Roseburg news-review. (Roseburg, Or.) 1920-1948, January 19, 1944, Image 2

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Roseburg news-review., January 19, 1944, Page 2, Image 2

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Newspaper Page TextTWO ROSEBURG NEWS-REVIEW, ROSEBURG, OREGON, WEDNESDAY, JANUARY 19, 1944. ::'.. 'luut Dally Except Snndar T tht Jtfewa-Bevler? Company, lac Member of fha Associated Prra. The Associated Press Is exclusive ly entitled to the use for republ.ca tlon of all news dlspatcnos credited to It or not otherwise (.-edited In this paper and to all local news published herein. All rll) ol Eubllcatlon of special dispatches. erjBln are also reserved. CHAS. V. STANTON.. KDWIN 1 KNAPP.. ......Editor ....Manager Entered as second closs matter Mar 17. 120. at the postofflce at ' KojoburK, Oregon, under act or Marb . 1878 stearesented by Kew York 271 Madison Ave. riilcnirii :i6rt N. Vlehlif.m A'. laa Francisco 025 Market Street . Axirlca ws S. tipi-lnn otret Gentile 6(j:i Stewart Street Portland 620 8. W. Sixth Street t. l.oul 411 N. Tenth Street. MMta P 0 B LI S WE M T 1 0 N Subscription Ratei 'Dally, "per year by mall.. Dally, C montlis by mall Dallv, 3 months by mall .....$1.50 the Weather U. 8. Weather 'Bureau Office, Roseburq, Oregon. 'Forecast for Roseburg arid Vi cinity: Cloudy tonldht and Thura day. Highest tehhp.'fdr any Jan 71 Highest terhp. yesterday .'61 L6wcst emp. for any ilah -6 Lowest temp, last night . 30 Precipitation yesterday , 0 Weolp. 'from Jan. 1 1.57 Deficit from Jan. 1 - 1.52 Deficit from Sept. 1, 1943 5.46 Oregon Youth, 17, Commences Life Term for Murder ST. HELENS, Ore., Jan. 18.--IAP) Robert V. Myers, 17-year old confessed slayer of an aged Jarm couple near Clatskanio Aug 24, was taken to the slate peniten tiary today to begin life im prisonment. The sentence was pronounced by Circuit Judge Zimmerman yes terday after the bespectacled youth, Indicted on first degree murder charges, changed his plea from not guilty by reason of In ranily to guilty of second degree murder In the shooting of Julius Clavcscn, 08. , In consenting to a reduction of tile charge, District Attorney DM lord said a hold order would be Issued providing for the return of Myers to Columbia county to stand trial for the slaying of An nie B. Borgltuid, 67, if he ever Is paroled. , When' Myers was arrested last October, Dlllard said he confess ed to shooting the pair Willi a slolen rifle to obtain Olnvesen's $3 nickel-plated revolver and be come a hold-up man. The aged rancher's body was found in n well and the 'body of his house keeper on a bed. Myers recently was turned over to Portland police by his' father lifter escaping from the Columbia county jail with two other pri soners who still are at large. By SUSAN Kay Francis and Herbert Mar shall will team up for a perform ance as guest stars on Soldiers With Wings at 6:30 this evening And, into the night walks Hull dog Drummond with another hair-rnlsing adventure at 8:30. Kor Tomorrow morning remem ber "Let's He Charming", with Julia Sanderson, at 10:30. Full Speed Ahead Is Wave Day on Thursday at 1:30. Human Adven ture at 4:30 continues informa tive and educational in a nice entertaining way that's no strain on the little grey cells. SMaking of "little grey cells," we stop to wonder why I he famous Hercules I'olrot has never appeared on a allow when practically 'every oilier detective of fiction ever dreamed up has a serial written around him. Music You Remember- tj:3t) and thanks to Annie for our song Henry (Hailstone replacing Raymond Clapper, while lie's touring the fox holes of the Sodlh Pacific, 111 7:00 a spot of western 'lines with ('liilck and Jack at 8:15 - lots of news -and there you have it. We're hearing bond announcement