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About Daily capital journal. (Salem, Or.) 1903-1919 | View Entire Issue (March 17, 1917)
THE DAILY CAPITAL JOURNAL. SALEM. OREGON. SATURDAY. MAR. 17. 1917 More Than a Billion Dollars Worth of Automobiles to Be Manufactured During Year 1.-lrtiit. ne million ti hundred thiinnil mit'iiiiuliilin l mi average tnlue of IT in each, or a tuinl wiling price nf one and fifth billion dollars It ;t t is the iji-bI set by 1 more tlinii !;( inauuf uctiucis of motor i-iirs in the In. ted Statu fur tin- year of IW17. All re-oro if any description will ..- shattered by this phenomenal pro giuin. and it v.ill keep intnrt the mar velous history of the motor trade, which never has know ii a bnckuard year mi matter ivliat business or weath er conditions prevailed. I'rodurt of American automo biles altiiiuril tin1 ii i ) I T ii car mark luring tin- year just closed for the first tinic in its history, uml never be fore hud I lit- total value of the outputs of the fmtOiies reached the billion ilollar )ioint, luit 1017 is going to sur pass lioth these high water insirkK, ami further presents a paradox in tluit Juices of ninterialH and eni's generally bale advanced considerably, yet the nveingo selling price of all the earn scheduled to be inunulncl nrcd during the enlcmlnr year will show ;i pro noiuccd reduction. Bchedules Call for More. None, of the L'OII or more builders of innlor passenger vehicles in the I'ni ted St a ten have the slightest doubt ubuit reaching the hjicc t tie uln r level of I. TOO, ll(K machines this year; in fact, their irolui'tinn schedules call Tor a total output ronsiderubie ill ex cess of that mark, but rare fill jiruliluj; of estimates based on yearn of ex perienee has brought the year' pro duction remarkably clo to l.Toii.ooo machine. Thin total include all make and all types of machines, but commercial motor vehicles art" ex- ludeu ; and while definite figures on truck and delivery ear schedules are not available at thix time, the roin mereial division of the industry in going to show strides in keeping with the meteoric rise of the trade. With the automobile manufacturer it i not a juistiou of ability to manu facture and Nell such a tremendous lulu. her Tif putoiuohiles, but if there is any doubt it rests with the supply of raw materials mid the available railroad equipment in which to ship the finished product to the various points oil the globe. At present the situation is somewhat unite, due to the embargo on eustbnund shipments from (.'hicngo, Cleveland and Detroit, which not only has practicnllv forbid den nil shipments of automobiles to the Atlantic roast, but litis draws into Hie congestion of freight ears a con siderable amount of rnw matcrlal.4, the release of which seems hopeless at times. Then, too, the severe cold weal her that" has held the east mid middle west in its grip for the last two weeks, has put an abnormal drain on the supph of fuel, and coal ship ments are lcing given preference, with a resultant adverse effect the oiotor trade. Not only do- this fur ther eonges; the railroad Fines, but many of the big plants are opiating under reduced schedules be. ane of the senrcity of coal. However, the rold wave is Inhuming to break in the middle west and this should mate rially relieve a situation that is the worst that the automobile industry ever has fared. Hindered by Car Shortage. (ienerally sieakiiiir. the tacturic are amply supplied with materials, for the manufacturers foresaw the over whelming demand aad in most rases, production schedules were compara ble only to Maximum spring programs of years past. Many plants that should be frodiiciuc as high as .rn0 automobiles a day are doing well to get out 200 and UoO because the freight ear shortage is so acute. With the wonderful systems of effi cient manufacture and assembling now in force iu the principal plants mid the advance plans for a record smashing year, the tim lost during the present Mifortunate situation will doubtless be made up. Night forces can bp added und operations generally accelerated. Study of prod net ion schedules plan ned for J f 1 7 discloses the four cylinder car monopolizing the lower priced field and it is the prepomler nnee of machines under the $000 mark that has resulted in the average price of all automobiles to be made this year is coming down $70 each. This is explained by the fait that while most makers have been forced to raise their prices due to higher cost of lua'teiiiils. several of the very large quantity manufacturers have reduced their prices, more than offsetting the general advance. A year ago the aver age cost of American automobiles was 7Mt. while for 1017 it will be .7 10. Meteoric iu every respect has been the advance of the automobile indus- New Service Station I EnZZZZZZZZZZZZZZZZZZZZ!! Opened In Salem f Announcement is made by the Bel in. ml NrrvU-e Station of it appoint II i" II ti "In the Spring, when a young man's fancy, turns to love" X X But Everybody's turns to Automobiles. The question of the KIND is the next consider- ation . In our opinion the best car to be had at any price is .A. X e fNysliMBMMMBMaMMl 1., 111! till I j'l ' THE "I he World's best motor car value." We are pleased to announce that our long delayed shipment has arrived and we advise that you get Yours at once 4 4 - 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 No one knows how long you may have to wait NEXT time. If you have decided to buy a Maxwell at C7C flfk F. 0. B. Salem, you'd better act at once. 4444444444444444444444444444444444 4444 444-444444444444444444444 4444444444 Halvorsen & Burns Maxwell Cars and Maxwell Service Ferry and High Sts. "ONE OF THE 3000" Salem Asents !.