La Grande evening observer. (La Grande, Or.) 1904-1959, April 05, 1930, Page 7, Image 7

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MOTORING NEWS
GENERAL NEWS
VOLUME XXVIII
LA GRANDE, OREGON, SATURDAY, APRIL 5, 1930
NUMBER 196
CHRYSLER PEPS
UP PRODUCTION
Output is Speeded up Fol
lowing Announcement
of the New Six.
A record -breaking volumo of or
tlrrn luis followi'd ihfi recent itn
iiounccnit of the New Chrysler
six throughout the country, and
factory production has been Hpeed-i-j
up to insure adequate denier
Hiock.H of this lowest-priced nix
cyllndcr cur over to hem the Chrys
ler nitnie.
Jealers report unpiiralleled In-iJ.-rest
In the car. and since the an
nual spring buying Benson Is now
at hand, many showroom visitors
placed orders for Immediate do
livory. Car load shipmeiits to all
Key distrihutlnff points have been
.followed by requests for additional
curs. l''or the first time, cmrino
trinB resources of the Chrysler
Kales corporation have boon mado
available to purchasers of low
priced six-cylinder cars, and tho
typical Chrysler features havo met
an enthusiastic public reception in
this new market. It Is the lowest
priced six-cylinder car ever equip
ped with Internal-expundlnEr four
wheel hydraulic brakes.
Early buyers huvc been impres
sed with Iho car's performance,
riding comfort and appearance.
Tho all-metul body construction
has Improved the appearance of
tho car by combining low, sweeping
lines with added interior roomi
ness. With the lower center of
gravity resulting, lias como grealor
safety and Improved roadablllly.
Welding processes have made the
ffitlro body a slnglo unit, climlnat
itg body joints and annoying
sipieaks and rattles.
Among the first shipments of
curs was an order of twenty-two
for tho police department of New
ark, N. J. The. cars are lo be used
in a motorized patrol system of the
city, and were selected after pre
liminary tests proved their depen
dability, economy and exceptional
performance In this work.
The reception every whero veri
fied the enthusiastic dealer meet
ings held by Chrysler factory of
ficials in alt distributing points
earlier in tho year. At these meet
ings, sample 'models were display
ed with approximate price sched
ules, and great enthusiasm marked
every meeting.
New York Chicago, i'hlludelphln.
Detroit, Cleveland, Hi. l-ouis J,os
Angeles, San FranUsco, Kansas
CHy .Seattle, -New Orleans, Mem
phis and. Atlanta were among the
first- cities reporllng Olrectly-on
the reception of the ear. While
accurate sales figures nro not ye:
available, the total fur exceeds
factory estimates of a month ago.
"The entrance of Chrysler in this
luw-prlced six-cylinder field has
struck a most enthusiastic public
response," said I,. W. Weeks, local
Chrysler denier, "In ihis new six,
the public Is offered a large nnd
better ear than the famous Chrys
ler '70' of a few years ago which
.sold fur approximately $1,000
more. Actual road teals in this
vicinity have convinced even tho
most skeptical that "big car per
formance has been brought with
in the financial reach of thousaudi
of motorists by volumo production
and .unequaled plant facilities of
Chrysler motors." .
HERE IS ONE.
FOR BOOK ON
LONG TRADING
Talk about long trading here's
tho champion long distance auto
mobile trade of tho world.
Helen "Wood, who has been in
Samoa for two years, returned to
Kan Francisco last week after ar
ranging to trado tho ear she owned
in Samoa for ono owned hero by
a friend who is on (ho way to
Samoa. ( Tho trado was arranged
sight unseen" and was satisfactory
to both parties.
"I had to leave my ear In Samoa
because it would have cost too
much to ship it back to California,"
Miss Wood stated. "Luckily I
happened to know- a man who was
going out to tho islund, ho I ur-
"r.ingpd to trado my ear that re
mained In Samoa fojr tho Chovrolet
he owned here. .
"I have long wanted to own a
f'hevrolet and am glad that the
opportunity came just us it .did.
