La Grande evening observer. (La Grande, Or.) 1904-1959, April 05, 1930, Image 7

La Grande evening observer., April 05, 1930, Page 7, Image 7

Image provided by: University of Oregon Libraries; Eugene, OR

About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (April 5, 1930)

Prev Page of 10 Next Prev Issue Next Text PDF JP2 (2.5 MB) Clip/Print Image

Return to Top

Prev Page of 10 Next Prev Issue Next

Newspaper Page TextHa nmfo bating tomr MOTORING NEWS GENERAL NEWS VOLUME XXVIII LA GRANDE, OREGON, SATURDAY, APRIL 5, 1930 NUMBER 196 CHRYSLER PEPS UP PRODUCTION Output is Speeded up Fol lowing Announcement of the New Six. A record -breaking volumo of or tlrrn luis followi'd ihfi recent itn iiounccnit of the New Chrysler six throughout the country, and factory production has been Hpeed-i-j up to insure adequate denier Hiock.H of this lowest-priced nix cyllndcr cur over to hem the Chrys ler nitnie. Jealers report unpiiralleled In-iJ.-rest In the car. and since the an nual spring buying Benson Is now at hand, many showroom visitors placed orders for Immediate do livory. Car load shipmeiits to all Key distrihutlnff points have been .followed by requests for additional curs. l''or the first time, cmrino trinB resources of the Chrysler Kales corporation have boon mado available to purchasers of low priced six-cylinder cars, and tho typical Chrysler features havo met an enthusiastic public reception in this new market. It Is the lowest priced six-cylinder car ever equip ped with Internal-expundlnEr four wheel hydraulic brakes. Early buyers huvc been impres sed with Iho car's performance, riding comfort and appearance. Tho all-metul body construction has Improved the appearance of tho car by combining low, sweeping lines with added interior roomi ness. With the lower center of gravity resulting, lias como grealor safety and Improved roadablllly. Welding processes have made the ffitlro body a slnglo unit, climlnat itg body joints and annoying sipieaks and rattles. Among the first shipments of curs was an order of twenty-two for tho police department of New ark, N. J. The. cars are lo be used in a motorized patrol system of the city, and were selected after pre liminary tests proved their depen dability, economy and exceptional performance In this work. The reception every whero veri fied the enthusiastic dealer meet ings held by Chrysler factory of ficials in alt distributing points earlier in tho year. At these meet ings, sample 'models were display ed with approximate price sched ules, and great enthusiasm marked every meeting. New York Chicago, i'hlludelphln. Detroit, Cleveland, Hi. l-ouis J,os Angeles, San FranUsco, Kansas CHy .Seattle, -New Orleans, Mem phis and. Atlanta were among the first- cities reporllng Olrectly-on the reception of the ear. While accurate sales figures nro not ye: available, the total fur exceeds factory estimates of a month ago. "The entrance of Chrysler in this luw-prlced six-cylinder field has struck a most enthusiastic public response," said I,. W. Weeks, local Chrysler denier, "In ihis new six, the public Is offered a large nnd better ear than the famous Chrys ler '70' of a few years ago which .sold fur approximately $1,000 more. Actual road teals in this vicinity have convinced even tho most skeptical that "big car per formance has been brought with in the financial reach of thousaudi of motorists by volumo production and .unequaled plant facilities of Chrysler motors." . HERE IS ONE. FOR BOOK ON LONG TRADING Talk about long trading here's tho champion long distance auto mobile trade of tho world. Helen "Wood, who has been in Samoa for two years, returned to Kan Francisco last week after ar ranging to trado tho ear she owned in Samoa for ono owned hero by a friend who is on (ho way to Samoa. ( Tho trado was arranged sight unseen" and was satisfactory to both parties. "I had to leave my ear In Samoa because it would have cost too much to ship it back to California," Miss Wood stated. "Luckily I happened to know- a man who was going out to tho islund, ho I ur- "r.ingpd to trado my ear that re mained In Samoa fojr tho Chovrolet he owned here. . "I have long wanted to own a f'hevrolet and am glad that the opportunity came just us it .did. I provided transportation for tho man going to Samoa,. that Is after ho gets there, and securo econom ical transportation for myself by getting tho Chevrolet In San Fran cisco. "There are quite a few Chevro let ears used in Samoa and more nro being shipped there every year.' The cars stand up well in np.to of adverse conditions, and service is provided through factory coopera tion, which extends throughout the world." Auto Production Lags Behind 1929 iJKTKOIT (AP) Automobile frnamjfjMrturcrs produced -70, lull fewer r-nrs in January Hii'l Feb ruary lliiin lliej, did for tho same I'cliud last year. Motor vehicles listed In faetory fcllea total 1:73,17(1 III January and j;'3.!pr.2 In February, compared to "01.nJ7 and 40M18 for the two months in 1029. nm. Bucllon of all vehicles, ineludlns rwnfee cars, trucks, ww tub. tux!