- t ,. Prest U-l.ite storage battery is fke I.M. A. building. Salem, Oregon- ' !! facilities kv been provided for giv- J j iiig e.ert battery aervire on the Trest-lH (( l.ite battery aud for handling, eharg iff ling aud repair work va all makes of ill Ioa i it-i ics. Much iuiiortanre is attached to the i free batterv service which The Helmont Service Station offer to all automobile 1 f J owners. Iu s caking of the liberal er- vice policy that this company had ad- J j opted. Mr., Churchill says: I ii j "If every automobile owner would J I realize that he would get 100 per cent ', : Iwtter cr ice nut of his storage bat-! tery by having it inspected oecasioiially : rj by an exiert iiattery man, there would !! ,be fewer complaints about butteries Ro-jM iiig wrong." j (1 j "A storage battery needs certain lit-; tie attentiiins at regular intervals not merely once a month but every two I ,.-.iLJ l. ....... .i:.;n...t ..... .i. ded to one or two of the cells. A storagei II buttery cannot work without distilled water. Or it tuny need something else i of a simple but nevertheless very im port ant nature.' ' "We are offering automobile own ers expert inspection and service once 1 eviry two weeks, or ofteuer if desired, because we feel that by carefully watch ing the condition of a battery at regu lar intervals we will be able to detect jthe presence of conditions which might , cause trouble, and correct them before jthe real troubles have u chance to start." I "The ait ion of a storage battery is I pretty much of a mystery to the aver age car owner. The serious things that may happen to n battery are not appar ' net to the eve. They are not usually de tected until the damage h;is been done and the battery goes on strike.The ef fect of this is to leave the car owner iu a .state of uncertainty. He thinks he is giving it good care but sometimes the battery suddenly and quite unex pectedly refuses to work. " "At our service station we "gladly inspect storage batteries on itutomobilcs free of charge. We are able to recog nize the warnings that an Abused bat ter' gives, long before anything serious happens. We feel that the car owner who avails Vmiself of this free service of ours will save himself many repair bills which totild easily have been av oided." "We have investigated the storage battery proposition pretty thoroughly nnd we found in the storage battery a battery of remarkable power and capa city. Its ability to maintain its volt age when giving off a large volume of current, insuring more efficient opera lion of the electric starter, is greater than any other battery.' ' ."Moat motorists arc familiar with l'rest-O-l.ite service as applied to gas tanks. Thousands of users of electric starting and lighting systems have long been waiting for. some satisfying solu tion to thejr storage battery troubles." "When we consider the extent to which The l'rest-O-l.ite company is de veloping the service end of its business, we decided that it was the right bat tery for us to handle." "Call on us when uext you are in need of this class of service. THE HKLMOXT SKfeVICK STATION, Y. M. C. A. Building." i mm 11 11 tl t1 n ti i si & u El n i i I i i i trv, and particularly has it been in the last six years. In 1012 a total o'f 375, 000 curs at an average cost of $1270 each and a total valuation of $475, 000,000 were built. In 1013 the fac tories turned out 510,000 ears worth $720,000,000 or an average of $1310 each- The year 1014 was a strange one in that while 573,114 machines--were built, the average cost of $1047 ench brought the total value of the year's output down to $000,000,000. Incidentally, 1014 marked the smallest advance in the history of the industry. Tremendous Rush, The year 101.1 came back with a tre mendous rush that has lost none of its terrific momentum. In that year 804, 314 machines were manufactured and their value was $800,000,000 the aver age price being $095, the first time that the per ear figures dropped un der the thousand dollar mark. The year 1910 marked an epoeli in the automobile industry, ami it ever will be known as the "billion dollar year," for in ithe 12 months just closed 1,305,000 machines worth $1',- (Continued ou Tngc Three ) GAS METERS The distillate from 'molasses is be ing used as a substitute for gasoline in Natal, Houth Africa, where a com pany has been formed to inanufactnre the