Roseburg news-review. (Roseburg, Or.) 1920-1948, January 13, 1926, Image 4

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Roseburg news-review., January 13, 1926, Page 4, Image 4

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Newspaper Page TextRCBURG JIWM VKW. : WEDNF'OAY. JANUAftV 1 j If 26 ' r V 7i J f i 7 S I in I.IIII.H rllLIIS auction ot -aiuse. .ar uoir.- -e - s; ... 'l C7 l I C rf UJ Ail UlLlUll I illUU Adoption- of l ctt beaaligk, V,'; I 11 fill 1 -"rrTT"" rims and radiator shells ua- y T . ' i i i I . v in inn .nnns rn zjzu2zsi v .. , r , mn ri'. I .ataunuallr !o Prt la a real ' ' SS?S cnnnin turvrin r r7 , , , , i uuuunu iiil iuji w r i r . i r l ITTV 'I nm. r ' V band at .U iJLrX S2t I S T I I 1 1 1 I I Die driv aara very day becaas . . . r - . . " t" .-. .' " SEDAN The known efficiency of the sturdy,, pfjwr erful' Overland L-head motor, .wjtlyppl ished cylinder walls, highly developed ignition, superior carburetion, give you extra miles from every gallon of gas. The sturdy wearing qualities of the big -car chassis the everlasting Molybdenum and Chrome Vanadiumsteelconstructionkeep you out of the repair shop. Lowest first cost lowest cosf per nile! Stepin.Exarmneit. ' ? nheWew WILLYS FINANCE PLAN ' offers easy time-payment terms at the lowest cost . at which It is possible to purchase an automobile. Why pay more?" With L I D I N 0 O I A K. TRANSMISSION WELLS & CHASE "Tbe 8ur Standard Coach at aobatantlallr lower pric la a real aentatioqjn th. low-coil car field,1' accoraing-ot jupp ilroa. ot tba Id eal Star ASeney, "it li without doubt one at tbe areatoft value, erer offered, and tbe demand abould certainly keep tba factory working under preeiure." i The'Coach baa alwayi been a rery popnlar model amonc low coat buyera, and It b" been a problem to keefc enouib oara on band at all Umea to tuppiy tbe demand. Now, mora than are with tbe new low price will buyera ink thle anaopy bur coach. ". "The Standard Coach baa bal loou Mree, and four wheel brake, ka atandard equipment. U also baa leather Upbolatery which la more la d.mand today than arer before beoaue of It. appearance and above - all Ita durability. These tbrp. faetora mean much to low copt ear buyers. ' t "W. are nit surprlaed at the lowered -price, on thla model, be eaaae tbe factor, anticipated tbe tremendoua demand which means freater produktlon. Thl. Justifies tba eubetantlal eut In 'price. The total -reduction la price, ef fecting tbe Star coach models with in the past two months. Is S105, the wia.1 ecune in price being 170 under former coach prices. No ebangee are marked in tbe manu facture of tba car or ita finish al though In the laat few months sev eral minor ImproTejnente bare been made In Star cbaasia con struction." . ' ' o ILLS TEST The derelopment of the auto moclle business: la. elearly away irom oeing ' meroiy aMaoaai.- so tor car dealers ar. no longer 'ac tive only during th spring, cum mer and early fall m.nth: Peo ple drlv. ears every da becaaaa they find that when the weather Is inclement,, there la more seed for a car and today usually It Is a closed car than ever. Naturally, this change bo. been reflected by a similar change ot attitude in tbe mind ot tbe dea ler. No longer doea be consider winter a period of hibernation, but on tbk contrary he devotee as much and even more energy to selling than during the sum mer months for In winter there are no games of golf, dot fish ing expeditions to distract hi. at tention. ' - A recent striking example of tbe new trend is the drive-away ot 17 Chrysler Slxea and Fours by the distributor at Green Bay, Wisconsin, from the Detroit plants of the Chrysler Corporation. This drive-away la not large, but tbe fact that makes tbia drive-away extraordinary la that Green Bay, WiMonsin. Is In a cold ' region, where motor car activity in mid- November has been hitherto mild. This drive-away is a vivid instance ot tbe fact that the automobile business today can be considered a twelve-month business. ' E car new six-cylinder-, motor which, because of a. preliminary announcement several weeks ago, With approximately 105,000 miles to its credit In slightly less than two ears of service as a stage