
come and go, the Six will remain
-because of Its inherent balance,
simplicity, and other qualities
which are found, in no other." ;
It Is hardly correct to call
these new," says r. Everitt. "It
1 more accurate t0 say that this
motor, while differing from ftp
predecessor in many essential de
tails, is, after ail, simply a refine
ment and improvement of that
first Rickenbacker ?SIx."
; "You must remerhber that wor
on that original motor was started
before the war; was suspended
during the war period: and - the
The public is already quite ! fni motlor was practically com-
iof the last three months the Wg""" , '"1 ? t 'T 7. 1 Z
capacity. Mr. Erskine has given
Vice President Max Wollering, for
manufacturer and Vice President
Henry A. Biggs and Sales Manager
Harold S. Vance for Sales, a sche
dule for 1925 that will come
within 18 per cent of the full ca
pacity of the entire plant facili
ties.1 " ::' . ' : - s
r r Kj' IDT.
r
1WV ,
Il v
: ",!" .t-'--t
The Cc2cla
m?5
Xlalloon Tires i
U , k Luin-Tu EMtrm
rSKApEKi of all the
rr.u Jl Coaches by the sheer
m value built into it!
Think ofjit for only
1075 yougetla;powerful and
ecpnpmicatsi
engine FishertBody Duco
finish Delco electrical system,
BaUoon tir(--Brauti up
holstery Equipment as fine
and complete as most sedans
and, if you chqpse, the une
qualed terms of General Motors
liberal time-payment plan!
I l I "5, 1 1 A
PRODUCT OF GENERAL MOTORS
F. W. Pettyjohn Co.
219 North Commercial :
AFTER VE SELL-WE SERVE
7i nvo
the public until: 1921.
"Design and engineering knowl
edge hare progressed more rapid
ly during j the past five years than
in the previous ! fifteen. v t
"Our Vertical-8 embodied all
the new things! that ' have been
discovered since the "6". was ort
ginaMy designedt , ! ' I
1 "When i this tnotpr had proven
itself to our entire satisfaction,
we decided to bring the "Six" up
to date for two reasons; -firat,
because jwe had! been constantly
Tiding tq the weight of the car
by stouter bodyr construction, exv
tra equipment, etc.! which called
for more powerj ad second, be-
csnse the more; nearly alike the
two models are in design, the sim
pler become our; problems of pro
duction and of servicing in hands
of users. : j - i ! - i ; :
Of course the 'Six?, does not
present the problenjs In carbure-
tion, ignition or; manifolding that
arise in te "Vej-ticil-8;" and ; so
tiee "duar: reatures are not in
corporated In the J?lx." h i ' ; j
The keen observer Will how-
I . - f ! . " :
ever, see many: details; in the
"Six" that correspond ; t0 those
dereloped In the "Vertical-8." ,
For example,', connecting ; rods
are Interchangeable a so are valves,
tappets, studs, springs and other
small parts. ' . ' f ' '
The Improved six cylinder motor
is more powerful tban its ! prede
cessor by about 20 per cent.
Cylinder are; 34" i bore tin
place of ihe f orcer 3 j The
stroke is ithe 8ame--4 ' ! piston
skirt is long. I M j , ?
Each piston carries four rings
one
the
Six"
and
three above, the Spin
"oil ring"! below. I
As fn jthe 'VerticaS."
wrist pins in the improved
are locked in the connecting rods
and move freely In bronze bushing
in the pistons, prank pins are 2
iches In diameter but length re
mains the - same. ' j i ui
When asked sbyi ourk reporter
why men buy IJackard cars, Fred
M. Powell, locaj Packard dealer,
leaned back in his chair, wearing
his characteristic broad smite and
said, "Listen,"
Years ago, men bought paper
Mled shoes.' ; I
' wy? ' : i
Because they ihave learned that
the secret of owning better shoes
Is to buy good ones and wear them
OUt. -. ' ! ' 1
Today, a great ' majortlty of
men are still buying "paper-soled"
motor cars. . ; ' : ;
-' Why? - 1 H :";:-' 1 ": :-r' i - ;
Because they; don't know as
much about motoor. cars as they
do about shoes4 '
They have yet to learn the se
cret owning a' good motor car
wearing It "out instead of trading
It ont. ; - i - '!''
We want every man who buys a
Packard car to wear it out.
A man sbould not give up his
ear 'eveVy year os so just because
of a model withla "new dress or
some minor' changes- not unless
he gives up his borne at the same
lime because of pomething new In
architectural s t v 1 e or heating
quipment. 4 j I
There is no jnoney saved in
buying a "procession" of low-priced
cars.-, .-. ' - ! . ;;..;: j ., - ;.;.-
The" man who; trades his car in
every two years or so is working
for "Uncle Sam. fhe railroads, and
the automobile inen.