compound, which will be known as natalito. Can you picture Dario iiilll'llllillim' :nniT ON THE SQUARE If you have had us repair your tires and tubes our work speaks for itself and you know it pays to have them repaired. WE STAND BACK OF OUR WORK W.M.HUGHES Salem Vulcanizing Works 471 Terry St., Salem. Oregon Only Car B the Well-Kept rings Joy the Road i i i t i t i i El t I I I I I I I t E t E on Nothing mars the pleasure of a trip by automobile more than the feeling that something may go wrong. The well kept car is the only one to ride in the only one that is safe to take even a short drive in. The well kept car is the one that always has enough oil in its engine and bearings, grease in its cups, and gas in its tank. It is the car that has every nut and bolt tight, and every part under strain put through a careful inspection by an expert mechanic occasionally. It is worth more to us to have a steady job keeping a car in shape and pre venting trouble; than it is to pull it out of the ditch and patch it up only once, or twice. You'H' find it worth while too. and have us go over it. Tomorrow is a good time to bring the car in M El ti El n E1 ti El El a 11 El Et N a it El El El El El El y 147 JNorth High btreet Opposite Court House Telephone 44 Our Battery Service will help to keep the lighting and starting system in good order. Remember that a storage battery out of order is likely to be ruined en tirely, when a little attention would save it. rs n ii ti m m m M Ei Groat Western Garage C. C. SIMERAL, Proprietor Opposite Court House Rest a covering 104 miles an hour on extract of syrup? ' llaylmp the old adage may yet come to read, "As fast as liialusaes " According to The Automobile, the average car owner in Stockholm lias one chassis, but two bodies. Twin sixes should prove popular over there. It is estimated that there are only 0,000 cars in Sweden. We didn't be lieve there were that niauv Fiords in all Scandinavia. Iu the larger garages in Sweden ench car is kept in a separate stall. In this country some cars are kept in a continual stall. Importation of ears into Sweden is not hampered by prohibitive customs duties, as they are assessed fifteen per cent ou"their value. The revenuo could bo increased considerably were the cars assessed on their prices. Bibliphilos may be interested to learn that Walter Dunn possesses a rare edi tion of Henry Ford one of the first copies issued, in fact. The binding is somewhat worn and the inside slightly dog-geared, but otherwise it is- iu ex cellent condition. Connoisseurs may view the work by visjting Air. Dunn's library at Bala. If the price of rubber ever becomes prohibitive the. cord tire should enjoy a monopoly. The federal bureau of mines is en listing chemists and mineralogists in an effort to get ti standard gasoline. We cuddled the belief that most of it was Standard. It costs approximately $0 to register ! an automobile in Sweden. This is not an annual trx, but a continuous one, I the registration going with the car not i the owner. Kegistration of complaints. however, are registered to the owner. ; Never Take Chances Is I ay tQ Ayo"l Accidents i A chauffeur explains why, in 11 years, he has never had an accident. j "Never take a chance. "One of the safest rules of driving is never pass in behind a woman. You never Know what a woman will do. She'll hear the car or von '11 blow the horn behind her, nnd she will get scared and jump iu the path of the car. " Waiting is easy, and you are never in such a hurry that you can afford to take a chance. This care doesn't mean that you can't go as fast as the law allows. 1 always drive the limit but that's not so fast that you can't control your car. What the law al lows is the right thing all through when you're driving. 'Watch the kids. - "There will be a little fellow stand ing with his back to the curb, and you'll think there's no chance of your hitting him. That little chap is likely to be called by one of his playmates across the street and he'll turn around and start across like a flash, and be- jfore you can stop he's under the wheels. "Of course it 's not your fault, but i that doesn 't make it any better for you. If a driver knows his business he'll watch out for these children and give them room. Give them a chance. "And then it's grown up men you j have to watch. It 's a wonder many of them don't get killed every day. They wander across the street, thinking of I something else, nnd pay no attentioa ; to motor cars. I "If you don't take chances you'll never get into trouble. If you take leianees you may get away with it jnine times out of 10, but the tenth. I time you'll have a smashup and prob Inbly regret it as long as you live." icy cling Weather Have you got the bike? We have 'emthree standard makes: Hartford, Iyer Johnson and Excelsior. Besides, we have all kinds of equipment nd sup plies from horns and lights to oil and tires for both bicycles and motorcycles. Try us on repair work. Morse & Ramsden A number of bargains in used bicycles and motor- cycles, in good condition. I