I provided transportation for tho
man going to Samoa,. that Is after
ho gets there, and securo econom
ical transportation for myself by
getting tho Chevrolet In San Fran
cisco. "There are quite a few Chevro
let ears used in Samoa and more
nro being shipped there every year.'
The cars stand up well in np.to of
adverse conditions, and service is
provided through factory coopera
tion, which extends throughout the
world."
Auto Production
Lags Behind 1929
iJKTKOIT (AP) Automobile
frnamjfjMrturcrs produced -70, lull
fewer r-nrs in January Hii'l Feb
ruary lliiin lliej, did for tho same
I'cliud last year.
Motor vehicles listed In faetory
fcllea total 1:73,17(1 III January and
j;'3.!pr.2 In February, compared to
"01.nJ7 and 40M18 for the two
months in 1029.
nm.
Bucllon of all vehicles, ineludlns
rwnfee cars, trucks, ww
tub.
tux!-
KolKirts of liiiny firms Indicate
l',i? was a record buelnctu year
ur Venezuela.
American Cars
Slow Up Demand
For "Foreigners"
The past tendencies of many
Americana to turn lo the products
of Kurope when in the market for
an exclusive motor cur havo under
gone an almost ciomplete reversal
of form In the past few years, ac
cording to well Informed men in
the automobile export field. I
Not alone has the quality motor
cars of America uvcrxhudowd
competition of the foreign made
cars, hut the .American cars that
havo been Hhipped to the foreign
markets In the past year have met
with a wider public acceptance
than ever before. This fact Is
borne out by statistics showing the
great Increase of American motor
cur exports.
The reversal Is' said to be a rec
ognition of the rapid strides that
have been made by American de
signers In tho matter of bodies with
distinctive styles development,
combined with motors of greater
power and Increuscd road speed. In
all, " this American leadership is
viewed as an exceptional tribute to
American craftsmanship and en
gineering skill.
It was not long ago that Ameri
cans who sought iho best In motor--doin
turned in large numbers to
such cars us the Minerva of-llel-gium,
Daimler of England, 1'au-hurd-Levassor
and I'eugot of
I'Vunee, each of which employed
engines of tho sleeve .valve type
such as is employed in all Willys
Knight motor cars built by the
Willys-Overland company, of 'To
ledo, Ohio, the. largest builders of
Knight engined cars in the world.
Introduction of the Willys-Knight
great six with an entirely new style
development of a few months ago
a stylo that is being followed In
tho 1930 lines and its immediate
acceptance by the buyers of the
exclusive motor cars lias been an
important factor in establishing
more definitely than ever, the fact
that in today's American built
quality car, a buyer who seeks out
standing superiority need not turn
to the automobile products of the
old world.
The car buyer of critical tasie
does not demand merely a motor
car that encompasses the highest
type of style in body design, but he
also seeks a high standard of per
formance on a parity with the style
advancement. This Is met in the
Willys-Knight great six now being
shown by all Willys-Overland mer
chants. The power plant has beon
perfected to Its highest degree und
devolops a maximum of 87 horse
powety. Coupled-' .with thlnpowor
production is the lilgh sustained
road speed or more than 7" miles
an hour which meets every demand
of the motorist.
Although prico Is of secondary
Importance where the. buyer seeks
a car of theWillys-Knlght great
six quality, the ability of wiuys-
Overland to present the 1330 line
In a new low price range is ex
pected to have marked bearing on
increased demand,
Lowest- Priced Six
eve,r to bear the chrysler name
795
New Chrysler Six
Another great triumph of great engineer in g
The new Chrysler Six comes to the
public at a price that almost anyone
.can afford a splendid tribute to the
Chrysler ability to turn out extraor
dinary values. It is a typical Chrysler
creation from rims to roof by long
odds the finest motor car
ever to appear in the field
of lower-priced sixes.
Merc at amazingly low
prices arc the great ad
vantagesof Chrysler engi
neering such advan-
Sertfl Body Styles
590 to 675
Prlc.i I. o. b. Uc'.otT
DODGE EXPECTS
BANNER SEASON
Back in Old Field, New
Low-Priced Six Expect
ed to be Very Popular.
