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About The Sunday Oregonian. (Portland, Ore.) 1881-current | View Entire Issue (April 11, 1915)
THE SUNDAY OREGONIAJf, PORTLAND, APRIL 11, 1915
fi - m i
AUTO CLUB HAS 5 NEW,
4 HOLDOVER DIRECTORS
Members of Portland Club Review Work of Past Year, Discuss Plans for
Entertaining Eastern Visitors and Consider Means of Publicity.
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THE members of the Portland Auto
mobile Club at the 10th annual
meeting in the rooms of the Com
mercial Club last Tuesday night elected
C. C Overmlre, Ira P. Powers, John
Kelly. Walter M. Cook and James D.
Abbott directors to succeed George W.
Stapleton, James E. Appleby, Walter M.
Cook. Frank K. Watkins and H. L.
Tha newly-elected directors will
serve for two years and will rule the
affairs of the club during the coming
year in conjunction with the holdover
directors, W. J. Clemens, who has served
as president for several years; - C
Wright. A. L. Fish and John B. Yeon.
The holdovers have one year yet to
Visitor' Entertainmeat Planned.
Plans for entertaining out-of-state
visitors who will frequent the club
grounds during the coming season en
route to and from the Columbia High
way were discussed extensively at
Tuesday's meeting-. Some members felt,
the privileges of the club should be
extended informally to all visitors, but
the prevailing view was that visitors
should be admitted to the clubhouse on
a card Issued by the assistant secretary
or secretary and that these cards
should specify the affiliated club In
which the visitors hold membership.
The annual reports of the officers
showed that of the 833 memberships,
42 hold life cards. One of the most re
spected life members. E. Henry
Werome. died during the past year.
Financial Reports Made.
According to the report of the house
committee the total revenue of the
clubhouse grill for the year was
36193.10 and the total cost of operation
37939.83, leaving a net loss of $1736.72.
It cost only 33550.18 to maintain the
bar and a total of 33379.45 was re
ceived, a net gain of 3839.27. reducing
the loss on the grill and bar to 3907.45.
The total receipts and disbursements
for the year ending April 1 virtually
balanced at 323.000, there being a slight
amount on hand, according to the re
port of Treasurer Walter M. Cook.
Following Is the report of the retir
ing secretary, Mr. Appleby:
"During the past year there were !6
regular meetings of the board of di
rectors, besides a number of committee
Board's Actios Commended.
"Owing to conditions of the past
season it was deemed advisable by the
board not to take any formal action in
connection with most of those who re
signed, nor. with the exception of a
few, to- drop any members. A number
of those members who failed to pay
their 1914 dues are this year paying
their 1914 and IS15 dues, showing that
the board's idea in not dropping those
members delinquent for last year's dues
was a wise one.
"The following Is a statement of our
financial condition at the end of
Real etate -
Ice pleat - -
rrnckery and a-lasaware
-lnbhonaa -furniture 8,000.00
TooU and implements KO.WO
Offl- furniture 100.00
Kl'chen equipment 1.000.00
Account received ............... 1.400.55
I'nptid due 2.MO.00
Cut Irora tundo sources 102. OO
Total ' S42.4S7.SJ
Rill Vavable f T.4S2.W
Accounts payable 1.766.15
Kct worth April 1. 113 3S,3OS.40
. Xante Called I nfortanate.
"It is unfortunate that our organisa
tion bears the name 'Portland Auto
mobile Club.' because our sphere of
work is far broader than the name
implies and. besides, the name has
served to inspire unfounded prejudice
against us in certain quarters." said
President- Clemens in bis annual re
port. "Our club has accomplished a great
deal daring the past year in financing
and encouraging road and' bridge im
provements. We were the first to take
up the question of building the Colum
bia Highway, which is now almost a
reality, and we raised tSO.OOO to re
pair the notoriously bad stretch of
road between Rex and Tigarovme.
The contract has been let for this Im
provement and the work will go ahead
as fast as conditions will permit.
"The officers of the club have waited
noon the City Council, the County
Commissioners and tha legislature
whenever unfriendly ox biased tests
C. C O v2-rmrrz .
latlon was under consideration. We
were successful in part only.
UBUghted Cars Allowed.
