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About La Grande evening observer. (La Grande, Or.) 1904-1959 | View Entire Issue (Jan. 19, 1929)
If MOTORING NEWS AUTO SECTION VOLUME XVII '- LA GRANDE, OREGON, SATURDAY, JANUARY 19, 1929. NUMBER 100. EXPECT BATTLE IN AUTO HELD 3 Tire and Accessory Manu facturers May Be Drawn Into 1929 Conflict NEW YOKK Jan. 10 (AI War cloud are eatherinff over the auto motive IndUHtry an tho new year moves on, with Indications of what la expected to bo the greatest In dustrial battle of history, k Tire and accowiory manufacture era probably will be drawn Into tho conflict of motor car manufac ture 'In the "undor $1,000" price Md, and It takes no unusually astute observer to appreciate the .fact that the outcome of tho batle will find many companies Involved .cither In "red Ink'or absorbed by ,the stronger firms i - Jiitcnsa Com pnn It Ion rompetltlon In car and truck wilrs will be far more Intense In ,lii29 than In prosperous 1 !28, from present Indications. Not only in the home market Is tho war ex pected to race, but also In the for rlRn field, where American manu facturers have drawn their skir mish line's of factories and sales .branches. . Kord und General Motors are likely to bo the chief contenders, ,Kord production having during tho ,1a Rt half of 1!28 Increased to a point where the company will be In position to make more prompt deliveries and to a tlegreo over como the lead of General Motors and other companies who profited Jy the Ford shut-down during de velopment of the new model. I'rtMl to IV rt Willys - Overland, Rtudobaker, .Duraht, Chrysler and other manu facturers of light cars undoubted 9 ly will be forced to fight a battle, victory In which rests almost en tirely upon ability to match prices, make deliveries and overcome In tense competition. Tire makers also will participate especially in tho primary market where low prices and quick deliv eries will mean much to vehicle manufacturers desirous of equip ping their product efficiently and cheaply. Buslnens acumen far " above tho ordinary will be needed to weather tho storm In this divi sion and to serve tho growing home ; market simultaneously with main tenance of prestige in tho foreign field. - . , v.' Goodyear a Factor Gobdyttr Is regarded as a major factor In this warfure, with Soibor- r K- . (Continued on Page 8.) SEGRAVE RACER COPIES A CRACK PLANE IMS' V If j 7 Lei. The "5oldcii Arrow" (ulHive). a queer looking monster, Ik i!k automohllp In w.lilcli MhJ. II. O. 1. Kcgrave (left). KngllKh racer,- will make Ills next American aitempt to lower (Im cxUiliig nntomo bilo rccortl of 207.554 miles nn hour. Stivamlliiliig of tlio car slmuliiteH t tint of the world's fastest MCHplaue, KuiM'rmarliic 8-5 a British plane (below).. Vlio pliotograpli of tlw model ubovo Is copy rlghutl by R. H. JiCtcsnK. ' o ' Hy William K. IScrclitold (A. P. Automobile Editor) DAY TON A BEACH, Fla. (AP) Streamlines copied from the world's fastest seaplune will make MaJ. H. O. D. Segrave's new rac ing creation look like a weird gild ed monster. Named the "Golden Arrow," the new car will bo brought to Amer ica early in February for speed trials In whlci Major Hcgrave be lieves ho will be able to drive nearly four miles a minutes 236 miles on hour. Streamlining power; lightness, strength and controllability are the quulltics upon which the now rac ing car will depend for its speed, but the-streamlining is certain""to attract first attention among mo tor cnthuslusts. ; . . Tho 'Golden Arrow" wilt bo dif ferent In appearance from any rac ing car yet created. Three bulges in the front end will provide space for tho three cylinder 1 blocks, which project fan-like from ' tho crankcase. The body has been de signed to fit the cnglno. like a glove, accounting for tho majdr part of tho car's appearance. From tho front it will look like a grout gilded toad, for It will bo gilded from stem to stern, Speclul- measurements of Major Scgrave ' were taken boforo tho car was designed, so that tho new ma chine might fit Its chosen driver perfectly. '-i There" I-fteM'asWrem. in tho car, and every part has been streamlined to perfection. Capl. J. 8. Irving, who designed tho "Sunbeam" In which Major 8e grave achieved tho distinction of being tho first man to drive faster than 200 miles an hour, Is tho de signer of tho now car. Ho hus modeled tho . streamline effects after those of tho Hupcrniarlne 8-5 seapluno In which lieutenant Web ster at Grout Britain won tho Schneider cup trophy lust ymr and recently reached a now world murk of 819 mites an hour. Thn streamlining or this ilauu has been Considered by many ex ports to bo tho finest example yet achieved. Sinco thu fuselage oC tho Supurmurlno 8-6 was designed to contain- the 12 cylinder Napier cnglno which Captain Irving is TIRES Good tires are the best insurance against road- tide delay and trouble. You can buy tnsuranro "on time" why not tiret?But buy good insur ance Goodyear Tires. When you buy tires "on time" buy the tires