so frequently down here that It seems to even creep In here so here It Is: Buy that extra bond this month - and Rive the change to (tie March Of Dimes. (Guess we klnda fooled you, eh neigh iKir?) Trout Eggs Being Taken At Rock Creek Hatchery GLIDE The Rame commis sion's trout hatchery at Rock Creek has started the task ot taking eggs from brood fish in the holding ponds. The eggs will he hatched In the tank house and the li-y Will be held until itexl tall lor release in inkcs unci bUtdins. DIAL Hp LOG STUDIES IN By Charles The direction advertising interesting topic of conversation around a newspaper office, We naturally are interested in advertising, because Our con tinued operation depends upon it. Newspapers, therefore, spend a good deal of fnoiiey to -maintain a satisfactory Serv ice for their advertisers and, much research work in order The Advertising Research Foundation, for instance, has been engaged for a number of years on "The Continuing Study of Newspaper Reading.'' This survey is made by contacting readers and learning exactly what they read in a certain is sue Of the newspaper being studied. The findings are pub lished for the information of members. Thus, newspapers are able to follow closely the reading habits of the public. Numerous studies of similar character are conducted by other organizations. The Association of National Advertisers has just completed a study of "Public Sentiment Toward Wartime Advertixing." A summary contained in Editor Arid 'Publisher, oiie of the 'leading newspaper trade maga zines, states that "modest, informational ads with descrip tions of postwar products as projects and how to cooperate wants from business and advertising. "The study also showed," the report said, "that while the people don't want boastful ads, they are fully aware of the job 'business is doing in the war effort, they want companies to Continue -advertising because of its help in the war and because they feel business names should be kept in the pub lic eye, and they believe advertised products are superior to 'lion-advertised d'nes. Those surveyed are airertdy antici pating the post war purchase of new and improved products, tney expect them soon after the war and they want to hear about them now, but they feel that the most helpful adver tising is that which gives information on war aims and themes." Editor and Publisher also is authority for a study of advertising expenditures in 1'9'13, showing 'that retail stores' advertising budgets provided 85.9 per cent for newspaper space, 4.2 per cent for radio, 4.5 per cent for direct mail and ' 4.7 per cent for miscellaneous forms of advertising. j Another interesting fact revealed by studies of advertis-j ing trends is the fact that those concerns which s'pt'ht a large part of their advertising budgets in strictly war-aid adver-' tising not only maintained, but frequently improved, their i business standings, revenue, profits, etc. In other words, I the lending of their names to cooperation in the war effort was jurit as profitable as trying' to make direct merchandise sales. There are indications 'that current conditions will work to the advantage of the smaller daily and weekly newspapers. Metropolitan dailies, harder hit by the newsprint shortages, are being forced to ration advertising space. Most of the smaller dallies, however, still have spacq available. National advertisers, therefore, are expected to spread their adver tising out into the smaller papers, With less concentration in the big city dailies. ' This will be a "break" for the progressive small-town mer chant, who will thereby be able to tie-in his own advertising with that of the 'nationally advertised brands he carries in his stock. We believe experience will prove that the