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About Sandy post. (Sandy, Oregon) 1938-current | View Entire Issue (June 3, 1982)
4-SANO V (Ore ) FOST Thwra Jwrw 3. IW 2 (tec I.' Delivers tl ie taste ofcigarettes with up to twice the tar Landmark Smoker Study Extensive research proves Enriched Flavor'MERIT consistently matches the taste of leading higher tar brands. Latest research offers the most conclusive evidence yet confirming MERIT as the proven taste alternative to higher tar smoking. MERIT Taste D oes It! In impartial tests where brand identity was con cealed, the overte/te/nting majority of smokers reported MERI I taste equal to—or better than—leading higher tar brands. Moreover, when tar levels were revealed, 2 out of 3 chose the MERIT combina tion of low tar and gixxl taste. Taste Debate Ends. In a second part of the same study, smokers confirm that MERIT taste is a major factor in completing their successful switch from higher tar brands. Confirmed: 9 out of 10 former higher tar smokers report MERIT is an easy switch, that they didn ’t give tip taste in switching, and that MERIT is the best -tasting low tar they ve ever tried. Year after year, in study after study, MERIT remains unbeaten. The proven taste alternative to higher tar smoking—is MERIT. Warning The Surgeon General Has Determined That Cigarene Smoking Is Dangerous to Your Health ■100's Me toarcne. I • ney, Rpn If » n '9 ‘ !8f. H1 * 1 HHMMv MERLI M E R IT Menthol j I Filter JSOL W Hr è W cow ' to w tar i n ricm eo flavor ta r - e n r ic h e d fla vo r MERIT Kings & KM)s 1
