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About Portland observer. (Portland, Or.) 1970-current | View Entire Issue (April 29, 2015)
Page 6 New Prices Effective May 1, 2014 Martin Cleaning Service April 29, 2015 O PINION Carpet & Upholstery Cleaning Residential & Commercial Services Minimum Service CHG. $VPDOOGLVWDQFHWUDYHO charge may be applied CARPET CLEANING 2 Cleaning Areas or more(DFK$UHD 3UH6SUD\7UDI¿F$UHDV (Includes: 1 small Hallway) 1 Cleaning Area (only) ,QFOXGHV3UH6SUD\7UDI¿F$UHD (Hallway Extra) Stairs (12-16 stairs - With Other Services) Area/Oriental Rugs 0LQLPXP Area/Oriental Rugs (Wool) 0LQLPXP Heavily Soiled Area $GGLWLRQDOHDFKDUHD (Requiring Extensive Pre-Spraying) UPHOLSTERY CLEANING 6RID /RYHVHDW 6HFWLRQDO &KDLURU5HFOLQHU 7KURZ3LOORZV (With Other Services) ADDITIONAL SERVICES • Area & Oriental Rug Cleaning $XWR%RDW59&OHDQLQJ 'HRGRUL]LQJ3HW Odor Treatment • Spot & Stain Removal Service • Scotchguard Protection 0LQRU:DWHU'DPDJH Services SEE CURRENT FLYER FOR ADDITIONAL PRICES & SERVICES Call for Appointment (503) 281-3949 'LYHUVLW\DSSHDUVWREHWKH1HZ%ODFN TV outpaces +ROO\ZRRG in broader inclusion M ARC H. M ORIAL )URPRXUWHOHYLVLRQVHWV in our living rooms to our local movie the- aters, diversity appears WREHWKHQHZEODFN )UHVK RII WKH VXFFHVV RI VPDOO VFUHHQ KLWV OLNH )R[¶V PXVLFDO GUDPD³(PSLUH´&:¶V³-DQHWKH 9LUJLQ´ DQG $%&¶V IDPLO\FHQ- WULF ³EODFNLVK´ WHOHYLVLRQ KDV HPHUJHG DV D SRZHUIXO IURQWUXQ- ner in the race to broader inclu- sion on our nation’s shared media ODQGVFDSHHYHQRXWSDFLQJ+ROO\- ZRRG $FFRUGLQJWRWKH³+ROO\- ZRRG 'LYHUVLW\ 5HSRUW )OLSSLQJ WKH6FULSW´SXEOLVKHGE\WKH5DOSK %XQFKH&HQWHUIRU$IULFDQ$PHU- ican Studies at UCLA, people of color are gaining ground and more PRYLH OHDGV LQ +ROO\ZRRG ¿OPV overall cast diversity is increasing and directors of color are a more frequent phenomena on movie BY VHWVWKDQLQWKHSDVW %XW WKHVH KDUGIRXJKW VWULGHV are oftentimes undermined by KDUVK UHDOLWLHV OLNH WKH WRWDO ODFN RI QRPLQDWLRQV IRU EODFN DFWRUV directors, cinematographers or IHPDOH VFUHHQZULWHUV DW WKLV \HDU¶V 2VFDUV $QG WKHVH DF- complishments are also tem- SHUHGE\WKHQXPEHUV :KLOHSHRSOHRIFRORUPDNH XSDERXWSHUFHQWRIWKH86 population, those numbers are QHLWKHU UHÀHFWHG LQ IURQW RI WKH cameras nor behind the scenes of RXU ¿OP DQG EURDGFDVW LQGXVWU\ FRPSOH[VKLQLQJDJODULQJVSRW- OLJKWRQDQRWKHUUHDOLW\:KLOHWKH SXVKWRGLYHUVLI\FDVWVDQGFUHZV RQWHOHYLVLRQDQGLQ¿OPLVFOHDU- O\ KDYLQJ D