spreading of na tional advertising into the smaller home town papers will be more efficient in attracting public response than the concen tration method formerly used. At least we hope so. We are riot attehipting to hide dur selfish interest. mm BOWLING City League Team W L rmpqua Chiefs (i 3 Kullciton Candy 6 3 Nordlings S 4 The Monarch 5 4 Vinpqlla Cleaners 5 4 Debs Market 4 5 Model Bakery 5 Gllkesons Standard 1 8 Came Monday Night Kullerton Cumlv Co a nilk... son's Standard 0; Umpqua Chiefs 'J, The Monarch 1; Model Bakery 2, Debs Market 1; Umpqua Clean el's 2, Nordlings 1. Remarks High Individual game score: Paid Lund, 2LM. High Individual series score: Paul Lund, Toil. Umixiua Chiefs: Handicap !(i h; .1. 1'hllllps . . 1H3 1JS5 IfSO 47S L. Holse 123 I II) l(i' .'JS D. Halter ISO 1 vli: C. R. Phillips 152 178 1(5 1 4!H G. Wellman 11.1 170 t.Hfl 431 Totals . 827 poo 857 2SJX1 The Monarch: Handicap Ul! 12(! 12(i 378 H. Hilllard 133 1LI 115 407 V Blessing 131 l.ts Kf7 430 II. .loslyn . l.'U 172 ltw 173 K. l-.'rdman .. . 137 138 147 42:' J Quant . ll!3 1 18 20ti 517 Totals . . 821! 851 !l5il 2(nW Deb's Market. Handicap 112 112 112 .W. Lindsley 11.) un 110 385 LVHernardl . Ittl l-f- i)l 474 Poolcy Kill nti nil 3H Phillips 128 Kit! 1!17 4!U Lund 221 15 173 f5!) Totals 852 8211 Pit 2589 Model Bakery: KmiukMp ua 113 113 330, f 1 2gp ADVERTISING V. Stanton Will take following the war is an at the same time, engage in to anticipate trends. well as data on war-winning with them is what the public King lie 144 137 307 Wlllener 152 116 180 448 Hiney 125 142 141 408 Morgan 163 142 181 486 Peterson 162 103 184 53ft Totals 831 850 936 2617 Gllkeson's Standard Oil: Handicap 90 flli 96 288 Gilkeson 133 l.lli 158 427 II. Rice 125 1 11 115 411 A Rice Ill 111 181 409 Todd 132 175 152 45" Krendnian .. .173 16S 179 520 Totals 803 857 914 2574 Kullerton Candv Co.: Handicap 103" 103 103 309 Porter 112 1X4 116 472 Elliott 161 138 163 462 Griffin 90 113 111 383 Neas 137 151 177 465 Heck- 165 113 181 !I2 Totals 807 862 91 1 2583 Umpqua Cleaners: Handicap 92 92 92 276 McDonald 160 135 139 434 Parkinson . .183 114 16! 496 Glen. 96 152 107 355 Bi llion 141 155 156 152 1 Can- 196 171! 151 529 Totals 868 851 820 2512 Nordlings: Handicap ... 110 110 110 330 Muller 123 161 161 415 Tannlund . . 183 112 192 517 Jackson .. 108 119 143 370 Nordling 112 157 1llS 37; Zcnor 131 151 181 463 Tnlnls 767 810 895 2502 Chaplain John Barney Leaves for Army Post GLIDE Chaplain John Barn ev, captain in the U. S. army, left Wednesday for Fort Lewis, Wash., after spending a brief leave with Mrs. Barney and friends at Glide. They also visited his parents lit Hood River. Chap lain Harney formerly was pastor of the First Christian church at Rosehurg. War Relief Group to Meet -The Christian Science War Re lief seivlng group will meet Thursday at 2 o'clock at the Per kins building. Mrs. Annie L. Russell is sewing cliurinan. RELEASE IN AFTERNOON PAPERS OF THURSDAY, JAN. 20 MOVIE ACTRESS HORIZONTAL grass 1 ,4 Pictured 53 Annamese screen actress measure JU Heavy blow 54 Manuscrints 11 Book of (abbr.) Psalms 13 Subjects to chemical analysis 15 East Indies (abbr.) ; 16 Soothsayer ''1'8'CofIm stand 19 Symbol for tellurium 21 Lanthanum (symbol) 23 District Staff Officer (abbr.) 24 Permit VERTICAL 1 Assault 2 Close to 3 Place for (suffix) 4 Military Police (abbr.) 5 Employ 6 Brad 7 Suo loco (abbr.) 8 Officers' Training School (abbr.) 9 Requirements 25 Mineral rocks 27 Birds' homes 29 Year (abbr.) 30 Most severe 32 Symbol for selenium 33 American poet 34 Pair 35 Either 37 Soak hemp 38 Fowl 39 Music note 41 Great number 43 Suffix 44 Body part 45 Compass point 40 Perch 47 Tidings 49 Departed by ' boat 51 Lpng fish 52 Bamboo! ike KRNR Mutual Broadcasting Syatem, 1490 Kllooyolea. BEST BETS FOR TODAY WEDNESDAY 6:15 Believe ft Or Not. 6:30 Soldiers With Wings. 