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About Vernonia eagle. (Vernonia, Or.) 1922-1974 | View Entire Issue (July 24, 1925)
r MOUTHPIECE Of the NEHALEM VALLEY L—__________ ________ J Armonia Sanie r-—-................'■ J* ~— t Advertising Medium Of a Big Pay Roll Community k____ ■ ■ ■ > Knterad as aecoad-clsM matter August 4, 1922, at the post office at Vernonia. Oregon, under the Act of March 3. 1879 è Volume 3, Number 50 VERNONIA, OREGON, FRIDAY JULY 24, 1925 Paul Robinson, Editor and Owner .WHAT OCCURS WHEN AD VER USING STUPS CO-OPERATE WITH YOUR HOME PAPER MORE PEOPLE ARE COMING TO OREGON A mistaken idea with some peo ple is that the newspaper to an in dividual proposition. If they don’t like the editor they feel that they must knock the paper and stand in Lie way of its success whenever possible. They do not realize that the local paper is just as much a part of the community as the schools, churches or anything else. The newspaper is Oregon Claimed to be One different from any other business it is a community affair. It to for of the best States on service to the people and not f°r n,,y individual. Pacific Coast. You may not like the editor and the editor may not love you any ADVERTISING IS HELD too well—but the paper to respon sible, does just as much for you as MORE THAN NECESSARY the service rendered others. There to nothing personal with it; it to here for a purpose and that purpose to Large Amount of Money Is to do what good it can in every way Necessary to put State on and the greater the support of those Equal Basis of Other it undertakes to serve the better service it can render. Coast States. It takes the people to make a good newspaper, and without the Smsll part of nn address deliver- help of the people, no one can run ed by Herbert Cuthbert, Manager a successful newspaper.—Eau Claire Publicity Department, Portland (Wis.) Leader. Chamber of Commerce, at the con vention of the Pacific Coast Adver VERNONIA HAS ttoing Clubs, association, Seattle BIG BUSINESS Wn„ July 20—23, 1925. The past week has been a lively one for new settlers in the Land Settlement Department of the Port land Chamber of Commerce. Marion county has reported 135 out of the stale arrivals since Jan uary, and Lane county’has submit ted a like list of 36 since June 1st Klamath county has just sent in the names of six farmers from Bishop, California, who have bought fa-ms in that section of southern Oregon druing the past month. Nine other new settlers have been reported into the department during the past week, making a total of 236. This reaches the record of almost 1000 settlers reported through the I-anj Settlement dtpartment during its period of operation, the actual figures to date being 993 TOWNS SHOULD TELL THEIR BIG POSSIBILITIES Community Advertising a Necessity Few people will doubt the neces sity of it Our friends in California have spent and are spending some thing like $1,000.000 a year in community advertising. Washington ■through its publicity funds in Seattle, Tacoma, Spokane, Belling ham and Everett, to also spending A sizable fund in advertising. Is there an Oregonian or a Portlander who will say, after giving the subjeit any thought, that Oregon should not have an advertising program along with the other sections of the Pacific Coast? Have wc nothing to sell in Oregon? Have we not a state that will attract those who wish to vis|t, or contemplate residing on, the Pacific Coast? Are we to b-> silent about our resources, attrac tions and advantages when every other part of the Coast to placing their own advantages so expertly, so continually and 80 determinedly before the people of the state'. To nny thinking man, then, the ad vertising of Oregon and Portland to • necessity. We sometimes come across peo pie who say they are against com inunity advertising. We do not be lieve they are expressing their own convictions correctly. They may personally be aguinst paying for such advertising. All of them be lieve in advertising in their own business but some of them think they should «top there. They do not realize that their own advertising would not be very beneficial unless the community was developing and progressing and that their business depends even more on the growth of the community advertising which creates an interest in, and pro motes the development of the state or th* city, has a direct and im mediate effect on every man’s busi ness and this has probably been overlooked by those who are not sold on paying for community ad vertising. We hope that this thought will sink into the minds of the business men and citizens not only of Port- Viand, 4but of every other city on the l^cific Coast, and will stimulate a ^greater desire on their part to help to finance an adequate community advertising campaign. Benefits Summarised. Vcsn, perhaps, sum up all I have endeavored to say in this article in the following statement: that com munity advertising to as necessary tor th* upbuilding of the communi ties as commercial advertising is in the upbuilding of industry and com merce: that the results of this ad vertising so far have been far great •r than the general public have uny ■'*«* of and that the money spent '■[jwight greater benefits then •y spent in any other way: that Ur cities are to progress ani ahsol utely essential •«z Fag* 8) Vernonia is looking better from a business view point every day. Several things make for the steady improvement. The road work and city paving that to now being rushed new buildings, new mills and “ general optimistic view by our citi zens is all a stimilent toward busi ness condtions. Last Saturday night it was almost impossible to find any parking room on our streets. Every body was shopping, attending a show or a dance and glad 1° Bee 80 many people. As