TWO
ROSEBURG NEWS-REVIEW, ROSEBURG, OREGON, WEDNESDAY, JANUARY 19, 1944.
::'..
'luut Dally Except Snndar T tht
Jtfewa-Bevler? Company, lac
Member of fha Associated Prra.
The Associated Press Is exclusive
ly entitled to the use for republ.ca
tlon of all news dlspatcnos credited
to It or not otherwise (.-edited In
this paper and to all local news
published herein. All rll) ol
Eubllcatlon of special dispatches.
erjBln are also reserved.
CHAS. V. STANTON..
KDWIN 1 KNAPP..
......Editor
....Manager
Entered as second closs matter
Mar 17. 120. at the postofflce at
' KojoburK, Oregon, under act or
Marb . 1878
stearesented by
Kew York 271 Madison Ave.
riilcnirii :i6rt N. Vlehlif.m A'.
laa Francisco 025 Market Street
. Axirlca ws S. tipi-lnn otret
Gentile 6(j:i Stewart Street
Portland 620 8. W. Sixth Street
t. l.oul 411 N. Tenth Street.
MMta
P 0 B LI S WE M T 1 0 N
Subscription Ratei
'Dally, "per year by mall..
Dally, C montlis by mall
Dallv, 3 months by mall
.....$1.50
the Weather
U. 8. Weather 'Bureau Office,
Roseburq, Oregon.
'Forecast for Roseburg arid Vi
cinity: Cloudy tonldht and Thura
day. Highest tehhp.'fdr any Jan 71
Highest terhp. yesterday .'61
L6wcst emp. for any ilah -6
Lowest temp, last night . 30
Precipitation yesterday , 0
Weolp. 'from Jan. 1 1.57
Deficit from Jan. 1 - 1.52
Deficit from Sept. 1, 1943 5.46
Oregon Youth, 17,
Commences Life
Term for Murder
ST. HELENS, Ore., Jan. 18.--IAP)
Robert V. Myers, 17-year
old confessed slayer of an aged
Jarm couple near Clatskanio Aug
24, was taken to the slate peniten
tiary today to begin life im
prisonment. The sentence was pronounced
by Circuit Judge Zimmerman yes
terday after the bespectacled
youth, Indicted on first degree
murder charges, changed his plea
from not guilty by reason of In
ranily to guilty of second degree
murder In the shooting of Julius
Clavcscn, 08. ,
In consenting to a reduction of
tile charge, District Attorney DM
lord said a hold order would be
Issued providing for the return
of Myers to Columbia county to
stand trial for the slaying of An
nie B. Borgltuid, 67, if he ever Is
paroled. ,
When' Myers was arrested last
October, Dlllard said he confess
ed to shooting the pair Willi a
slolen rifle to obtain Olnvesen's
$3 nickel-plated revolver and be
come a hold-up man. The aged
rancher's body was found in n
well and the 'body of his house
keeper on a bed.
Myers recently was turned over
to Portland police by his' father
lifter escaping from the Columbia
county jail with two other pri
soners who still are at large.
By SUSAN
Kay Francis and Herbert Mar
shall will team up for a perform
ance as guest stars on Soldiers
With Wings at 6:30 this evening
And, into the night walks Hull
dog Drummond with another
hair-rnlsing adventure at 8:30.
Kor Tomorrow morning remem
ber "Let's He Charming", with
Julia Sanderson, at 10:30. Full
Speed Ahead Is Wave Day on
Thursday at 1:30. Human Adven
ture at 4:30 continues informa
tive and educational in a nice
entertaining way that's no strain
on the little grey cells. SMaking
of "little grey cells," we stop to
wonder why I he famous Hercules
I'olrot has never appeared on a
allow when practically 'every
oilier detective of fiction ever
dreamed up has a serial written
around him. Music You Remember-
tj:3t) and thanks to Annie
for our song Henry (Hailstone
replacing Raymond Clapper,
while lie's touring the fox holes
of the Sodlh Pacific, 111 7:00 a
spot of western 'lines with ('liilck
and Jack at 8:15 - lots of news -and
there you have it. We're
hearing bond announcement so
frequently down here that It
seems to even creep In here so
here It Is: Buy that extra bond
this month - and Rive the change
to (tie March Of Dimes. (Guess
we klnda fooled you, eh neigh
iKir?)
Trout Eggs Being Taken
At Rock Creek Hatchery
GLIDE The Rame commis
sion's trout hatchery at Rock
Creek has started the task ot
taking eggs from brood fish in
the holding ponds. The eggs will
he hatched In the tank house and
the li-y Will be held until itexl tall
lor release in inkcs unci bUtdins.
