La Grande evening observer., June 20, 1925, Image 7

Saturday, June 20, 1925.
THE LA GRANDE EVENING OBSERVER
Page Seven
Highway,
and
Auto
Dope
AXJ TOMOBJLi& 1
T T77 T A TCZS 'IPiSll Traffic
Iv ' Jtfgli and
it jT1. ,X jLa i,o dD'IPfaHriM J Tourist
fattliHltifflBS i " TBI ...
BifflfflJHBJijj...u.il,
i?
NEW CUSTER
in nnniii ad
a ruruLHi
wclfe'lit. Hturdiiiess and un attractive
appearance. ( '
It la built on the ' famous 1?25
chati-sla, with thu "Million Pollar
-Motor." It Is an entirely new type
of cloticd-open car. Many features
I' tiro incorporated in ns const ruc
tion, including a protruding? top
.that acts as a vlHor, a one-piece
-r windshield, nalurul finish wood
t 4-"Un 'wheels unit balloon tires, us W"ll
Light Car Combining the ua miinv otmM. that udd uU
Features Of iSOtn Upen trnctlvcnesa and utility.
Much of the demand for Ihla new
model bus come from profesBlon
at people and aalesmen, who nie in
the coups! or a car tliut can be
used for business and pleasure
will) no changing of equipment,
and one that can he made immedi
ately ou open roadster, or a cloned
coupe.
Facto officials state that great
er effort will be concentrated on
production of this car. but that the
demand for the precent cannot be
supplied. Dealers have ben urged
slioiiKly to place their orders for
the eoup.ster.
The AStar coupster iw 'jelnu dls-
aim VlUaUU iuuuuto jo
Meeting with Approval
of the Public.
OAIyANn (Special) Tmiuedi
ate npproval has been Riven the
new Star coupster by the motoring
public. Placed on display prac
tically .simultaneously by Ktar car
.dealers all over the west, this new
est addition to the popular lino of
Ktar curs has crented a demand
that cannot be supplied by the lu
rnt Motor company of California's
factory hero for several days.
dealer.
Concensus of opinion expressed piuyed in Lu Grande bv J. V. More
hy dealers in the orKani.ation la ,0l.k Iocul atur uml okismobile
UlUl WW lOUWl'T Will lUMi wiii-
of the mast favored types of motor
curs being manufactured today. At
u low price, it combines the road
Bter and coupe in u unique con-
ntniftlnn tnat mtikes for light
Call the Wardrobe for pressing,
cleaning and alterations. Alain 72.
fl-3-tf
Hudson
Essex By concentrating their enormous resources
in the manufacture of one-type car a
Closed Car and a Six only have been able
to produce the most astounding values in
the history of the industry. Others at
tempt to duplicate these .values but Hudson-Essex
continues to lead the field by an
overwhelming margin.
Sales have reached the 1000-a-day mark.
Production is far behind the demand.
Investigate and be convinced.
"The World's Greatest Buy"
Sales Prove It.
Ledbetter's Garage
Driving Across The Inland Sea
1 SPARK PLUGS
i K " v. . '
1 rV',)f
Walter Chrysler turo 1,y Mr.-CliryHler himself.
Prominent FiimrA U Bhoul bo said here, to nppre-
llUnmit-ltl riUIL date Ihe slnKularily of the man,
In Car Industry tlmt tho magnitude of his opera-
Itions and interests Is larger than
that of any oth"r American, with
perhaps a half dozen or f-n excep.
ai'-r. uiroutTji i iirysn-r car. i''ni tongt i
Ufcaiiic Known lo (lie uiiiic, it lias
grown to a position of command
ing importance in the automobile
industry.
