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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (April 21, 1918)
THE SUNDAY OREGOXIAX, TORTLAXD, APRIL 21, 1918. I COLE ISSUES DEFY Hall-Street Hill Climbed on High With Four Passengers. Why Franklin Sales Increased 135 Last Year against 12 Increase of all other Fine Cars OTHER CARS CHALLENGED ortlmel Auto Company Agrees to I Ciie $S3 la Cash to tlie Red f CroM If Any Other Auto Can Better This Performance. Here la a fine chance for somebody I to make the Northwest Auto Company pay in cajh to the Ited Cross. All tljst la necessary la for aoma I rrw to rom alone with a car that can heat the high-gesr performance of tb Cola Light and put the car th round Ita ptrn. Following tha feat of a standard Cola Flsht In climbing tha liall-slrcct hill In Portland Friday morning on high ssr. with four adult passengers. .M Menslea, manaarr of tha Northwest Auto Companr. Issued a rhallenae. I acreelng to pay Jo In cash to tha li'd CroM If any car can better tha performance. Tha ole Eight haa severst high-I gc records to Ita rredtl. Including I i:lukow5i tiTfinnmi.r. Af cks-I Ml! 31 A 31 SI IKM tU.I)lK. rraak F.dsy. Frank K. Ktlrir. rltv sales manager alnce last October for I'-jllou & Wrlcht. aerrred bia connection with that firm last weak to become nuuitr of a new accessory department Just opened by tha Oldsmobila Company of Oregon, specialising In accessories for (ldimo- bile ran. Mr. Kddy la yery well known In tha antomobtla arceaaory field In I'ortland. l'rlor to becoming city aales manager last October he waa for nearly five years an accessory salesman for I Hsltoo Wright. Before that he waa with tha old Lnlted Anto Company. working aa aaleaman for Kd and Arnold Cohen, with whom ha will again be associated In the Oldsmobila Company cf Oregon. Mr. Eddy will center his efforta In his new work to giving spe cial attention to the specialty and ae eessory Beads of tha many Oldsmobila owners In Portland and Oregon. the famous Mount Diablo climb near I Oakland. Cal.. won twice, and Mr. Men- ales saa ha really doean't expect hta rhallenaa to ba accepted, though ha nopea that It Is. Tha conditions of tba challenge are aa follows: The competing car must demonstrate Its power, flexibility and speed on high I gear In the following tests: It must better tha Cola Etght'a par. fnrmanca In climbing from the bottom of tha liall-streec hill clear to the topi on high gear, with four adult passen gers: that is. to better this performance the challenger would hare to climb the I kill on high gear with fire adult pae- srnKera. To demonstrate Its speed en high gir it must be able to attain a speed I of so miles an hour on the level. To demonstrate Its flexibility It must be throttled down on high gesr to a speed of one mile per hour, this speed to be maintained for three minutes. All these tests, of course, to ba con ducted In tba preeenca of observers to be mutually agreed upon. In the event that tha challenging ear I can reach a eo-mlla speed on tha level, throttle down to a one-mllo-an-hour speed on high gear for three minutes, and beat tha Cola El ah fa record by taking mora than four adult passengers up tha Hall-street hill on high gear. Mr. Menslea, for tha Northwest Auto Cam- T any. will Immediately pay aver :t0 I to tha Red Cross. If tha challenger falls to beat tha Cole. It wtll ba expected to give t:SO to I the Red Cross. Whoa firat? Tha Cola Fight that climbed thai Hall-street hill Friday morning with four adult passengers waa driven In the test by Mr. Menslea. It waa a stock rsr. owned by It. W. Dennis, aalea man ager of tha Northwest Auto Company. The paaaengera Included three newa papcr men aa official observers, and tha combined weight of tha four passengers I waa JS pounds. MOTOR GAR VALUES BIG ARTHIK H. KJU! DECLARES Frit. CHASER BENEFITS. Saxea Dealer Say Aatesseblle Offers I Mar for Jteaey ta 114 Thaa Ever Before. Arthur H. Knaus. sales manager of tha Tain titatea Motor Car Company. Saxon distributors, believes that the motor ran of today offers a bigger value to tha purchaser than aver- be for in Its history. "For motor car valuea are not meaa nred in terms of the selling price, but In terms of tha service given." saya Mr. Knaus. "While tha retell price of automobiles generally la higher than It waa two year asjo. there ia no question but that tba Tali to tba purchaser Is greater, whan. It la console red what Uie motor car will do today In the business and private life of any cltUen a part of Ita new value becomes ap parent at once. "Aa business has sped up mora and snore tha motor car has become more valuable to every business man; those who heretofore bate felt that their puraa wonld not afford a motor ear now aeo where tbey ran save money by using onr. Price does not figure into surh a srnetna particularly. -Then there la another direct value f the motor car of 11S especially of one such aa tne Mien, which has firmly established reputation for econ omy In operation and upkeep. Tha In creased cost of fuel and other sundries la more than offset by tha reduction in tboaa items which a truly cctnomy car 1 m How far Jo yoa go to tha gallon? 20 to 25 Miles to a. Gallon cf Gasoline . 