8:15 Jean and Joan. 8:30 Bulldog Drummond.. THURSDAY 10:30 Let's Be Charming. 1:30 FUN Speed Ahead. 4:30 Human Adventure. 6:30 Music You Remember. 7:30 Education for Freedom. 8:15 Chuck and Jack. REMAINING HOURS TOOAY 4:00 FUlton Lewis, Jr., Pltiugh CHerhlcalCo. 4:15 Johnson Family. 4:30 Halls of Montezuma. 5:00 Moods in Music. 5:15 Superman, Kelloyy'a Pep. 5:30 Rhythm Road. 5:45 Gordon Burke, Studebaker. 6:00 Gabriel Heattor, Krernl. '6:15 Believe It Or Ndt, Pall Mall Cigarettes. 6:30 Soldiers With Wings. 7:00 Royal Arch Gunnison. 7:15 State and Local News, Keel Motor Co. 7:20 Musical Interlude. 7:30 Lone Riingcr. 8:00Dr. Wainscott. 8:15 Joan and Jan. 8:30 Bulldog DrummOnd. 6:00 Alka Seltzer News. 9:15 Round-up In the Sky, E. G. High. 9:30 General Barrows, Union Oil Co. 0:45 Fulton Lewis, Jr. 10:00 Sign off. THURSDAY, JANUARY 20 6:45 Rise and Shine. 7:00 News, J. A. Folger Co. 7:15 4-H Club Program. , 7:30 State and Local News, Boring Optical. 7:35 Rhapsody In Wax. 8:00 Haven of Rest. 8:30-Happy Joe and Ralph. 8:45 -Wax Shop. 8:55 Strictly Personal, Gotham Hosiery Co. 9:00 Boake Carter, 4-Way Cold Tablets. 9:15 Man About Town. 9:20 -Moment Musieale. 9:30 Treasury Star Parade, Starring Noel Coward, Roscburg Lumber Co. 9: 15 -Melodic Varieties. 9:55 Aunt Jemima, Quaker Oats. 10:00 Alka Seltzer News. 10:15 Shoppers Guide. 10:30 Let's Be Charming, Howe Laboratories. 11:00 Cedric Foster. 11:15 Radio Bible Class with Dr. Roach, Presbyterian Church. 11:30 Address by Paul V. Mc Nult. 12:00 Musical Interlude. 12:10 Sports Review, Dunham Transfer. 12:15 Rhythm nl Random. 12:40 State News, Hansen Mo- tors. ' 12:15 News Revlew or the Air. 12:55 Terminal Market Reports, Slg Fcft. 1:00 Waller Comrilon. 1:15- Moments In Music. 1:30 Full Speed Ahead. 2:00 Ray Dady. 2:15 Welcome Inn, G. W. Young Son. 2:30 The Dream House of Melodv. 3:00 -Radio Tour. 3:15 Dusty Records, Hennln- gers Marts. 3:45- Rendezvous With Rhythm 4:00 Fulton Lewis, Jr., Plough Chemical Co. 4:15 -Johnson Family. 4 :30 - Human Adventure. 5:00 -Junior Jamboree. 5:15 Superman's Kellogg'a Pep. 5.30-IUiytliiu Road, Atiwer ftp iVevliiu lnjt i Epg pQwsMf i spaas fe j wJa a ITT loIS ijpicl Ia t oim $ . dr eiCDiDEi 1gE ARTUR T?ELiTf P T E ' T A I- 1' A R a' Op IN M Y t- a w A K- Tl 1ES.L& iTAncsTipEn fsl 1 ItIsi iqRtTiTsiTlBrAl 10 Pliable willow28 Short jacket 12 Pauses 30 Sprightly 13 With great 31 Anesthetics ability 35 Augur 14 Thoroughfare 36 Hindu aueon 17 She to 39 Set in order prominence on 40 Mimicked the radio 42 Stair post 20 Ever (contr.) 44 Pits 22 Reply 46 Pastries 25 Indian 48 Shrewd 26 Symbol for tin 50 Limb ' j .13 v is it h la 15 ' . 10 Ti J i ' l SK'i r,7 '8 Fr i 20 W?. Ii tt Jj " uMi 2 !5v Jj 2 17 . iiii iS; ; ZS j 50 31 "1 31 mm -sm W n rC - l-f n ye" 7 W n W ' T 5:40 Gdrdofi Burke, S'tudebaker '6:60-i-Gabrlel HeatteV, Forhan's Toothpaste. 6:15 Believe It or Not, Pall , Mall Cigarettes. 6:30 Music You Remember, Douglas Supply Co. '6:45 Treasury Song Parade, Umpqua Savings & Loan. 6:50 Stardust Serenade. 7:00 Henry Gladstone. 7:15 State and Local News, - Keel Motor Co. 7:20 Musical Interlude. mmsL. Clearance witf ls SALE! Earthquake Draws U. S. Condolences BUENOS Aires, Jan. 18. (AP) Argentina observed a national day of mourning today for the thousands killed and Injured in the devastating earthquake which levelled the Andean city of San Juan during the weekend. As the death toll mounted 900 bodies have been dug out of the ruins so far and hundreds more are known to be dead esti mates of the damage, including part of the wine crop, reached as high as 400,000,000 pesos ($100,-OOO.OOO).