Men competent to judge hnvo
since declared that at the rate, ho)
is going and the progress his or
ganization is making, lie 1h rapidly
establishing himself ns the out
standing new figure iu the Indus
try. I hi-se men go so far as to
say that within two years bin or
ganization will be rrcocnized as I
having nebbed industrial cir.com-1 ' His Moutr-nnnts Insist that a con-
plishments hitherto considered j sideraiue share or tne ireinennoiifc
Impossible in the manufacture and success the car has creab-r for lt-
Ilut visitors who have seen him
spend hours ut u time about the
Chrysler plants are tii'Mined to ag
ree with those closest to him that
the Chrysler car holds for him an
affection second only to that of his
family. Practically every visit he
makes to the plants Is .the occasion
for a personal check-up to see tlmt
the iiuality of I ho Chrysler car not
only is maintained, but constantly
Improved.
marketing of (iialliy motor cars.
It is only to the' public at largo
that Walter V. Chrysler is a new
figure in the making and merchan
dising of motor cars. Within the
industry lie has been known morn
than a dozen years as one of its
leading men. Since lie assumed a
position of outstanding importance
in the nation's largest industry,
nearly 2.0(Ki.innt cars haw been
and sold under his leadership.
Today, at M, those closest to
him say that ho a.id the organiza
tion he has gatherer) about him arn
only approaching the threshold of
their greatest accomplish mcnls,
Recent visitors to tho Chrysler
plmits in Detroit report Ihnl'onw
of the most amazing happenings in
connection with tho building ot
that car is the personal Interest
taken in till stages of its mantifac
self is due to his personal uttitude.
Dddee Brothers
COMMERCIAL CAR
Ten years of skillful and conscientious
engineering have been invested in this,
sturdy vehicle.
Dodge Brothers will always protect this
investment by steadily enhancing the car's
exceptional value.
There can never be any relaxation in the
policies, practice and ideals which have been
the corner stone of Dodge Brothers success.
Screen Commercial Car $910 f. o. b. Detroit;
$1035 delivered
L. C. Smith
.;v:w?S;;, ....... .-vl.:
lg C.J.J0HN50N CO.
ISPOJTINGGOODSjp,
1
sfe-
! y -V '
i w - ; ,t j,
SPECIAL AXLE
DEMONSTRATED
Steep Track Ruilt in
Front of Perkins Motor
Company Serves to
Show Power of Ford
Cars with Ruckstell
'Equipment.
WALTER P. CHRYSLER I
MANY IN ON
- FORD PAYROLL
ItKTKUlT. :vjieh The Kord or
ganisation Is now employing more
than K, i.ihmi persons In Its various
activities throughout the Tniled
States, according to Hie latest em
ployment figures. This in a rec
ord for tlie industry.
The largest tierea.'i hs come,
ns might, be expected, tn tho De
troit area when tho Kord Motor
c o m p a n y's big manufacturing
pbtnfM are. located, llere closo to
14.500 have been added to the cmu
ployrnent Hut sineo March 1 .
I'enple paiising by the post of
fice Thursday afternoon noticed a
strange looking structure going up
in the street just opposite the
Perk Ins M ol or com pan y. There
was some speculation about the
Identity of the peculiar framework
of timbers and boards. Home
thought It a scenic railway, others
were certain that It was a new
wireless experiment.
These speculation?, and many
others of a shullnr variety were
all wrong for the structure was
built to demonstrate the Kuckstcll
axle equipment for l-'ords.
The man who said he thought U
was a scenic railway was not far
wrong for when rifling up the 40
per cent grade in the Kord sedan
used for the demonstration omj
gets u peculiar feeling In the vic
inity of the spinal column.
II seems like the car goes
straight up and it doesn't hesitate
along the way either. Tho rur
can be stopped uny where on the
surface of steep track tnl will go
on up without apparent effort.
Hoy II. (.'amp, mautigerof the
wholesale department of the Fran
cis Motor company, is in charge
of the demonstration and acts as
pilot of the car which makes the
trip up and down the track.
Mr., Camp, or someone with
mathematical inclinations, has cal
culated that the track with its 40
per cent grade, if lengthened for
ten miles, would be, twice as high
as Mount Hood at that distance.
However that may be tho dem
onstration does give a visual and
convincing evidenc of tho power
of a Kord with a Hucksteii axle.
With this axle the cur bus four
speeds ahead and two to tho rear.
