La Grande evening observer. (La Grande, Or.) 1904-1959, January 19, 1929, CITY EDITION, Image 9

La Grande evening observer., January 19, 1929, CITY EDITION, Image 9

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Newspaper Page TextSaturday, Jahuaiy 1!), 1020. HA GRANIJK fc.VKN.NG OBSERVER FROM LONG TRIP Attend Caterpillar Tract or Company Convention in Peoria, Illinois 1! f V. ltuntliiff nnil -fMy.e 15. 1 tun tin ir of the Hnmlnsr Trnctor company of this city have Just re . turrtod from the atrrpillar Trac tor company convention ut Peoria, UMiioIk. T.iy ivppi- a very in-: lrosiInit 'trip... . ' ' ' Tho I'atiTpHlur Tractor com pany's convtMitlon " this 'year Wiw known ns the flriti tntcrnutional convt-nlion of thu t'litorpillar .deal ers. It .was uttonill by reprHnn ti.tivp bf evi-ry doalership In. (lie ttnlteit. Htatt'H and I'nnmlu. an wll tm a iiuinhor of foreign .daW. The Jnlornatlonal . aspect ' of ,U ! convention added interrat tQ. it ac-i fording to the Huntings. j C. W. Huiutntf, proHldi'nof,'t1i ! local firm, Htates that tho vast. growth of tlio CntorpHltir Trnctor company vn a biff mirprlscto him. A trip throiiKh the factory required four and ono-hulf ml Ion of., travel which will convey norno Idea ot tho size of the I'eoria plant. It wan i announced at the convention that! next year u similar inpeetion trip would rci.uini nlno miles ,ot travel which will convey bo mo idea of tho expansion program the company is ipultinir Into effect, Feature of Convention Tho-feature of tho convention was tho introduction of the new Model Ten tractor. This model was carefully Inspected by all of the delegates, who were unanimous in pronouncing it a fit companion to the lamer models of tho "Cater pillar" tractors that have made his tory, throughout the world'. Pro duction huh just started on the Ten, and It will he a few weeks before the first shipments of this model will he received and displayed lo rally. However, complete descrip tive literature, including specifica tions and prices are available in tho offices of all "Caterpillar" dealers. Another featuro of the conven tion was the announcement of a' substantial price reduction In all models of the "Caterpillar trac tor. This Is in compliance with tho rect that better "Caterpillar" trac tor company announced at the time that they succeeded the Holt and Hest Tractor company, to tho ef fect that beter "Caterpillar" trac tors would be built to sell for less money. The recent reduction rep resents tho fifth cot in juices since tho 'aterpillnr Tractor company was "organized four years ago. The price reductions have been made even in the face of n constantly Im proved product according to tho local dealer's. Visit In Minneapolis In addition to attending the con vention at Peorin, the local rcpro sensatlves visited Uussell Grader Manufacturing company's plant, in Minneapolis, This firm has re cently been acquired by the Cater pillar Tractor company, and will opera to In t lie future as tho road machinery division of tho Cater pillar Tractor company. Future operating plans of the Russell plant call for improved road mach inery tools built especially for uso In connection with the "Caterpil lar" Tractors to sell at lower priccs than have pervalled In the past.. Substantial price reductions are already In erfect on the Uussell line of road machinery. This lino to gether with Holt combined harves ters which are built by the Cater pillar Tractor company will be marketed by Caterpillar dealers J along with the "Caterpillar" trac tors in the future. Calls were made by the local rep resentatives at tho factories of tho Athcy-Truss Wheel company in Chicago, and I,a Planto Choato Manufacturing company, at Cedar Haplds, Iowa, both of which firms manufacture equipment especially designed for use with "Caterpillar" tractors. It is reported that tho latest products of these firms will even further increase the field' of usefulness of the "Caterpillar" tractor. C. W. Hunting Is particularly outspoken In his praise of tho ln ion Pacific railroad on which the trip was made. Ho slates that It was a pleasant surprise to find the convenience and punctuality af forded by tho Union Pacific Port land Limited