"Onco more Dodge llrothers is
solidly entrenched In tho price field
whero its outstanding reputation
was established, this time with u
new und amazingly low-priced six."
says Is. C. Smith, local Dodge, deal
er. "With a new eight-in-line of
commanding value, It invades a
new and fast-growing field. With
these two new cars to offer as
companions to tho present Uodgo
Six und Dodge Senior, we now hav
a Dodgo cur in practically every
price class," ho explained.
"Tho introduction of these two
remarkable new cars marks a most
fitting observanco of Dodgo Broth
ers' loth anniversary. The influ
ence of design und engineering that
has -produced dcpendaiblo motor
cars for years will begin at this
1 1 5th milestone to spread to a
vastly broadened motor car mar
ket. "Thero are conijng Into the price
class of the new six thousands of
persons who are familiar with the
Dodgo reputation and therefore
logical prospects for the modern.
six-cylinder cur bearing this name.
Tho new six is indisputably Ino
most unique Dodgo ever built, for
four reasons; .
1 It la tho lowest-priced six
that Dodgo Druthers has over of
fered. a H Is tho lowest-priced closed
car that Dodge bus ever turned out.
3 it Ks tho lowest-priced tux
with internal - expanding four
wheel .brakes in the history of the
uulomobilo Industry.
4 It Is tho lowest-prlocu ear
in tho world equipped with Mono--Picco
body, regarded us the most
iirivfitwwl rnnntriH-tiull known tO
Iho industry.
'.'Thousands of drivers of the
present Dodgo six ure ready today
to graduate to the new eight-in-line
class. Dodge owners have alwuys
been 'repeaters.' A large per
centage can aflord, und would pre
fer, larger, more luxurious aulo
tomobilcs, but they invariably turn
to another Dodge because they
know it to be a dependable, econ
omical cur. t
"The new Klght embodies till
tho latest engineering features that
havo been developed during the
past year. Tho vacuum tank has
been replaced with a fuel pump;
Down-Draft carburetion, noiseless
rubber spring shuckles, tilted ven
rtlwtlhg non-gluve windshields,- and
many other innovations introduced.
.'.'With this conipleto line of pas
senger ears und a range of trucks
und buses that meets Dii per cent
of all hauling needs, the company
and the world-wide denier organ
ization look forward to 19110 as tho
most auspicious period in the an
nals of the company.
"The fact that the original pro
duction schedules of the new six
5KH
THE
tages as weatherproof internal-expanding
4-whccl hydraulic brakes; 62
horsepower high-compression engine;
special-type spring shackles and shock
absorbers; and typically Chrysler-styled
bodies of new design and construction.
4-Vatr Kr SeJon, )-TinJtw,
KuiintiiCmpi
Y845
louriitt . . J-M!
f. O.fl. Fstlery :prasl tfuipmnl T-xtri)
L. W. WEEKS
Greenwood & Jefferson
W.!"J..l,A..,ilT"Ty7MIH,llllilt.
How
rtfV BMmteAmisL
Above Mrn, Junes N. Downey of the safety division of iho Detroit Police Depart meat Is aponnor of iho
idea iliat housewives run prevent traffic nccidenls by giving llietr husbands a good breakfast. Below Mrs.
Dimmer believes lhal there would be fewer traffic accidents if more wives would strive to duplicate Uio charui
iu numeslic scene pictured here. The husband, after a warm, cheering breakfast drives of! to work in a
bappy frame of miucl. His car is the nevr Dodge Brothers Six Business Coupe.
STUDKNTK OX '1,000-MHJ'i TO UK
JIACO.UU, 111. (AP) A 4.000
m lie bus tour, covering historical
spots In. 12 states and in Canada,
will be begun by students from
Western Teacher's college here on
July 22. Two hours credit will be
given to students who complete
the trli. They will visit, among
many other places, Lincoln's birth
place, Jamestown, Valley l-'orge,
Washington, Gettysburg, Philadel
phia, New York, Plymouth, Mont
real, the Thousand Islands' and Nia
gara Falls.
wero Increased Jill per cent and the
new elght-ln-llno 83 per cent im
mediately following the New York
show, und that retail sales recently
havo been shewing substantial
gains each week over tho previous
week, proves that a definite market
for both new cars has existed for
some time."
