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About Vernonia eagle. (Vernonia, Or.) 1922-1974 | View Entire Issue (Jan. 5, 1928)
VERNONIA EAGLE TWO Thursday, January 5, 1928. much to expect that many farmers will not continue skeptical in spite of the assurance of the experts. gin» Rmuinia fcaglr ECONOMICAL ADVERTISING Issued every Thursday $2 per year in Advance Entered as Second Class Matter, August 4, 1922 at the Post Office at Vernonia, Oregon, under the Act of March 3, 1879 MARK E. MOE, Editor IF EVERYONE BOUGHT HERE Competition for business is keen and likely to remain so. This year and the years following are a time to buy adver tising economically, to match in adver tising the increased efficiencies of pro duction. Newspaper advertising is low-cost, pro- ductive, localized advertising. It is the log- ical aid of business at a time when volume is large, when hand-to-mouth buying puts a premium upon flexibiity and control. Newspaper advertising permits more speed because it has four-wheel brakes. Newspaper advertising can be focused without waste upon the markets of the greatest buying nation on earth. It reaches the greatest number of people and its seed is sowed in fertile soil. That is, the merchant buying newspaper advertising space knows it is covering his trade area and reaching the maximum number of old and prospective customers in that territory. The Eagle is leader in this rich market for advertised goods. Its readers look to it for shopping information and news of the cmmercial world, and its advertisers look to it to apprise the public of shopping advantages and- opportunities they offer. Newspaper advertising, and newspaper advertising alone, can tell everything from patent medicine to automobiles. It has done it, is doing it and will continue to do it. What would be the dividends payable to Vernonia if every citizen on December 31, 1928 could truthfully say he or she had not violated a community resolution for 1928 to’“buy at home." The increased business which would ob tain for hometown merchants from such a community resolution might seem incon siderable to those who buy seldom if ever through the mails, but to that person ac quainted with postal money order statis tics and the numbers of mail order cat alogs annually pouring into the resulting loss to the community is staggering. At this time, when community coopera tion and loyalty are doing so much for community growth and prosperity, it seems that an intensive and concerted campaign for one solid year for 100 per cent inculcation of the “buying at home” habit would discover for every community the hidden “fountain of prosperity.” Presupposing that the mail order cata log cover has been clamped down tightly for one year by the whole community the Business Development Follows Telephone probable benefits which would accrue to the community are amazing. Firstly, thous America nerica owes its industrial and social ands of dollars annually shipped out of growl th largely to the telephone. All of town would puui into home town stores.! i Russia, a country rnuntrv nf of 140,000,000 nnnuln- popula Tiie increased business would encourage tion has only half as many telephones as the merchants to store improvements, the the city of Minneapolis. purchase of larger stocks, the lowering of, Our national total of 18,000,000 tele prices and to otherwise improving service. phones is more than there are in all other The benefit to the pubic of better stores, countries combined. larger stocks, lower prices and better ser Each day 72,000,000 telephone calls vice is obivious. Business begets business. are completed in the United States. The It is the busy town which attracts new in tremendous effect of this instant inter dustries, new business, new citizens, and communication can be easily seen. new — buildings. -- ------- o Population 1 ------ - increases —-— ——_~ - and In imagination look back fifty \ years; ecu o , building improvements distribute the tax it seems impossible that business could ex burden over a larger area, lightening it ¡st and flourish with the communication for the individual. disadvantages the pioneer had to meet. Is there anyone who doubts that Ver- The telephone has changed all that, and nonia would be a bigger and better town our leadership over other nations has in to live in in 1929 if everybody bought at creased, seemingly, in direct ratio to our home in 1928? telephone development.—Manufacturer. DISCREDITING MOON FARMING fjuj) [WJ J |M| d IL J [ I r [ Bank of Vernonia 3 12 Can Limit dh |nl] Fruit Peaches, Penis, appk or Aprica.s Fancy Oregons 40-50 Size 25c Cans .... Canned Prunes Carnation Brand Made in Oregon B dred of earnest, ambitious men and women added to thp organization, The pub- lie has shown marked ap preciation of our efforts to serve efficiently and eco nomically, and we enter 1928 with full confidence. Friday, Saturday and January 6, 7, 9 Milk Cans ...... 