'Xvera.a of FI2ANTKUN Owners .Ordinary Gsnditions, ismsmmmmmmamwsmsmaasmsimasMwmaitaBsismmmiii i 1 mmw&wmsmwttmvjA Aversfeot 179 stosk ears ia special test Jahr IS. 1S1JJ At what point Jo you intt in another act? 10.203 Miles to a Set of Tires 3V.verasfe oif FKANKUN Owners , over a period of years 4000 50OO 6000 ESS Hote mach Joes your car ON? 800Miles to a Gallon oT Oil AveraQ,KiANKLLN Owners yo Hop fpo tSsdea New York to Calesga. Noa. 2M91I. Walk) jYo water cooled car can. Jo this. No on elf talks this foatxm. Why? lOO Mile Non-Stop, Lcnv-Gear Iuru Test 116 C,Svf.24J& 84.4Power delivered to Dear 'Wheels Test by Worcester Itechrac Institute 14 THE above chart is the exact difference between Franklin facts and the, usual economy claims. Here, at a glance, are the actual performances that resulted in a Franklin sales increase last year of 135 percent, against the 12 percent increase of all other fine cars. Waste is under indictment in this country. The spirit of the times npt alone counsels, but compels con structive economy. Applied to motor cars, this spirit has crystallized into the blunt demand Does your car deliver Service without waste? The Franklin car has answered with actual facts not empty claims; with performances not promises.. You, like every other alert and vigorous American, have sensed the force of that community spirit "which has made conservation the livest issue in the country. And you, like the rest; will heed that spirit. Therefore, you will put your motoring1 costs on the strict basis of Efficient Economy the Economy that decreases neither your activities nor the Nation's resources. And when you have come to do this, then you will come finally and logically to the Franklin, the most efficient car in America. For in these acid-test times, every buyer is a close buyer and only facts can sway him. The facts about the Franklin are here, publicly placed, unchanging and unassailable. Consider these facts for on your consideration depends your motor car costs for 1918. THE FRANKLIN CAR of TODAY Cold Weather Starting Easy! , Electric Primer makwa lowgrad gasoline act & old-tiro hith-tet grade. Spark plugs stay clean. Raw gasoline in cylin ders pPS we)Of rxl i Positive Ignition. "Psebla" Battery trouble obviated. In starting, tha Franklin owner cuts fat the buxzer on bis Master Vibrator and gets a fat, not spark that 6rea the mixture. Qatck Response to Starter. Starting device has vigorous action; bat tery baa big reserve. No hesitation in tba Franklin when you switch on the startetv Tire Mileage FrankSa Light Weight and Flexibility always produced remarkable tire-mileage. 33x4 inch cord tires now on all types assures even greater tire reliability. contains the latest features 'that mean Franklin Efficiency intensified. Every one of these features has drawn the concentrated attention of motorists for they are positive steps to a still higher level of motoring perfection. The chart at the top of this adver tisement demonstrates Franklin Econ omy. But only a ride in the car itself will reveal the ease of handling, safety, convenience, comfort, reliability and easy riding qualities to which Frank lin owners are accustomed. Therefore, we ask you to ride in the car and to check us up on every one of them. The Franklin is designed to meet the big preponderance of motoring re quirementseight types. Takes Up Cylinder-Wear. Latest construction arrtomatkattsfaerup cylinder wear, which in average engine, usually means leaks m compression. Franklin retains responsiveness of a well worked in oar, even after considerable running. Intake Yoke Heater. Quick warming-up of mixture assmed by using exhaust gases. Original with the Franklin; perfected in today's car. Lessens Repair Bills! Air Intake Strainer keeps road dust, grit, etc., out of engine internals. A new device that cuts down wear in cylinders, valves, pistons, etc, and lessens your repair bills. No More Crease Troablesl No mors bothering with mesay Grease Cups! New Oil Reservoir and Wick System on today's FrankQn pcevextls this trouble. Slain 4880 SUB. DEALERS W.R.DeLay, Medford.Or. W.W.McCornack, Eugene, Or. Peterson Bros Hillsboro,Or. M. A. Rickard, Corvallis,Or. Braly Auto Company 601 Washington Street, Portland, Oregon A 3S81 SUB -DEALERS Walther-Wiffiams Co, The DaDes, Or. F.E. Wilson, Marshfield,Or. H.E.Young, Vale, Or. jfr 1 like Che Saxon baa brought ta Its otrnara. The Higher initial coat la raore thaa worth while In tha leng run when operating1 eeenoray aa unfailing aerv- lea can ba purchases. Tbie may aounn lint loeory. bnt It resolves Itself fnta a are) facts with little figuring. Motorists) today ara ail considering: net so much tha first cost aa tha running MBtases Ha trie-iota that po out daily for fuel, oil and tires. They ara selecting the ear which shows tha smallest expenditures of this kind and forgetting tha cost at the start. And thaaa motorists ara selecting ths Saxon la large number of Instances." Maxwell Takes Short Cut. Charles Ray, of Burbank. Cal., mo tors over a big hill near his borne. while his neighbors, who own different makes of cars, are forced to go many miles around the steep grades because their machines ean't make tha olimb. Ray aaya bis Maxwell bucklea to the work like a veteran. 1 1 1 1 11 Army Trucks Standardized. Difficulties which were experienced by Us allies aa the European battle fronts early in the war, when there were 19 different makes of trucks in it different models in use, with the conse quent, problem of supplying tha spare parts as a most serious feature, will not ba experienced by the American forces with tha standardized class A and class B trucks, according to W. Owen Thomas, of Detroit, the consult ing, automotive engineer, wbo for two years had charge of mechanical trans port matters for the Canadian govern ment in Canada and Europe, in com pany with his brother, T. R. Thomas. Minnesota Auto Licenses. New licenses for Minnesota cost tS for three years, beginning January 1, 1918. The former price was $1.50. Mo torcycU&la WU1 ve to get Us or three years and the cost Is $3, as com pared with $1.60. The tax net pro ceeds go to the state road and bridge fund and gross proceeds are expected to reach nearly (1.000,000 in 1918. Tha state of New Tork has 194,022 motor vehicles. They pay an annual fee of more than 2,216.000 and ev eiRPloyment t 106,000 chauffeurs.
