Page 6
New Prices
Effective
May 1, 2014
Martin
Cleaning
Service
April 29, 2015
O PINION
Carpet & Upholstery
Cleaning
Residential &
Commercial Services
Minimum Service CHG.
$VPDOOGLVWDQFHWUDYHO
charge may be applied
CARPET CLEANING
2 Cleaning Areas or
more(DFK$UHD
3UH6SUD\7UDI¿F$UHDV
(Includes: 1 small Hallway)
1 Cleaning Area (only)
,QFOXGHV3UH6SUD\7UDI¿F$UHD
(Hallway Extra)
Stairs (12-16 stairs - With
Other Services)
Area/Oriental Rugs
0LQLPXP
Area/Oriental Rugs (Wool)
0LQLPXP
Heavily Soiled Area
$GGLWLRQDOHDFKDUHD
(Requiring Extensive Pre-Spraying)
UPHOLSTERY
CLEANING
6RID
/RYHVHDW
6HFWLRQDO
&KDLURU5HFOLQHU
7KURZ3LOORZV (With
Other Services)
ADDITIONAL
SERVICES
• Area & Oriental Rug
Cleaning
$XWR%RDW59&OHDQLQJ
'HRGRUL]LQJ3HW
Odor Treatment
• Spot & Stain
Removal Service
• Scotchguard Protection
0LQRU:DWHU'DPDJH
Services
SEE CURRENT FLYER
FOR ADDITIONAL
PRICES & SERVICES
Call for Appointment
(503) 281-3949
'LYHUVLW\DSSHDUVWREHWKH1HZ%ODFN
TV outpaces
+ROO\ZRRG
in broader
inclusion
M ARC H. M ORIAL
)URPRXUWHOHYLVLRQVHWV
in our living rooms to
our local movie the-
aters, diversity appears
WREHWKHQHZEODFN
)UHVK RII WKH VXFFHVV RI VPDOO
VFUHHQ KLWV OLNH )R[¶V PXVLFDO
GUDPD³(PSLUH´&:¶V³-DQHWKH
9LUJLQ´ DQG $%&¶V IDPLO\FHQ-
WULF ³EODFNLVK´ WHOHYLVLRQ KDV
HPHUJHG DV D SRZHUIXO IURQWUXQ-
ner in the race to broader inclu-
sion on our nation’s shared media
ODQGVFDSHHYHQRXWSDFLQJ+ROO\-
ZRRG
$FFRUGLQJWRWKH³+ROO\-
ZRRG 'LYHUVLW\ 5HSRUW )OLSSLQJ
WKH6FULSW´SXEOLVKHGE\WKH5DOSK
%XQFKH&HQWHUIRU$IULFDQ$PHU-
ican Studies at UCLA, people of
color are gaining ground and more
PRYLH OHDGV LQ +ROO\ZRRG ¿OPV
overall cast diversity is increasing
and directors of color are a more
frequent phenomena on movie
BY
VHWVWKDQLQWKHSDVW
%XW WKHVH KDUGIRXJKW VWULGHV
are oftentimes undermined by
KDUVK UHDOLWLHV OLNH WKH WRWDO ODFN
RI QRPLQDWLRQV IRU EODFN DFWRUV
directors, cinematographers or
IHPDOH VFUHHQZULWHUV DW WKLV
\HDU¶V 2VFDUV $QG WKHVH DF-
complishments are also tem-
SHUHGE\WKHQXPEHUV
:KLOHSHRSOHRIFRORUPDNH
XSDERXWSHUFHQWRIWKH86
population, those numbers are
QHLWKHU UHÀHFWHG LQ IURQW RI WKH
cameras nor behind the scenes of
RXU ¿OP DQG EURDGFDVW LQGXVWU\
FRPSOH[VKLQLQJDJODULQJVSRW-
OLJKWRQDQRWKHUUHDOLW\:KLOHWKH
SXVKWRGLYHUVLI\FDVWVDQGFUHZV
RQWHOHYLVLRQDQGLQ¿OPLVFOHDU-
O\ KDYLQJ D PRPHQW ULJKW QRZ
WKH ZRUN WR UHPHG\ WKH XQGHU-
representation of people of color