- KolKirts of liiiny firms Indicate l',i? was a record buelnctu year ur Venezuela. American Cars Slow Up Demand For "Foreigners" The past tendencies of many Americana to turn lo the products of Kurope when in the market for an exclusive motor cur havo under gone an almost ciomplete reversal of form In the past few years, ac cording to well Informed men in the automobile export field. I Not alone has the quality motor cars of America uvcrxhudowd competition of the foreign made cars, hut the .American cars that havo been Hhipped to the foreign markets In the past year have met with a wider public acceptance than ever before. This fact Is borne out by statistics showing the great Increase of American motor cur exports. The reversal Is' said to be a rec ognition of the rapid strides that have been made by American de signers In tho matter of bodies with distinctive styles development, combined with motors of greater power and Increuscd road speed. In all, " this American leadership is viewed as an exceptional tribute to American craftsmanship and en gineering skill. It was not long ago that Ameri cans who sought iho best In motor--doin turned in large numbers to such cars us the Minerva of-llel-gium, Daimler of England, 1'au-hurd-Levassor and I'eugot of I'Vunee, each of which employed engines of tho sleeve .valve type such as is employed in all Willys Knight motor cars built by the Willys-Overland company, of 'To ledo, Ohio, the. largest builders of Knight engined cars in the world. Introduction of the Willys-Knight great six with an entirely new style development of a few months ago a stylo that is being followed In tho 1930 lines and its immediate acceptance by the buyers of the exclusive motor cars lias been an important factor in establishing more definitely than ever, the fact that in today's American built quality car, a buyer who seeks out standing superiority need not turn to the automobile products of the old world. The car buyer of critical tasie does not demand merely a motor car that encompasses the highest type of style in body design, but he also seeks a high standard of per formance on a parity with the style advancement. This Is met in the Willys-Knight great six now being shown by all Willys-Overland mer chants. The power plant has beon perfected to Its highest degree und devolops a maximum of 87 horse powety. Coupled-' .with thlnpowor production is the lilgh sustained road speed or more than 7" miles an hour which meets every demand of the motorist. Although prico Is of secondary Importance where the. buyer seeks a car of theWillys-Knlght great six quality, the ability of wiuys- Overland to present the 1330 line In a new low price range is ex pected to have marked bearing on increased demand, Lowest- Priced Six eve,r to bear the chrysler name 795 New Chrysler Six Another great triumph of great engineer in g The new Chrysler Six comes to the public at a price that almost anyone .can afford a splendid tribute to the Chrysler ability to turn out extraor dinary values. It is a typical Chrysler creation from rims to roof by long odds the finest motor car ever to appear in the field of lower-priced sixes. Merc at amazingly low prices arc the great ad vantagesof Chrysler engi neering such advan- Sertfl Body Styles 590 to 675 Prlc.i I. o. b. Uc'.otT DODGE EXPECTS BANNER SEASON Back in Old Field, New Low-Priced Six Expect ed to be Very Popular. "Onco more Dodge llrothers is solidly entrenched In tho price field whero its outstanding reputation was established, this time with u new und amazingly low-priced six." says Is. C. Smith, local Dodge, deal er. "With a new eight-in-line of commanding value, It invades a new and fast-growing field. With these two new cars to offer as companions to tho present Uodgo Six und Dodge Senior, we now hav a Dodgo cur in practically every price class," ho explained. "Tho introduction of these two remarkable new cars marks a most fitting observanco of Dodgo Broth ers' loth anniversary. The influ ence of design und engineering that has -produced dcpendaiblo motor cars for years will begin at this 1 1 5th milestone to spread to a vastly broadened motor car mar ket. "Thero are conijng Into the price class of the new six thousands of persons who are familiar with the Dodgo reputation and therefore logical prospects for the modern. six-cylinder cur bearing this name. Tho new six is indisputably Ino most unique Dodgo ever built, for four reasons; . 1 It la tho lowest-priced six that Dodgo Druthers has over of fered. a H Is tho lowest-priced closed car that Dodge bus ever turned out. 3 it Ks tho lowest-priced tux with internal - expanding four wheel .brakes in the history of the uulomobilo Industry. 