Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Sept. 26, 1939)
Tho Oregon Daily Emerald, official publication of the University of Oregon, published daily dur ing the college year except. Sundays, Mondays, holidays, and final examination periods. Subscription rates: $1.25 per term and $3.00 per year. Entered as second-class matter at the postoffice, Euge, Ore. Represented for national advertising by NATIONAL ADVERTISING SERVICE, INC., college pub lishers’ representative, 420 Madison Avc., New York Chicago Boston Los Angeles San Francisco. Editor, BUD JERMAIN Lyle Nelson, Managing Editor Manager, GEOKGK LUOMA Rita Wright, A(iv. Mgr. Upper News Staff Helen Angell Florence Anderson Hal Olney Jerry O'Callaghan Don Goodall Roy Schrick Jack Bilker Jack Bryant Upper Business Staff Jean Crites, at. Adv. Mgr. Herbert Anderson, Circulation Mgr. Majeanne Glover, Day Mgr. Fred May, Day Mgr. 'Guard Thee On and On' Another fall, nnolhor freshman class. For years oil end il lias been go in" on. Tome fall Ihousands of young men every where take what for them will be one of the most significant steps of their lifetimes. They begin a new life, led off by enrollment in college. At the University of Oregon a Ihonsand and more young men and women stand this week on the threshold of 111is adventure, one of the finest thtey will ever know. Their col lective hopes and ambitions, as well as those1 of the',.- sponsors, would represent a stu pendous mountain of folding. These young men and women, Ihese new esf of freshmen, arc face* 1o face with the finest of instruments, a greal 1’niversity proud of its justifiable reputation. Freshmen of other years have gone on to develop this repu tation, freshmen wen as 1 his elass ol 1943. Any elass which follows worthy predeces sors into ivy-walled tradition finds itself' with a responsibility which il perhaps did not rea lize existed, that of holding up its end. carry ing on the impetus of those who went before. That 1 he class of ’4:1 will hold up its end is a foregone conclusion. The system they enter is a great one. What they do beyond holding up an end is up to them, for the 1 niversify itself will do its part. Another fall, another freshman class. WE WANT YOU TO KNOW ABOUT KNOW ABOUT THIS. » Complete I Service | Ask about our l>!ielie'[>r bundle service. Slop in or phone for full details on illl services! Call 825 New Service Laundry 8:i‘) iliprii st. Once Over Lightly By Sally Mitchell, Put Taylor Onceover Lightly comes to yoi (gain this year hy popular reques (well, anyway, Bud Jermain aske is to write it, and he’s popular— mless he’s started writing edito •ials already). * * # Sox appeal: Up to her knees ii iocks is Betty Buchanan, whos ntreduction of half-socks head! lie baek-to-knees movement. Am N’elda Christianson, with her whiti inkle socks with the blue anger: ■tiffs also walks off with honors flic’s all right from the socks up oo. * * * A man who bets may be bad bu i man who doesn’t bet is no bet ;or. * ■* * Jerry Alford, ATO, palpitate* denty of feminine hearts whPn hi vas on the campus two years agi md after seeing liis little sister I ! Eleanor, up'll say she comes from a long lino of palpitators. Then the Horstkotte clan con tinues with Mary, who, like her big sister, Esther, is no slouch. And Pat Woodruff (they call her Mickey) is Joliene's kid sister. With the entrance of Dorothy Wheeler’s little sister, Betty, there begins an other good sister act. And Clifford Anet will carry on where Bobby left off if he ever left off. j Hair and there: Janice Gifford has the cutest hair we've seen in quite a spell. And it seems that hairbows have migrated from front to the back. When you think of gum think of Beechnut, and when you think of Beechnut think of Tiger Payne. He’s back in circulation and the line forms in front of the Sigma Nu house. Alice Lyle, comely AI phi Chi, is