DIAL Hp LOG
STUDIES IN
By Charles
The direction advertising
interesting topic of conversation around a newspaper office,
We naturally are interested in advertising, because Our con
tinued operation depends upon it. Newspapers, therefore,
spend a good deal of fnoiiey to -maintain a satisfactory Serv
ice for their advertisers and,
much research work in order
The Advertising Research Foundation, for instance, has
been engaged for a number of years on "The Continuing Study
of Newspaper Reading.'' This survey is made by contacting
readers and learning exactly what they read in a certain is
sue Of the newspaper being studied. The findings are pub
lished for the information of members. Thus, newspapers
are able to follow closely the reading habits of the public.
Numerous studies of similar character are conducted by
other organizations. The Association of National Advertisers
has just completed a study of "Public Sentiment Toward
Wartime Advertixing." A summary contained in Editor
Arid 'Publisher, oiie of the 'leading newspaper trade maga
zines, states that "modest, informational ads with descrip
tions of postwar products as
projects and how to cooperate
wants from business and advertising.
"The study also showed," the report said, "that while the
people don't want boastful ads, they are fully aware of the
job 'business is doing in the war effort, they want companies
to Continue -advertising because of its help in the war and
because they feel business names should be kept in the pub
lic eye, and they believe advertised products are superior
to 'lion-advertised d'nes. Those surveyed are airertdy antici
pating the post war purchase of new and improved products,
tney expect them soon after the war and they want to hear
about them now, but they feel that the most helpful adver
tising is that which gives information on war aims and
themes."
Editor and Publisher also is authority for a study of
advertising expenditures in 1'9'13, showing 'that retail stores'
advertising budgets provided 85.9 per cent for newspaper
space, 4.2 per cent for radio, 4.5 per cent for direct mail and '
4.7 per cent for miscellaneous forms of advertising. j
Another interesting fact revealed by studies of advertis-j
ing trends is the fact that those concerns which s'pt'ht a large
part of their advertising budgets in strictly war-aid adver-'
tising not only maintained, but frequently improved, their i
business standings, revenue, profits, etc. In other words, I
the lending of their names to cooperation in the war effort
was jurit as profitable as trying' to make direct merchandise
sales.
There are indications 'that current conditions will work to
the advantage of the smaller daily and weekly newspapers.
Metropolitan dailies, harder hit by the newsprint shortages,
are being forced to ration advertising space. Most of the
smaller dallies, however, still have spacq available. National
advertisers, therefore, are expected to spread their adver
tising out into the smaller papers, With less concentration in
the big city dailies.
' This will be a "break" for the progressive small-town mer
chant, who will thereby be able to tie-in his own advertising
with that of the 'nationally advertised brands he carries in
his stock.
We believe experience will prove that the spreading of na
tional advertising into the smaller home town papers will be
more efficient in attracting public response than the concen
tration method formerly used. At least we hope so. We are
riot attehipting to hide dur selfish interest.
mm
BOWLING
City League
Team W L
rmpqua Chiefs (i 3
Kullciton Candy 6 3
Nordlings S 4
The Monarch 5 4
Vinpqlla Cleaners 5 4
Debs Market 4 5
Model Bakery 5
Gllkesons Standard 1 8
Came Monday Night
Kullerton Cumlv Co a nilk...
son's Standard 0; Umpqua Chiefs
'J, The Monarch 1; Model Bakery
2, Debs Market 1; Umpqua Clean
el's 2, Nordlings 1.
Remarks
High Individual game score:
Paid Lund, 2LM.
High Individual series score:
Paul Lund, Toil.
Umixiua Chiefs:
Handicap !(i h;
.1. 1'hllllps . . 1H3 1JS5 IfSO 47S
L. Holse 123 I II) l(i' .'JS
D. Halter ISO 1 vli:
C. R. Phillips 152 178 1(5 1 4!H
G. Wellman 11.1 170 t.Hfl 431
Totals . 827 poo 857 2SJX1
The Monarch:
Handicap Ul! 12(! 12(i 378
H. Hilllard 133 1LI 115 407
V Blessing 131 l.ts Kf7 430
II. .loslyn . l.'U 172 ltw 173
K. l-.'rdman .. . 137 138 147 42:'
J Quant . ll!3 1 18 20ti 517
Totals . . 821! 851 !l5il 2(nW
Deb's Market.
Handicap 112 112 112 .W.