PRPHQW ULJKW QRZ WKH ZRUN WR UHPHG\ WKH XQGHU- representation of people of color DQG ZRPHQ LV IDU IURP RYHU DQG requires a dedication far more sustained than a brief, moment-in- WLPHXSWLFNLQFDVWLQJ 'LYHUVLW\ LV PRUH WKDQ D GLV- cussion about a studio’s payroll, it is a much-need conversation DERXWSHUVSHFWLYHDQGSULGH'HE- UD 0DUWLQ &KDVH WKH IRXQGHU RI 0DUWLQ&KDVH3URGXFWLRQVFUHGLWV a desire to create positive imag- HV RI $IULFDQ $PHULFDQV LQ ¿OP and television as the catalyst that drove her into the entertainment EXVLQHVV 0V &KDVH VKDUHG KHU YLHZV about the importance of diversi- ty on our small and big screens in an essay entitled “Creating the &KDQJHWKH:RUOG1HHGVWR6HH´ LQWKH8UEDQ/HDJXH¶V6WDWH RI %ODFN$PHULFD UHSRUW ³6DYH RXU&LWLHV(GXFDWLRQ-REV-XV- WLFH´ ³, JUHZ XS ZDWFKLQJ WHOHYL- VLRQ DQG JRLQJ WR WKH PRYLHV´ VKH VDLG ³:KLOH , ZDV FRQVFLRXV RIWKHIDFWWKDW,VHOGRPVDZP\- VHOI LQ WKH LPDJHV WKDW ZHUH SUR- MHFWHG RQ VFUHHQ LW ZDVQ¶W XQWLO , ZDV ROGHU WKDW , XQGHUVWRRG ZKDW WKDW UHDOO\ PHDQW 7KRVH LPDJHV GLGQRWMXVWGLFWDWHKRZ,YLHZHG myself, I eventually learned that WKH\ YHU\ FOHDUO\ LQÀXHQFHG KRZ WKHRXWVLGHZRUOGYLHZHGPHDQG RWKHUVOLNHPH´ 'LYHUVLW\EHQH¿WVXVDOO:KHQ ZH VHH RXU FRPPXQLWLHV IDLUO\ represented in our movies and WHOHYLVLRQ VKRZV ZH DUH JLYHQ the opportunity to see ourselves, each other, and hopefully learn DERXWRQHDQRWKHUZKDWPDNHVXV XQLTXHDVZHOODVZKDWZHVKDUH LQ FRPPRQ 7KLV LV QRW PHUHO\ D call for greater numbers, because reducing communities to racial or ethnic stereotypes does our nation RI YLHZHUV DV PXFK RI D GLVVHU- YLFH DV LJQRULQJ WKH H[LVWHQFH RI groups outside the borders of the W\SLFDO+ROO\ZRRGPRGHO (YLGHQFH IURP WKH +ROO\ZRRG diversity report also points to an- other emerging truth about diver- VLW\ LW VHOOV7KH GDWD VKRZV WKDW our nation’s increasingly diverse DXGLHQFHV DUH EX\LQJ PRYLH WLFN- ets for, and tuning into television VKRZV WKDW KDYH ³UHODWLYHO\ GL- YHUVH FDVWV´ 'LYHUVH DXGLHQFHV ZDQW WR VHH WKHLU PXOWLIDFHWHG OLYHV UHÀHFWHG LQ WKH PHGLD WKH\ HQMR\ ,ILJQRULQJWKHOLYHVDQGH[SHUL- ences of so many Americans once FDPHZLWKRXWDSULFHWRGD\¶VDX- GLHQFHV DUH PDNLQJ WKHLU YRLFHV DQG SUHIHUHQFHV KHDUG ZLWK WKHLU GROODUV DQG 1LHOVHQ UDWLQJV LQÀX- ence, and they are sending a loud and clear message to television DQG ¿OP¶V GHFLVLRQ PDNHUV WKH\ DUHQRORQJHUZLOOLQJWRKDYHWKHLU $PHULFDQH[SHULHQFHLJQRUHG Marc H. Morial is president DQG FKLHI H[HFXWLYH RI¿FHU RI WKH National Urban League.