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About The Oregon daily journal. (Portland, Or.) 1902-1972 | View Entire Issue (March 18, 1908)
10 ' I".- 1 ' THE ( OREGON DAILY JOURNAL; PORTLAND, WEDNESDAY EVENING. MARCH 18, 1803. The Journal library Voting Coupon THIS COUPON IS COOP FOR 5 VOTES IN THE JOl'KNAL LIBRARY CONTEST '' Cut out the coupon, fill fn name of organization or society you wish to tote for and deposit in the ballot box at A HOLSMAN'S JEWELRY STORE, 149 Third St. ; " ' " R. A. Wilson's Drug Slore, 133 Grand Ave. WATTS-MATTH1EU DRUQ STORE, 275 Russell St. Name of Organization Nam of Voter . Address Old or new subscribers to the Daily and Sunday Journal, paying In advance, will be entitled under this offer to special votes as fol lows: One year ($7.50), 750 votes; six months ($2.75), 300 votes; three months ($195), 125 votes; one month (65c), 40 votes. There's Room on Our'Books for Your Account "i ' . ... . ..,-'," : , ' The Big East Side Store in furtherance of Its great daily-Bar ' . gain Policieshere offers grand inducements to Thursday patrons. '" ' LIBRARY VOTING CONTEST A 1800 library given away aoaoiuteiy rree. nam An elerant . library of 100 Minm .nit hanifaoma rolden oak cases, will be riven to the lodge, school. church, club or society In Portland securing the largest numbtr of votes. Every merchant listed below wllr give with each 10-cent purchase one vote. , . . . i i . i. . , 4 Intl.. .rKaaI AkiiMh ..lnK " mMl.ttf maI. Jng the largest number of vott will be awarded tho library complete, with rases. Current accounts when promptly paid are entitled to votes. The library la on exhibition In the Fifth street window of The Journal office, corner Flftn nd Yamhill street. Ballot boxes are located at Holsmans jewelry store. ina mnuij nii-iuiini(u .iff Tnira Street: vvnua rnini uiur mwi , a uimni k.chuv, "u-p drug store; S7( Russell atreet. where all votea ahould be deposited, with the following merchants and get busy with the votes: Trad . V. X. XiinU ft CO., dry goods. clothing and shoes. ISO to 184 East Mor rlaon street . X. KOUnCAJT, Jeweler. 14 Third . atreet Main fl8. . O. St. BOPSTXATZsV photographer, 166 H Third atreet Pacific 1726. XASDEBZY TXAJTkTWB ft BTOB , AOB CO, office, and warehouse 111-111 ,'. Merth bixth atreet Main 1185, A-1685. TM M. K. XBAZBABO CO, sporting goods, 121 Grand avenue. East IIS. UBEBTT CO AS ft XCB OO, office II! Pine, atreet Home All It, Main 161. - TtJXOAB COAX. CO, offloe ttl Burn- Bide atreet Main 177. A-177S. BTTBCB ft OSTZB, merchant tailors, ' 124 Stark atreet Paclflo 100. . OBSOOV aiwl CO, clgara and new a, 147 Sixth atreet W. B. H.ITT, plumbing and gaa flt ting, 507 Williams avenue. East 4125. b. a. wzxaovv wxzra rsowr TDMva STOBB, lit Grand ave. E. 5658. A. 2C. WU.I.JJTT, grocer, 121 Grand avenue. B-1211, East 28S. ' TXB KODEK XABBEB SKOP, finest hop In the city, 1 blxth street acAsovzo tnmi qboczbt, iso Tarn hill, corner Park. Main 5521, A-S7I7. ' CBTCAOO SfAXXET, meats, 117 Third atreet Main 41. BCOBBXSOBT ZLBCTBICAL CO, til Eaat Morrison atreet East 3128. B-1815, WATTg-MATTBIXTT CO, druggist. 175 KusseU atreet, . JSaatytsX. i vHDMEf FURNISHERS S HAWKS ft Mm wood dealers. I yard East Eighth and Main atreeta. Eaat SIS. IXIOI KIRK, fine mllllnerv. 4ft Washington atreet. SB. WBZOBT. dentist 142 W Washington, corner Seventh.. Main HIS. CXSTTBAXi XABXXT. meata and fish. no urand avenue. B-1IS4. East 4tz. XTTTTZB-ZrUT BBBA9 CO, corner Second and Columbia streets; retail 14S Third street TATXVOB ft ITABTOV, plumbing and gas ntung, sua pine street ZCOOBB BBOS, eaat side news deal-I ars ana coniectionery, wuiiams avenue ana ttuaseii street, nasi twz. B. A. MoASAMB. bicycles and sport ing goods. Williams avenue and Knott atreet East 2482. WTT.LT 1 BX ATX. UV1ULL1 TA.O- TOBT, umbrellas and leather goods, 644 Williams ave. c-1004. Tm M f l W r. Int.. mvA I HKvniori "aw . u iiuu .if. Aa .up.. KOXSSXXt A rmET. meata and fiah. S40 rirat at. Main 17. CXITBCXXXT BBOS, wood dealers, Marshall and 13th ata. Main 31. OOLDSTAUB'S OBOCEBT, 271 Rus sell st East 680. JOXX X. JCALI.BT, groceries, 492 Washington st Main 