hack on the campus, and hoy friend Ilomey dePittard is now coaching at Bandon-by—the-Sea. He can’t have much fun there cause the; town’s already been burned to the ground. * * Jack Buker, who has been work ing on the Shanghai Evening Post - and Mercury, in China, came to Oregon this year because things ! over there were getting too dead. With all the nuggets hailing from down south, rush week this | year resembled another California j j gold rush. As far as news go, the newest news is “What’s New?” from Bob! Crosby’s “I'm Free” and Brother Bing’s recording at the side is net- ! i ting copious gobs of nickels. And j then there’s Glenn Miiler, who is j really our idea of stuff. - ! |)ii!iiiii!iiiiiiiiiiii!iiii|iniiiiii!iiiMiiii:iiiiiiiiiiiiiiiinii>niiiiiiiiiiiiii!iiimiii'iiiii»iiiiiiiiniL FIXUP , j YOUR ROOM ‘ | with interesting little 1 | knic-knaes O Colorful Maps . j | © Pictures • Statuettes • Miniatures RUTH 1 WHEELER j i | 122 E. Btlwy. Phone HI 6 | ' ... nrarararararararararrurararairurararaffurarrDrrDrarairDRLi *14. C£g*uII&m, & C&, EUGENE OWNED, WITH NEW YORK BUYING CONNECTION Learn early the value of a wardrobe from H. Gordon & Co. Some of the most wante.d creations are exclusive with us. “Judy ”n Jill ”, dresses and costumes. “Jean Carol ”, frocks for day and evening. “Patricia Perkins’”, formals. “Gordon” furs, “Hendan” shirts. “Marinette” sweaters, “Milline,:y by Heddie’’ ‘ Le Gant F oundation” "SCHOOL DAZE" Lovely -wool plaid in sizes 11 to 17. "BRIDGE EXPERT" Of Angelon, a rayon ace tate, in sizes 1110 17. "GLOWING PACES" Stunning cot ton velveteen. Sizes 11 to 17. ) i oddest NIOR CLASSICS t In class, on campus, and out on dates, these Doris Dodsons will keep you looking your own adorable self. Exclusively ours in this city, its our pleasure to present them to you, as they portray every whim of the new fashions for fall. * A I 7 ;\ 'a i* . .. • ANNUAL FALL OPENING and Welcome to the Students of the University of Oregon i t u Thursday Evening, 8:00 P. M. Music — Bands — Window Displays — Excitement BROADWAY*1 Wearing Apparel and Dry Goods 20-30 East Broadway 1.Mil I: • 11 • .1111 [111 II II. BE MODERN . . . Latest hair styles are important to the well-dressed woman. ON THE CAMPUS YOU WILL FIND A COMPLETELY EQUIPPED, UP-TO-DATE BEAUTY SHOE AND YOU CAN BE SURE YOUR IIA1R WILL BE EXPERTLY DONE. KRAMER'S BEAUTY SALON ll’.'tS Kincaid I * Phono IS SO 4 COLLEGE GENERATIONS have made Seymour's Cafe , their down-town rendezvous during their years in college. We welcome you freshmen and the other classes as another year starts with all its activity, "please feel welcome to drop in at Seymour's whenever you're down town. You can wait for a bus here, cash checks, get stamps, use our rest rooms—in other words, feel at home. We've completely remodeled and modernized this summer, making Seymour s, Eugene s cafe. Come in this week and get acquainted at Seymour's. Have one of our famous “Cokes. Seymour's is Air-Conditioned /eiim omva 5*riiaaij!BMwaaa»a:w-’ "™~ " Rmounx jor cp©<g. ... Welcome Freshmen! illl!!IIIIi!ni!ll!!!IIIIIIIIIillllillll1ic The College Flower Shop welcomes you to Oregon. We hope you enjoy your stay here. One thing 1o remember when you need flowers is that the College Flower Shop is the place to get them. You will find it quite handy, only a block from the |-1 campus. Drop in anytime. You will find good, prompt service that can’t be beat. COLLEGE FLOWER SHOP Across from Sigma Chi Phone 30T8 WELCOME STUDENTS Get your RADIOS and ELECTRICAL NEEDS * from Dotson’s “Radio” Elictrical Store Phone 202 11th at Oak Your PICTORIAL REVUE of the Coming School Year • LIVING ORGANIZATIONS • SPORTS • SENIORS • FACULTY • HONORARIES • STUDENT ACTIVITIES are all completely represented in Oregon’s official yearbook the 1940 OREGANA $5.00 WILL PURCHASE YOUR COPY AT REGISTRATION Ask about our easy payment plan