THE SUNDAY OREGOXIAX, TORTLAXD, APRIL 21, 1918.
I
COLE ISSUES DEFY
Hall-Street Hill Climbed on
High With Four Passengers.
Why Franklin Sales Increased 135
Last Year against 12 Increase of all other Fine Cars
OTHER CARS CHALLENGED
ortlmel Auto Company Agrees to I
Ciie $S3 la Cash to tlie Red
f
CroM If Any Other Auto Can
Better This Performance.
Here la a fine chance for somebody I
to make the Northwest Auto Company
pay in cajh to the Ited Cross.
All tljst la necessary la for aoma I
rrw to rom alone with a car that
can heat the high-gesr performance of
tb Cola Light and put the car th round
Ita ptrn.
Following tha feat of a standard Cola
Flsht In climbing tha liall-slrcct hill
In Portland Friday morning on high
ssr. with four adult passengers.
.M Menslea, manaarr of tha Northwest
Auto Companr. Issued a rhallenae. I
acreelng to pay Jo In cash to tha
li'd CroM If any car can better tha
performance.
Tha ole Eight haa severst high-I
gc records to Ita rredtl. Including I
i:lukow5i tiTfinnmi.r. Af cks-I
Ml! 31 A 31 SI IKM tU.I)lK.
rraak F.dsy.
Frank K. Ktlrir. rltv sales manager
alnce last October for I'-jllou & Wrlcht.
aerrred bia connection with that firm
last weak to become nuuitr of a new
accessory department Just opened by
tha Oldsmobila Company of Oregon,
specialising In accessories for (ldimo-
bile ran. Mr. Kddy la yery well known
In tha antomobtla arceaaory field In
I'ortland. l'rlor to becoming city aales
manager last October he waa for nearly
five years an accessory salesman for I
Hsltoo Wright. Before that he waa
with tha old Lnlted Anto Company.
working aa aaleaman for Kd and Arnold
Cohen, with whom ha will again be
associated In the Oldsmobila Company
cf Oregon. Mr. Eddy will center his
efforta In his new work to giving spe
cial attention to the specialty and ae
eessory Beads of tha many Oldsmobila
owners In Portland and Oregon.
the famous Mount Diablo climb near I
Oakland. Cal.. won twice, and Mr. Men-
ales saa ha really doean't expect hta
rhallenaa to ba accepted, though ha
nopea that It Is.
Tha conditions of tba challenge are
aa follows:
The competing car must demonstrate
Its power, flexibility and speed on high I
gear In the following tests:
It must better tha Cola Etght'a par.
fnrmanca In climbing from the bottom
of tha liall-streec hill clear to the topi
on high gear, with four adult passen
gers: that is. to better this performance
the challenger would hare to climb the I
kill on high gear with fire adult pae-
srnKera.
To demonstrate Its speed en high
gir it must be able to attain a speed I
of so miles an hour on the level.
To demonstrate Its flexibility It must
be throttled down on high gesr to a
speed of one mile per hour, this speed
to be maintained for three minutes.
All these tests, of course, to ba con
ducted In tba preeenca of observers to
be mutually agreed upon.
In the event that tha challenging ear I
can reach a eo-mlla speed on tha level,
throttle down to a one-mllo-an-hour
speed on high gear for three minutes,
and beat tha Cola El ah fa record by
taking mora than four adult passengers
up tha Hall-street hill on high gear. Mr.
Menslea, for tha Northwest Auto Cam-
T any. will Immediately pay aver :t0 I
to tha Red Cross.
If tha challenger falls to beat tha
Cole. It wtll ba expected to give t:SO to I
the Red Cross.
Whoa firat?
Tha Cola Fight that climbed thai
Hall-street hill Friday morning with
four adult passengers waa driven In
the test by Mr. Menslea. It waa a stock
rsr. owned by It. W. Dennis, aalea man
ager of tha Northwest Auto Company.
The paaaengera Included three newa
papcr men aa official observers, and tha
combined weight of tha four passengers I
waa JS pounds.
MOTOR GAR VALUES BIG
ARTHIK H. KJU! DECLARES Frit.