2167, A-2167. Specials now advertised are for the one day only tomorrow. '. ' East Side "Spccial"Oar OvvniDigh Grade r.Iallrcss-OIIcrcd Now on Sale for the One Day Only Thursday - $7.95- Wortb $15.00 No store in Portland can offer you a better mattress ttt $15. Our name gxes with every one, for they, are i made expressly for us. Nothing but the best clean cotton felt, with extra heavy tick 'covering. ouaranieea to De tne Dest popular pncea mattress on the market, lomorrow (Ti down, $1 a tpT QC week) .. ..PleVO; A Sale of Kitchen Cupboards Specially Priced by Us af $5.50;! Worth $6.50-On Sale Tomorrow at . . . . . $4.25 Finished in either the natural or golden oak, good and roomy,. standing 6 feet high, 36 inches' wide and, 1J inches deep; 4 shelves; large drawers and double glass doors. .A most excellent value. at ' (PJ Or. $6.50. Tomorrow special ' .......PfraCJ ' , . I II l I. I, i , , , I I ' I , Two Special Inducements From the Basement Section $1.25 Lamps 65c -$8.50 Dinner Sets . . . . . $4.25x 10 dozen Lamps, specially purchased for this sale. v ' Frosted globe and fount, No. 2 burner, stand lamps, suitable for parlor or general use. Reasonably i?C1 priced at $1.25. Tomorrow special ..." , UwC; $8.50 English Semi-Porcelain Dinner Sets Beautifully decorated in small rose design. Every piece well shaped and clean cut Sets contain fifty; pieces, including 6 soups, 6 7-inch plates, 6 5-inch plates, 6 butter pads, 6 fruit saucers, 6 teas and saucers,' 2 platters, 2 bakers, 1 bowl, 1 creamer, 1 sugar; remarkably low priced at" $8.50. Thursday jr special , )4m J The World's Greatest Range, the Incomparable "Eclipse' Delivered to Your Home on the Terms of $1.00 a Week Guaranteed for 15 Years WE BUY IN Union All Aronnd the Corner QUANTITE8 SAVE THE NEW AH Asbud the Bonn RBIQHT Avenne TTD 'Tim and East BM UjCHSU CPM WZ Rnrnciffo " GEVURTZ BROS. Union Avenne and East Bnrnslde if SIDE WS SOLID UNIT III FAVOR OF BRIDGE University? Park Board of Trade Gives Proposed Structure Backing. "In order to prevent any further xnla ' - understanding as to the attitude of the University Park board of trade In reference to the high bridge across the ' river at Alblna the members of this . organization wish It to be publicly - Stated that they are heartily in favor of the proposed struoturs to be built from the foot of Hancock street o the ter- ; mlnal yards on the west side." This statement , wa authorised at an nnn '.meeting of the board of trade held at ,i. he Artisans' ball In Portsmouth Mon day evening. The Impression given out at one time as to the stand of a number of the peninsula Improvement bodies in refer-1 ence to tne pnage was to tne errect that these organisations were opposed to the construction of any bridge that ... did not approach the foot of Kllllngs- worth avenue or some point In that vi clnlty bo that it would be of more value to the oenlnsula proDerty owners. How ever by taking a vote on the situation It was found that the majority of the members present last Monday were In - favor of the proposed - oridge at nan V' pork atreet or anv street in that vlclnlt? though Jt would. 'however, be desirable " to have tne Driage approacn ai joinings : : worth if it were nosslble or practicable, Judge Munlyi spoke to the . federated clubs of the peninsula at St. Johns some time ago soon after the impression got OUl Tnai tne peninvuia wan upyu.eu 10 - the hlsrh bridge at Hancock atreet He jnnvlnon1 them at that time Of the lm practicability of building a bridge for the peninsula at this time. Me aiso said that a bridge at Hancock would be of great advantage to tne peninsula ana would serve them, for a number of years v to come when perhaps they would have ,. to have a bridge at uiunworin ave Judge M. Q. Munly. who is the leading spirit In the promotion of the Alblna i nign rtriage as presiaeni o - me orm- eat tsiae jiud xmprovemeni annoeiauuu ir matt Ity in day night In the Russell street Woo" mi SIDE GETS LIGHTS MANY M Complaint Made of Distribu tion by Many Citizens Less on West Side. Considerable complaint has been reg istered by different property owners on the eaat side