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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Oct. 28, 2004)
015103 ANCEWEAR TH E ATR IC A L / -27'pearsi of ^alloloecn experience. Plonstrousi Selection of Costumed, l#tgj3, fEIjeatrtcal ^ccesorries, ^ \ & jtlake-up, Ytalloween Hours Mon-Fri 10-5:30pm Saturday October 16th 11-5, October 23rd & 30th 10am-6pm jay October 24th & 31 st 11 am-5pm Sur 380 W. 3RD Ph.686-2671 Between Lincoln and Lawrence, in the Eugene Planing Mill District f(IMI HUT ION 199 E. 5th Ave •(541)484-1334 Sushi on the conveyor Variety of sushi, sashimi, and chef specials starting at $ 1.50 • Lunch special: • Box • Tempura • Teriyaki • Udon • Yakisoba • Katsu • Variety of sea food salad • To go available • and more Lunch Mon-Fri 11:30-2:30 Dinner Mon-Sat 5:00-10:00 Sunday Closed Nyburg: Authenticity a scarce quality in PR Continued from page 5 sort of ego defense is necessary in order to do the job at hand. What I find really insidious is not the im age a band creates for itself, but the image that is created for them as a marketing tool. You have to sepa rate what a band actually sounds like from how they are being sold to you. What image has been con structed so that I will buy this al bum? Is it authentic? If any of you indie-rock mavens out there think I’m just talking about the big evil corporations, think again. Indie rock is all about image, right down to its core. Even the pioneers of the modern inde pendent record company knew how to sell their product through mythos-making strategies. Sub Pop is the best example of this, a record company so market savvy that they didn’t just create an image for their bands, but for the entire company. It got to the point where you could not see a grainy, out of focus, black and white concert shot without thinking of Sub Pop. They once did a limited release of a single on col ored vinyl because they knew that collectors would buy them like hot cakes. And it worked. Not even the gods, the infallible superstars of modern music are im mune to this sort of image making. Pop quiz: Is Bob Dylan a poet? If you said yes than you either a) have never actually read Dylan’s lyrics on their own or b) have limit ed experience with actual poetry. The whole poet thing is another selling point, a way to imbue au thenticity. Dylan is and was a great songwriter, but taken out of the context of his music, his lyrics don’t stand up so well. Plenty of artists have tried the poet label, or a plethora of other labels, to con vince people they are actually something they aren’t. Is Avril Lav igne a punk rocker? Expletive delet ed no. She’s a whiny little brat who is willing to be reshaped by a record company into something that can be easily sold to a market demographic. That’s an easy exam ple, but it proves a point. Even rebellion (especially rebellion) is now a marketable quality in music. Sub-cultures can hardly be created fast enough for business to capital ize on them. A movement like punk rock could never even get off the ground today. Every worthwhile thing about it would be co-opted, resold and made plastic and devoid of meaning. Pleasant, no? Above, I mentioned the need for authenticity. That quality is more important than ever, but it is be coming increasingly difficult to separate fake authentic from real authentic. The fact that the distinc tion even has to be made shows how effective the marketing is be coming. That pretty much sums up the basic problem with PR: The ut ter lack of any form of sincerity, which is the reason we dig art in the first place. ryannyburg@ daily emerald, com Keg: Go where everybody knows your name Continued from page 8 reportedly only kept the bar open until 8 p.m. and by the end had got ten rid of all of his employees. Cole man took over the business and since then has built the bar’s reputa tion back up almost entirely through word of mouth. The only advertise ment that the bar has ever run was a radio ad for its Raiders Club, an offi cially recognized club that meets to watch any game the Oakland Raiders are participating in. Now the bar remains open from 10 a.m. to 2:30 a.m. on weekdays, 9:30 a.m. to 2:30 a.m. on Saturdays and 9:30 a.m. to 10 p.m. on Sundays. During the hours of operation, The Keg serves a full lunch and din ner menu that includes a jumbo half-pound Keg burger. They also serve breakfast on weekends. Perhaps the most appealing as pect of The Keg is the familiar faces. “After about four o’ clock, 1 can tell you everyone who’s in here and when they’ll get here before they walk in the door,” long-time bar tender Jason Powell said. As if on cue, one of the locals en ters and Powell starts to pour his drink without even asking him what he wants. Students looking for a fun place to drink, dance, and hang out, without the pretentious fashion show of downtown, would do well to check out The Keg. ryanmurphey @ daily emerald, com So, if a police officer asks you to leave an area, remember the following: 1. You must leave right away. Failure to leave could result in your being cited or arrested for interfering with a police officer. This is a Class A misdemeanor punishable by jail time and up to a five thousand dollar fine. 020439 2. It is never a good idea to join a large crowd (even as an observer) that is gathering in the streets. While you may be curious to see what is going on, you are contributing to the problem if you remain in the area. 3. In large public disturbances, you should leave so that you aren't interfering with a police officer, and you should leave for your own safety. Bricks and bottles that are thrown in these types of situations have seriously injured people. 4. If the police ask you to step back into your residence or off the porch or balcony you should do so. Remember, dispersal orders given during an emergency situation supercede rights individuals usually have to peacefully assemble or observe a situation. Brought to you by: Office of Student Life, ASUO, Department of Public Safety and Eugene Police Department