- The actual' number of injured which has been estimated as high as 13,000 still was uncer tain. Public and private contributions are continuing to pour In and are expected to reach 40,000,000 pesos. The British embassy do nated 50 tons of packaged food which was about to be shipped overseas to British prisoners of war in Germany. Two German or ganizations donated 38,000 pesos. Expressing Secretary of State Hull's condolences, U. S. Ambas sador Armour transmitted to the Argentine government an Offer of the American Red Cross to send aid. news or oim MENawWOMCN IN UNIFORM Aviation Cadet Millard C. Northcraft, son of William H. Northcraft, Brocltway, was re cently awarded' a marksman's medal for proficiency in firing 7:30 Education or 1'recdom. 7:45 Aircraft Labor Picture for 1944. 8:00 Carl Ravozzna Orchestra. 8:15 Chuck and Jack. 9:00 Alka Seltzer News. 9:15 Rex Miller, Wildroot. ' 9:30 Faces and Places, -Vicks Products. 0:45 Fulton Lewis, Jr. 10:00 Sign off. PP AT SENSATIONAL. SAVINGS ' "m ''Mr'"' ' L Mattress the .45 calibre automatic pistol at Maxwell field, Ala., where he is completing a nine weeks' course preparatory to beginning flight training. Donald M. Hanna, son of Mr. and Mrs. MeMllc S. Hanna, Myr tle Creek, has arrived at Coe col lege. Cedar Rapids, Iowa, to be-: gin a five months course of in-: struction prior to appointment: as an aviation cadet. Corporal Roy E. Goldman, son of Mrs. Clara Goldman, Rose burg, was graduated recently from the army air force training command's flexible gunnery school at Buckingham field, near Fort Myers, Florida. He is soon to become a member of a bomber crew. Formerly employed as a logger, he entered the army 15 months ago and has completed an army advanced aircraft mechan ics school. AoVeOSrLHEMbOOa I ano 2ofn mc ROBINSON CRUSOeA iFORTIREO EYES, WHAT VOU NEED I 11 A IS A BOWL OP I ' JrVCnSi CARNATION QUICK Think of It a hot breakfast in 4 minutes! Carnation Quick Wbeat is a new, improved .whole wheat cereal enriched wi th Vitamin Bi, naturally rich in needed Niacin and Iron. And its delicious flavor appeals to youngsters and adults alike! VITAMIN 8, ENRICHED A sale that compels attention! Savings you'll welcome enthusiastically! Only because We must reduce mattress stocks for inventory do we offer such startling reductions. You get extra savings! You get Wards quality at prices even IWer than Our Olready low regu lar prices. NOW when sound sleep is so im portant, you want the most comfortable mat tress you can get! 17.25 Ward Mattress Vlon tgomeryWrd Glide Farmers Want Used War Equipment GLIDE Glide grange concur, red in a resolution urging the sale of army equipment to farmers as 6ne of the principal Items of busi ness at the last regular meeting. The resolution proposes that all war equipment suitable 'for 'use in agricultural pursuits shall be released for purchase by farm ers following the war. A report was made on current prices for farm products by Fred Chilsen, agricultural committee chairman, and on proposed legislation ;by Willard- Smith, chairman of 'the legislative committee. Mrs. George Casebeer reported the home economics club had held ten Red Cross sewing meetings In 1943 and had completed 228 arti cles and four knitted garmenis. Refreshments were served follow ing the business meeting. what oioVuli' neverY 1 TELL YOU Tl SWA TRUErA ISNTTHIS WORD, LAD. ITS SO IstVElL TASTIN'l V CEREAL? AE! H-AVOREDl I QUICK fj MONTGOMERY WARD GET YOUR MATTRESS A superior mallress designed for filled with vertical-stitched pro built bordors to hold shapo. Neat corded edges. 36.95 Compartment ' Warcls be!t "llin9 mollress, and 3ft no wondtirl Long Idsling comfort I. U..ll t A - : II l.l uuiu in. t scries ot roii-iiKo rhattrdssej prevent lumping, sniff ing. Crown cenfer, tool SALE! WOOD-FRAME SPRINGS Formerly 20.95 14.88 . "nry 27.25 now 24.88