coach on the famous Apacbo Troll In Arizona, a Willys-Knight four- u .! . . . - - auiiuuiicvuieui aeve onfornce-orS. " J Bndaf e: "no. I is scheduled for , announcement uie mage iidb, purcuasea tne v li- thls week l"bLom.hJ,veJ!l"'dr1' Tol f niei " o- rona Company sllgh ly k-M than ,er, lKr ,t be tn, forerunllor two years ago, turning in another ,, i nrl.. .,horfi in car on (he deal. Mr. Brundage ,iMylinder motor car oroduc- Wrltes: itlfin. im heltiff awaitnri with Mff.tr j '317 N.Jackson St. Roseburg Phone 399 Thlmbla Club Mtlng ' The Woodcraft Thimble Club will meet at the home of Mrs. L. P. Taylor on 825 Miller street. Friday afternoon of this week. X pot luck luncbeon will be served. Now is the time to trade that old car ii for a better one b. fore get ting a license. Bee our fist of used cars, Hansen Chevrolet Co. Hemstitching at Fisher's Mrs. F. F. Jones. store. If yqu could see the rigid inspection that every Oldstnobile must undergo you'd un derstand why most of those who try it buy it. , ; e 4 ICIccker-Amort Co. I'll! I UTE PRICE CUT t'i . 3t N. Jackson St 1 Phana SOI I i U : - - : . 3 New prices on Dodge Brothers Motor cars, the subject of wide spread comment .ince it - was made known Dccemlwr 15. that a sweeping reduction would be made, - were announced today. The reductions cover the entire Hat of lkidge llrothers car. and range front $205 on the Special Type A Sedan to 7S on the Com mercial Cars and chassis. It was stated In the announce ment of December 15, that the new price would be retroactive and that all purchasers ot Dodge llrothers cars between that dale and the time the revised sche dule, were mado known, would bo refunded the difference be tween I he new and old prices. In accordance with this promise, thousands of checks are being mado out today by Dodne Bro. there Dealer, to such purchaser.. The word that Dodge Brothers wero about to make marked re ductions in the prtcea of all their cars was somethlnK of a bomb shell to the automobile Industry, coming aa It did at the lime when eeveral manufacturers were known to be preparing announce founts of advanced prices all along the line. - In fact, it la under stood that some makers had scheduled advertising advising the public of the necessity tori,j' iiianur prices, em inewe announce ments were suddenly cancelled upon publication of Dodge Bro thers reductions. The situation which many au tomobile manufacturers have found Insurmountable, ' except through Increased prices, has been brought about by the lump in tire costs, due to tremenrtont ad vances In rubber prices. Auto mobile manufacturers who plan ned making this Increased tire ctmt the ImsIs of higher prices found themselves tn a quandary, however, aa a result of the Dortgo Brothers announcement. -This car has missed but ono day ot operation on Its regular run to Mesa, Chandler and Gilbert, and special runs over the Apache Trail aud to Tucson and Nogalcs, and baa travelled more than 104,000 miles. Every tire on this car has made more than 25.000 miles, and the car Is regularly making twenty miles to the gallon of gasoline. ' "When your salesman sold me this Wlllys-Knlglit, he took in t'-ade a standard make of car that cost double the price of the Willys Knight, and my books now show that 1 have paid off my present car by the savings over the former car." T Mr. Brundage does not wsnt to part with bla seven-passenger WU-lys-KniKht touring ear tor he says: "My Willys-Knight -will be perfect ly economical tor another 100.000 miles." ' It is on such exception' ally Bard - wearing roadways as those found in thl. Arizona coun try that has made the Willys- Knight famous for Its economical and ever-lasting performance. Mr. Brundage's letter, unsolicited, is an example ot the hundred, ot letters that flood the factory telling of re markable Willys Knight perform ance in the -bands Ot satisfied owners. . ' interest. Bequestlng' that tbe name of tho car be withheld until the ac tual announcement, the local dea ler for this ear is making prepar ation, to show it to hundreds of motorists. He would not discuss details of the new creation, al though he stated be bad ridden in and driven the car already. and