DQG ZRPHQ LV IDU IURP RYHU DQG
requires a dedication far more
sustained than a brief, moment-in-
WLPHXSWLFNLQFDVWLQJ
'LYHUVLW\ LV PRUH WKDQ D GLV-
cussion about a studio’s payroll,
it is a much-need conversation
DERXWSHUVSHFWLYHDQGSULGH'HE-
UD 0DUWLQ &KDVH WKH IRXQGHU RI
0DUWLQ&KDVH3URGXFWLRQVFUHGLWV
a desire to create positive imag-
HV RI $IULFDQ $PHULFDQV LQ ¿OP
and television as the catalyst that
drove her into the entertainment
EXVLQHVV
0V &KDVH VKDUHG KHU YLHZV
about the importance of diversi-
ty on our small and big screens
in an essay entitled “Creating the
&KDQJHWKH:RUOG1HHGVWR6HH´
LQWKH8UEDQ/HDJXH¶V6WDWH
RI %ODFN$PHULFD UHSRUW ³6DYH
RXU&LWLHV(GXFDWLRQ-REV-XV-
WLFH´
³, JUHZ XS ZDWFKLQJ WHOHYL-
VLRQ DQG JRLQJ WR WKH PRYLHV´
VKH VDLG ³:KLOH , ZDV FRQVFLRXV
RIWKHIDFWWKDW,VHOGRPVDZP\-
VHOI LQ WKH LPDJHV WKDW ZHUH SUR-
MHFWHG RQ VFUHHQ LW ZDVQ¶W XQWLO ,
ZDV ROGHU WKDW , XQGHUVWRRG ZKDW
WKDW UHDOO\ PHDQW 7KRVH LPDJHV
GLGQRWMXVWGLFWDWHKRZ,YLHZHG
myself, I eventually learned that
WKH\ YHU\ FOHDUO\ LQÀXHQFHG KRZ
WKHRXWVLGHZRUOGYLHZHGPHDQG
RWKHUVOLNHPH´
'LYHUVLW\EHQH¿WVXVDOO:KHQ
ZH VHH RXU FRPPXQLWLHV IDLUO\
represented in our movies and
WHOHYLVLRQ VKRZV ZH DUH JLYHQ
the opportunity to see ourselves,
each other, and hopefully learn
DERXWRQHDQRWKHUZKDWPDNHVXV
XQLTXHDVZHOODVZKDWZHVKDUH
LQ FRPPRQ 7KLV LV QRW PHUHO\ D
call for greater numbers, because
reducing communities to racial or
ethnic stereotypes does our nation
RI YLHZHUV DV PXFK RI D GLVVHU-
YLFH DV LJQRULQJ WKH H[LVWHQFH RI
groups outside the borders of the
W\SLFDO+ROO\ZRRGPRGHO
(YLGHQFH IURP WKH +ROO\ZRRG
diversity report also points to an-
other emerging truth about diver-
VLW\ LW VHOOV7KH GDWD VKRZV WKDW
our nation’s increasingly diverse
DXGLHQFHV DUH EX\LQJ PRYLH WLFN-
ets for, and tuning into television
VKRZV WKDW KDYH ³UHODWLYHO\ GL-
YHUVH FDVWV´ 'LYHUVH DXGLHQFHV
ZDQW WR VHH WKHLU PXOWLIDFHWHG
OLYHV UHÀHFWHG LQ WKH PHGLD WKH\
HQMR\
,ILJQRULQJWKHOLYHVDQGH[SHUL-
ences of so many Americans once
FDPHZLWKRXWDSULFHWRGD\¶VDX-
GLHQFHV DUH PDNLQJ WKHLU YRLFHV
DQG SUHIHUHQFHV KHDUG ZLWK WKHLU
GROODUV DQG 1LHOVHQ UDWLQJV LQÀX-
ence, and they are sending a loud
and clear message to television
DQG ¿OP¶V GHFLVLRQ PDNHUV WKH\
DUHQRORQJHUZLOOLQJWRKDYHWKHLU
$PHULFDQH[SHULHQFHLJQRUHG
Marc H. Morial is president
DQG FKLHI H[HFXWLYH RI¿FHU RI WKH
National Urban League.