4 It Is tho lowest-prlocu ear in tho world equipped with Mono--Picco body, regarded us the most iirivfitwwl rnnntriH-tiull known tO Iho industry. '.'Thousands of drivers of the present Dodgo six ure ready today to graduate to the new eight-in-line class. Dodge owners have alwuys been 'repeaters.' A large per centage can aflord, und would pre fer, larger, more luxurious aulo tomobilcs, but they invariably turn to another Dodge because they know it to be a dependable, econ omical cur. t "The new Klght embodies till tho latest engineering features that havo been developed during the past year. Tho vacuum tank has been replaced with a fuel pump; Down-Draft carburetion, noiseless rubber spring shuckles, tilted ven rtlwtlhg non-gluve windshields,- and many other innovations introduced. .'.'With this conipleto line of pas senger ears und a range of trucks und buses that meets Dii per cent of all hauling needs, the company and the world-wide denier organ ization look forward to 19110 as tho most auspicious period in the an nals of the company. "The fact that the original pro duction schedules of the new six 5KH THE tages as weatherproof internal-expanding 4-whccl hydraulic brakes; 62 horsepower high-compression engine; special-type spring shackles and shock absorbers; and typically Chrysler-styled bodies of new design and construction. 4-Vatr Kr SeJon, )-TinJtw, KuiintiiCmpi Y845 louriitt . . J-M! f. O.fl. Fstlery :prasl tfuipmnl T-xtri) L. W. WEEKS Greenwood & Jefferson W.!"J..l,A..,ilT"Ty7MIH,llllilt. How rtfV BMmteAmisL Above Mrn, Junes N. Downey of the safety division of iho Detroit Police Depart meat Is aponnor of iho idea iliat housewives run prevent traffic nccidenls by giving llietr husbands a good breakfast. Below Mrs. Dimmer believes lhal there would be fewer traffic accidents if more wives would strive to duplicate Uio charui iu numeslic scene pictured here. The husband, after a warm, cheering breakfast drives of! to work in a bappy frame of miucl. His car is the nevr Dodge Brothers Six Business Coupe. STUDKNTK OX '1,000-MHJ'i TO UK JIACO.UU, 111. (AP) A 4.000 m lie bus tour, covering historical spots In. 12 states and in Canada, will be begun by students from Western Teacher's college here on July 22. Two hours credit will be given to students who complete the trli. They will visit, among many other places, Lincoln's birth place, Jamestown, Valley l-'orge, Washington, Gettysburg, Philadel phia, New York, Plymouth, Mont real, the Thousand Islands' and Nia gara Falls. wero Increased Jill per cent and the new elght-ln-llno 83 per cent im mediately following the New York show, und that retail sales recently havo been shewing substantial gains each week over tho previous week, proves that a definite market for both new cars has existed for some time." Such a car at such a price is hardly believable, yet here it is. There is no rea son now why any body should be denied the thrill znd pride of owning a Chrysler. 1 $590 I And up, f.o. b. factorr I Women Can Aid STANDARD CODE WILL BE URGED Traffic Laws Over the Nation to be Discussed at Safety Meeting. WASHINGTON (AP) Sland-ai-dlzutlon -of truffle- h.ws will - uu urged at tho third national con ference on street ami highway safely, called by .Secretary of Com moree Itnhcrt I. laniout lo meet hero in May. Increasing density In automobile registration und travel In the coun try Is held to have inn da uniformi ty of state and municipal regula The ism Even the averape motor car budget today buys an out-of-tlie-averase motor car the Nash "400." Hcre-is the kind of a car you've always hoped to own one that will convince you and everyone who rides in it that money can buy nothing finer. It isbuiltdiffcrcntly from most cars, enriched in design by the newest and finest engineering excellence, and built in the three great Nash factories where the highest ideals of craftsmanship prevail. 30 Modeh Ranging in Price from N Safely tions a greater necessity than ut any time In tho past. "Tho question of uniformity," according, to Col. A. B. Barber, director of the conference "Is the most pressing p rob loin, in tho field of traffic handling. ' "A eommllteo surveylntho sub ject of state und munlclpul statu tory regulations will make recom mendations for action of the con ference In an effort to olvo the hnaurda of inc.rcu.8lng tourist travel." INSTltrtTOItS PI.V FAR WASIIINCTON (AP) Flying tho equivalent of uno-fourth the way to tho sun, instructors at ulr corps schools have gone a total distance of 1!6,000,000 miles in seven years. One fatality was aver aged for each 5,000,000 miles of travel. CLL you always i ! anted to own Here arc the most advanced type of precision machines and methods so that Nash craftsmen may build for supe rior accuracy and quality. Note These Outstanding 'Nash Features ' Onlralhei! chat'ls Itihric-ttlnn, htiUMn, niilonmltc radiator Bhutteri, nnd