Image provided by: Chetco Community Public Library; Brookings, OR
About Brookings-Harbor pilot. (Brookings, Curry County, Oregon) 1946-1978 | View Entire Issue (Feb. 11, 1954)
Tourist Business Is Oregon's Third a D . I $275.COO - Largest; rrc ro o tic n Needed For G row th T I T T L E IS K N O W N by the av e rag e person how valuable the to u r- ist d o llar of o u r ev er-in creasin g to u rist in d u stry is to o u r s ta te ’s s c le r a l economy. ‘W hat does th e to u rist in d u stry have to do w ith nie . is h eard all too often from those who do not realize how th e do llar spent by o u r an n u a l influx of o u t-o f-sta te visitors and trav e l- ers is-divided. M any businessm en and th e public in general have the m isconceived idea th a t those of us in the food and accom m odations in d u stry are th e m ain recipients of the m ajo r portion of th e to u r of th e dom estic m ovem ent of peo- ist dollar. Those of us in the re s pie, will continue on a high level ta u ra n t. hotel and m otel in d u stry in 1954.” says th e AAA. but it realize th a t o th ers b< nefit m ore adds th at prom otion will be the from the d o llar sp en t by th e to u r key to su stain in g a p ea k volum e ................... - ist than we do. W e also realize Most 01 us realize th a t o u r s ta te o u r inadequacy alone ami the need Is »Pending a consult ta b le sum of- for the fho support ennnnrr .a- of th e to u rist ¡o in m oney in m agazine advertising, d u stry in general by all citiz ns am o u n tin g to approxim ate! v ot o ur s ta te in ev e ry com m unity, in o rd er to keep th is grow ing in d u stry expanding and increasing the econom ic w e alth of us all. M any breakdow n figures have been published in the past as to w here th e to u rist d o llar goes when it leaves Jo h n T o u ris t’s hand. Published below is an a v e r age breakdow n ta k e n from n u m erous surveys th ro u g h o u t o u r countr>. As you will note from the figures shown, tra v e le rs spend m oney for m any o th e r th in g s be sides food and accom m odations; consequently, benefit tin g busi nessm en in all ty p es of e n te rp ris es. Food .......................................... A ccom m odations Gasoline, oil, a u to ............... n o th in g .............................. Public utilities, including annually, which is done b> ,k e O regon S ta te H ighw ay com m ission. but this alone is not su,fici<?nt’ and ne<'<1s '» >» attg- rnen^c^ by th e united e ffo rts of all com m unities and w ith th e ag- gressive optim istic and helpful *hinkm g of the g eneral public ol our s ta te . Even w ith this lanm am ount. O regon is spending fa r less th a n o th e r sta te s, who have ........h less ««» offer «our 'I v v acatio n trav e ler. W e in O regon m ust not only believe in our s ta tr , but m ust be vocal in supporting and selling its m any a ttra c t ions. „ v. n e effo u o n rts s W e II1U>, m ust Juin join in unnP united and b not afraid to sing O reg o n ’s praises individually at every op- port u n ity th a t presents itself. A’o greater hope have we than oi right thinking and right act- M. faith in the blessing of fidelity, courage, patience and grace. M ary B ak er Eddy. f M tt «« i IiirboT Pilot 1 1 THURSDAY, FEB. 11, 1954 ~ F o r C ity P olice P h o n e 3193. C H O IC E P R O P E R T IE S H ighw ay F ro n tag e (H ighw ay 101, O reg o n ’s M ain S tre e t) CHET CO R IV E R FR O N TA G E - R E S ID E N T IA L LOTS NEW HOM ES - R A N C H ES - FARM LANDS A C R EA G E - IN D U S T R IA L S IT E S INCOM E P R O P E R T IE S B eau tifu l Scenic, P a ik lik e O cean F ro n tag e w . H. BRADY R EA L E S T A T E B RO K ER W ho tries to do the common things of life uncom m only w e ll” 23c | 19c 12c 13C local transportation ....... 10c R ecreatio n ................................ H e I aundry, dry clea n in g .......... 