"After taking the matter up with
Mayor Albee and the police officials, I
am able to Inform you that you will
not be arrested for leaving your un
lighted cars standing in front of bril
liantly illuminated theaters, churches
and other similar buildings. The city
officials realize that there is no need
for such a regulation which would re
quire unlimited damage to batteries.
"In driving about the city we should
always make it a rule to yield the
right of way to the other fellow. The
only reason there are not more acci
dents of serious nature is simply be
cause machines do not happen to come
from opposite directions at the same
time. The ordinary drivers are alto
gether too careless in passing through
the congested district. Twenty miles
an hour should be the limit at all
times in the city.
300 New Members Wanted. -
"What the club needs most is new
members who will take an active inter
est in the organization affairs. We
should attract 300 new members during
the coming year and make a good
many of them life members.
"On the road maps that are being
circulated through the agency of the
magazines Portland is being slighted
and the route which passes through
Portland is shown as a side trip. We
even have to face the criticism scat
tered abroad by our ex-State Highway
Engineer Bowlby, whereas, as a matter
of fact, the worst part of the Pacific
Highway is in the northern part of
California instead of In Oregon. Some
thing should be done to correct this
unfavorable Impression of our roads."
Publicity Need Emphasised.
Secretary Appleby reported that Los
Angeles County is spending 3300.000 in
publicity to bring tourists to the city
and that Portland should wake up to
the situation at once. He said that the
residents of Seattle were advising
Coast-bound tourists to ship their cars
from Seattle to San Francisco instead
of going over the roads through Oregon.
James D. Abbott, chairman of the
club booklet committee, reported that
about 33500 had been raised to finance
the proposed scenic book and that It
would probably be ready for distribu
tion the latter part of this month .or
H. P. Cosiin. chairman or tne public
safety committee, reported that S00
cases had been prosecuted during the
past year and that a large number of
these cases were occasioned by the re
cent Introduction of jitney travel, which
he characterized as a curse to the city.
He expressed the belief, however, that
the Jitneys were passing out rapidly.
A vein of optimism characterized all
forecasts for the amount of club busi
ness to be transacted during the com-
Inar Tear. The fact that the Bandy
Bridge was closed for about a year
served as a distinct discouragement to
travel by way of the clubhouse, but
now the new structure is completed
and an Increased amount of travel la
expected because of the opening of the
Columbia Highway and the prospect
of visits from a great number or jsas
ern and out-of-state tourists.
CL C Overmlre. onv of the newly.
elected directors, predicted that the
Automobile Club would soon be one of
the leading organizations of Portland
and that the clubhouse would come to
be one of the most popular stopping
places in the West. He said that a
great many of his Eastern friends had
commented favorably on the club
grounds and on the work carried on by
Brldsre Pavtaar Asked.
J. C. Friendly suggested that It was
only a question of time until the club
would have to take up tne proposal 10
consolidate with the new Chamber of
By unanimous, vote too club voted to
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.hunk-Less Jl Maini
Total Administration, Sales and Advertising Expense on REO Cars
DID YOU READ THAT statement is a recent Reo ad to the effect
that "the total administration, sales and advertising expense of
the Reo Motor Car Company is less than three per cent?" .
DID YOU ANALYZE IT? Did you make from that analysis a
deduction that was not only surprising but of vital import to you?
IF YOU DIDN'T, just consider the matter now. Just think what
that efficient management; that low "overhead means to yon
as a buyer.
ALL MAKERS TELL YOU in their ads of the great value, they
give you in their cars. Those are statements worth face value
unless you know the inside of their business and know it cannot
be true. , ,
WE DO NOT SAY it isn't true we say that if you knev certain
things you might know that it couldnt be true.
WHEN WE TELL YOU the above fact about the Reo Company
we have stated something from which you may make your own
deduction and find that it is possible for the Reo company, under
those conditions to give the buyer of a Reo car a greater percent
age of actual car-value for his every dollar than he can hope to
obtain not only in any other automobile, but in almost any other
AND THAT IS JUST. WHAT we do give. Reo cars occupy a
place that is unique among automobiles. Not only are they
made in a factory where lighting, sanitary and other conditions
under which the men work are ideal, hut the Reo plants are o
advanced in machinery equipment, they are called the "Model
: MtTimV Fart"-" hy men who know.