compared to many locations, Vernonia to busy a good tOwn. --------- O--------- CUT WORMS ARE DESTROYING CELERY Twenty thousand celery plants were lost in one night in the neigh borhood of Troutdale from the at tacks of cut worms, tbe state board of horticulture announced yester day. The situation to expected to be come worse as the moths are laying eggs that will hatch next month. The earwig bait has proved effec tive, and the horticulture board has advised its use in the campaign against the worms. Farmers on Sauvies Island said the worms were making great in- roads against the new crop of hay there. VERNONIA BOY SUES FOR $50,000 Joseph Van Hoorn tosen, guardian for Harold Purney, 6, of Vernonia, Or., filed suit for $£0,000 yesterday in the federal district court against the Spokane, Portland * Seattle railroad as a result of the boy’s hav ing been struck by a train at Ver nonia pn April 3, 1925, resulting in the loss of his right arm. A locomotive hauling a string of log trucks was crossing the street when the accident happened. It to alleged that there was no watchman at the crossing, nor any signaling device of any kind. ------ «------ BAND WILL GIVE FREE CONCERTS A free Saturday evening banJ concert from the band stand on Bridge street near Skaggs store will be th« dominating entertain ment as long as th« weather will permit, commencing at 7:30 every Saturday evening. Do your Saturday evening shopping in Vernonia and hear the band- ------ «,---- - Valuable road work has been done this week on the Vernonia Heights hill and on Rose avenue entering the city. Mr. Bergerson has these two strips in splendid shape. Considerable of the hill top has been removed and tbe excess dirt used to fill low lota adjacent. —---- ♦------ 1 Miss Melva Galloway to out from Portland, assisting in the bank for a few days. _ —*------- VERNON ÍA BOY WINS MILITARY HONORS JURY FINDS SCOPES CUILTV SO WHY WORRY Time and Worry Lost in Thought Small Matter, Compared in Keeping Wolf Away. MINERAL DEPOSITS MANIFEST EDITOR’S MINDS. Undreamed of Riche, Shown Mem ber, of Editoriai Association at Meeting. Clarence J. Wardell, of Vernonia won signal honors at the citizens military training camp at Camp Lew is. He won the army medal fur miii 'ary excellence in his company and also won the medal offered by Dr. J H.'Flynn. The medal offered by the doctor is competed for by Columbia county hoys only and is for excel lence in military work and for the highest standing in all departments of the work, and the captain of the ^pmpany and the colonel in charge of the oamp are the judges. There were twelve boys from Columbia county and all of them wars assign ed to company D. Harvey Hembling and Jas. K. Burkhead, the two St. Helens members of the county’s con tingent, are expected home today. —Mist. Well Known Product of Half Century Takes Back Seat. WAS WIDELY USED PATENT MEDICINE Company Cuts Out $500,000 a Year Advertising Rate and Faces Receiver ship —Comeback Uncessful, A generation ago “St. Jacob's Oil” waa one of the most widely ad vertised products in America. it was a patent medicine enjoying en ormous sales. When Charles Volgc-r, the head of this business, died, an “expert” went over the balance sheets and saw the enormous ad- verttoing appropriation. This “expert^’ trimmed the .ol verttoing expenditure to little or nothing, reasoning that St. Jacob’s Oil was so well known that it was unnecessary to spend money any longer to advertise it, says the St. Louis Times. Orders dwindled as ad verttoing contracts ran out; busi ness departed, never to return, and it to safe to speculate that hardlv one in 50 who reads this article re members or ever heard of St. Jacobs Oil, one of the best known products on the continent 35 years ago. A similiar thing happened to James Pyle’s “Pearline”—a com pany which used a $500,000 adver tising fund as far back as 1904 and was one of the best known products in the entire world. The ad fund was “looped off”; the business was dead. It tried unsuccessfully t«> make a come-back in 1914, and sold its plant for junk to a large soap manufacturer. Killing off the ad appropriation wrecked both of these prosperous businesses and it would do the same thing to almost any great advertising concern today. The editors who attended the con vention of the Oregon State EJi torial association were given a sur prise by the Southwestern Oregon Mining Bureau’s display of high grade ore and gold nuggets. Over $5,000,00 in gold nuggets wert on display, ranging in size from the finest dust to a nugget that car- ried fully $300 in gold. There was SUNDAY SCHOOL HAS also several small bars of gold bul COMMUNITY PICNIC lion and some sponge that was alM produced in one of the Josephine A big community affair was the county properties. ■Sunday school picnic for the public The editors freely confessed that and spunsered by the Christian they had never reaizled the extent Sunday school at the Sheeley Grove of this county’s mineral wealth.— ast Sunday. Services were held and Southern Oregon Spokesman. 1 very large crowd spent the day ------- +------- eneath those big, shady maple trees Everyone was neighborly and happy WILL BUILD NEW ’ the children especially enjoyed FIRE-PROOF BUILDING .nd he day. These community gather- The Northwest Trust company nps a:e a fine thing and the means f sustaining harmony and personal has purchased lot 1 in block 14 rien4i;.i,s that are for the good facing on Bridge street, Vernonia BAND WILL GIVE to be occupied by the Vernor’ .’ K.f tho entire valley. Socialbility to SATURDAY CONCERTS t..v kF.