Lindsley 11.) un 110 385
LVHernardl . Ittl l-f- i)l 474
Poolcy Kill nti nil 3H
Phillips 128 Kit! 1!17 4!U
Lund 221 15 173 f5!)
Totals 852 8211 Pit 2589
Model Bakery:
KmiukMp ua 113 113 330,
f
1
2gp
ADVERTISING
V. Stanton
Will take following the war is an
at the same time, engage in
to anticipate trends.
well as data on war-winning
with them is what the public
King lie 144 137 307
Wlllener 152 116 180 448
Hiney 125 142 141 408
Morgan 163 142 181 486
Peterson 162 103 184 53ft
Totals 831 850 936 2617
Gllkeson's Standard Oil:
Handicap 90 flli 96 288
Gilkeson 133 l.lli 158 427
II. Rice 125 1 11 115 411
A Rice Ill 111 181 409
Todd 132 175 152 45"
Krendnian .. .173 16S 179 520
Totals 803 857 914 2574
Kullerton Candv Co.:
Handicap 103" 103 103 309
Porter 112 1X4 116 472
Elliott 161 138 163 462
Griffin 90 113 111 383
Neas 137 151 177 465
Heck- 165 113 181 !I2
Totals 807 862 91 1 2583
Umpqua Cleaners:
Handicap 92 92 92 276
McDonald 160 135 139 434
Parkinson . .183 114 16! 496
Glen. 96 152 107 355
Bi llion 141 155 156 152 1
Can- 196 171! 151 529
Totals 868 851 820 2512
Nordlings:
Handicap ... 110 110 110 330
Muller 123 161 161 415
Tannlund . . 183 112 192 517
Jackson .. 108 119 143 370
Nordling 112 157 1llS 37;
Zcnor 131 151 181 463
Tnlnls 767 810 895 2502
Chaplain John Barney
Leaves for Army Post
GLIDE Chaplain John Barn
ev, captain in the U. S. army, left
Wednesday for Fort Lewis,
Wash., after spending a brief
leave with Mrs. Barney and
friends at Glide. They also visited
his parents lit Hood River. Chap
lain Harney formerly was pastor
of the First Christian church at
Rosehurg.
War Relief Group to Meet -The
Christian Science War Re
lief seivlng group will meet
Thursday at 2 o'clock at the Per
kins building. Mrs. Annie L.
Russell is sewing cliurinan.
RELEASE IN AFTERNOON PAPERS OF THURSDAY, JAN. 20
MOVIE ACTRESS
HORIZONTAL grass
1 ,4 Pictured 53 Annamese
screen actress measure
JU Heavy blow 54 Manuscrints
11 Book of
(abbr.)
Psalms
13 Subjects to
chemical
analysis
15 East Indies
(abbr.)
; 16 Soothsayer
''1'8'CofIm stand
19 Symbol for
tellurium
21 Lanthanum
(symbol)
23 District Staff
Officer (abbr.)
24 Permit
VERTICAL
1 Assault
2 Close to
3 Place for
(suffix)
4 Military
Police (abbr.)
5 Employ
6 Brad
7 Suo loco
(abbr.)
8 Officers'
Training
School (abbr.)
9 Requirements
25 Mineral rocks
27 Birds' homes
29 Year (abbr.)
30 Most severe
32 Symbol for
selenium
33 American poet
34 Pair
35 Either
37 Soak hemp
38 Fowl
39 Music note
41 Great number
43 Suffix
44 Body part
45 Compass point
40 Perch
47 Tidings
49 Departed by '
boat
51 Lpng fish
52 Bamboo! ike
KRNR
Mutual Broadcasting Syatem,
1490 Kllooyolea.
BEST BETS FOR TODAY
WEDNESDAY
6:15 Believe ft Or Not.
6:30 Soldiers With Wings.
8:15 Jean and Joan.
8:30 Bulldog Drummond..
THURSDAY
10:30 Let's Be Charming.
1:30 FUN Speed Ahead.
4:30 Human Adventure.
6:30 Music You Remember.
7:30 Education for Freedom.
8:15 Chuck and Jack.
REMAINING HOURS TOOAY
4:00 FUlton Lewis, Jr., Pltiugh
CHerhlcalCo.
4:15 Johnson Family.
4:30 Halls of Montezuma.
5:00 Moods in Music.
5:15 Superman, Kelloyy'a Pep.
5:30 Rhythm Road.
5:45 Gordon Burke, Studebaker.
6:00 Gabriel Heattor, Krernl.
'6:15 Believe It Or Ndt, Pall
Mall Cigarettes.
6:30 Soldiers With Wings.