On each car be has to pay a
war 'tax a freight charge a
maker's prof i a distributor's
profit, and a salesman's commission.":-
''-;'."!''- i ' ' ! , -
Once every fife years or j so is
often enough tot open one's pock
etbook for such" expenditures. ;
With the Packard comes1 long
lfe, quality., economy, 'ability,
;nfcty, certaintyj beauty, and dis
tinction. . ' i ' I - j
j j It cost no more to wash and
polish a Packard than a cheap
car. : . .
No more to garage one.
Only "a little more to insure one
It "eats" but jlittle.
16 to 18 or more miles to the
gallons of gasoline.; 500.. or more
miles to the gallon of motor oil.
15,000 or 20,000 or more miles
to a get of tires.1 ;
Theses are the; figures Single
Six owners geneiraly report.
. And when the car, needs me
chanical attention Its owners has
Oar service a i la carte. '. '
He drives his car into any Pack
ard service station, anywhere, and
faces a big wall chart that gives
him the standardized and nation
wide prices for eicb and every op
eration. r f " ' . . ' ,
'Every repair shop price is a
fair j, price- he knows in advance
the . cost ! of the work to be done
and in detail, about the work to be
done4;jfj.pj .j: - ... ;,( :,
Money in his: pockek and a
tetter running car. ;
With all the? foregoing true,
why don't we sell more cars?
; Because nine but of ten men
who are buying ''procession, cars
thinkj they "cannot afford a Pack
ard' and never come near us to
learn differently
(The Single-Six is not a rich
man's 'car although many rich
men are joyful In the ownership
of one.
Its price is much less than
most men think $2880 f. o. b.
Salem, for a Sedan or open car.
It Is often bought on a deferred
payment plan "t is better busi
nes to buy a . good i car on time
than a low-priced caf for-cash.
It actually costs less to operate
and maintain thin any other siz
able car on earth as far as we
know less than even many "of
tbe smallest cars i
mirirri n
When You Ccc Them Fill It
l-i ' . , . 'I- i . I ! !i.i i ,: t I .i . ! - ,. ... , - S , ' -i .
-you know it s brand new t
t Fillinj,with acid starts the life of a battery.
i We can easily demonstrate to you that there
: is not drop of add in a Willard Charged
Bone-Dry Battery and you can watch us
eu it. i ,
: I Toa cant help setting th life out -
; of WUUnl Charged Bonc-Orr Battery,
!j , . Mr Lottie Anpcrc .. . j. :,$;-
I i JOE WILLIAMS A
, it ; L ! ;M j i iHrheBatterr Man" '- ; ...j
AUTOMOBILK EI4CCTIUC WORK OP AI-Tj KINDS
C31 COCRt ST. j , f PHONE 19
t : ;- . ' i - : m M: i . -r: I : " !.
ill
IVV
STORAGE 1
BATTERIES
II II
TheTu&QR Sedan
i - i - . - -
admirablv meets winter
I ; driving needs
1 i I
; i t i
The wide utility
of this popular body type makes it a
TucforSedan .f
T . j ? 4 nnnta 4t fw 1A f.vTT.r
SJJKUUiU W1UIE1 1U1.U1C MUWJt -
In the Tudor .Sedan you have a closed car you will not
hesitate tb take out in any weather. Light in weight, yet
f sturdy and always! dependable of performance, it is safe,
convenient and extremely easy for anyone to handle.
Tordor Sedan 9660
Coups - 620 1
Touring Car 290
Runabout - 260
In its roomy interior you will ride snugly iand comfort
ably. Viewing' its; attractive appearance, you will never
regret your decision to purchase this inexpensive, yt so
highly satisfactory la car.
: i 4
CSS TZCS
Vl8XTO!l8'"AXB
'-if i : , - i ; . ' ' ;
1 -i I ). ) ,i ; i I ...l 1 . .
NEAREST AUTCCRI
! VORO OSALSR
ALWAYS WRLOpMR AT At. 1. FOHD PLANTS
DBtrBmGTH
TYP
5 P & CIAL
-A
N
To say that the Special Type-A Sedan
looks as good as it really is, is simply to
pay -a just and deserved tribute to, the
coachwork and the special equipment.
The appointments Were determined
in the usual Dx
strictly! oh a basis of qualityanfi not
of cost1 , :.!,.
' . ; - r ' v.- . '.
JPivo Balloon Tire a
f 1330 f. o. b. Detroit $1515 delivered
BONESTEELE MOTOR CO.
- 1 .. .
474 South Commercial
J
$1330 f. o. b. Detroit $1505 delivered
c. 1 ti ' ' ! If
V
r;-"!-;i,i.;