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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (Feb. 3, 1918)
TOE SUNDAY OKEGOXIAX, PORTLAND, FEBRUARY 3, 1918. AUTO AIDS NATION for th Mitchell. So bow can I ba ex pected to cram alt of It Into a tneaal little 100 words? I think tha boat thins; to do will bo to let th matter rest and leave tha reader to form hi own conclusions after looking over the Mitchell at tha sbow. 13 Passenger Car Makes Possi ble Greater Efficiency. WORKING HOURS ARE SAVED Aaiomobllc lla Rcc-nrtl I he t'armrr I'rqm Isolation, and Incrraeed Vastly thr Work BaMneM and -I"rtfeknal Men Can Do. Th. tare cemmodlllfi moit tUI to ta. public welfare irt food. foe and transportation. Ooe of In. moat Important vnlts In th. transportation iritrm of America 1 tha ptffnnr automobile. It not only fdj and supplement. tb steam and electric railway, but reaches desti nation that It alone ran reach. It has fref the farmer from Isola Km. It baa brought him mil's nearer hia burlnr and srlltnc mrkU Tin workmi hour that are saved throuah th. round-coTr Ine ability ot hi car are mm n Tb p4jnar aulomobll. enable, tnm employed In culea to lira in th. auburb not only tbnaa of l.rs. mean, bat mall atore-k.epra, clerk. la tha city thousand of aale.men. contractor and solicitor, hundred of phtctan. core of real aetata Valars. and many other group, rely tipoa tha automobile to accempllah franonkt Identical wltb thoa. of tb typewriter and th t.ltphon. eco nomies that ronrtf tlm. Tb war ha hrouiht many duties to ano.t of u. We freely and cladlr offer our erlc- to tha Government tfi .,lina bond. doir.r K-d Croa aad T. M. e A arorb. mkij pchea. ronaultlna and planninc. We must maa.ee to crowd Into our daily Hvao these additional duties, and the anto rnobil. helping u Immeasurably to ato l- CCT-OCTS ARE TO BE CCT OCT National Automobile Chamber of Commerce) for Tbelr Elimination. Muffler cut-outs will not be found on the car of th future. The mem bers of the National Automobile Cham ber of Commerce Toted unanimously for their elimination. The reasons given for the action are: "With more than .o.00o cars In use and supplying a great service In the transportation of the Individual and of materials, the use of the muf fler cut-outs Is unfair to the public and adds an unnecessary noise to American life. Cars have ample power so that the slight Increasa In speed blch may come from tho use of cut outs Is of no Importance. There may be times In adjusting motors where a cut-out Is useful, but In such cases it can be operated from under the car." H. W. Mitchell By Himaelf. IIMrlbMW "C "Mebelt lit I sable . Tell lis l.aod r-lt la 3a) Vie), bat lai Hrs AM la c It at fb abost. D. C Warren By Himself. DUtritfttjttr Imr Veil Mart in Htm .ratoet- far HI Car. MT Ideal of BlUwell of a motor ear U the Vrlle Six. It Is the bt car tbat I hav ever worked on. and I have worked on a good many In my 12 years tn the aotoraobtle boalnesa, and thr beat ear I have ever seen, anywhere. And I bar none. Having a food car, a car that I can be proud of. and a car for which I am ftf in- ordra faster than I ran fill them. It naturally is a real pleasure for me to be in th automobile busi ness in Portland. This la my sixth year In this city. I brgan here as salesman for the Oregon Motor Car Company, srjrd for two years I was (heir al-s manager. Then in I went Into business for jn 1 f as the D. C- Warren Motor i'mr ' Company. and hrgan veiling , Velles. Sorrir urn ago I took on al.-o th feerla tn and hare been hav ing fin surer- with It. started in th automobile business some I. years ago as a mechanic, and have worked In all departments of the busin. I have had experience from one Coast to the other, but of all place 1 have ben I like Portland best. II AM neanru; the taikre qu-te a J tunc of life when It tt to surprint me. but I must forifr-ii that the other morn ing I eprien.-r. all the thrill of a small young-.tr r's firt Christmas ulrntft; when the auto editor of The rrgonlan dropped Into my of fire with the nrcent rmuest that I tell the rrad rr of his erral fsmilr daily. In 3' trl. ht I am anl what I think of the ttchit auiombile. 