7:00 Royal Arch Gunnison.
7:15 State and Local News,
Keel Motor Co.
7:20 Musical Interlude.
7:30 Lone Riingcr.
8:00Dr. Wainscott.
8:15 Joan and Jan.
8:30 Bulldog DrummOnd.
6:00 Alka Seltzer News.
9:15 Round-up In the Sky,
E. G. High.
9:30 General Barrows, Union
Oil Co.
0:45 Fulton Lewis, Jr.
10:00 Sign off.
THURSDAY, JANUARY 20
6:45 Rise and Shine.
7:00 News, J. A. Folger Co.
7:15 4-H Club Program. ,
7:30 State and Local News,
Boring Optical.
7:35 Rhapsody In Wax.
8:00 Haven of Rest.
8:30-Happy Joe and Ralph.
8:45 -Wax Shop.
8:55 Strictly Personal, Gotham
Hosiery Co.
9:00 Boake Carter, 4-Way Cold
Tablets.
9:15 Man About Town.
9:20 -Moment Musieale.
9:30 Treasury Star Parade,
Starring Noel Coward,
Roscburg Lumber Co.
9: 15 -Melodic Varieties.
9:55 Aunt Jemima, Quaker
Oats.
10:00 Alka Seltzer News.
10:15 Shoppers Guide.
10:30 Let's Be Charming, Howe
Laboratories.
11:00 Cedric Foster.
11:15 Radio Bible Class with
Dr. Roach, Presbyterian
Church.
11:30 Address by Paul V. Mc
Nult. 12:00 Musical Interlude.
12:10 Sports Review, Dunham
Transfer.
12:15 Rhythm nl Random.
12:40 State News, Hansen Mo-
tors. '
12:15 News Revlew or the Air.
12:55 Terminal Market Reports,
Slg Fcft.
1:00 Waller Comrilon.
1:15- Moments In Music.
1:30 Full Speed Ahead.
2:00 Ray Dady.
2:15 Welcome Inn, G. W.
Young Son.
2:30 The Dream House of
Melodv.
3:00 -Radio Tour.
3:15 Dusty Records, Hennln-
gers Marts.
3:45- Rendezvous With Rhythm
4:00 Fulton Lewis, Jr., Plough
Chemical Co.
4:15 -Johnson Family.
4 :30 - Human Adventure.
5:00 -Junior Jamboree.
5:15 Superman's Kellogg'a Pep.
5.30-IUiytliiu Road,
Atiwer ftp iVevliiu lnjt
i
Epg pQwsMf i spaas
fe j wJa a ITT loIS ijpicl
Ia t oim $ . dr eiCDiDEi
1gE ARTUR T?ELiTf
P T E ' T A I- 1' A R a' Op
IN M Y t- a w A K- Tl
1ES.L& iTAncsTipEn
fsl 1 ItIsi iqRtTiTsiTlBrAl
10 Pliable willow28 Short jacket
12 Pauses 30 Sprightly
13 With great 31 Anesthetics
ability 35 Augur
14 Thoroughfare 36 Hindu aueon
17 She to 39 Set in order
prominence on 40 Mimicked
the radio 42 Stair post
20 Ever (contr.) 44 Pits
22 Reply 46 Pastries
25 Indian 48 Shrewd
26 Symbol for tin 50 Limb
' j .13 v is it h la 15 ' .
10 Ti J
i ' l SK'i r,7
'8 Fr i 20 W?. Ii tt Jj "
uMi
2 !5v Jj 2 17
. iiii iS; ;
ZS j 50 31 "1 31
mm -sm W n
rC - l-f
n ye" 7 W n W ' T
5:40 Gdrdofi Burke, S'tudebaker
'6:60-i-Gabrlel HeatteV, Forhan's
Toothpaste.
6:15 Believe It or Not, Pall ,
Mall Cigarettes.
6:30 Music You Remember,
Douglas Supply Co.
'6:45 Treasury Song Parade,
Umpqua Savings & Loan.
6:50 Stardust Serenade.
7:00 Henry Gladstone.
7:15 State and Local News,
- Keel Motor Co.
7:20 Musical Interlude.
mmsL. Clearance
witf ls SALE!
Earthquake Draws
U. S. Condolences
BUENOS Aires, Jan. 18. (AP)
Argentina observed a national
day of mourning today for the
thousands killed and Injured in
the devastating earthquake which
levelled the Andean city of San
Juan during the weekend.
