4-SANO V (Ore ) FOST Thwra
Jwrw 3. IW 2 (tec I.'
Delivers tl ie
taste
ofcigarettes
with up to
twice the tar
Landmark Smoker Study
Extensive research proves Enriched Flavor'MERIT consistently
matches the taste of leading higher tar brands.
Latest research offers the
most conclusive evidence yet
confirming MERIT as the
proven taste alternative to
higher tar smoking.
MERIT Taste
D oes It!
In impartial tests where
brand identity was con
cealed, the overte/te/nting
majority of smokers reported
MERI I taste equal to—or
better than—leading higher
tar brands.
Moreover, when tar levels
were revealed, 2 out of 3
chose the MERIT combina
tion of low tar and gixxl
taste.
Taste Debate Ends.
In a second part of the
same study, smokers confirm
that MERIT taste is a major
factor in completing their
successful switch from
higher tar brands.
Confirmed: 9 out of 10
former higher tar smokers
report MERIT is an easy
switch, that they didn ’t give
tip taste in switching, and
that MERIT is the best -tasting
low tar they ve ever tried.
Year after year, in study
after study, MERIT remains
unbeaten. The proven taste
alternative to higher tar
smoking—is MERIT.
Warning The Surgeon General Has Determined
That Cigarene Smoking Is Dangerous to Your Health
■100's Me
toarcne. I
• ney,
Rpn If
»
n
'9 ‘ !8f.
H1
*
1
HHMMv
MERLI
M E R IT
Menthol
j
I
Filter
JSOL
W
Hr è
W
cow
' to w
tar
i
n ricm eo flavor
ta r - e n r ic h e d fla vo r
MERIT
Kings & KM)s
1