MACHINE TOOL MAKERS know that if they can show V
' accuracy, and more economy of production m any newmachme
they can get it in the Reo plant for a try-out.
AND IT'S AN ADAGE in that business if it makes good in th
Reo plant you can't make enough of them" for every other auto-
mobile concern will order duplicates.
SO YOU SEE REO CARS are made' under ideal coodStkna. Xt
stands to reason that the quality and the value is kx the ca.
That you have always known.
ADD TO THAT THE FACT above stated that the sales expense
is so low as to be almost unbelievable to men in so called "staple Z
lines of trade, and you have the other season for tha wonderful
Reo value. .
YOU KNOW OF COURSE that, never since the first Reo was
made has it bom possible to make enough cars to supply all who
wanted Reos. And that this year, while other cars and good
ones too go a 'begging for orders, the demand for Reos has
broken all records it is four times the capacity of the plants
today. - ,
AND YOU'VE WONDERED doubtless at that tn
mand for mis car.
WELL THE REASON IS THERE in those two facts. A car
made by the most advanced methods in an ideal plant, by Amer
ican workmen 90 per cent of whom own their own homes and
an administration and sales expense so low it makes possible
values that are impossible in any other car save a Reo.
IF YOU HAVEN'T placed your order for your Reo do it at once.
Only way to be sore of getting one at all is to order now and if
your order comes at once we can take cats. sdjfamJtod fijvc jou a
defa?te date for detivcry. "
Northwest Auto Company
Broadway at Couch St., Distributors for Northwest. F. W. Vogler, President. Main 8887, A 495
I ' VraiHSfiC WOOL'
- j "-J r 1 1
Icommercia.1 vcmcio v v.
K. A. c. r.
petition the County Commissioners to
. . .... nt ,h. Afnrrinon-street
pave 1 11c win.' v -
bridge, where, It la said, hundreds of j
punctures nave oeen uimivh
nails In the wood planks, and to in
ih. lie-htinir facilities on the
Hawthorne and Morrison bridges.
A vote of tnanxa was kwihiw
-mi riiiitnr, for their work
during the past year and the Police
Department and the Sheriff's Office lor
their untiring enoru in
Anriina- to reirular procedure, the
election of officers should have been
held last Thursday, out rrenmsuv
... . nnithin to muster a
quorum of the directors. Ira F. Powers
and Walter si. v.uun ro u v.ti.i.. ,
C P. Wright is ill. John B. Teon has
been giving every minute of his time
in campaigning for the road bond issue
and James u. aotou "
last Thursday. President Clemens will
be out of the city for a week and it is
impossible to predict when the election
will De neio.
Mr. Teon has handed In his resigna-
. i JUanln. tt th. nllltl And It
UQD i. n a- ua. b.w. "
is suggested as possible that James E.
AppleDy. one ol uib icmms
may be induced to nil out the one year
of Mr. Teon's unexpired term. In that
event It la probable that Mr. Appleby
will be re-elected secretary of the club.
Thus far, C. C. Overmlre, one of the
new director's. Is the only one who has
been mentioned prominently for the
Douglas Sets Road Taxation Figure.
ROSEBUBG. Or.. April 10(SpecUL)
The County Court haa apportioned
three-fourths of a mill, based on the
assessed valuation of the property ln-
..1.1 a ti ro.rt district of the
county. This was done in order that
road improvement work may begin at
once in different sections of the county.
I The oldeat bridge tm Vatne will soon be
nplaeed by a now one. It is la Jay, and was
puijt m iei
COLE SPEED IS
RATES OF 75 MILES ATTAINTED ON
IXDIAJTAFOMS TRACK. -
Wager Decided and Loser Shows Ap
preciation of Car by Saying "Drive
' to Chicago for Dinner."
Txn-vr4iATrLIS. Anril 10 Just two
weeks ago two motorists happened to
meet and in the course of their conver
sation the topic of "speed" was dis-
cuesea wniie sDeuniufi
torcars- It was shortly after the an
nouncement of the new Cole eight-cylinder
car. One of the men already had
i .u.n in it - thn other was
accu . . ... .. ... --,
doubtful as to his friend's veracity. As
is usual in sucn cases a wager w -"
speed of the Cole eight with top and
windshield in position resulted.
Both men knew Charles S. Crawford,
chief engineer of the Cole Company,
and Mr. Crawford was prevailed upon
to visit the speedway and "let her out."
