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Nyburg: Authenticity a scarce quality in PR
Continued from page 5
sort of ego defense is necessary in
order to do the job at hand. What I
find really insidious is not the im
age a band creates for itself, but the
image that is created for them as a
marketing tool. You have to sepa
rate what a band actually sounds
like from how they are being sold
to you. What image has been con
structed so that I will buy this al
bum? Is it authentic?
If any of you indie-rock mavens
out there think I’m just talking
about the big evil corporations,
think again. Indie rock is all about
image, right down to its core. Even
the pioneers of the modern inde
pendent record company knew
how to sell their product through
mythos-making strategies. Sub Pop
is the best example of this, a record
company so market savvy that they
didn’t just create an image for their
bands, but for the entire company.
It got to the point where you could
not see a grainy, out of focus, black
and white concert shot without
thinking of Sub Pop. They once did
a limited release of a single on col
ored vinyl because they knew that
collectors would buy them like hot
cakes. And it worked.
Not even the gods, the infallible
superstars of modern music are im
mune to this sort of image making.
Pop quiz: Is Bob Dylan a poet? If
you said yes than you either a)
have never actually read Dylan’s
lyrics on their own or b) have limit
ed experience with actual poetry.
The whole poet thing is another
selling point, a way to imbue au
thenticity. Dylan is and was a great
songwriter, but taken out of the
context of his music, his lyrics
don’t stand up so well. Plenty of
artists have tried the poet label, or
a plethora of other labels, to con
vince people they are actually
something they aren’t. Is Avril Lav
igne a punk rocker? Expletive delet
ed no. She’s a whiny little brat who
is willing to be reshaped by a
record company into something
that can be easily sold to a market
demographic. That’s an easy exam
ple, but it proves a point. Even
rebellion (especially rebellion) is
now a marketable quality in music.
Sub-cultures can hardly be created
fast enough for business to capital
ize on them. A movement like
punk rock could never even get
off the ground today. Every
worthwhile thing about it would
be co-opted, resold and made
plastic and devoid of meaning.
Pleasant, no?
Above, I mentioned the need for
authenticity. That quality is more
important than ever, but it is be
coming increasingly difficult to
separate fake authentic from real
authentic. The fact that the distinc
tion even has to be made shows
how effective the marketing is be
coming. That pretty much sums up
the basic problem with PR: The ut
ter lack of any form of sincerity,
which is the reason we dig art in
the first place.
ryannyburg@ daily emerald, com
Keg: Go where everybody knows your name
Continued from page 8
reportedly only kept the bar open
until 8 p.m. and by the end had got
ten rid of all of his employees. Cole
man took over the business and
since then has built the bar’s reputa
tion back up almost entirely through
word of mouth. The only advertise
ment that the bar has ever run was a
radio ad for its Raiders Club, an offi
cially recognized club that meets to
watch any game the Oakland
Raiders are participating in. Now
the bar remains open from 10 a.m.
to 2:30 a.m. on weekdays, 9:30 a.m.
to 2:30 a.m. on Saturdays and 9:30
a.m. to 10 p.m. on Sundays.
During the hours of operation,
The Keg serves a full lunch and din
ner menu that includes a jumbo
half-pound Keg burger. They also
serve breakfast on weekends.
Perhaps the most appealing as
pect of The Keg is the familiar faces.
“After about four o’ clock, 1 can
tell you everyone who’s in here and
when they’ll get here before they
walk in the door,” long-time bar
tender Jason Powell said.
As if on cue, one of the locals en
ters and Powell starts to pour his
drink without even asking him what
he wants. Students looking for a fun
place to drink, dance, and hang out,
without the pretentious fashion
show of downtown, would do well
to check out The Keg.
ryanmurphey @ daily emerald, com
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1. You must leave right away. Failure to leave could result in your being cited or arrested for interfering with a police officer. This is
a Class A misdemeanor punishable by jail time and up to a five thousand dollar fine.
020439
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gathering in the streets. While you may be curious to see what is going
on, you are contributing to the problem if you remain in the area.
3. In large public disturbances, you should leave so that you aren't
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have seriously injured people.
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balcony you should do so. Remember, dispersal orders given during an
emergency situation supercede rights individuals usually have to
peacefully assemble or observe a situation.
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