relative to the distribu tion of electric street lights that have been located during the winter. It has been Intimated by some that discrimi nation has been shown in the location of new are lights. in EXPEND EFFORT FOR BOULEVARD Probable St. John9 and Pork land Will Be Connected by Paved Way. One of the most enthusiastic meet ings ever held on the peninsula was held at the Artisan's hall at Portsmouth Monday evening under the auspices of the University Park board of trade. The peninsula has Inaugurated a move for better streets, more protection from fira and more lights. Tne Improvement of Portsmouth ave nue Is one of the most InsDortant pro jects undertaken. Another that is talked of considerably and which would be one of the most creditable improvements fienlnsula property-owners could make n the opening of a thoroughfare from Kllllngsworth avenue to St. Johns to be paved Its entire length. Killings worth avenue Is to be paved soon, anl then the city of Portland would be connected with the peninsula and 8t. Johns by one bf the finest drives from a scenic point of view about the city. in reference to the Portsmouth ave nue improvement the following resolu tions were paased Monday evening: Whereas the change, of grade on Portsmouth avenue from Willamette boulevard to the harbor line on the WORK Oil SEWER EIEipj RAM Heavy Downpour Sunday Fills Big Brooklyn Tun nel With Water. . Recent rains and high water in the Willamette river have delayed work on the Brooklyn sewer again after two months of steady progress on the proj ect The tunnel from the river to East Eleventh street wnlch was opened Its entire length last week is now filled with water. The crews worked des perately all day Sunday In the tunnel putting braces against the walls to pro tect the tunnel from the heavy rainfall Until last Saturday nearly ISO men have been employed In the tunnel and on the open cut. Progress has been made under favorable circumstances during most of the winter. The fore men say that since the panic labor has not only been cheaper but the laborers employed work better and faster than before the panic when they were paid better wages. Contractor Oiebische feels much encouraged over the outlook and says the sewer will beln use be fore the fall rains come this year.' The contractors expect to finish their work In August. The tunnel was opened Its entire length of 1.600 feet last week. The ex cavators will be put to work rounding rmrth flirin at th YV i I la met t a rlvo In now under nnrixldpratliin hv the ntrt ut the bottom and walls for tha ma order to give the property own- committee of the city council, and sons as soon as the water In the river ers and citizens of the eaat side a com- whereas. It is a subject or vital lmpor- """H,"eB "cinwy 10 aiiow in iaoor prehensive view of the installation of tance to ail the people of the peninsula e" to enter the tunnel again. About iiv.. ..-i ,u . i. I ri BtrWa or.,) ainx. it ! Hoiiavori hvlBso feet or the masonry has been laid at rww Kto number ..thera that such a change of grade as I the east end of the tunnel and 40 or 80 prepared- ahould be made and tha a f ?el " ln.e w"8l.pna- ine masonry in permanent Improvement be made from I tunnel will br completed In about Willamette boulevard to the aforesaid three months and It Is expected the ro- harbor line; therefore, be it resolved "" -""e open cut ana me souui by the members of the University Park b"ch lfomPleted, soon after, board of trade Tne rnost difficult portions that have That we are heartily in favor of this ?,jJItVi'?'i wlt.t ar, fln,sh0'- lmtir.ivm.ni nri r.ni.it that th .treat Mr. Glebische believes that from now committee of the council of the city of PJ?!, .?Hpieteut,nS lab?r" Portland mnArt t.vhi a th. -.in rs will have plain sailing. High water work in the tunnel and that can be but alight now. Tho work on the open cut 'la far enough along so that the water no longer hinders the men. The work has been carried beyond Brooklyn creek, the bed of which the tunnel followed for quite a distance making it necessary to do much extra excavating In order to carry away the water. The