34c 4 IDoz. ass’t. Cani 97c 4 Pounds 13 Pounds Oysters $240 Canned Fancy Figs American Beauty ». à&i V a ** 3 Cans ............... 4-JC White or Black. Na Peas, Corn, Beans or Tomatoes. 12 c.................. $172 ture health food. 4 Cans .......... 49c 3 Pounds 27c 9/5 Cans ass’t. “ * Case Tuna Fish $268 25ib. box $210 Mission Brand Light Meat 3 6 43 c Cans 79c Cans Saimón S02p Raisins I White Wonder Sultana Seedless, Eat them for the iron. Ounce Bottle Red Sockeye 2 6 Spuds 65c $190 Yakima Netted Gems Cans .... Cans .... 100 Flour Rice Big K Brand. Money Back guarantee. 8 Lb. bag ............... Roilecs Oats Milled by Quaker Oat Company 9 Lb. bag ............... Fancy Long Grain Louisiana 53c Eastern 49C $143 bag, 11,. 10 Pounds.......... 100 lb. bag... 63c $625 Beans Genuine Small Navy. 95c 10 Pounds..... 23c batches Guaranteed Cookers Pancake 34c 10 Bars Pus ex 25c For bleaching and de $195 odorizing. 3 Pounds 25 lb. box Alaska To question confidence in the almanac It is most appropriate for men of means when it comes to planting is still regard to make a gift to an obscure community ed as almost sacrilege by many an old- which is their birthplace, of a model “lit fashioned farmer. Unless the “sign” is tle red schoolhouse.” right, he is sure that it will be useless for Sometimes a successful man makes a him to attempt to get a crop. donation extending the magnitude of the The federal department of agriculture gift into many thousands of dollars. That has issued an almanac for farmers, and was the case with Owen D. Young, who this almanac contains a somewhat serious gave such a school to his native village, attack on the ideas of persons who ad-.Van Hornesville, New York, ' , where he here to the moon lore for farming and began life at the bottom of the ladder. gardening. This almanac will have the He wanted this school to represent a approval of the modern farmer who has step upward from the little one-room adopted business like methods in his farm single teacher school of his boyhood, and ing operations. to be the kind of a school he did not have ’ Don t play by the moon,” the almanac as a boy. says, “but get the best seed and prepare He has set a splendid example to men the seed bed, then plant when soil and of means who owe their success in life moisture conditions are right.” Good sense to the simplicity and soundness of rural' certainly, but how are you going to con- life as a builder of character.—Manufac- vince the man who has a moon aimanac turer. I hanging in the kitchen? The farmer who plants by the moon The only music typically American is sometimes makes out a good case for him that made by the mocking bird, the sax self, in spite of agriculture insists that the ophone and the cash register. preparation of the seed bed and planting at a time when conditions of heat and The Chicago University investigator moisture are the most favorable, with who declares that the Apostle Paul had proper cultivation, will insure good crops, a stenographer who took his epistles in regardless of w hat the moon almanacs say. shorthand may discover on further exam- Students in agricultural schools and some ination that they were written on a type farmers may believe that, but it is too writer. Use a Safe Deposit Box for safeguarding your valuables I IK q- Js lul “THE LITTLE RED SCHOOLHOUSE” BE SAFE Nineteen twenty-seven was kind to us. Two more states, Kansas and New Mexico, were added to those we serve; nearly 200 new units opened; sales a- mounted to approximately 75 million dollars and hun- Safeway Brand 6bx 19c carton Preserves Strawberry, Peach Apricot and Pineapple. 3 pound jar ________ 69c Catsup Made from choice ripe Tomatoes. 3 Bottles 47c .... 6 Bottle Limit n ' Safeway . ci features We own and operate the markets n ou - ores ourselves. Every piece of meat we offer for sale is elected 1. » " ' :.ving experts and the quality is absolutely guaranteed. The i v a plie- -; • e the _____________ result of our tremendous purchases and scientifically economical methods of operating. Here you can buy the finest of both fresh and cured meats at astonishing savings. Visit our markets and note their clean, sanitary appearance. Roast Pork Í CJ Í Í Bacon Young and Tender Shoulder, Per Pound .. 20c Legs, Per Pound 25c Small Squares 3 to 5 Pounds Per Pound .................... B i B 19c * Shortening Hams Skinned No Waste 1 •» or Whole Per Pound ...................... 27c Snow Cap 2 Pounds for ............... g ....Pounds for 32c $125 We Deliver all Orders Free Store 225 Vernonia Phone 711 I 4