If
MOTORING NEWS
AUTO SECTION
VOLUME XVII
'-
LA GRANDE, OREGON, SATURDAY, JANUARY 19, 1929.
NUMBER 100.
EXPECT BATTLE
IN AUTO HELD
3
Tire and Accessory Manu
facturers May Be Drawn
Into 1929 Conflict
NEW YOKK Jan. 10 (AI War
cloud are eatherinff over the auto
motive IndUHtry an tho new year
moves on, with Indications of what
la expected to bo the greatest In
dustrial battle of history,
k Tire and accowiory manufacture
era probably will be drawn Into tho
conflict of motor car manufac
ture 'In the "undor $1,000" price
Md, and It takes no unusually
astute observer to appreciate the
.fact that the outcome of tho batle
will find many companies Involved
.cither In "red Ink'or absorbed by
,the stronger firms
i - Jiitcnsa Com pnn It Ion
rompetltlon In car and truck
wilrs will be far more Intense In
,lii29 than In prosperous 1 !28, from
present Indications. Not only in
the home market Is tho war ex
pected to race, but also In the for
rlRn field, where American manu
facturers have drawn their skir
mish line's of factories and sales
.branches. .
Kord und General Motors are
likely to bo the chief contenders,
,Kord production having during tho
,1a Rt half of 1!28 Increased to a
point where the company will be
In position to make more prompt
deliveries and to a tlegreo over
como the lead of General Motors
and other companies who profited
Jy the Ford shut-down during de
velopment of the new model.
I'rtMl to IV rt
Willys - Overland, Rtudobaker,
.Duraht, Chrysler and other manu
facturers of light cars undoubted
9 ly will be forced to fight a battle,
victory In which rests almost en
tirely upon ability to match prices,
make deliveries and overcome In
tense competition.
Tire makers also will participate
especially in tho primary market
where low prices and quick deliv
eries will mean much to vehicle
manufacturers desirous of equip
ping their product efficiently and
cheaply. Buslnens acumen far
" above tho ordinary will be needed
to weather tho storm In this divi
sion and to serve tho growing home
; market simultaneously with main
tenance of prestige in tho foreign
field. - . , v.'
Goodyear a Factor
Gobdyttr Is regarded as a major
factor In this warfure, with Soibor-
r K-
. (Continued on Page 8.)
SEGRAVE RACER COPIES A CRACK PLANE
IMS'
V If j
7
Lei.
The "5oldcii Arrow" (ulHive). a queer looking monster, Ik i!k automohllp In w.lilcli MhJ. II. O. 1.
Kcgrave (left). KngllKh racer,- will make Ills next American aitempt to lower (Im cxUiliig nntomo
bilo rccortl of 207.554 miles nn hour. Stivamlliiliig of tlio car slmuliiteH t tint of the world's fastest
MCHplaue, KuiM'rmarliic 8-5 a British plane (below).. Vlio pliotograpli of tlw model ubovo Is copy
rlghutl by R. H. JiCtcsnK. ' o '
Hy William K. IScrclitold
(A. P. Automobile Editor)
DAY TON A BEACH, Fla. (AP)
Streamlines copied from the
world's fastest seaplune will make
MaJ. H. O. D. Segrave's new rac
ing creation look like a weird gild
ed monster.
Named the "Golden Arrow," the
new car will bo brought to Amer
ica early in February for speed
trials In whlci Major Hcgrave be
lieves ho will be able to drive
nearly four miles a minutes 236
miles on hour.
Streamlining power; lightness,
strength and controllability are the
quulltics upon which the now rac
ing car will depend for its speed,
but the-streamlining is certain""to
attract first attention among mo
tor cnthuslusts. ; . .