^e of life, without it we be Light & Power company. ’I., come a failure. Couch, local manager, tells us tiu> The Vernonia band has erected a they will let the contract immedia new band platform on the lot west tely for a hollow tile fire proof WHAT IS A BOY? of Skagg’s store; have placed seats business biulding. This will be used “lie' is the person who to going for the public and will give regular by them as an office and eléctrica Saturday evening concerts there. A store. They will carry e complot! to carry dn what you have started. large crowd listened to the music “ He is to sit right where you are line of electricul goods, adding t> last Saturday night. For the age their stock now handled in their sitting, and attend to those things of the organisation, the band is you think are so important when you present quarters. progressing in a splendid way. We are gone. are ¿lad that nearly everyone in A KANSAS * “He to going to sit at your desk in the Senate, and occupy your the city encourages the band with a good wordandt 1 r hemraio etaoin SACK OF WHEAT place on the Supreme bench. *'He will assume control of yon’ good word and their moral support It to a home institution that does Kansas, the Sunflower state, cd cities, Statt and Nation. “He to going to moi'» in and take it’s best to please the population more appropriate, “The Whea State,” has a new and novel 1 tt'a over your prisons, churches, schools and charge nothing for their open air concerts. It to a good thing for --------- ----------- advertisement, This week we re universities, corporations. “AH' your work is going to be the town and we certainly wish to The volunteer fire department ceived by mail a sack of wheat. Ths them a lot of success. with their "red wagon” auto cart is perfect sack is only two inches dee,» judged and praised or condemed by ------- ♦------- always ready for any immergenev. and full of wheat. On the sack to him. “You may adopt all the policies SPORTS, STUNTS AND A few days ago the O.-A. mill con printed: “Kansas Grows the Best ducted a practice fire drill and as Wheat in the World—Kansas pro you please, but how will they be BIG BASEBALL GAME soon as the whistle sounded the duces More Wheat Than any carried out, depends upon him. “If you make league« and treaties Vernonia boys were on their way to Other State in the Union, and is Next Wednesday evening, begir- the mill property with the apparn the Greatest Producer of hard win he will have to manage then*. ning at live o’clock at th* bail “All your work to for him and th« ter Wheat of any political unit in tus. grounds, will be th« big ¿aciding --------- 9--------- fate of the Nation and of humanity the World.” bail gam« between th« businaas men Those Kansas Wheat Kings are is in his hands. Mr and Mrs. F. M Ruhl recently “So it may be as well to pay him of th« north side of Bridge street returned from a few days trip wonders and a Kansan knows more venue the business men of the some attention.’* through Southern Oregon ami about advertising than all the South side. Among them are some ------ +------ Crater Lake. Mrs. Ruhl called t< middle west states put together. good playen and among them som« K. McNeal! of the M a M Phar- --------- 4--------- renew the Eagle this week and told vaudeville stunts will ba pulled. macq and wif« were in Portland this F. E. Malmsten has workmen us the lake and surrounding scenery ranks among the most busy on a nice new residence now week. E. C. Jory was in chars« of Let’s make it a big evening of fun. Take the family. The small admis being built on his lots opposite the the store during their absence. wonderful in the country. sion fee goes toward the park fund west Washington school and just --------4--------- --------- ♦--------- “Tex” Mills waa a business visitor and you’ll get your moneys worth. To the half dozen Vernonia of their present home. It will be a Yell for your aide. in Portland Tueday. wives who are away on a vacation, modem house in all respects. --------- ----------- ------ « ------ --------- ♦ ---------- that our we would inform them Th« K. C 'a of Washington coun Mrs. Wm. Asplund returned on Mrs. Handley has been in Port- town has a few mighty lonesome strang* acting men, who hardly land this week ordering new Fall Tuesday from a week’s visit in P*-t ty versus the Vernonia ball team at Mr. Asplund says Ms wif* tbe Vernonia Athletic field Sunday know what to do with themselves. Millinery and ladies hats for the land- got hungry and knew whm to com« afternoon. You can't blame the women though. early fall wear. Somehow we can’t get all worked up over that “monkey trial’’ at Dayton, Tenn., where William Jennings Bryan to arguing that God made us and Clarence Darrow to contending that we descended from the monkey family, We’ve been asked our opinion on the sub ject by several wdll-meaing Ver nonia citizens, but we just can’t bring ourselves to take the thing seriously. In the first place, there’s too much to do in this old world to keep it moving along peacefully and Pros perously to stop and argue abon.t where our ancestors came from. It strikes us that the biggest thing we have to look out for is where we ar« going to. They have made a sort of circus of the question, and Day ton, Tenn., citizens are using every means imaginable—and some of them disreputable—to fatten their pocketbooks. .The question of evolu tion has come to be a secondary matter—getting a dollar out of a visitor and selling stuff to the news papers appears to be the prime ob And if ject of the whole affair. they prove that man did come from monkey, then the monkeys will have much to be ashamed of when a 'ot of Dayton residents come to the day of judgement. Don’t try to urge us into an argument on this question, We arc too busy trying to keep the wolf from the door to stop and argue over a monkey. And besides, as we said before, it means a lot more to us to figure on where we are going to than it does to try to figure out where we came from. I