the worlJ'i cnftlrnt Meerlna In every model. Adjustable front Reatn.SteeUpHnRcnver!iwlth lifetime pring lubrication In the Twln-licnl'lon Ijuht and TwinT((nltUm Six lines. Tho prk-clcM protection at no extra cost of Diiplate, non.flhattcrahtc plate glaM In all door, window, and windshields thruout llieTwln-lunltion Eight line. Thin ln.ia li aln available nt slight extra cost In all other Nash cars. $935 to $2385, f-o.b. factory H A m " AUSTIN NASH CO. 0G ADAMS AVE. New Erskine In Record Breaking Climb In South Introduced only a short time ago B hi do baiter's Pynamla now Kraklne has already proved Ha champion ship strain by a series of brilliant performance achievements. Among its most -recent accomplishments, la tho ascent of Btone Mountain at Atlanta. Georgia, known ob th "world's largest rock." It la on tho face of this huge rock, that a mem orial to tho southern confederacy Ih being carved. Only a few days ago an Km kino shattered nil stock car records bv climbing tho winding trull to tho tup of Mount Italdy, Pomona, Call forniu. In 10 minutes, 44 second. All details of tho run wero super vised, by the Amoricun Automobile association. The cur was a stock model sodun with optional gear ra tio. Less than a month before tho Mount Italdy demonstration, an Krsklno climbed to wlihln 76 feet of tho crest of Motorcycle hill at Kl I'aso, Texas. No othor car has over climbed ho far on this hill. 101 Paso motor enthusiasts have 1m mortnlled its feat by erecting (l memorial nt tho exact spot reached In tho ascent. The Stone mountain climb Is by fur tho most Bovero uround Atlan ta, Tlioro is no road worthy of tho inuno at tho point tho Krsklno made lis climb; only an Indistinct trail of jagged gran Ho covered In many places by looso gravol und rocks on which traction is very dif ficult. With four passengers, tho. Krsklno climbed directly to tho top of tho mountain without a fultor, Ab Jenkins, famous tratiscoiitlnen till driver, was at the. whool of the car during Its thrilling ascent Following tho climb which was witnessed by many Atlanta motor ists, the Dynamic new Krsklno gavo remarkable demonstration of braking efficiency and hulauco by descending the mountnln under Its own power. Tho Krsklno solcctcd for tho demonstration was a flvo passenger sedan model strictly stock in every respect. Tho same typo of ear can be purchased at the Hutesrooni of any Studobuker- Jrsklno dealer.. ... " mow cyrrox vakachutk WIIiIj KTAI MtiAVY 1UIjL STOCKHOLM, Sweden (AP) A new parachuto, niado cntiroly of cotton, has been tried successfully In Sweden. It Ih strong onough to -withstand a pull of 220 pounds ut a descend lug speed of 248 miles an hour. Tho device Is equipped with both man uul und automatic opening dovlcos. each separated from tho other. Tho parachuto hug created groa interest In London, whero it Is on exhibition, and 1h being tested by Gorman aviation authorities. It Is culled tho "Ho bur" and 11 Inventor is K. Kuhlcmunn, i Stockholm engineer. ve n 4j5(174t EIGHTS and 1 SIXES 4U.U USED CAR SALES MILLION A DAY $21,000,000 Invested in 105,907 Machines in First 20 Days of-March. DBTKOIT, April G A marked ndlcntlon of lacronslng buslneH activity and excellent proof of tho purchasing power of tho 'country at tho moment, is seen In tho an nouncement by the Chovrolet Mot or company oday that miles of used cars alone by Its nution-wldo dealer organization are procoedlntf at tho rata of a million dollars a day. ' Used car sales by tho Chevrolet rotall organization during the first U0 dayH of March totuled 105.907 cars, representing an Invostmont of : more thun $21,000,000. This showing exceods by a wldo margin the best previous 30-day used oar record In tho history of he company and at the samo tlmo Is tho greutost 20-day volume of used cars ever sold by any auto mobile manufacturer. Factory officials predict that the total for the month will exceed 150,000 UHed cars, which would com pa io with 130,000 for May 19 119 tho best previous month In Chov rolet history. At tho samo tlmo used car stocks n tho hands of dealers aro being reduced to a minimum, placing the dealers generally in excellent posi tion to handle a large volumo of new car business this spring, ITiIlvIl FLASHES (iltEETlXOS BAliTIMOHE (A.P) Lurry Pnbat, -.'flying tho airmail oil the Now yoik-Rlohniloiid lino, fltmhoa Ills Breotliwa with a flushltBlit nightly to o. G. Sohaofor, olootii clan ut Logun flold, ua ho lmaaos 2,000 foot ovorhouu. ; ANZACS USE U S CA118 f WASHINGTON' (AP) Amorl- can-mado automobiles account for 83 por oont of. passonitor cara unu 89 por cont ot trucks rcgiatorod In , Auntriilla. ' by our Pay-As- You-Ride E Z PAYMENT PLAN All First Quality Goodyear s, fully guar anteedfamous for Traction, Safety and Mileage. Nobody can get any better by pay ing cash than you get by our easy payment plan. No delay! No red tape! W. H. BOHNENKAMP CO.