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About Daily capital journal. (Salem, Or.) 1903-1919 | View Entire Issue (Oct. 10, 1914)
HOME AND FARM MAGAZINE SECTION The Motor Car Industry EVERY few dnys something happens to call the attention of the think ing men to tlio tremendous growth Of tho motor cur industry, 1'iftoen years ago an automobilo was a toy. Ton years ngo it had been so fur per fected that far-seeing business men had boconie interested in the business. Since that timo thousands of engineers the world over havo devoted their time and intellect to tho building and per fecting of motor cars, trucks and trac tors so that now utmost every man, woman or child knows something about tho gnsolino driven vehicle. Automobiles and trucks, to say noth ing of motorcycles, havo bocomo so common on the streets and roads that they have censed to attract any par ticular nttcnlion. Hut oven with all this thero are few people who realise to what an extent this industry has already grown. As near as figures can bo gathered according to tho lending motor maga zines whoso authority is not questioned, thero is in present uso practically a mil lion and n half automobiles and tho amount of money invested in this enormous number of machines could hardly bo estimated.. I'robably fifteen hundred dollars as an average first cost would bo low, but this umount totals more than tho entiro produc tion of gold since Columbus discovered America. ino Automobile Trade Journal In a recent issue, makes nn estimate in It's editorial column that tho amount of money spent this year, 3M1 4, for pleas ure machines ulmio, will bo six hun dred and ninety million dollars, mid this takes no account of trucks or trac tors. This Is almost seven dollars per capita for every man, woman and child under the American flag. It is surely g wnndrrlul business to bo built up In practically ten years. The snnio authority goes on to stnlo that at least ono hundred and fifty million dullars of this enormous sum is being expended this' your for light, cheup cars, of the class represented by the l'ord, and It is interesting in this connection to follow out tho reason for this great demand for cheap cars, rrlmunly the small light car is not a pleasure ear, for while there nro thou sands of them seld for that purpose, they are rather nu nil purpose cur de signed fur business uses and utilized for plcnsuro Incidentally. The cheap, light ears like tho Ford, MeU, Hup Princess Hotel Third uul Streets Portland, OrsRon, l'juKPuoor. Rates 80o, 7 Ho, 1 and II 80 Dr dull: la 60 per work.' Willi tmlh, III. 50 ud up. All outelde rnnmi. Under Feraonal liiperrlelon of Owners. TUB HlHIflK or WKI.COM 8. i' i V'.fT. 1 . 1,1 1 is? WHEN IN roUTLAND lop at tin Incomparable HotelBenson CENTRAL, FIREPROOF, MODERN, LOW RATES Bend for fro book. Oul SUulcy, Mgr. J w i . S ami tho small studebaker and Buick have built up their business because thero was a demand for the cheap car. This has been especially true of the Ford, which was tho first cheap automobile mado that was a roal-auto- mobilo. Tho result has been that they aro expecting to turn out 300,000 cars tho present year. This movement, or the development of this industry, is along the lines of evolution. All business is built up in response to a demand, otherwise it would not bo a staplo business. Trob alily no ono thing has caused as much study and thought as tho question of rapid individual transportation. It was this that built tho bicycle, then the safety and then the automobilo, but after the automobilo had been me chanically perfected the tendency in prico was np instead of down, so that tho poor man or woman was little hot ter off than before until tho cheap automobile camo into use. This is the tenturo that creates tho demand for a still c lien per car and that will build np tho cycle car Industry evon faster, In the opinion of most authorities, Hun tho automobilo business itself has been built up. Tho eyclo car business will in no way affect the general auto mobilo business it is a now branch of tho Industry. Tho fact that there la a demand, and nn enormous demand for eyclo cars, is fully borne out by tho state ment thnt thero nro olrcody nearly thirty factories In the East, all of them being offered uli of tho business they want, and ono of tho latest in tho first four months has sold 0,000 cars. These little cars sell in tho East nt IX'iO, and np until Iho establishment of the Elbert Motor Car Company In Seattlo thero havo been no factories on the Pneifio Const. Tho new company le building a car that sells for t-M, and is receiving inquiries for cars and for ngencles from such widespread sources and of such a chnrncter that they aro firm in the belief that they nro going to bo offered a tremendous volume of business. Tho geographical position should give tho local factory finlt cull on tli.0 business of the far Enst, much of which has heretofore been handled in Europe, and much of which is new business. Naturally tho European manufacturers aro at the present timo unable to de liver the goods, and there nro very few of them tlwit mnnufucturo narrow tread cars. Tho narrow tread car seems to be absolutely essential for tho Chlneso