tbat It would set a new value 4bo$ftf? ?ias comfort in thtohew I5fx, with do inches of Semi-Eliipfic Springs for tSis 107 inch wheel baser Dig, full asshionBMlocTkesaoil ' genuine Sparis leather ' :' uphbteterr. "y V-- -.Tfjiese Crest Feature? - r taqtiiientajl feci Seal! Motorf'-' r Bend ix Fouf Wbi Brakes;: ; -Heavy Drop Frtvtrie; Ft???.1 -':Feed 'Ibrlcatf oifert': ... ! I- f ' PUT IfffO NEW FORDS basis for cars in the six-cylinder, , Present time. Tby;set s sew low price class, both mechanically ndrd for Saanafacturers' tS and in aDDearance. ' "I know that details are want ed," be said. "However, nothing I can say will exactly satisfy the curious, and we prefer to make an annauocement ot the new car and extend an invitation to see It, Inspect it, and ride in It when the cars sre actually here. ' "This new car has been the subject of discussion for several months In the auto trades, whetl news first leaked out In tnanufac turning circles thst It was Being built. Then came the news tbat tt would be a alx-eyllnder car. and later that Ita price would be extremely low., "Ve expect the announcement to bring in many to see the new cars, and we know tbat they are revolutionary enough to warrant every bit of the interest that haa bendlspayedlnthemuploHie W. s. Knudsen, president and tenaral manager of the Chevrolet Motor Company, predicts continu ed prosperity for the automotive maoscry uuring'ivxn - -My opinion is that lt!S will be a good year in the automobile Industry he said. ' ' -'That there .will tie ss many passenger cars sold at retail a In 125. , - .... " 4s sold at retail than In 19JS.. 1 "That "dealer will Improve their merehandlsisg methods snd the dealers who do will iacreasd their turnover. - "That used ears will have to be treated as merchandise and dealt in as such at fair prises and -is running order. "That dealers' Improvements In shops and tools will belp to reduce the maintenance cost of automobiles. "That people will sever atop buying good motor cars- at the right price." .'That there 'U be myettcjy - NOTICE TO WATER CON SUMERS " . Wster will be' shut off at mid night. Wednesdsy night, .January 13, affecting all consumers on Main street, between Douglas and Lane streets. - . THE CALIFORNIA OBBQON ' POWER COMPANY 9 iesiSales meh in ibwri? 1 n rl VI frn.vto nr! find Oour cUStomara ATTENTION, W. B. A. Regular meeting of the W. B. A. Thursday evening at 7:10 In Mac- raNf hall. Installation and re- The shonnlna list tnken to mar ket by the Ford Motor Company nen Duvins materials ror the improved Ford cars would Impress even Santa Claua, Yet the most canny housewife is no more cri tical or painstaking in disiioslns of ber modest budget than were Ike Ford purchasing agents In spending millions The new "longer and lower bo- All-steel construction" and "closed cars In colors", made ne cessary vastly Increased supplies of the materials which bad gone Into the discontinued linn as well as distinctly new raw materials and equipment In staggering amounts. Changing over to all-steel bo dies alone meant an Increase In consumption ot steel of that type of more than 38.000 tons per year. Inrreailng the site of the gasoline tank and changing its location called for another In-, crease of i. 000 tonr. Kffectlng the rhanfrea in the ilesltn ot the running board and 'hleld to gte greater rigidity and Improve ap pearance required 1 5,000 extra ton. of that type of steol. - - other improvements and refine- TT " nmbnt 'yesr.- pruTtloTf tb'; enurged . ' rear wheel brake, would require. ,. . ,. 0 . . . , ,. Ht Was estlmstfxt. 1.1.000 extra Now u the time to trade that oldjtons of east Iron. 10.000 tons .f car tu for a better one before get- steel and 1.50 miles additional tlug a license. See our list Of used . asbestos ' brake llnln rvki cats. Hsiisro Ctisvrolet Co. ' - liminial of luS.000 tiUom w..-a MBxaw-jsxaaasxawS"' I - jMk ! rr- '.'.. Her ar th first p So too rap hi of th new Star Six. whiaa la bain a u 4. k. .1. . ar (lower ttxy th n.w Coup (M,at) tk itr ttrt T.,e ear. At th togV-trii isna,f Usw. thSjT l.VY Th '"otesrsphs sns of tks sny psw fsswrss adysxx) in tns eastruetisn sf tois sjr,-'TT r - - w "-lnstrumnt board whlsh Is