train, that the citizens of La Grande can be justly proud of the pan. played by this com munity in making the Union Taci iV,, ft; stem what It Is. No Compromise Needed Now In Car, Body Style No longer is It necessary for buyers in the lowest price six cyl inder field to compromise between their desire for a six and their de Mr for body style, comfort and excellence, says H. J. C. Hender son, sales and advertising manager or the Pisher I tody corporation. In the new Chevrolet six, he iMiiiits out, a body of composite wood and steel construction Is of fered for the first time in nuto ilve history on a six cylindered chassis In the lowest price field. This remarkable combination of mechanical and body excellence, he nduV, would have been considered impossible of attainment a fr yewrs ago. In the ptfst it wua fak en for granted that the purchase of a low priced six necessarily in volved the sacrifice of quality body construction. -J Through General Motors. Fisher Hody has solved the problem of combined body and mechanical ex rel fence in the low price six cyl inder field. The Fisher body of the new Chevrolet Six is possible only by reason of the vast resojre the unpamtlelud mm htnery and manufacturing methods . and the long experience of Kit), or Body corporation In producing I mm lb a of sttrpaing r..j.ot:n,n 1929 OLBSMQB'LE .)-.; K X iVvC'J : V; ;-. -a f, .ir-A..y' M vt i .x.-,r.. 1 "1 , .-aectasv aVafeaa)ltaar - 1 1 7 G - - :v?'. I IBI 111 I1T l'-H ' ' f I ll WllHHHmiMLL nr. mm m - -ft i 1 ; i n SELECT LEADERS F, J. Haynes, Former Podge Brothers Presi ' dent, Assumes Head larKiwt nulomuMto plantu was rum oreit at thnt tlm, but iterinltn nn nouiH'i'mont wim not muda until Thnrsly. Duinllt ofrifluU IimIIkvd I Ills frire fnHtH n InHltuit unl uvvnt Increnat' In Kiilun volmnn for Ihivunt pru ilct, ulDiniiKli In 182K tmmiit broke itll prtvvlo'.is mW reoonln. .; Hinntn rlf-bnt lro often hlffbly cdurntloniil. N-Vor bBforw; loHtbly In' the trUtti ot:ieuutiful : rtMiutTi plrtnl arrlmn, bnx'o' wfl TfT-' aiiMit whtit w(!o l'itmu pf notiv ltl. tho expn-xtitiin "i,-lortso', It In a utrHJnx cilnrl(Inur .that "Ainorlcnn" inrta in "I cun.'! ' ; It Top left New Je luxe fourliKir jedan. Rljhe Front end iliowlnc new I front teuti doitcJ lines J-.aw f. :Vjm j p-ih;..n of'.ar. RiIil Tdtoc nameplate, lamp mpports anilcrcit. .Lower left New fisIicrEiljusUliic I tv-Jin. Center New Uit;.A.oi.;ic iuraiuic crc .1. , , ; : ' : WORLD'S LOWEST PRICED SEDAN ; ; : ; ; ; ' ' K4 1 4iltU.i,i L J '1. ml. m. u y r - ifi ni . A 'Demand Causes An Increase In I Hudson Output JaIih 7f. TIIItb. prnt&nt mt Wllly'OTi'Ttsifl rrinnr. ntnniltitg hrmide one of fde nrw Wtilppet Foht ivlM' mmlrlK. 'Vhtm mn4l im coBftplrmm fM the fotir-ey lltnler tlelri nlnef It Im the tt,rt prlcrrt r.fitmt niif nffrrrd hr mT mmipmny 1 Im nubile.- Thr prrrmtnf Inn of the uw llnr of H'hlirt four nti ultra la dcHltrnolril nm th wrralrBl arklrvvinrMl In Mr. Wlllja klntorr, brlimlns kink iirirrd inr vitlur mu4 brautf to the low triced Jl eld. ( ' So (preat has been tho aemund for the new ti renter IludHon and the Khscx t'hallcnKor that the com pany has been compelled to furth er Increase Itn already record breaking production ttchcdule. Tho amemled schedule which hnrf been announccil by Courtney JohnMon, Kcneral non manager, cuIIk for 7,00 cars In January. 87, out! In February and 45,000 In March or a total of 109,000 earn (In ring the I'ii-Ht o'linter. Tliin Kchedule hi the laiKcHt ever planned for 1 1 ml Hon -JOkhcx, bidnir far in e.ceiw ot the lai-KCHt quarter during lltas, which year flaw the compauy advanced to third place at the National Auto mobile Show and to top potdtlon umong the manufacturers of nix cylinder run. "The demand' saya Mr. JohnHon, ''excecda even the uiuHt optimlNtic hopeH of the com Iiany and eomcn from every ec tion of the country," Able and Rheba sat' all eTenlnc without Hpcahing. They wero hold ing hands. NKW YOliK, Jnn. 19 Al" I Election of . J fay ue, former J pfeatdetil and chairman . of the j bourd of lodge Hrothera, as prl-' dt of Durant Motors, Inc., nun nnounced Thurwluy. Uuynes mieoeedH W. C, lurant, l who recently unnouneed -that he ! wuh rollnqulHhfhg the management of