Tourist Business Is Oregon's Third
a
D
.
I $275.COO
-
Largest; rrc ro o tic n Needed For G row th
T I T T L E IS K N O W N by the av e rag e person how valuable the to u r-
ist d o llar of o u r ev er-in creasin g to u rist in d u stry is to o u r s ta te ’s
s c le r a l economy. ‘W hat does th e to u rist in d u stry have to do w ith
nie . is h eard all too often from those who do not realize how th e
do llar spent by o u r an n u a l influx of o u t-o f-sta te visitors and trav e l-
ers is-divided. M any businessm en and th e public in general have the
m isconceived idea th a t those of us in the food and accom m odations
in d u stry are th e m ain recipients
of the m ajo r portion of th e to u r of th e dom estic m ovem ent of peo-
ist dollar. Those of us in the re s pie, will continue on a high level
ta u ra n t. hotel and m otel in d u stry in 1954.” says th e AAA. but it
realize th a t o th ers b< nefit m ore adds th at prom otion will be the
from the d o llar sp en t by th e to u r key to su stain in g a p ea k volum e
...................
-
ist than
we do.
W e also realize Most 01 us realize th a t o u r s ta te
o u r inadequacy alone ami the need Is »Pending a consult ta b le sum of-
for the
fho support
ennnnrr .a-
of th e to u rist
¡o in m oney in m agazine advertising,
d u stry in general by all citiz ns am o u n tin g
to
approxim ate! v
ot o ur s ta te in ev e ry com m unity,
in o rd er to keep th is grow ing in
d u stry expanding and increasing
the econom ic w e alth of us all.
M any breakdow n figures have
been published in the past as to
w here th e to u rist d o llar goes
when it leaves Jo h n T o u ris t’s
hand. Published below is an a v e r
age breakdow n ta k e n from n u m
erous surveys th ro u g h o u t o u r
countr>. As you will note from the
figures shown, tra v e le rs spend
m oney for m any o th e r th in g s be
sides food and accom m odations;
consequently,
benefit tin g
busi
nessm en in all ty p es of e n te rp ris
es.
Food ..........................................
A ccom m odations
Gasoline, oil, a u to ...............
n o th in g
..............................
Public utilities, including
annually, which is done
b> ,k e O regon S ta te H ighw ay
com m ission. but this alone is not
su,fici<?nt’ and ne<'<1s '» >» attg-
rnen^c^ by th e united e ffo rts of
all com m unities and w ith th e ag-
gressive optim istic and helpful
*hinkm g of the g eneral public ol
our s ta te . Even w ith this lanm
am ount. O regon is spending fa r
less th a n o th e r sta te s, who have
........h less ««» offer
«our
'I v
v acatio n trav e ler. W e in O regon
m ust not only believe in our s ta tr ,
but m ust be vocal in supporting
and selling its m any a ttra c t ions.
„ v.
n e effo
u o n rts s
W
e II1U>,
m ust Juin
join in unnP
united
and b not afraid to sing O reg o n ’s
praises individually at every op-
port u n ity th a t presents itself.
A’o greater hope have we than
oi right thinking and right act-
M.
faith in the blessing of
fidelity, courage, patience and
grace.
M ary B ak er Eddy.
f
M
tt
««
i
IiirboT Pilot 1 1
THURSDAY, FEB. 11, 1954
~
F o r C ity P olice
P h o n e 3193.
C H O IC E P R O P E R T IE S
H ighw ay F ro n tag e
(H ighw ay 101, O reg o n ’s M ain S tre e t)
CHET CO R IV E R FR O N TA G E
-
R E S ID E N T IA L LOTS
NEW HOM ES
-
R A N C H ES
-
FARM LANDS
A C R EA G E
-
IN D U S T R IA L S IT E S
INCOM E P R O P E R T IE S
B eau tifu l Scenic, P a ik lik e O cean F ro n tag e
w . H. BRADY
R EA L E S T A T E B RO K ER
W ho tries to do the common things of life uncom m only w e ll”
23c |
19c
12c
13C
local transportation ....... 10c
R ecreatio n ................................ H e
I aundry, dry clea n in g .......... 2c
Professional and personal
services .................................. 4c
D rugs and su n d ries ............
5c
All too few people realize th a t
the to u rist in d u stry is O regon's
th ird larg est in d u stry and has
b en grow ing stead ily each year,
showing an in crease in out of
s ta te d o llars in O reg o n ’s economy.
I he to u rist business is su rp assed
only by lum ber and a g ric u ltu re ,
respectively. It is e stim ated bv
reliable sources th a t the lu m b er
ind u stry alone provides th e s ta te
w ith 60 p er cent of its payroll
This m itself is a w o n derful thing,
hut obviously a v ery u n h ea lth y
condition in an econom y w here
but one in d u stry plays such a p re
dom inant role.
T h erefo re, th e
building up of a n o th e r in d u stry is
m uch te be desired so th a t th e re
is a cushion in th e event th a t the
m a n in d ustries decline.
E xpert ‘ predictions for trav el
i ’id vacation in 1951 are th a t it
will continue at an exc ptionally -
high level, but grow ing co m p eti
tion tor the c o n su m e r’s d o llar
bo‘h in and out of th e trav e l field,
will lorce in d u stry to adopt m ore
.progressive prom otion and a d v e r
tising policies to su sta in th e past
y ears
peak
volum< s. O regon
with its m ore th an av e ra g e top
ranking scenic a ttra c tio n s and v a
cation values m ust have th e u n it
ed support of all its citizens, bus
inessm en and g en eral public alik e
to continue its e ffo rts to enjov the
profitable re tu rn s from this ever-
expanding industry. E x p e rts d e
tect a leveling process th ro u g h o u t
the A m erican econom y, and fore-
se a general re tu rn to a b u y e r’s
m arket w herein those firm s and
sta te s which do th e best selling
job and provide th e w a n te d se rv
ices at reaso n ab le prices will do
the most business.
"H ighw ay m o to r trav e l, w hich
con stitu tes m ore th a n 75 p e r cent
and the use of an
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We have a lot to celebrate—and you’re going to
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F IL L
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D IR T
Phone 2057 or 2341
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S.W I) A M ) GRAVEL
AN D
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H iw ay 10i
Box 3 9 6
Brookings, Ore.