Image provided by: University of Oregon Libraries; Eugene, OR
About Vernonia eagle. (Vernonia, Or.) 1922-1974 | View Entire Issue (Jan. 5, 1928)
Thursday, January 5, 1928.
much to expect that many farmers will not
continue skeptical in spite of the assurance
of the experts.
gin» Rmuinia fcaglr
Issued every Thursday
$2 per year in Advance
Entered as Second Class Matter, August 4, 1922 at the
Post Office at Vernonia, Oregon, under the
Act of March 3, 1879
MARK E. MOE, Editor
IF EVERYONE BOUGHT HERE
Competition for business is keen and
likely to remain so. This year and the
years following are a time to buy adver
tising economically, to match in adver
tising the increased efficiencies of pro
Newspaper advertising is low-cost, pro-
ductive, localized advertising. It is the log-
ical aid of business at a time when volume
is large, when hand-to-mouth buying puts
a premium upon flexibiity and control.
Newspaper advertising permits more speed
because it has four-wheel brakes.
Newspaper advertising can be focused
without waste upon the markets of the
greatest buying nation on earth. It reaches
the greatest number of people and its
seed is sowed in fertile soil. That is, the
merchant buying newspaper advertising
space knows it is covering his trade area
and reaching the maximum number of old
and prospective customers in that territory.
The Eagle is leader in this rich market
for advertised goods. Its readers look to
it for shopping information and news of
the cmmercial world, and its advertisers
look to it to apprise the public of shopping
advantages and- opportunities they offer.
Newspaper advertising, and newspaper
advertising alone, can tell everything from
patent medicine to automobiles. It has
done it, is doing it and will continue to
What would be the dividends payable
to Vernonia if every citizen on December
31, 1928 could truthfully say he or she
had not violated a community resolution
for 1928 to’“buy at home."
The increased business which would ob
tain for hometown merchants from such
a community resolution might seem incon
siderable to those who buy seldom if ever
through the mails, but to that person ac
quainted with postal money order statis
tics and the numbers of mail order cat
alogs annually pouring into the resulting
loss to the community is staggering.
At this time, when community coopera
tion and loyalty are doing so much for
community growth and prosperity, it
seems that an intensive and concerted
campaign for one solid year for 100 per
cent inculcation of the “buying at home”
habit would discover for every community
the hidden “fountain of prosperity.”
Presupposing that the mail order cata
log cover has been clamped down tightly
for one year by the whole community the Business Development Follows Telephone
probable benefits which would accrue to
the community are amazing. Firstly, thous America
nerica owes its industrial and social
ands of dollars annually shipped out of growl th largely to the telephone. All of
town would puui into home town stores.! i Russia, a country
of 140,000,000 nnnuln-
Tiie increased business would encourage tion has only half as many telephones as
the merchants to store improvements, the the city of Minneapolis.
purchase of larger stocks, the lowering of, Our national total of 18,000,000 tele
prices and to otherwise improving service. phones is more than there are in all other
The benefit to the pubic of better stores, countries combined.
larger stocks, lower prices and better ser Each day 72,000,000 telephone calls
vice is obivious. Business begets business. are completed in the United States. The
It is the busy town which attracts new in tremendous effect of this instant inter
dustries, new business, new citizens, and communication can be easily seen.
new — buildings.
------- o Population
1 ------ - increases
—-— ——_~ - and In imagination look back fifty \ years;
ecu o ,
building improvements distribute the tax it seems impossible that business could ex
burden over a larger area, lightening it ¡st and flourish with the communication
for the individual.
disadvantages the pioneer had to meet.
Is there anyone who doubts that Ver- The telephone has changed all that, and
nonia would be a bigger and better town our leadership over other nations has in
to live in in 1929 if everybody bought at creased, seemingly, in direct ratio to our
home in 1928?
DISCREDITING MOON FARMING
Bank of Vernonia
12 Can Limit
appk or Aprica.s
Made in Oregon
dred of earnest, ambitious
men and women added to
thp organization, The pub-
lie has shown marked ap
preciation of our efforts to
serve efficiently and eco
nomically, and we enter
1928 with full confidence.
Friday, Saturday and
January 6, 7, 9
3 Cans ...............
White or Black. Na Peas, Corn, Beans or
12 c.................. $172 ture health food.
4 Cans ..........
27c 9/5 Cans ass’t.
“ * Case
Sultana Seedless, Eat
them for the iron.
$190 Yakima Netted Gems
Big K Brand. Money
Milled by Quaker Oat
Fancy Long Grain
100 lb. bag...
Genuine Small Navy.
25 lb. box
To question confidence in the almanac It is most appropriate for men of means
when it comes to planting is still regard to make a gift to an obscure community
ed as almost sacrilege by many an old- which is their birthplace, of a model “lit
fashioned farmer. Unless the “sign” is tle red schoolhouse.”
right, he is sure that it will be useless for Sometimes a successful man makes a
him to attempt to get a crop.
donation extending the magnitude of the
The federal department of agriculture gift into many thousands of dollars. That
has issued an almanac for farmers, and was the case with Owen D. Young, who
this almanac contains a somewhat serious gave such a school to his native village,
attack on the ideas of persons who ad-.Van Hornesville, New York,
' , where he
here to the moon lore for farming and began life at the bottom of the ladder.
gardening. This almanac will have the
He wanted this school to represent a
approval of the modern farmer who has step upward from the little one-room
adopted business like methods in his farm single teacher school of his boyhood, and
to be the kind of a school he did not have
’ Don t play by the moon,” the almanac as a boy.
says, “but get the best seed and prepare He has set a splendid example to men
the seed bed, then plant when soil and of means who owe their success in life
moisture conditions are right.” Good sense to the simplicity and soundness of rural'
certainly, but how are you going to con- life as a builder of character.—Manufac-
vince the man who has a moon aimanac turer.
hanging in the kitchen?
The farmer who plants by the moon The only music typically American is
sometimes makes out a good case for him that made by the mocking bird, the sax
self, in spite of agriculture insists that the ophone and the cash register.
preparation of the seed bed and planting
at a time when conditions of heat and The Chicago University investigator
moisture are the most favorable, with who declares that the Apostle Paul had
proper cultivation, will insure good crops, a stenographer who took his epistles in
regardless of w hat the moon almanacs say. shorthand may discover on further exam-
Students in agricultural schools and some ination that they were written on a type
farmers may believe that, but it is too writer.
Use a Safe Deposit Box for
safeguarding your valuables
“THE LITTLE RED SCHOOLHOUSE”
Nineteen twenty-seven was
kind to us.
states, Kansas and New
Mexico, were added to
those we serve; nearly 200
new units opened; sales a-
mounted to approximately
75 million dollars and hun-
Apricot and Pineapple.
jar ________ 69c
Made from choice ripe
6 Bottle Limit
We own and operate the markets n ou - ores ourselves. Every piece
of meat we offer for sale is elected 1. » " ' :.ving experts and the quality
is absolutely guaranteed. The i v a plie- -; • e the
result of our tremendous
purchases and scientifically economical methods of operating. Here you
can buy the finest of both fresh and cured meats at astonishing savings.
Visit our markets and note their clean, sanitary appearance.
Young and Tender
Shoulder, Per Pound ..
Legs, Per Pound
3 to 5 Pounds
Per Pound ....................
Skinned No Waste
1 •» or Whole
Per Pound ...................... 27c
2 Pounds for ...............
g ....Pounds for
We Deliver all Orders Free