The It uck.it el Is a planet m y re
duction different int built as fool
proof as the cur itself. It will out
last the car us a rule and owners
often change ltuckstells out of
their obi cars when buying new
ones. This special equipment is
jiold here by the I'ekrins Motor
company.
, Mr. Cmnp will leave. !a Grande
this evening to give demons) ra
dons in Walla Walla next week.
mm milks no os iaviii
e'ALKM, Ore, The slate nf Ore
gon has yon miles of paved roads
and uono miles of macadam roads,
according to Koy Kb-ln, seeretary
of the state highway commission,
who was the principal speaker at
a meeting of tho Halem Kl wanis
elnb.
The VIKING
masters
every road
A Rutty
J country
JV hold
Kutty, rocky
country roud
no ter
rors for tho
v'IKING hot. hard
pavements firm
past under its rug
ged tread with the
srtiftnthneits of watr
nvor a fall.
Thtf nrx (im yru nivd
n new tiri. com.! h- m
and IM us rlamp on a
VIKIN'r;. Kvf.,tuillv
yu'll have them on all
four whteln.
Vikinr Tires Will Do
You Many a Good Turn"
&NYMKK & MrKENNON
UOffl A'Ihiiu Aw.
MAKE RECORD
Illut rat lug 1 1)0 gfrat. advance
ment made In spark plug con
struction utut dependability in tli
last two ymtrs, t ho Cliampioit
Spark 1 lug company yesterday is
sued figures allowing that hpark
plugs in tho ten leading cars tn
the 600-m 1 1 41 race classic at In
dianapolis. Memorial day fired some
57.000,000 times, under tho tn
menduous stress and strain of 100-mile-ati-hour
speeds, without once
delivering an inefficient, weak r
faulty spark.
Kach of the 80 spark plugs used
In the ten leaf ling cars delivered
about 720,000 perfect sparks to the
gatt mixture during the race. They
tired for an average of more than
five hours at tho into of about 40
times a second,
"Conducting a full eUargo of
properly mixed gn.s vapor the in
let valve into each combustion
chamber, firing it, and expelling It
through the exhaust, and then re
peating that process 40 times a
second, indicates the necessity for
perfect spark plug performance,"
points out o. t:. Uohde, chief en
gineer of the Champion Spark l'tug
company. "Almost perfect com
bustion is vital to create the neces
sary power and to assure Hint no
unburned gases waste through the
exhaust. .
"It was only a fe w yea rs a go
t hat sunt a ined speeds of 8 5 a ud
90 mlle.H an hour were considered
exceptional. Many authorities on
automobile construction and per-
Ffi.i.. iw.i. 4f.,.1tnn.l 4.. Iw.ll ,
that the limit had then been reach- '
ed. Changes of spark plugs at!
those speeds, every toil miles or no
were considered necessary because
of the terrific punishment they re-
celved.
'Then Iwo vears niro tlm Cham-
plon Spark Plug company re-en-'
tered the racing field with lis new
compression typo, two pleco con
struction and exclusive ullllmanlte
insulator. Since that time its
product has definitely proved its
ability to withstand speeds even
lilgher than 100 miles an hour.
Many I'ftO-mllc races have been
held where average speeds for the
entire distance, have been higher,
two of them exceeding a 1 UK-mile
average. In practically every one
of these dozens of races in tho last
two years, drivers have proved It
unnecessary to change a ntnglu
plug throughout tho race.
"These races have been the cruc
ible u which' tlie nblllly of -Hie
spiurk plug used In standard cars
has been thoroughly tested. The
only difference between the Chanu
plon used in racing cars, and In
standard automobiles Is a slight
one to compensate for tho ex-,
treiuo speeds at which racing cars
art driven, otherwise the pigs
a.-a Identical in every way.
''This remarkable perinrmance
record Mnder the most terrific tests
has not been confined to a few
types of engines, or to this country
alone. It has been made in prac
tically every feasible type and style
of engine $ all parts of tho world.