As the death toll mounted
900 bodies have been dug out of
the ruins so far and hundreds
more are known to be dead esti
mates of the damage, including
part of the wine crop, reached as
high as 400,000,000 pesos ($100,-OOO.OOO).-
The actual' number of injured
which has been estimated as
high as 13,000 still was uncer
tain. Public and private contributions
are continuing to pour In and are
expected to reach 40,000,000
pesos. The British embassy do
nated 50 tons of packaged food
which was about to be shipped
overseas to British prisoners of
war in Germany. Two German or
ganizations donated 38,000 pesos.
Expressing Secretary of State
Hull's condolences, U. S. Ambas
sador Armour transmitted to the
Argentine government an Offer
of the American Red Cross to
send aid.
news or oim
MENawWOMCN
IN UNIFORM
Aviation Cadet Millard C.
Northcraft, son of William H.
Northcraft, Brocltway, was re
cently awarded' a marksman's
medal for proficiency in firing
7:30 Education or 1'recdom.
7:45 Aircraft Labor Picture
for 1944.
8:00 Carl Ravozzna Orchestra.
8:15 Chuck and Jack.
9:00 Alka Seltzer News.
9:15 Rex Miller, Wildroot. '
9:30 Faces and Places, -Vicks
Products.
0:45 Fulton Lewis, Jr.
10:00 Sign off.
PP AT SENSATIONAL. SAVINGS
' "m ''Mr'"' '
L Mattress
the .45 calibre automatic pistol
at Maxwell field, Ala., where he
is completing a nine weeks'
course preparatory to beginning
flight training.
Donald M. Hanna, son of Mr.
and Mrs. MeMllc S. Hanna, Myr
tle Creek, has arrived at Coe col
lege. Cedar Rapids, Iowa, to be-:
gin a five months course of in-:
struction prior to appointment:
as an aviation cadet.
Corporal Roy E. Goldman, son
of Mrs. Clara Goldman, Rose
burg, was graduated recently
from the army air force training
command's flexible gunnery
school at Buckingham field, near
Fort Myers, Florida. He is soon
to become a member of a bomber
crew. Formerly employed as a
logger, he entered the army 15
months ago and has completed an
army advanced aircraft mechan
ics school.
AoVeOSrLHEMbOOa
I ano 2ofn mc ROBINSON CRUSOeA
iFORTIREO EYES, WHAT VOU NEED I
11 A IS A BOWL OP I
' JrVCnSi CARNATION QUICK
Think of It a hot breakfast in
4 minutes! Carnation Quick
Wbeat is a new, improved
.whole wheat cereal enriched
wi th Vitamin Bi, naturally rich
in needed Niacin and Iron. And
its delicious flavor appeals to
youngsters and adults alike!
VITAMIN 8, ENRICHED
A sale that compels attention! Savings you'll
welcome enthusiastically! Only because We
must reduce mattress stocks for inventory do
we offer such startling reductions. You get
extra savings! You get Wards quality at
prices even IWer than Our Olready low regu
lar prices. NOW when sound sleep is so im
portant, you want the most comfortable mat
tress you can get!
17.25 Ward Mattress
Vlon tgomeryWrd
Glide Farmers Want
Used War Equipment
GLIDE Glide grange concur,
red in a resolution urging the sale
of army equipment to farmers as
6ne of the principal Items of busi
ness at the last regular meeting.
The resolution proposes that all
war equipment suitable 'for 'use
in agricultural pursuits shall be
released for purchase by farm
ers following the war. A report
was made on current prices for
farm products by Fred Chilsen,
agricultural committee chairman,
and on proposed legislation ;by
Willard- Smith, chairman of 'the
legislative committee. Mrs.
George Casebeer reported the
home economics club had held ten
Red Cross sewing meetings In
1943 and had completed 228 arti
cles and four knitted garmenis.
Refreshments were served follow
ing the business meeting.
what oioVuli' neverY
1 TELL YOU Tl SWA TRUErA
ISNTTHIS WORD, LAD. ITS SO
IstVElL TASTIN'l
V CEREAL? AE! H-AVOREDl
I QUICK fj
MONTGOMERY WARD
GET YOUR MATTRESS
A superior mallress designed for
filled with vertical-stitched pro
built bordors to hold shapo. Neat
corded edges.
36.95 Compartment
' Warcls be!t "llin9 mollress, and
3ft no wondtirl Long Idsling comfort
I. U..ll t A - : II l.l
uuiu in. t scries ot roii-iiKo
rhattrdssej prevent lumping, sniff
ing. Crown cenfer, tool
SALE! WOOD-FRAME SPRINGS
Formerly 20.95 14.88
. "nry 27.25 now 24.88