CHASER BENEFITS.
Saxea Dealer Say Aatesseblle Offers I
Mar for Jteaey ta 114 Thaa
Ever Before.
Arthur H. Knaus. sales manager of
tha Tain titatea Motor Car Company.
Saxon distributors, believes that the
motor ran of today offers a bigger
value to tha purchaser than aver- be
for in Its history.
"For motor car valuea are not meaa
nred in terms of the selling price, but
In terms of tha service given." saya Mr.
Knaus. "While tha retell price of
automobiles generally la higher than It
waa two year asjo. there ia no question
but that tba Tali to tba purchaser Is
greater, whan. It la console red what
Uie motor car will do today In the
business and private life of any cltUen
a part of Ita new value becomes ap
parent at once.
"Aa business has sped up mora and
snore tha motor car has become more
valuable to every business man; those
who heretofore bate felt that their
puraa wonld not afford a motor ear
now aeo where tbey ran save money by
using onr. Price does not figure into
surh a srnetna particularly.
-Then there la another direct value
f the motor car of 11S especially of
one such aa tne Mien, which has
firmly established reputation for econ
omy In operation and upkeep. Tha In
creased cost of fuel and other sundries
la more than offset by tha reduction in
tboaa items which a truly cctnomy car
1 m
How far Jo yoa
go to tha
gallon?
20 to 25 Miles to a. Gallon cf Gasoline
. 'Xvera.a of FI2ANTKUN Owners .Ordinary Gsnditions,
ismsmmmmmmamwsmsmaasmsimasMwmaitaBsismmmiii i 1 mmw&wmsmwttmvjA
Aversfeot 179 stosk ears ia special test Jahr IS. 1S1JJ
At what point Jo
you intt in
another act?
10.203 Miles to a Set of Tires
3V.verasfe oif FKANKUN Owners , over a period of years
4000 50OO 6000
ESS
Hote mach Joes
your car
ON?
800Miles to a Gallon oT Oil
AveraQ,KiANKLLN Owners
yo Hop fpo
tSsdea New York to Calesga. Noa. 2M91I. Walk)
jYo water cooled
car can. Jo
this.
No on elf talks
this foatxm.
Why?
lOO Mile Non-Stop, Lcnv-Gear Iuru
Test 116 C,Svf.24J&
84.4Power delivered to Dear 'Wheels
Test by Worcester Itechrac Institute 14
THE above chart is the exact difference between
Franklin facts and the, usual economy claims.
Here, at a glance, are the actual performances
that resulted in a Franklin sales increase last year of 135
percent, against the 12 percent increase of all other
fine cars.
Waste is under indictment in this country. The
spirit of the times npt alone counsels, but compels con
structive economy. Applied to motor cars, this spirit has
crystallized into the blunt demand Does your car deliver
Service without waste?
The Franklin car has answered with actual facts
not empty claims; with performances not promises..
You, like every other alert and vigorous American,
have sensed the force of that community spirit "which has
made conservation the livest issue in the country. And
you, like the rest; will heed that spirit.
Therefore, you will put your motoring1 costs on the
strict basis of Efficient Economy the Economy that
decreases neither your activities nor the Nation's resources.
And when you have come to do this, then you will
come finally and logically to the Franklin, the most
efficient car in America. For in these acid-test times, every
buyer is a close buyer and only facts can sway him.
The facts about the Franklin are here, publicly
placed, unchanging and unassailable. Consider these
facts for on your consideration depends your motor car
costs for 1918.
THE FRANKLIN CAR of TODAY
Cold Weather Starting Easy!
, Electric Primer makwa lowgrad gasoline
act & old-tiro hith-tet grade. Spark
plugs stay clean. Raw gasoline in cylin
ders pPS we)Of rxl i
Positive Ignition.
"Psebla" Battery trouble obviated. In
starting, tha Franklin owner cuts fat the
buxzer on bis Master Vibrator and gets a
fat, not spark that 6rea the mixture.
Qatck Response to Starter.