that give you exactly the same full value as tires bought for cash, BUY GOOLYEAR tires pay only a small down-payment and the balance on easy terms. -: . No longer is there any reason for you to be satisfied with less than the best Genuine Goodyears brand-new, fresh tires right from the big Goodyear factories are waiting here for you. You get exactly the same safety, the same economy, the same comfort and peace-of-mind as when you buy Goodyear Tires for cash. Drive over we have your size. Enjoy the satisfaction of having the best tires you can buy. SMALL AMOUNT DOWN BALANCE IN WEEKLY PAY M E N TS No Delay No Bother Get the Worldt Greatest Tire Come right in and learn it what low ctwt you can have the oM, worn tires on your car replared by brand new, aife and good looUintOoodvr.ru Thenew-type Goodyear All-Weather Tread , Balloon the world'a greatnt tire ia waiting for you. One or et juat a you like. We alto have Qoodyear Pathfindera. the tire for the man who wanta the b toilrage a email araount ot money will buy. W. H. Bohnenkamp Go. UHlnsr In tho new Segrnvo car, tho streamlining la especially adapta ble to this project. Cutting down wind resistance Is of great Importance In the design ing of fast racing ears. Just as It Is of primary Importance to tho flight of airplanes and aea pianos. At speeds over 200 miles an hour tho air la no longer a thin substance easily penetrated by moving ob jects. It takes on tho form of a solid wall like water, resisting the passage of tho car with hundreds of pounds ot pressure per square foot. To counteract that 'force, Cap tain Irving has designed the "Gold en Arrow" bo that the silhouette area In a dead front Is only 13 stiuure foot. Most small light au tomobiles have frontal ureas more than twlco this ttlso. Wujor Segravo will anil for Am erica Jan, SO to carry Grout Brit ain's challengn for tho- world's Hpcod record, now hold by Itay Keech of Philadelphia, Keech mado 207. 662 miles an hour at Day tuna Beach last winter, tho present rec ord. William R Hturm, American manager for Major Kegravo, la al ready In this country arranging for tho speed trials at laytona Beach. Hope For 100 Miles To Gallon In Motor STATK COI.LKGH. N. M. (AP) A new motor built at tho Now Mexico Agricultural & Mechani cal college In expected by Itn In ventor to mako a gullon of gaso line enrry a small automobile 100 mllca. . Tom Tunc, owner of a guruKO at McHilla Park. N. M.. Is the Inven tor. Ho designed an cnglno which ,ho hopes will utilise all tho explo sive power In fuel. Alr-coolcd, the motor la of two- cyclo construction, with crankshaft, ,rod and pistons und spark explo sion. DODGE BROTHERS OFFERNEWCAR L. C. Smith Receives New Models; Chrysler Hopes to Increase Prestige A new car. representing progres sive principles of engineering do sign coupled with tho ruggedness and dependability that cliaractor Isea Iodge Brothers products, Is offered In tho Dodge Brothers Six Introduced to tho nation simul taneously with tho New York auto mobile show and now on display at the tftiowroonis of I. O, Hnilth, Dodgo Brothers dottier for l.a Grande. A carload arrived Includ ing several new Dodgo slxea and a new Senior Six.. Klght body types In unlmio at tractive color combinations; fea turing many refinements In mech anical detail, conitort and appear ance are offered. Tho oiira aro a striking answer as to how-Walter p. Chrysler'1 Intends to Increuso Dodge Brothers prestlgo, fop tho Incorporate .featmcs . at a ' price that only the uniting or, such tro mendoUH facilities could produce. Body types available Include tho 6-passenger phaeton, roadster with rumble scat, 6-pnssengcr sedan, 5 passenger do luxe aedan, 6-passen-ger brougham, 4-passcngor Vic toria, 8-passenger bu.lneas coupe and do luxo coupo. with rumble seat. Production la undor way on a record breaking' scalo to Insure prompt deliveries. , "It Is our aim to add so conspicu ously to the present acclaim of the' Dodge name that every Dodge owner will feel even greater prldo in these latest creations," auld Mr. Chrysler, In connection with the ,new car announcement. "Wo ask only that the public oxamino and test tho cur In overy way from .the standpoints of beauty, origin ullty, luxury and performance." Mouo-itlrvo Body Krom tho radiator emblem, tho J Dodgo Brothers original Interlaced , trianglea with wings added, to the clean cut enameled housing that conceals the guBOllne tank, there 1 la a touch or artistic finality about tho cur. A! distinctive general appearance tout u res the Mono piece body construction. Sweeping graceful lines are accontuated by the modern narrow radiator profile, und tho molding that encircles the body and tapers across the cowl and along the center -hood hinge. Kxterior hnrdwarc parts Includ ing laniw, bumpers, radiator shell, hub cups and door handles are chromium plated, Insuring a lus trous non-tarnlsh finish. . Heavy steel renders uro of the exclusive Dodge- one-ploce design with artis tic beading ulong thu center. Tho cliromc-plulod lump tie-rod and