tho corporation. The new prenl- j dent wan elected at u meeting of, tho tiurunt boanl of dlreotom at 4 which italph A. Vail, former di rector of engineering amt produc-! tlon of Iodgenrothern, wan named vlco president In ehnrgA of engi neering and production, and John j A. NlchoiH Jr., former vleo prowl-1 dent .in ohnrg 6f mle of Dodgo IKrothera,- vu named eeretary-i tTeaflurer. v Thet' new group wilt nmmmo full j management 'of the company Im-1 mediately, bringing back under I one fold tho principal! chosen or- iglnnlly by the lute John h and, Hoince K.. lKuig tq illreet thoj formation and -dovelopment ot Modge Prothertt. . r" , Indlrallons that an lmpbrtant ehangn In offlclalu of lurant Mo torw canio Beveral days ngo follow ing a meeting in New York, , .The advent into tho lmrnnt ex ecutive - perHonnel of a group of outtanWng"tertrvcir who form erly managed one of America's ALCOHOLISM We are prepared to test your radiator to see just how much cold it will stand The fact that you have put it in don't insure you that it won't freeze. Maybe it has boiled out. Let us do this ' for you. In fact, better start the New Year right. '. .'. .' Let us service your car. .' ... 'r :.'. VELTEX WINTER GAS. Central Service Station f ; , 1301 Jefferson St. . Valley Filling Station Island City Road.; ; . Across from Stang's Mill y i; UHW) . t5 " ' M) 7 . 75 IM m (CdDM Here is a challenge that rings with fulfillment. Its bid is to all who would own the best, and no car is excepted. In Fast Getaway against the champions of any price class. In Speed anything the road offers up to 70 miles an hour. In Endurance 60 miles an hour all day long is being proved by thousands. In Hill-climbing give it the hardest task you know. In Size and Roominess match with big cars of large passenger capacity. In Appearance and Smartness compare it with the! costly cars, in which high price is paid for just those things. , In Economy against small light cars, whose chief appeal is economical operation, and which do not contend for per formance distinction. These are but a few of the 76 ad vanced features which a million Super-Six owners are appraising in. Essex the Challenger. Come examine and drive it. It will not only win your endorsement; but challenge your ownership inter est against any value that motor dom may offer. Hear the radio Pro jram of the Hudson- ! Essex Challengers" every Friday evening ' Coach 2-Pa. Coupa Phaeton - - Coupe iwitbrumblt Manuard hedan - -Town Sedan - Roadster - Convertible Coup Standard Eoulpmaot IndaulMI 4 hr 'fi Jfcj JaUdj afcMbTi rrrtrtc in tmj til fmf raJtaM aft(lrr aaaUla JamfM aHaaidMcla wiaai wr mirw Wrcffilcli eanlrata frrimf 1 4 -aarfar a dak-il afiaKl fmm aawavJNaajafaaaaa Ledbetter Adams Ave, Garage (Srrater hrmuty and Improved dewlgn In ew Whippet and Wlllya-Knlglit . Taw ultf Rn aaal large kuatlea) W tka aww SaiMrlor Vblppet H wlauilng til ntkualulle praiaa of l our and llabl Sla buvera. whlla " h aeW ilyl KHIya-ICnlihr MVffH lb larfeat, tnaat braullful ami at Mat pawarful Kalgbl-anglaaal aat r aaTareai at to low a prle. tmt Mai aaaamlaw tbaa aaaawb car wlthaat a)JTt Ah laaaMifllai aa aae aM la) aarly alatlrary. a. h?l Biesff 'a '0 DIM V fyhnt lt ineanm io you in driving' convenience uiid safely . , WlllyiOverIand is' the first producer of auto-1 mobiles to equip all it pustscnger cars and commercial vehicles with the wonderful new 'Finger-Tip Control.' - A single button, conveniently located In tho a fat . 1 t a 1 11 t vcumui Lllt3 atlCCraflg WJlCCla VUUirUlB itll tuiiu tions of starting the motor, operating the lights and sounding the horn, i This fundamental Improvement docs away with- all troublesome foot fumbling for the starting button. You can keep your foot ul ways on the brake when starting or re-start ing on a hill an obvious safety advuntago of major importance. Finger-Tip Control" also avoids changing from the comfortable driving position to reach a light switch on the dush. You can at all times keep your eyes on the road, and the hand that operates the button flashes back to tho rim of the wheel in any steering emergency. SIXES' WD DLILVS ; LKN D C WW Yr'ILLYS-OVCRLAN D. I NC.Tolddo. Ohfo Gettings & Hanks Jefferson Ave.