He consented anu me unco muv?
hio- hHrV truck. With three
Llll) 1V1 u . A " .
i- h x... Mr Prawfnrci did the
1U L" D wm.. -.
first lap at a speed of 60 miles am
hour witn top ana iuuaiucm v"01
tion. The second lap was made at a
nf K9.V. miles an hour and a third
lap at 63 miles an hour, on tne
stretches tne car niuuneu a ofu ex
ceeding 70 miles an hour.
rr-i OTinnAr wn a. smod winner, and
the loser was a good loser, who paid
and smiled ana men oiim
.i T.i.nimr tn Crawford, he said. "I
never have ridden as fast as I want to
because I was never lucky enough to
be the- friend of a race driver. Suppose
i. At .a. nnrn tnd IflWDT the
WO pui in a iuti v. " " "
windshield and make another lap for
speed." ney oiu., jnrvfiy'r
.3 t,A .Via .an wan Tnfl.de.
The speedometer on the straightaway
showed a speed of 75 miles an hour.
The car was stock in every respect and
The loser was sausiiea tuuiuoi..
"How fast can you o in second speed,"
he asked. "Forty-five miles an hour,'
Mr. Crawford answered, and then
"Let's drive to Chicago for dinner.
saia the loser, "we cah make it in time.
STUDEBAKER BUSINESS GOOD
Check for $40,000 Paid Out at One
Time for 1915 Cars.
Whn an automobile dealer pays out
$40,000 at one time for cars to insure
him against a possible shortage he is
.-1 H . thniie-hta of hard times.
Good news of prosperity upon the Pa-
cine Coast was tajcen to ueuim, m
automobile center of America, by the
managers of the two Studebaker Cal
ifornia branches. B. R. Carpenter, of
San Francisco, and K. u. maiweii, oi
Los Angeles. The particular good news
for the Studebaker factory was more
than a mere report of trade conditions.
however for Mr. Maxwell Drougnt wnn
him a check for 40,418.40. given him
by the Russell Motor Sales Company,
a t i..,t.a an navment noon de-
j ij a n ..p. ...... i i .
livery of nearly 10 carloads of Stude
"Studebaker sells more cars annual
. . n.nvtlmn Anv other man
ly Wl Ul ' ' , ,
ufacturer selling machines that retail
for more than 60u. saio jur. aujirai,
i ,Aiiintf nf Yiin laree check. This
lot of cars does not represent the sales
of the Russell Motor Sales Company
for 1915, but merely a sale to guard
the company against the shortage of
Studebaker cars which it wishes to an
ticipate. . ,
"In California there are 200 Stude-i.l-.,
Hulpra and 400 Studebaker ser-
wice stations. No matter where one
tnrna ho is never more than a town
owair from a Studebaker expert. In
BUU1LIUU ' u . v. bu ... . . '
there are 40 8tudebaker service sta-
away with the congestion that once
hampered tne Drancn. lnspet-Liuiia
adjustments are now made throughout
the city, and an owner is never more
than a short distance irom a garage
where his car is sure of intelligent
Invitations Out for Convention.
T..it.iun. tn .ttoniT thA motortruck
convention in Detroit on May 5 and
have just been sent Dy wo
. . v. . . v, m Vio r- nr Commerce to
AUIUIUUUUV ' - -
all the active established manufactur
ers of motor vehicles. Among mo su
pers to be read will be one on "Advan
tages of Selling on Time Payments and
How Such Sales Should Be Handled,
by Windsor T. White, president of the
White company and chairman of the
Paint Your Auto
Save 25 e 75 by palatine
year car at home a e r
our guaranteed system. We
tow yoa how and fnralah
eoaaplete laformativa free.
AND VARNISH COMPANY
BOX 46S, PORTLAND.
Who Are You?
I'M THE GUY
who toon tnt hank our or
,K MO PUT TMt Atm
"My middle name is service, and I know
storage batteries from A to Z. If you want servic i by
call at the nearest WUlard Servica StaUoa li.ted belowl
p.rtl-.d. OrChanslor & Lyon Co. 627 Washington St.
At"ri-. Or.-Atla. Supply Co I I Bond M.
Enicit. Or. Sweet-Urain Auto Co.. 1U-U OaK ei.