Starting device has vigorous action; bat
tery baa big reserve. No hesitation in
tba Franklin when you switch on the
startetv
Tire Mileage
FrankSa Light Weight and Flexibility
always produced remarkable tire-mileage.
33x4 inch cord tires now on all types
assures even greater tire reliability.
contains the latest features 'that
mean Franklin Efficiency intensified.
Every one of these features has drawn
the concentrated attention of motorists
for they are positive steps to a still
higher level of motoring perfection.
The chart at the top of this adver
tisement demonstrates Franklin Econ
omy. But only a ride in the car itself
will reveal the ease of handling, safety,
convenience, comfort, reliability and
easy riding qualities to which Frank
lin owners are accustomed.
Therefore, we ask you to ride in the
car and to check us up on every one
of them.
The Franklin is designed to meet
the big preponderance of motoring re
quirementseight types.
Takes Up Cylinder-Wear.
Latest construction arrtomatkattsfaerup
cylinder wear, which in average engine,
usually means leaks m compression.
Franklin retains responsiveness of a well
worked in oar, even after considerable
running.
Intake Yoke Heater.
Quick warming-up of mixture assmed by
using exhaust gases. Original with the
Franklin; perfected in today's car.
Lessens Repair Bills!
Air Intake Strainer keeps road dust, grit,
etc., out of engine internals. A new
device that cuts down wear in cylinders,
valves, pistons, etc, and lessens your
repair bills.
No More Crease Troablesl
No mors bothering with mesay Grease
Cups! New Oil Reservoir and Wick
System on today's FrankQn pcevextls this
trouble.
Slain 4880
SUB. DEALERS
W.R.DeLay,
Medford.Or.
W.W.McCornack,
Eugene, Or.
Peterson Bros
Hillsboro,Or.
M. A. Rickard,
Corvallis,Or.
Braly Auto Company
601 Washington Street, Portland, Oregon
A 3S81
SUB -DEALERS
Walther-Wiffiams
Co,
The DaDes, Or.
F.E. Wilson,
Marshfield,Or.
H.E.Young,
Vale, Or.
jfr 1
like Che Saxon baa brought ta Its
otrnara. The Higher initial coat la raore
thaa worth while In tha leng run when
operating1 eeenoray aa unfailing aerv-
lea can ba purchases.
Tbie may aounn lint loeory. bnt It
resolves Itself fnta a are) facts with
little figuring. Motorists) today ara ail
considering: net so much tha first cost
aa tha running MBtases Ha trie-iota
that po out daily for fuel, oil and tires.
They ara selecting the ear which shows
tha smallest expenditures of this kind
and forgetting tha cost at the start.
And thaaa motorists ara selecting ths
Saxon la large number of Instances."
Maxwell Takes Short Cut.
Charles Ray, of Burbank. Cal., mo
tors over a big hill near his borne.
while his neighbors, who own different
makes of cars, are forced to go many
miles around the steep grades because
their machines ean't make tha olimb.
Ray aaya bis Maxwell bucklea to the
work like a veteran.
1 1 1 1 11
Army Trucks Standardized.
Difficulties which were experienced
by Us allies aa the European battle
fronts early in the war, when there
were 19 different makes of trucks in it
different models in use, with the conse
quent, problem of supplying tha spare
parts as a most serious feature, will
not ba experienced by the American
forces with tha standardized class A
and class B trucks, according to W.
Owen Thomas, of Detroit, the consult
ing, automotive engineer, wbo for two
years had charge of mechanical trans
port matters for the Canadian govern
ment in Canada and Europe, in com
pany with his brother, T. R. Thomas.
Minnesota Auto Licenses.
New licenses for Minnesota cost tS
for three years, beginning January 1,
1918. The former price was $1.50. Mo
torcycU&la WU1 ve to get Us or
three years and the cost Is $3, as com
pared with $1.60. The tax net pro
ceeds go to the state road and bridge
fund and gross proceeds are expected
to reach nearly (1.000,000 in 1918.
Tha state of New Tork has 194,022
motor vehicles. They pay an annual
fee of more than 2,216.000 and ev
eiRPloyment t 106,000 chauffeurs.