cowl burs are curved to harmonist Willi tho gonorul lines of tho car. The radiator cup is of unique wing 'IokIkh. The Mono-piece Dody construc tion, an exclusive fcuturo of ull models, provides rigidity und bul unco which only this design can glvo. Tho body Is so mounted on tho chussis that the pussenger load rides closo to the ground. Hide away Is eliminated und safety Is promoted, yet the Interiors have been onlargeil to afford maximum vision und room fur every passen ger. Many lU'flucim-nls 1 Muny refinements In engine de sign, muklng for Increased power, economy, speod und acceleration huvo been developed. Tho engine Is head typo with a bore of I 3-8 Inches and stroko of 9 7-K Inches, and u total displacement of 2(18 cublo Inches. Seven bearings, with a total area of 34.15 square Indies support tho 62 pound crank shaft which Is dynamically and statically bulanced, and complete ly machlnod. A new typo transmission fcaturod by unusually wide faced gears, and ji sturdy rear axle with double tliciiMfr - tiliBnrlilnir enllee linui-lnsrff uro Chrysler developments that add muiuriuiiy to mo perionuunco llnuauul ruggedness 1b found In .tho fraino, having five cross mom- ,hor, In uddltlon to tho front and four onglno BiipportH. EAST OREGON FORD DEALERS IN CONFERENCE A meeting to discuss policies' for tho Ford company for th. coming year and to algn for 1)3 contracts and estimates, '. was held Id La Grande Thursday afternoon at th I .a Grande hotel, with Ford 4mI- era from Baker, Portland, Enter prise, Ontario, Burns, John Day and Wallowa, In attendance. Tho dealership estimate of the Perkins Motor company, ot La Grunde, for 'tho year was stated as 372 curs and 38 trucka which is the largest estimate In Eastern Oregon, according to W. O. Perkins, of tho local company. . The eatlmato Is also the largest the local company has had. Tho avorago In the past haa been about 300 a year, Mr. Perkins say. The lurger estimate Mr. Perkins explulna us duo to the outstanding' quality of the new Ford which haa increased the demand. Portland officials of the Ford company who were at the meeting Included: C. W. Bullwlnk.l, man ager of tho Portland branch; L. T Henderson, assistant manager. R M. Kelly service manager; C. C, ttlchards, Kaatern Oregon repre sentative and K. O, Hubbard, man ager ot the Lincoln division In Portland. . v . - A similar meeting was held la. Pendloton yesterday. The La Orande meeting was tho first held In tho state. 27 fiOO Killed Lat Year by Autos CH1CAOO. Jan. W (AP) Tho ' national safety council figures that some 87,000. persona were killed by automobiles In this country last year, a flvo per cent Increase over 1027. . , ' ','''... Ten Pennsylvania legislators want sound . asleep while Gov ernor Fisher was reading his an nual message. What on earth will they do when their own col leagues begin to mako, speechee? J atemfMJ Trsaisrfaf(ea , ir- n. it j , A SIX-IN THE PRICE RANGE OF THE FOUR el moomness Never Before Achieved in a Low-Priced Automobile Of ill the exceptional performance qualities re sulting from the advanced design of the new Chevrolet Six, none is more impressive than its remarkably smooth operation. Although the new six-cylinder motor develops 32 more power with higher speed and faster acceleration . . although it delivers better than twenty miles to the gallon of gasoline its outstanding feature of performance it a de gree of imootbness never before achieved in any low-priced automobile. Whether you are flashing away from a traffic stop with the accelerator to the floor, whether you are rolling along at twenty-five miles an hour or doing weu above sixty on tne open road the power is delivered easily, freely and without annoying vibra tion. To achieve such remarkable per formance in a car of such low price, Chevrolet spent years in develop- ment work. Over 100 different engines were de signed, built and subjected to over a million miles of testing nt tho General Motors Provins Ground before the present motor was adopted. The new power plant has many unusual fea urcs, sucli as the new acceleration pump, the new gasoline pump and filter, and the new auto matic lubrication of the rocker arms. The four-wheel brakes have been newly de signed to assure positive, quiet action. Steering has been made easier. And the new Fisher bodies with their new lines, new colors, adjustable driver's scats and new appointments, represent new heights of style, distinction, comfort and outstanding value. We extend you a cordial invita tion to see a ad drive the new Chevrolet Six. We want you to know how finely the new Chev rolet Six is built and how smoothly it performs! The Roadster, $25j The Phaeton, 525; The Coach, 59S; The Coupe, S9S; The Sedsn, $675; The Sport Cibriolec, i69J; The Cou'ertibls Lsndsu, 725; Sedsn Deliiery, $S9; IJgbi Djliiery Chasiit, $-100; lTun Chastii, S4J ' IV4 Too Cbatlif with Cab, $650. All prices t o. b. Flint, Mich. Q Blue Mountain Garage Owe P. 0. . M. A. HARRISON, Mgr. U AL I T Y A T LOW CO S T i'-y, if: v tr