Tho 'Golden Arrow"
wilt bo dif
ferent In appearance from any rac
ing car yet created. Three bulges
in the front end will provide space
for tho three cylinder 1 blocks,
which project fan-like from ' tho
crankcase. The body has been de
signed to fit the cnglno. like a
glove, accounting for tho majdr
part of tho car's appearance. From
tho front it will look like a grout
gilded toad, for It will bo gilded
from stem to stern,
Speclul- measurements of Major
Scgrave ' were taken boforo tho car
was designed, so that tho new ma
chine might fit Its chosen driver
perfectly. '-i There" I-fteM'asWrem.
in tho car, and every part has been
streamlined to perfection.
Capl. J. 8. Irving, who designed
tho "Sunbeam" In which Major 8e
grave achieved tho distinction of
being tho first man to drive faster
than 200 miles an hour, Is tho de
signer of tho now car. Ho hus
modeled tho . streamline effects
after those of tho Hupcrniarlne 8-5
seapluno In which lieutenant Web
ster at Grout Britain won tho
Schneider cup trophy lust ymr and
recently reached a now world murk
of 819 mites an hour.
Thn streamlining or this ilauu
has been Considered by many ex
ports to bo tho finest example yet
achieved. Sinco thu fuselage oC
tho Supurmurlno 8-6 was designed
to contain- the 12 cylinder Napier
cnglno which Captain Irving is
TIRES
Good tires are the best
insurance against road-
tide delay and trouble.
You can buy tnsuranro
"on time" why not
tiret?But buy good insur
ance Goodyear Tires.
When you buy tires "on time" buy the tires that give
you exactly the same full value as tires bought for cash,
BUY GOOLYEAR tires pay only a small down-payment
and the balance on easy terms. -: .
No longer is there any reason for you to be satisfied with
less than the best Genuine Goodyears brand-new,
fresh tires right from the big Goodyear factories are
waiting here for you. You get exactly the same safety,
the same economy, the same comfort and peace-of-mind
as when you buy Goodyear Tires for cash.
Drive over we have your size. Enjoy the satisfaction
of having the best tires you can buy.
SMALL
AMOUNT
DOWN
BALANCE IN
WEEKLY
PAY M E N TS
No Delay No Bother
Get the
Worldt Greatest Tire
Come right in and learn it what
low ctwt you can have the oM,
worn tires on your car replared
by brand new, aife and good
looUintOoodvr.ru Thenew-type
Goodyear All-Weather Tread
, Balloon the world'a greatnt
tire ia waiting for you. One or
et juat a you like. We alto
have Qoodyear Pathfindera. the
tire for the man who wanta the
b toilrage a email araount ot
money will buy.
W. H. Bohnenkamp Go.
UHlnsr In tho new Segrnvo car, tho
streamlining la especially adapta
ble to this project.
Cutting down wind resistance Is
of great Importance In the design
ing of fast racing ears. Just as It Is
of primary Importance to tho flight
of airplanes and aea pianos. At
speeds over 200 miles an hour tho
air la no longer a thin substance
easily penetrated by moving ob
jects. It takes on tho form of a
solid wall like water, resisting the
passage of tho car with hundreds
of pounds ot pressure per square
foot.
To counteract that 'force, Cap
tain Irving has designed the "Gold
en Arrow" bo that the silhouette
area In a dead front Is only 13
stiuure foot. Most small light au
tomobiles have frontal ureas more
than twlco this ttlso.
Wujor Segravo will anil for Am
erica Jan, SO to carry Grout Brit
ain's challengn for tho- world's
Hpcod record, now hold by Itay
Keech of Philadelphia, Keech mado
207. 662 miles an hour at Day tuna
Beach last winter, tho present rec
ord. William R Hturm, American
manager for Major Kegravo, la al
ready In this country arranging for
tho speed trials at laytona Beach.
Hope For 100
Miles To Gallon
In Motor
STATK COI.LKGH. N. M. (AP)
A new motor built at tho Now
Mexico Agricultural & Mechani
cal college In expected by Itn In
ventor to mako a gullon of gaso
line enrry a small automobile 100
mllca. .
Tom Tunc, owner of a guruKO at
McHilla Park. N. M.. Is the Inven
tor. Ho designed an cnglno which
,ho hopes will utilise all tho explo
sive power In fuel.
