Cut, Color, and Clarity
Diamonds to Match the Mood
Bv JAQ1 THOMPSON
EmrraKI Staff Writer
Engagement rings have come a
great way these last few thou
sand years—from a simple band
of plaited grass to the platinum
and diamonds of today. Wedding
bands are more recent than en
gagement rings, and though of
more sentimental value, they are
of less material significance.
The quality and fashions of
diamond bridal rings has almost
reached a point of perfection to
day—at least in the diamond it
self. The cutting of a diamond is
done according to a mathematical
formula, which results in maxi
mum dispersion and brilliance.
Less than a century ago. diamonds
were cut to give the most carat
weight. This created 'lumpy”
diamonds, as one local jeweler
put it.
Today all jewelers agree the
carat is the least important of the
four “C’s” of quality. Cut. color,
and clarity are the other three. A
diamond cannot show its beauty
unless it is cut skillfully and pre
cisely. Color and clarity are natu
ral characteristics in a diamond
and can't be improved by man.
The rarest diamonds are pale,
paie pink. They cost five times as
much as fine white, or colorless,
diamonds. White diamonds —
there are 200 shades of white—
are the best diamonds practically
speaking
Current Styles
The three Eugene jewelers in
• terviewed each had something
different to say on the current
fashions amt styles of today's
bridal sets. One believes today's
young couples are repeating a
trend of 40 years ago, and favor
ing rings with more than one
diamond—that is. rings with small
side diamonds, instead of a soli
taire.
He also feels the fancier shapes
—emerald, marquis, oval and pear
—are becoming more popular,
although the classic round still
leads in popularity. These shapes
cost no more to cut than the
round.
In the lower price range—S200
and under—he said he sold more
yellow gold bands, but that white
gold was preferred by those who
bought higher priced rings.
rhe new short division
MINI-DOT PANT DRESS
today we study the new short division proved by a pant
dress. Our dividend, a pre-determincd length of mini
dotted cotton, divided by hidden pleats in the short
skirt. The quotient—equal to summer in ripe raspberry,
lemon or lime. 6 to 14.
nine dollars
ON CAMPUS
where the fashion is
i
This jeweler felt a one-third
carat center stone was the most
popular weight with University
couples. The price of such a
stone is not in direct proportion
to the cost of a stone of a full
carat, however, as the larger
stones are scarcer which adds to
their price.
Depend on Individual
As to a popular trend, or fad.
he said there shouldn’t be one.
The style should depend only on
the individual woman.
He also pointed out the im
portance of getting a die-struck,
rather than cast, band. A die
struck band is superior in every
way, including beauty, to a cast
band.
A third jewelct1 also stressed
the importance of the woman's
hands in choosing a ring. “I look
at her hand first,” he said. He
added there are about one half
dozen styles that are right for
a particular woman.
He did feel, though, there hi
also a popular fashion in engage
ment rings. In his opinion, young
couples favor the solitaire, and
a simple, light style, with a white
gold band. He thought the white
gold harmonizes better with the
"prettier” clothes of today than
does the conventional yellow gold
He said also that 25 per cent of
the brides wanted a band that
•‘twisted or twirled." These bands
cost no more than the plain circle
type.
He noted a trend of the last
three years, repeating an old
trend, of trios, or threesomes—a
wedding band for the groom, too.
Perhaps 30 per cent of the couples
either buy a threesome, or else
come back later to find a man’s
band in tbe same style as the
bride's rings
Most University couples spend
about $150 on a ring set of one
fourth to one-half total carat
weight, but often the groom also
buys a strand -of pearls or .a dia
mond pendant for the bride, he
stated This is another revival of
a past custom.
Even though "diamonds art
forever” they must be cleaned and
1
r
I
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cared for so their brilliance
doesn’t dim, and so they won’t
fall out of their setting.
The ring should be taken to
the Jeweler’s once or twice a year
to make sure the diamond is still
tightly set. If a diamond is loose
it will turn itself around and
gradually saw itself out of its
prongs.
A jeweler will also clean the
ring, but it is easy to do this at
home. Just use a small brush,
soap, water and ammoniu, with a
final rinse in alcohol to remove
all traces of soap him.
We now have a
complete supply of
GRADUATION
DAY CARDS
Drop in and look at our
complete line of
• contemporary cards
• wedding gifts
• knick knacks
Eugene's
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43 W Broadway 343 0114
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Casual Qlothes for Everyday Living
OPEN FRIDAY TIL 9 P.M.
Kitty Comer from
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lOTlf.rftrewtaay