and Japanese trade, principally beeauso they must follow narrow trails. The enr must be chenp in first cost, low In upkeep, tlmplo In construction and hnvo sufficient power to go nnywhoro there Is a fair road. There iloes not seem to be nny limit to tho business that can be built up by a factory on this const. Many author ities nro firm In the belief thnt the, light car business will within five years equal Ilia present volumo of the entiro Industry. This does: not seem unreasonable when wo tako Into consideration the fact that thero nre over 100,000,000 peoplo under the American flag, Cer tainly not nil of them could own even a cheap nutomnblle, but that iiiauy people will count for ninro than Sli, OOO.nno families, and surely one out of each five families could afford mo tor enr Hint only cosls OrtoO mid can lie operated at an expense nn greater than street car fare, Wo havo Iheji five million possible customers, or more than Ihreo limes as many ns thero are mnlur cars of all descriptions new In use. Figuring on a basis nf MOO per enr we come hack to the fltrnre fro casted In Iho Anlomobiln Trade Jour nal. TAOiriO NOItTHWrilT FATBi. 01. 10 IT, SI. Mm, Wand., TTerteal Pamlral. ' OKt. 80 Nof. 14, Portland. V Mentlf tlirrrs' and Land Prniliifle Nhw. Oil, JSSt, Tm-nrna, Weill., Wmlitnclnn Hera' and flirts' Airlrnlrnril and Imliinlrlal dullest. Net, 10 01, UpoVant, Walk., Rmkana Na' lineal Appla flhitf. Not. 13 US. Walla Walla, Waih., O, W. It. H. Com dhow. Nny. ao l. , t,laln, Mads, North wm Livestock Annual SUhiw. Dee, 1 11, roiiland, Or., Pacific Intorna- ttonat Llvoitook Eipojltlon, Union Slook yards. Doe. T-13, Portland, Or., Oregon Poultry and Pot Slock Show. One excellent exercise for bringing into piny unused muscles is that of steadying oneself by holding lightly to tho back of the chair and then kicking, not excocdingly high, eight times with each leg twico to each side. It is said, too, that besides exercising unused muscles this exercise frees and stimu lates tho largo nerves of tho lower por tion of tho spinal column, and this, of course, makes for health. This oxcrciso may bo repeated overy day or every other day to advantage. EHZZ3ERTLE FIELDS uuiiu doubly productive by study ing our com pi ate oourio in Agricul ture and Fruit Bailing, It cunt aim facta of unusual value and explain i mymtm In concise, clean-cut Un '' wt-4 gunge whrit to do nd how to do It. A big help to all winning to -aorure tho bent results from land. Endorsed by Home In dustry League. Chartered 1803. Booklet describee this and 00 other monoy-making course lent Fit KB, lept. 0. Modern School of Correspondence Underwood Bldg., San Francisco. Profitable Trade A practical trado makes you inde pendent Takes only a few mouths to learn, Positions guaranteed. WATCH MAKING ENGRAVING OPTICAL SCHOOL 216 Commonwealth Bldg., Portland, Or. HAVE SPECIALIZED IN THIS WOSK FOR 12 YEARS GLASSES BY MAIL -42.00- The aame kind you pay o there four nd five dollars for, By our new method we can make you the best pair of rudlu f lassos you havo had Bond us your addreit and we will send you our complete outfit for tasting (he eyes and measuriiif the feoa. They are simple, a oh lid ean use thm. Our gUssns are of ffood quality, (old fillnl; warranted for ten years. After you hare uad Uim for thirty dnys. if they are not satlsfaotory your money will be refunded. Write for -tilt today, Roger 'i Optical Institute, 134 KJ 111 nn worth Aveuue, fortlaad Oregon. What do you think OF THIS? 3,000,000 Acres FINS FREE UOMTHTEADS and Montana Deeded Landi 18 to 140 an Acri Ready for the plow. Yields 30 to 00 bu. wheat. Oats, barley, flax, hay, otc, in proportion. Finest Inland Climate. Land Bold on Crop Payment Plan. Low fare llomesooHori' Ex cursion! on first and third Tueidayi of each month. Western Immigration Agent; o. m. 8T. P. ay. Dud and Cherry, Seattle, Wash. When in TRY THE Seal tic s Greatest Hotel Lewfo Audible Speed Indicator A simplo contri vance which at taches to the crank handle of any separator and is adjusted to the' required speed. Until the right speed is reached an alarm bell rings; when the right speod is at tained, the bell stops ring, but thero is a clearly audi ble click to bo heard with each revo lution. When tho proper spocd Is passed and the machino is turned too rapidly, tho click ceases. COLUMBIA DAISY SUPPLY CO. Portland, Oregon, WILSON'S AUCTION HOUSE 160-8 First St., Portland, Oreion. LAEGEST AUCTION HOUSE ON THE COAST. , SALES DAYS Mondays, Wednesdays and Fridays, Goods Sold at Private Sal. at Alt Times. Auctions conducted In any part of tat Stats. J. O. WILSON, Auctioneer. 1 ,1 Nice New Rugs Iklado Prom OLD CARPETS AT SMALL COST Mull Orders Solicited NORTHWEST RUG CO. Portland, Ore. 188 Eairt Eighth Btroot WItlTR U8 YOUR WANTS WE I'uy Freight Ono Woy HOTEL CUTLER SEATTLE, WABIL Undor new management entire ehango In all departments all rooms redooornlod and refurnished. Partlou lar attonllen la now using paid to prompt, of fiolant and courteoui servlea, DAILY RATES $2.00 Up With Private. Bath 11.00 Up Without Private Bath Hotel Butler Cafe Tim FINEST IN SEATTLE Service the Host Culilue Unexcelled ROBERT J. ROI1INBON Manager. Seattle t FR YE H MM wei y