Alr-coolcd, the motor la of two-
cyclo construction, with crankshaft,
,rod and pistons und spark explo
sion.
DODGE BROTHERS
OFFERNEWCAR
L. C. Smith Receives New
Models; Chrysler Hopes
to Increase Prestige
A new car. representing progres
sive principles of engineering do
sign coupled with tho ruggedness
and dependability that cliaractor
Isea Iodge Brothers products, Is
offered In tho Dodge Brothers Six
Introduced to tho nation simul
taneously with tho New York auto
mobile show and now on display
at the tftiowroonis of I. O, Hnilth,
Dodgo Brothers dottier for l.a
Grande. A carload arrived Includ
ing several new Dodgo slxea and a
new Senior Six..
Klght body types In unlmio at
tractive color combinations; fea
turing many refinements In mech
anical detail, conitort and appear
ance are offered. Tho oiira aro a
striking answer as to how-Walter
p. Chrysler'1 Intends to Increuso
Dodge Brothers prestlgo, fop tho
Incorporate .featmcs . at a ' price
that only the uniting or, such tro
mendoUH facilities could produce.
Body types available Include tho
6-passenger phaeton, roadster with
rumble scat, 6-pnssengcr sedan, 5
passenger do luxe aedan, 6-passen-ger
brougham, 4-passcngor Vic
toria, 8-passenger bu.lneas coupe
and do luxo coupo. with rumble
seat. Production la undor way on
a record breaking' scalo to Insure
prompt deliveries. ,
"It Is our aim to add so conspicu
ously to the present acclaim of the'
Dodge name that every Dodge
owner will feel even greater prldo
in these latest creations," auld Mr.
Chrysler, In connection with the
,new car announcement. "Wo ask
only that the public oxamino and
test tho cur In overy way from
.the standpoints of beauty, origin
ullty, luxury and performance."
Mouo-itlrvo Body
Krom tho radiator emblem, tho J
Dodgo Brothers original Interlaced ,
trianglea with wings added, to the
clean cut enameled housing that
conceals the guBOllne tank, there 1
la a touch or artistic finality about
tho cur. A! distinctive general
appearance tout u res the Mono
piece body construction. Sweeping
graceful lines are accontuated by
the modern narrow radiator profile,
und tho molding that encircles the
body and tapers across the cowl
and along the center -hood hinge.
Kxterior hnrdwarc parts Includ
ing laniw, bumpers, radiator shell,
hub cups and door handles are
chromium plated, Insuring a lus
trous non-tarnlsh finish. . Heavy
steel renders uro of the exclusive
Dodge- one-ploce design with artis
tic beading ulong thu center. Tho
cliromc-plulod lump tie-rod and
cowl burs are curved to harmonist
Willi tho gonorul lines of tho car.
The radiator cup is of unique wing
'IokIkh.
The Mono-piece Dody construc
tion, an exclusive fcuturo of ull
models, provides rigidity und bul
unco which only this design can
glvo. Tho body Is so mounted on
tho chussis that the pussenger load
rides closo to the ground. Hide
away Is eliminated und safety Is
promoted, yet the Interiors have
been onlargeil to afford maximum
vision und room fur every passen
ger. Many lU'flucim-nls 1
Muny refinements In engine de
sign, muklng for Increased power,
economy, speod und acceleration
huvo been developed. Tho engine
Is head typo with a bore of
I 3-8 Inches and stroko of 9 7-K
Inches, and u total displacement of
2(18 cublo Inches. Seven bearings,
with a total area of 34.15 square
Indies support tho 62 pound crank
shaft which Is dynamically and
statically bulanced, and complete
ly machlnod.
A new typo transmission fcaturod
by unusually wide faced gears, and
ji sturdy rear axle with double
tliciiMfr - tiliBnrlilnir enllee linui-lnsrff
uro Chrysler developments that add
muiuriuiiy to mo perionuunco
llnuauul ruggedness 1b found In
.tho fraino, having five cross mom-
,hor, In uddltlon to tho front and
four onglno BiipportH.