open cot Is now witnin 100 feet or the south 1 "Had dyspepsia years. No appetit distressed me terrlbl branch. or Indigestion for e, and what I did eat rlbly. Burdock Blood Bitters cured me." J. H. Walker. Sun. oury, unio. EasfSideDramatic Organization BTBTJUBD ILSdIAIT BTTsUrgTOB I st. vwiom aim omAjro atb. wmx or xoxday, kaxox i "Finger of Scorn,,i Performance every evening. No matlne ANY SEAT 10c A flowering plant will be given away Saturday to person most nearly guess ing Mr. M. Floyd's age. presentation of the matter to a vote or i the people of the city in June ana ;tnat s at the meeting of the organisation Fn- men hall the petitions would toe checked - tip and presented t& the ity auditor so nar me quesuon couia De pui vn xup :, panois ror the June election. ' Engineers are working on the speclft j cations for the bridge. - Engineer Mo- i , jeaKa or tne Northern pacmo wui De nave tne council set aside a part or tno . appropriation recently voted . by ; them lor this purpose. I ' A cantilever bridge or a draw bridge Is out of the question, according to Judge Munly. He says the government i win not permit another bridge to be built across, the river that interferes .'fin-any ...way 'with the river traffic. It i will have to be high enough so that the v largest boats can pass beneath merely . by shifting their topmasts. Thv ' Thomas' EclectrPc Oil Is the best remedy for that often fatal dls anecroup. Has been used with sue- iin-s;r.amUsr for ,ht yws." ' Mrs. U Whlteacre,, Buffalo, N. yT -Oregon C Zlsetrlo aUway Oompaav ; JTaw rart XlaiteA Berries Effective Sunday4 March 15. thls'eom tany will - place In service additional . focal and limited trains betweti For" land and Salem. Hours of arrival and , departure of these trains will be found . In another part of thia paper. - . Tomorrow and Friday will positively "."" ' , Y. 'ksi n east ule gas bills. Portland Oas company. October, November, December, January and February tho following list of lo cations has been prepared. Ove'r 100 lights were Installed and located by the executive board during the five months mentioned on the east side. Only one or two over 40 were located on the west side during the same time, which shows again that the eaut side has re ceived more attention In this respect than the west side. More lights like water mains, as shown In these col umns a ween or so ago, nave been pro vided for the rapidly growing east sld during the last few years than have been provided for the west side In the same time. During October lights were located on the east side as follows: At Eleventh and Halsey streets, Halsey and Margin streets, McMlllen and Ross streets, Division road and West avenue. West and Hawthorne avenue. Pretty man and Hawthorne avenues. Pretty man avenue and ProsDect drive. wt Uavenue and East Yamhill street. East Aiaer ana irettyman avenue, Belmont street and Francis avenue. Base Line road and Myrtle avenue, East Salmon and Myrtle avenue, Base Line road and Church -street, Belmont and Spring streets, Base Line- road and Wilbur atreet. Rex avenue and East-, Ninth atreet, East Twenty-third street and Umatilla avenue. East Seventh and Miller streets, Going street and Mal lory avenue. East Twenty-fourth and Surman streets. East Twentv-seventh and Alberta streets, East Water, and East Stark streets. Grand avenue and East Everettetreet, Grand avenue and i street. . November lights were In stalled at the following locations on the eaat side: At Union avenue and East Taylor street, East Fifteenth street and Broadway, East Fourteenth and Mason- streets, juast truth and Failing streets. East Fifteenth and Base Line ' road. Union avenue and COVFISZITTIAIi CBSSjrc ! change of grade to the city council and l tne only ,Item that can delay , the tnat tne committee urgently request the council to take such action as nec essary to establish a new grade; and be u runner lesoivea, "That copies of these resolutions be furnished to the street committee of the council before their next meeting and also to the mayor and the city council." a remonstrance naff been riled against making the change by the Electric