Such a car at such a price
is hardly believable, yet
here it is. There is no rea
son now why any
body should be denied
the thrill znd pride
of owning a Chrysler.
1
$590 I
And up, f.o. b. factorr I
Women Can Aid
STANDARD CODE
WILL BE URGED
Traffic Laws Over the
Nation to be Discussed
at Safety Meeting.
WASHINGTON (AP) Sland-ai-dlzutlon
-of truffle- h.ws will - uu
urged at tho third national con
ference on street ami highway
safely, called by .Secretary of Com
moree Itnhcrt I. laniout lo meet
hero in May.
Increasing density In automobile
registration und travel In the coun
try Is held to have inn da uniformi
ty of state and municipal regula
The
ism
Even the averape motor car
budget today buys an out-of-tlie-averase
motor car the
Nash "400."
Hcre-is the kind of a car you've
always hoped to own one
that will convince you and
everyone who rides in it that
money can buy nothing finer.
It isbuiltdiffcrcntly from most
cars, enriched in design by the
newest and finest engineering
excellence, and built in the
three great Nash factories
where the highest ideals
of craftsmanship prevail.
30 Modeh Ranging in Price from
N
Safely
tions a greater necessity than ut
any time In tho past.
"Tho question of uniformity,"
according, to Col. A. B. Barber,
director of the conference "Is the
most pressing p rob loin, in tho field
of traffic handling. '
"A eommllteo surveylntho sub
ject of state und munlclpul statu
tory regulations will make recom
mendations for action of the con
ference In an effort to olvo
the hnaurda of inc.rcu.8lng tourist
travel."
INSTltrtTOItS PI.V FAR
WASIIINCTON (AP) Flying
tho equivalent of uno-fourth the
way to tho sun, instructors at ulr
corps schools have gone a total
distance of 1!6,000,000 miles in
seven years. One fatality was aver
aged for each 5,000,000 miles of
travel.
CLL you
always
i
!
anted to own
Here arc the most advanced
type of precision machines
and methods so that Nash
craftsmen may build for supe
rior accuracy and quality.
Note These Outstanding
'Nash Features '
Onlralhei! chat'ls Itihric-ttlnn, htiUMn,
niilonmltc radiator Bhutteri, nnd the worlJ'i
cnftlrnt Meerlna In every model. Adjustable
front Reatn.SteeUpHnRcnver!iwlth lifetime
pring lubrication In the Twln-licnl'lon
Ijuht and TwinT((nltUm Six lines. Tho
prk-clcM protection at no extra cost of
Diiplate, non.flhattcrahtc plate glaM In all
door, window, and windshields thruout
llieTwln-lunltion Eight line. Thin ln.ia li
aln available nt slight extra cost In all
other Nash cars.
$935 to $2385, f-o.b. factory
H A
m "
AUSTIN NASH CO.
0G ADAMS AVE.
New Erskine In
Record Breaking
Climb In South
Introduced only a short time ago
B hi do baiter's Pynamla now Kraklne
has already proved Ha champion
ship strain by a series of brilliant
performance achievements. Among
its most -recent accomplishments,
la tho ascent of Btone Mountain
at Atlanta. Georgia, known ob th
"world's largest rock." It la on tho
face of this huge rock, that a mem
orial to tho southern confederacy
Ih being carved.
Only a few days ago an Km kino
shattered nil stock car records bv
climbing tho winding trull to tho
tup of Mount Italdy, Pomona, Call
forniu. In 10 minutes, 44 second.
All details of tho run wero super
vised, by the Amoricun Automobile
association. The cur was a stock
model sodun with optional gear ra
tio. Less than a month before tho
Mount Italdy demonstration, an
Krsklno climbed to wlihln 76 feet
of tho crest of Motorcycle hill at
Kl I'aso, Texas. No othor car has
over climbed ho far on this hill.
