Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (April 21, 1967)
Cut, Color, and Clarity Diamonds to Match the Mood Bv JAQ1 THOMPSON EmrraKI Staff Writer Engagement rings have come a great way these last few thou sand years—from a simple band of plaited grass to the platinum and diamonds of today. Wedding bands are more recent than en gagement rings, and though of more sentimental value, they are of less material significance. The quality and fashions of diamond bridal rings has almost reached a point of perfection to day—at least in the diamond it self. The cutting of a diamond is done according to a mathematical formula, which results in maxi mum dispersion and brilliance. Less than a century ago. diamonds were cut to give the most carat weight. This created 'lumpy” diamonds, as one local jeweler put it. Today all jewelers agree the carat is the least important of the four “C’s” of quality. Cut. color, and clarity are the other three. A diamond cannot show its beauty unless it is cut skillfully and pre cisely. Color and clarity are natu ral characteristics in a diamond and can't be improved by man. The rarest diamonds are pale, paie pink. They cost five times as much as fine white, or colorless, diamonds. White diamonds — there are 200 shades of white— are the best diamonds practically speaking Current Styles The three Eugene jewelers in • terviewed each had something different to say on the current fashions amt styles of today's bridal sets. One believes today's young couples are repeating a trend of 40 years ago, and favor ing rings with more than one diamond—that is. rings with small side diamonds, instead of a soli taire. He also feels the fancier shapes —emerald, marquis, oval and pear —are becoming more popular, although the classic round still leads in popularity. These shapes cost no more to cut than the round. In the lower price range—S200 and under—he said he sold more yellow gold bands, but that white gold was preferred by those who bought higher priced rings. rhe new short division MINI-DOT PANT DRESS today we study the new short division proved by a pant dress. Our dividend, a pre-determincd length of mini dotted cotton, divided by hidden pleats in the short skirt. The quotient—equal to summer in ripe raspberry, lemon or lime. 6 to 14. nine dollars ON CAMPUS where the fashion is i This jeweler felt a one-third carat center stone was the most popular weight with University couples. The price of such a stone is not in direct proportion to the cost of a stone of a full carat, however, as the larger stones are scarcer which adds to their price. Depend on Individual As to a popular trend, or fad. he said there shouldn’t be one. The style should depend only on the individual woman. He also pointed out the im portance of getting a die-struck, rather than cast, band. A die struck band is superior in every way, including beauty, to a cast band. A third jewelct1 also stressed the importance of the woman's hands in choosing a ring. “I look at her hand first,” he said. He added there are about one half dozen styles that are right for a particular woman. He did feel, though, there hi also a popular fashion in engage ment rings. In his opinion, young couples favor the solitaire, and a simple, light style, with a white gold band. He thought the white gold harmonizes better with the "prettier” clothes of today than does the conventional yellow gold He said also that 25 per cent of the brides wanted a band that •‘twisted or twirled." These bands cost no more than the plain circle type. He noted a trend of the last three years, repeating an old trend, of trios, or threesomes—a wedding band for the groom, too. Perhaps 30 per cent of the couples either buy a threesome, or else come back later to find a man’s band in tbe same style as the bride's rings Most University couples spend about $150 on a ring set of one fourth to one-half total carat weight, but often the groom also buys a strand -of pearls or .a dia mond pendant for the bride, he stated This is another revival of a past custom. Even though "diamonds art forever” they must be cleaned and 1 r I Choose CREAM, ROLL-ON OR STICK 50c each Reg. $1.00 And the newest favorite... TUSSYSPRAY DEODORANT —perfect for the whole family Save §0d 7 oz. size reg. $1.50 SALE $1.00 Tussy’s continuous action protection lasts on and on and on. t Drug Center Broadway & Willamette i; i cared for so their brilliance doesn’t dim, and so they won’t fall out of their setting. The ring should be taken to the Jeweler’s once or twice a year to make sure the diamond is still tightly set. If a diamond is loose it will turn itself around and gradually saw itself out of its prongs. A jeweler will also clean the ring, but it is easy to do this at home. Just use a small brush, soap, water and ammoniu, with a final rinse in alcohol to remove all traces of soap him. We now have a complete supply of GRADUATION DAY CARDS Drop in and look at our complete line of • contemporary cards • wedding gifts • knick knacks Eugene's Hallmark Ifore 43 W Broadway 343 0114 '•a* juslwcaiasmik-andaiatUzeB Swimming with excitement.., Ban-Lon* stretch lace sheath, with surprise See-thru side panels, nude lining front and back. . Jantzents Happi Lace is yours in delicious colors of black caviar, pink 3hock, brass or marina blue. Sizes 8-18 $21.03 (84% Texlralizeti i'' nylon, 16% Lycra* spandex, exclusive of trim) Casual Qlothes for Everyday Living OPEN FRIDAY TIL 9 P.M. Kitty Comer from the Eugene Hotel lOTlf.rftrewtaay