Land company and by Columbia university. The matter Is, however, of much Im portance to tne board of trade and prop- eriy-owners on me peninsula. At another meeting next Monda' evening the electric light Question wil be taken up. The peninsula has many grievances against me present electric ightlng policy of the city and believe more favorable terms should be ob tained from the Portland Railway, Light & Power company before granting iiioiii tMivuier irancmse. Better Equipped j Than Ever! TXT AW EAST SXSB nOTTSM rhones Eaat 8646, B-1888. East Side Printing Co. Cor, TJnion Ave. and S. Washington. Failing street, Rodney avenue and Fre. tnont atreet. ; East Twenty. Gladstone avenue, Ellsworth street and Milwaukie avenue. East Thirty-first street and Gladstone avenue. East Fif teenth and Xjtnn streets, Ji&st .fifteenth street and Tenino avenue. East Tenth Rtreet and Miller's avenue. East' Elev enth street and Tacoma avenue. East Eleventh and Tibbetts . streets. East Twelfth street and Buchtel avenue and East Twenty-seventh . and . Going streets. - - '- " During December lights were located aa follows:, iAt Eaat Thirty-second nd East Mam streets, isast Tenth and East Mill streets. East Thirty-fourth and v Stephens streets. Grand . avenue and Multnomah street, Gantenbein ave nue and Beach , street - Alblna avenue and Falling street and East r Thlr teenth and Cawood streets. ' Durlnr January lights wers Installed as follows: At Willamette boulevard and Sumner street. East Fifteenth street and KHUngsworth avenue. East Thirty-: first and Alberta streets,' East Eight eenin street and Killings worth avenue. East Eleventh and Wygant ... streets, East Seventeenth and Wygant streets, Berthwlck and Simpson streets. East Thirteenth - and . Rhavr -atrnata Vast First street and Broadway, East Twenty i r- r fourth ar-d TlbbetU streets, East Ninth and Hftwthorne avenue, East Nineteenth and Mill streets. East Forty-second and jn vision rono, juusworm street and Ha bersham avenue. Willard avenue dnd Willamette boulevard. Charles and i. union sireeis, East Twenty-eighth and Clinton , streets. East Thirty-fifth and iuinon sireecs, neaa or oxrora street East Twenty-second and Tibbetts streets. East Forty-eighth and East xamnni streets, mast view and Gilliam street. East avenue and Gilliam street. East Forty-elghth street and Hawthorne avenue, uast thirteenth street and Leo avenue, ui inira lurn oi juannaa ave nue. East. Twelfth ana Hancock streets. East Twenty-fourth and Easp Gllsan streets. East Twentv-nlnth and Ores-nn. Siskiyou street between Union avenue ana mast seventh street. East Twentv. second and Schuyler streets, East Sev enteenth an a u razee streets, Rodney avenue ana cmaver street, mast tour- teenth and East Washington streets. jcajsi iiuriioin ana junior streets, iVing and Court streets, Lawrence street and eanay roaa and ttoaney avenue and Prescott street . f During February arc lights were ln- stauea at tne rouowing locations on the east side: East Seventh and Fall lng streets, Willamette and Portland oomevaras. jast f irty-sixth and East Lincoln streets, Willis boulevard and Haven street East Thirtv-aeventh nH East Washington streets. East Twenty- sixtn and East Burnside streets.- Gantan. Dein avenue ana Bianaena street, t)ne- nnw ana rarreii streets, UASt BlxtQ street 100 . feet south of Hancock street, jarrett ana commercial streets. East Ninth and Karl- streets and Port land boulevard and MaJlory avenue. EAST TEEMS LOWER RE NTS LOWER PRICES This is the foundation upon which we have built one of the largest home furnishing estab lishments ja the city. These Desk Specials Are a few of the many bargains which can be found in any de partment of our mammoth home-furnishing establishment. $9.50 Desks 96.50 . $12.00 Desks $9.40 $15.75 Desks .....$12.00 $1675 Desks 912.90 $18.0pesks 14.00 $19.50Tesks .......... f 15.25 -..'.-.