EAST OREGON
FORD DEALERS
IN CONFERENCE
A meeting to discuss policies' for
tho Ford company for th. coming
year and to algn for 1)3 contracts
and estimates, '. was held Id La
Grande Thursday afternoon at th
I .a Grande hotel, with Ford 4mI-
era from Baker, Portland, Enter
prise, Ontario, Burns, John Day
and Wallowa, In attendance.
Tho dealership estimate of the
Perkins Motor company, ot La
Grunde, for 'tho year was stated as
372 curs and 38 trucka which is
the largest estimate In Eastern
Oregon, according to W. O. Perkins,
of tho local company.
. The eatlmato Is also the largest
the local company has had. Tho
avorago In the past haa been about
300 a year, Mr. Perkins say.
The lurger estimate Mr. Perkins
explulna us duo to the outstanding'
quality of the new Ford which haa
increased the demand.
Portland officials of the Ford
company who were at the meeting
Included: C. W. Bullwlnk.l, man
ager of tho Portland branch; L. T
Henderson, assistant manager. R
M. Kelly service manager; C. C,
ttlchards, Kaatern Oregon repre
sentative and K. O, Hubbard, man
ager ot the Lincoln division In
Portland. . v . -
A similar meeting was held la.
Pendloton yesterday. The La
Orande meeting was tho first held
In tho state.
27 fiOO Killed Lat
Year by Autos
CH1CAOO. Jan. W (AP) Tho '
national safety council figures that
some 87,000. persona were killed
by automobiles In this country last
year, a flvo per cent Increase over
1027. . , ' ','''...
Ten Pennsylvania legislators
want sound . asleep while Gov
ernor Fisher was reading his an
nual message. What on earth will
they do when their own col
leagues begin to mako, speechee?
J atemfMJ Trsaisrfaf(ea ,
ir- n.
it
j ,
A SIX-IN THE PRICE RANGE OF THE FOUR
el
moomness
Never Before Achieved in a Low-Priced Automobile
Of ill the exceptional performance qualities re
sulting from the advanced design of the new
Chevrolet Six, none is more impressive than its
remarkably smooth operation.
Although the new six-cylinder motor develops
32 more power with higher speed and faster
acceleration . . although it delivers better
than twenty miles to the gallon of gasoline
its outstanding feature of performance it a de
gree of imootbness never before achieved in any
low-priced automobile.
Whether you are flashing away from a traffic stop
with the accelerator to the floor, whether you
are rolling along at twenty-five miles an hour or
doing weu above sixty on tne open
road the power is delivered easily,
freely and without annoying vibra
tion. To achieve such remarkable per
formance in a car of such low price,
Chevrolet spent years in develop-
ment work. Over 100 different engines were de
signed, built and subjected to over a million
miles of testing nt tho General Motors Provins
Ground before the present motor was adopted.
The new power plant has many unusual fea
urcs, sucli as the new acceleration pump, the
new gasoline pump and filter, and the new auto
matic lubrication of the rocker arms.
The four-wheel brakes have been newly de
signed to assure positive, quiet action. Steering
has been made easier. And the new Fisher bodies
with their new lines, new colors, adjustable
driver's scats and new appointments, represent
new heights of style, distinction, comfort and
outstanding value.
We extend you a cordial invita
tion to see a ad drive the new
Chevrolet Six. We want you to
know how finely the new Chev
rolet Six is built and how smoothly
it performs!
The Roadster, $25j The Phaeton, 525; The Coach, 59S; The Coupe, S9S; The Sedsn, $675; The Sport Cibriolec,
i69J; The Cou'ertibls Lsndsu, 725; Sedsn Deliiery, $S9; IJgbi Djliiery Chasiit, $-100; lTun Chastii, S4J
' IV4 Too Cbatlif with Cab, $650. All prices t o. b. Flint, Mich.
Q
Blue Mountain Garage
Owe P. 0. . M. A. HARRISON, Mgr.
U AL I T Y A T LOW CO S T
i'-y,
if: v
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