"Champion's victory at Indian
apolis marked the loth consecutive
world's record for its product and
t ho 20th consecutive victory won
in major racing competition
throughout tht world since it re
turned to the field of racing. That
Is a record heretofore never ap
proached by automotive product."
Chrysler Laments
Number of Cars
Stolen Each Year
"One nut of every AZ motor curs
delivered to tho public Is stolen
within two years. How much lon
ger will a motor owning public to
lerate such a condition?" asks
Walter I'. Chrysler, President and
Chairman of ttio Hoard of Direc
tors of tho Chrysler Motor Corpor
ation. "The responsibility is not upon
the police who lire doing th very
beat they can. The difficulty Is
that motor cars are bo marked
that they can be sold as easily as
stolen. There may never come a
time when some way can be found
to steal a motor car but surely
some way can bo found to make
it moro difficult if not very dan
gerous to buy a stolen car. On ev
ery car there should be some kind
of a . mark which Is counterfeit
proof, which cannot be removed
and which is in plain sight and
easy to read. With such a mark;
police officers could easily exam
ine tho car and determine w'hetrfcr
A Is a stolen car.
"Insurance companies have esti
mated that the average cost of re
conditioning a stolen car is $150.
With thousands of ccra stolen ev
ery year think of the economic
waste.
"Tho cost of this crime of steal
ing motor cars is met by the car
owners themselves in the form of
premiums on insurance. Such pre
miums aro high. M'ith the proper
devices they will bo found surely
some day soon insurance rates
will bo cut down and so wilt the
number of stolen curs.
"Tho stealing of motor cars has
reached a point where It must bo
chocked. And it will bo checked.
American resourcefulness has had
stirrer problems to contend with
than this one. The motor car thief
will be thwarted."
MR. CAR OWNER! Read what
('HAS. H. GUNTHER, Advertising Manager,
OREGON STATE MOTOR ASSOCIATION
Has lo Say Concerning . ,
RED DEVIL SPARK PLUGS"
Itecently 1 Installed "Ited lH'vil" Hpni k plugs in my car
and in making n lest, 1 found there- is a Having at three to
four miles per gallon on my gns ami nlso I discovered my
motor running much snaHilher than previously.
1 have mado iminlricH of those itslng the "Ited Devil"
sitark plugs ns to thu service rendered for my own personal
InforinnthHi ami In each instance received fnvombLo comment,
1 greatly appivcinlu tlx service I mil getting from tho uso
of thi-se spark plugs ami I want lo assure you that it gives
me great pleasure lo recommend your product to my friends
nml to others with whom 1 come In contact, who, I know,
will Imi Interested In learning about the best hpark: plug oil
I lie murkct NMlny.
Ask your dealer to cany Red Devil Spark Plugs.
Price $1.00 Kach Fully Guaranteed.' !
iti:i ir.vii si'Amt
NA.MX CO,
1228 W. I'lrst Ave.
Spokane - - Wash.
niNTKIBVrOHS WANTKD
lor lUiker, La (J made, Un
ion and Eastern Oregon ler-
1 1 ' V
THE NEW Star Coach - A
handsome quality coach
every line and feature spelb
custom-built. A coach you can
be proud of in any company
and at the new low prices.
THE Million Dollar Motor
adds all the power you will
ever need. ' Power for hills
and fast get-away in traffic.
EVERYWHERE, this coach
has created a sensation By its
astounding value. You drive
itl It is the world's best buy.
Sompctitors may
adopt there high
class features 'n the
futurc-the 1925 Star
Car has them noto
(hat's why wc say:
"Tomorrow's Car
Today." .
Million Dollar Motor
Four-Wheel Brakes
Onc-Picce Windshield
Fisk Full Balloon Tires
New and Improved
x Entrance Facilities
1 v n
I
AV. I JJf
It
1
'zzx stir.
r fV IV p.siSrs!Ba.
ft
4 W&M-
I J v,t fl
J. P. MORELOCK
"She greatest value buy in the world
" --f .--.I a turn, -i TUT'VI MJ