4 la the first pla- I supposed tbat ev ery on of Th Orrgonian's readers- ! am afraid to say Jut how many for Tmr said Oregontan will raie my rates knew who I am. fr hasn't mv adver tising man and the -aid auto editor been In the habit, during th past I ) far, of putting tn likeness Into the ar page of Th -rrcoman about every two months with sotn remarks upon mr part entalntng word that I never even knew were in th dictionary? In th second place. 3i word I not rnoucto to tr what I think of th Mitrhrll. We h fomi o wiirs of th nw Mitchell In the Northwest and ra-h aad every on of thrm u a dif ferent wrd In rinfrdeinf fhir lv M WW KM. HAS KW PRIIM IKT I V . LrrJarJ Mitrlirll Klrta(rtl to I'ot of Ktct'utl.c of Ills; Conrrrn. A change of Interest to motorist went Into effect January 1 when Walter K. Flanders, president and general manager of tha Maxwell Motor om pany. Inc., was elevated to chairman of the board of director of the com pany and was succeeded In the presi dency by W. Led yard Mitchell, of Cin cinnati. Mr. Mitchell, well known In financial circle, ha heeen general manager of the Kobert Mitchell Furniture Com pany, of Cincinnati. This change In officials doe not .-presage any differ ence In tho policy of the Maxwell Com pany those po he le having been proved most surcassful In every way. Moreover. Mr. Ftander will continue as active head of his great organisa tion. The new-tMaxwetl executive has had a remarkably aurcessful career In business. Still In ln early 3n. he has become one of the leader In Uhlo busi ness circle, acquiring, finally, the ex ecutive management of one of the largest Industrie in th country. Mr Mitchell I a Tale graduate and at college distinguished himself both as a M-hoiar and athlete. lit football ac tivity I still one of the bright spot of Tat athlotte hint or Cj ---i.iT - 'jlA BaajaaaaaW' -ua'0u(-v. Mitchell Junior Five-Passenger Touring Car ISO-inch wheelbase. 40 horsepower. 3x5 motor. Bate Cantilever Rear Springs. Tires 32x4. Price 91250, f. o. b. Racine, Wis. Mitchell Seven-Passenger Touring Car 27-inch wheelbase. 48 horsepower. 3x5 motor. Bate Cantilever Rear Springs. Tires 34x4. Price, in cluding 31 Extra Features, $1525, f. o. b. Racine, Wis. (The Five-Passenger Mitchell is $15 less.) We have told you many times that in no car at anywhere near the Mitchell price will you find so much real value so many wanted features as in the new Mitchell Sixes. This week you will have opportunity to learn the truth of this statement by direct comparison of the Mitchell with other cars on the floor of the Auto Show. Visit Our Uptown Show Room bv. . ir .asv-avj&. i C"-""""a-"aaaaaaawMasaaamV "mmW iafffS Mitchell Junior Five-Passenger Club Roadster 120-inch wheelbase. 40 horsepower. 3Vx5 motor. Bate Cantilever Rear Springs. Tires 32x4. Price 1280, f. o. b. Racine, Wis. Broadway at Oak MITCHELL-LEWIS & STAVER CO. i Jt m , I, & S .-Bf I '. fliyiiiitoiiiliftlitlfiiiiiiil iiiiiiiiil'jf 'feOeaj "" - " -.WH? Mitchell Junior Two-Passenger Roadster 120-inch wheelbase. 40 horsepower. 3Vx5 motor. Bate Cantilever Rear Springs. Tires 32x4. Price $1250, f. o. b. Racine, Wis. n GARE OF liBES ISIOLO: Ir-I,ATIO UlatfilftKD BY KKATO IV.GKR. ' llerr aya Head af Xrir Tire (err Kealaa Tlrea Mi.aK Be Kept at Maxlasai nre.anrr. In all tjie arsuinents pro and c-on that have been ofTered for the benefit of the automobile tire uwer none has ever really covered the Inllution propo sition correctly. A uood iiany opin ions have been advanced by manufac turer and rubber men in ccncral lo Ihe effect that a tire In hot weather will Increase In pressure enough . lo daiiiase it. This has led to a prcat many motorista lettine out the air and HaniMSrino; their 1ire beyond reiiwir. "Take as an Illustration a four-inch tire, which should carry a pressure of 80 pounds to pet the maximum service from it. On a real hot day the pressure of this tire will probably increase six or seven pounds. The motorist who has been in the habit of reducing the pressure will probably let out enouch air to brine it down to 80 pounds and in a few miles will And that this tire has attain increased In pressure and will wonder why." said the manager of Ihe Keaton Tire Company, Sixteenth and Main streets. ' "As an explanation. I mieht state that if we were an analyze the cause of heat we would And out that friction was this cause. . A partly-deflated tire means friction and friction means heat. so why should we let out the tir and generate a lot of heat, which will cause isiiiteEration quicker in this partly- deflated