101 Paso motor enthusiasts have 1m
mortnlled its feat by erecting (l
memorial nt tho exact spot reached
In tho ascent.
The Stone mountain climb Is by
fur tho most Bovero uround Atlan
ta, Tlioro is no road worthy of tho
inuno at tho point tho Krsklno
made lis climb; only an Indistinct
trail of jagged gran Ho covered In
many places by looso gravol und
rocks on which traction is very dif
ficult. With four passengers, tho.
Krsklno climbed directly to tho top
of tho mountain without a fultor,
Ab Jenkins, famous tratiscoiitlnen
till driver, was at the. whool of the
car during Its thrilling ascent
Following tho climb which was
witnessed by many Atlanta motor
ists, the Dynamic new Krsklno gavo
remarkable demonstration of
braking efficiency and hulauco by
descending the mountnln under Its
own power. Tho Krsklno solcctcd
for tho demonstration was a flvo
passenger sedan model strictly
stock in every respect. Tho same
typo of ear can be purchased at
the Hutesrooni of any Studobuker-
Jrsklno dealer.. ... "
mow cyrrox vakachutk
WIIiIj KTAI MtiAVY 1UIjL
STOCKHOLM, Sweden (AP) A
new parachuto, niado cntiroly of
cotton, has been tried successfully
In Sweden.
It Ih strong onough to -withstand
a pull of 220 pounds ut a descend
lug speed of 248 miles an hour. Tho
device Is equipped with both man
uul und automatic opening dovlcos.
each separated from tho other.
Tho parachuto hug created groa
interest In London, whero it Is on
exhibition, and 1h being tested by
Gorman aviation authorities.
It Is culled tho "Ho bur" and 11
Inventor is K. Kuhlcmunn, i
Stockholm engineer.
ve
n
4j5(174t
EIGHTS
and 1
SIXES
4U.U
USED CAR SALES
MILLION A DAY
$21,000,000 Invested in
105,907 Machines in First
20 Days of-March.
DBTKOIT, April G A marked
ndlcntlon of lacronslng buslneH
activity and excellent proof of tho
purchasing power of tho 'country
at tho moment, is seen In tho an
nouncement by the Chovrolet Mot
or company oday that miles of
used cars alone by Its nution-wldo
dealer organization are procoedlntf
at tho rata of a million dollars a
day. '
Used car sales by tho Chevrolet
rotall organization during the first
U0 dayH of March totuled 105.907
cars, representing an Invostmont of :
more thun $21,000,000.
This showing exceods by a wldo
margin the best previous 30-day
used oar record In tho history of
he company and at the samo tlmo
Is tho greutost 20-day volume of
used cars ever sold by any auto
mobile manufacturer.
Factory officials predict that
the total for the month will exceed
150,000 UHed cars, which would
com pa io with 130,000 for May 19 119
tho best previous month In Chov
rolet history.
At tho samo tlmo used car stocks
n tho hands of dealers aro being
reduced to a minimum, placing the
dealers generally in excellent posi
tion to handle a large volumo of
new car business this spring,
ITiIlvIl FLASHES (iltEETlXOS
BAliTIMOHE (A.P) Lurry
Pnbat, -.'flying tho airmail oil the
Now yoik-Rlohniloiid lino, fltmhoa
Ills Breotliwa with a flushltBlit
nightly to o. G. Sohaofor, olootii
clan ut Logun flold, ua ho lmaaos
2,000 foot ovorhouu. ;
ANZACS USE U S CA118 f
WASHINGTON' (AP) Amorl-
can-mado automobiles account for
83 por oont of. passonitor cara unu
89 por cont ot trucks rcgiatorod In ,
Auntriilla. '
by our
Pay-As- You-Ride
E Z PAYMENT
PLAN
All First Quality
Goodyear s, fully guar
anteedfamous for
Traction, Safety and
Mileage. Nobody can
get any better by pay
ing cash than you get by
our easy payment plan.
No delay!
No red tape!
W. H. BOHNENKAMP
CO.