-J.;-vrry vo, : , , ,.r , 1 iht ABC W XYZ ., t ... ... .. kwim v i . ? - S - Esl6 . A' SERIES OPiTEN TALKS ON AD- A ' SERIES OF TEN TALKS ON AD-T ; ., VERTISINO written by Seymour Eaton of IXL'V U v ' Philadelphia lor tho rttdere of Tho Journal X 1 J V M ' i . ! . . Department store advertising maTy. be idividedt into three classes : bad, very bad, and damned bad. ' . .. . - ' ' Bargain advertising: is in the first class. It" 1 does self hoods; but if well done it could easily . make three blades 6f grass grow where one grows now.-. J . 1 . ' ' , ... " ' - ' , i v You and I tixow beautifullv dignified and ex- ; elusive stores that charge $10 for what cost them $4.98 and other plain every-day workingmen's , shops which charge $4.98 for what they advertise '.as actually worth $10. The one store cheats by - overcharging and the other lies but gives good value ior inc money. t 7 Customers are not all fools. It is safe to say ' , that not more than 1U per cent of them are fools. But the bargain advertiser doesn't know this. He thinks that everybody gulps the whole proposition in one swallow. .The "worth-$20-now-$12.50" bargain offer h'as been done to death. The people buy the $12.50 article because $12.50 is as much as they want to pay; because they have seen the goods; because they have intelligence enough to know that they are getting good value for the price J but for every one who buys there are two others shoo-ed off by, the roll-up- tumble-up, throw-up-your-money hur rah. An honest bargain properly announce'd is al ways good advertising, it 1 controlled a news paper page I should use one-third of it, down the side, for legitimate bargains. " I should put the word "Bargains" or "Today's Bargains" at the top and with the descriptions of the articles I should give selling prices only; say nothing in figures about values or cost prices; use that space for de scribing the goods. I should make the descriptions as brief as possible ; leave everything to the imagi nation of the customer except the selling price; and -now and then I should omit that; let the customer come to the store to find out. Then I should make these bargains look like charity by very contrast; by using the remainder of the page to advertise my regular-priced, always-in-stock clothing and dress gotjds and carpets and furniture and all that sort of thing;; and I should make this department so full of life and spirit and enthusiasm for the goods as to make my counters irresistible. The store that preaches is in the second class. Preaching isn't advertising. It may be entertain ing and instructive; it may analyze to a nicety the ethical policy of the store; it may impress the weak minded with the fact that this store is a great public benefactor, a powerful influence for good in the community, a sort of merchandise university which ought to be endowed by the state. But preaching doesn't sell goods; it doesn't even draw a crowd. The formal, refrigerator, my-brass-plate-is-sufficient advertising is in the third class. It has an tne dignity and drawing power of a corpse. Mark you, I am not criticising the idea. The idea is fine. To be a chosen people clothed in purple and fine linen; to bask in the sunshine of wealth, or of aristocracy, or of fame; to eat where it eats, to drink what it drinks, to wear what it wears, to buy where it buys, to talk what it talks, to dress your, poodle dog with what it dresses its poodle dog; to be somebody exclusive, even one or two removed or second hand; that is greatness; and people pay big money for greatness, even for the varnish or veneer. It is the advertising that is bad. It might easily quadruple the trade and yet keep within the boundaries of the elect. Exclusive people don't think. You don't need to put salt on their tails. They follow a leader like a lot of sheep.. Your business as an advertiser is to capture the" leader; the bellwether of the set. The rest is easy. The others will pay for the privilege of . standing in line. Embalm and bury the brass-plate advertising. Use the space to talk to your customers. Some of them read advertisements. If a poor plebian should happen to read about your goods and wander into your shop by mistake let him do the worrying. P. S-Talk No. 7 will be published in The Journal on Saturday, March 21. (Copyright. 1M, -Chicago.) 'r - Era gla-fsealtOO at Metzf erfk i " ' "a- , . .'.-' 1