2c Professional and personal services .................................. 4c D rugs and su n d ries ............ 5c All too few people realize th a t the to u rist in d u stry is O regon's th ird larg est in d u stry and has b en grow ing stead ily each year, showing an in crease in out of s ta te d o llars in O reg o n ’s economy. I he to u rist business is su rp assed only by lum ber and a g ric u ltu re , respectively. It is e stim ated bv reliable sources th a t the lu m b er ind u stry alone provides th e s ta te w ith 60 p er cent of its payroll This m itself is a w o n derful thing, hut obviously a v ery u n h ea lth y condition in an econom y w here but one in d u stry plays such a p re dom inant role. T h erefo re, th e building up of a n o th e r in d u stry is m uch te be desired so th a t th e re is a cushion in th e event th a t the m a n in d ustries decline. E xpert ‘ predictions for trav el i ’id vacation in 1951 are th a t it will continue at an exc ptionally - high level, but grow ing co m p eti tion tor the c o n su m e r’s d o llar bo‘h in and out of th e trav e l field, will lorce in d u stry to adopt m ore .progressive prom otion and a d v e r tising policies to su sta in th e past y ears peak volum< s. O regon with its m ore th an av e ra g e top ranking scenic a ttra c tio n s and v a cation values m ust have th e u n it ed support of all its citizens, bus inessm en and g en eral public alik e to continue its e ffo rts to enjov the profitable re tu rn s from this ever- expanding industry. E x p e rts d e tect a leveling process th ro u g h o u t the A m erican econom y, and fore- se a general re tu rn to a b u y e r’s m arket w herein those firm s and sta te s which do th e best selling job and provide th e w a n te d se rv ices at reaso n ab le prices will do the most business. "H ighw ay m o to r trav e l, w hich con stitu tes m ore th a n 75 p e r cent and the use of an 40 Grand Prizes TO CELEBRATE 40 YEARS OF DODGE DEPENDABILITY! (A GRAND PRIZE A DAY FOR 40 DAYS) ★ 2 weeks' vacation for tw o a n y w h e re in the USA* ★ A ll expenses paid — m eals, hotels, resorts, air or train transportation! ★ N e w '54 Dodge at your disposal for the tw o weeks! A Dodge doublet your pay for the tw o weeks yo u ’re a w a y ! ★ An ad dition al $ 5 0 0 "fun m o n e y ” to spend or save as you please! PLUS . . . 1000 cash prizes — 25 a d ay ! Dodge 40th Anniversary All-America Contest! We have a lot to celebrate—and you’re going to celebrate it with us! We’re celebrating the 40 great years of Dodge in America . . . 40 years of growth and development and success. We’re celebrating the greatest D >dge car in '0 great Dodge years—the record-breaking, In- ui3- making new ’54 Dodge. We’re celebrating the Dodge v‘ tory over • ” “eights” in the Mobilgas Econom. K in . . . . • 196 official American records for p.,rf >rm 1 stamina and endurance that this r. w ’51 D o < • shattered on the Bonneville Salt Ei its . F IL L NEWS PLASH from Indianapolis! ★ More honors for America's most exciting new carl T.ie da.hing 54 Dodge V-8 has been selected as the O fficia l Pace Car for the Indianapolis 5 0 0 -M ile Racel Radio C. "ED" DEMPSEY D IR T Phone 2057 or 2341 You can lx* the winner of 2 weeks away with double pay—a wonderful expenses-paid vacation for two anywhere in the ILS. A.— with a brand new 40ih Anniversary 54 Dodge at your disposal. Your Friendly Dodge Plymouth Dealer Brings Y& u-D anny Thomas, ABC IV . Bert Parks in “ Break The Bank,” ABC-TV. Roy Rogers, NBC S.W I) A M ) GRAVEL AN D The celebration is starting right now at every Dodge dealership throughout the country—a con test a day for 40 days with 40 grand prizes! It's Pun! I t ’s Easy to Enter! See Your Dodge Dealer Right A w ay I ROSS SALVAGE T O P S O IL Elegant N ew ’54 Dodge! H iw ay 10i Box 3 9 6 Brookings, Ore.