tire, especially when the aver afcc frood tire is made to Btand a creat many more pounds In excess of the presssure as recommended by the man ufacturers? I "Our reconimemlat ion for Kealon tires is that they be kept up to the maximum pressure at all times. The little increase that may be caused by heat on a real hot Summer day will never be enoufrh to injure the tire. Then, on the other hand, should they attempt to reduce the pressure, they will find out by simply experimenting: with their air gauge after a few hours' time that the pressure is up again, but in the Interval while this was increas ing the tire was going through a process of disintegration caused by friction and they are liable to have a blowout and will blame it on the ex cessive heat. "Another thing, a partly-deflated tire offers more surface to the road, and naturally this is another element which causes tires, to burn up and increase the consumption of gas. Any of us who, have had experience in bicycle riding know how hard a soft tire pulls." Iawrence E. Therkelsnn, sales man ager for the Kraley Auto Company, Franklin distributor, has added L. K. Wing to hip sates force. OVERLAND IS PUT FIRST! BIG HO'OR TVON FOR SIXTH COS SECUTIVB , TKA R. Prise Posltloa Awarded at evv York Shaw as Belna; the Largest Car Producer. For the sixth consecutive year Willys-Overland. Inc., of Toledo, O., again ranked as the largest producer of all the exhibitors at the New York Auto Show, and for that reason it was accorded the position of honor at .the show. The honor position at the show is decided definitely when the National Automobile Chamber of Commerce has thoroughly investigated the sales rec with the organization. The company having done the greatest volume of business is entitled to the envied dis play space. As the N. A. C. C. includes all of the manufacturers exhibiting at the show and all but one of the promi nent passenger car makers in the United States, the hon.r Is one 1 for which competition in the industry is exceedingly keen. The National Automobile Chamber of Commerce again accorded the honor to Willys-Overland, Inc., this year strictly on facts and figures. No other evidence was considered. Each member of the organization must make sworn statement showing the actual amount of business done during the year, and on the strength of these statementes de. pond their position at the show. No one questions the decision of the gov erning body. Its offcial report is ac cepted as final by all parties concerned. A piece of old velveteen makes a very efficient substitute for chamois leather for polishing purposes: It Is. of cnnmii. ords of the various companies affiliated much cheaper. fNrr-n iir; nt ki. .-, . srv-ii ,-rrv.,FTvS- az&vs.iTf 5835! i. rWW tr LW. V a-V Truly Called "A mcrica 's Greatest Car" A d "Truly"? Because this is a tailor-made car, designed and finished to meet individual needs and desires. It is no simple task to build a motor car for the discriminating. The production of a superior chassis such as the Roamer possesses is only the first step. To fulfill its destiny the Roamer must measure up to the exacting body standards imposed by foreign car traditions. The roll of its purchasers is sufficiently indicative that the Roamer does this beyond question. - It has been found to possess the innate mechanical virtues which appeal to the seasoned motorist and an external beauty which is unique. Each car of any body design is finished, without additional charge, in colors according to the wishes of the purchaser. r rr TT-W ' ' " 1 rpw V.' T- " -IT 7i "T " iT"'! l,,iTTTtiTl CarvSmaSS!?: I Jaaaii. mn.-, att. ii TV v h v The OtxoliivftOoGS Clear Throtxa Touring Cars Fleur-de-Lys Roadsters Fourseason Sedans Fourseason" Sedanets The Logical Car for the Motor -Wise STURDINESS Rigid inspection of materials and construction assures of this. DEPENDABILITY Oversize of all moving parts provides the margin of safety you should demand. RIDING COMFORT Long canti lever springs in the rear and semi elliptic springs in the front give ease uncommon in any similarly priced cars. These and many more are the funda mental features of the various exclusive models made to fit yourown needs and desires. mM Am Factoid Distributors - F.W. Vogler. Pres. Broadway at Couch Sts. r . M I. M. Menzies, Manager The Line Comple-te Portland, Oregon