r
MOUTHPIECE
Of the
NEHALEM VALLEY
L—__________ ________ J
Armonia Sanie
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J*
~—
t
Advertising Medium
Of a Big
Pay Roll Community
k____
■ ■ ■
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Knterad as aecoad-clsM matter August 4, 1922, at the post office at Vernonia. Oregon, under the Act of March 3. 1879
è
Volume 3, Number 50
VERNONIA, OREGON, FRIDAY JULY 24, 1925
Paul Robinson, Editor and Owner
.WHAT OCCURS
WHEN AD VER
USING STUPS
CO-OPERATE WITH
YOUR HOME PAPER
MORE PEOPLE ARE
COMING TO OREGON
A mistaken idea with some peo
ple is that the newspaper to an in
dividual proposition. If they don’t
like the editor they feel that they
must knock the paper and stand in
Lie way of its success whenever
possible.
They do not realize that the local
paper is just as much a part of the
community as the schools, churches
or anything else. The newspaper is
Oregon Claimed to be One different from any other business
it is a community affair. It to for
of the best States on
service to the people and not f°r n,,y
individual.
Pacific Coast.
You may not like the editor and
the editor may not love you any
ADVERTISING IS HELD too well—but the paper to respon
sible, does just as much for you as
MORE THAN NECESSARY the
service rendered others. There to
nothing personal with it; it to here
for a purpose and that purpose to
Large Amount of Money Is to
do what good it can in every way
Necessary to put State on and the greater the support of those
Equal Basis of Other it undertakes to serve the better
service it can render.
Coast States.
It takes the people to make a
good newspaper, and without the
Smsll part of nn address deliver- help of the people, no one can run
ed by Herbert Cuthbert, Manager a successful newspaper.—Eau Claire
Publicity
Department,
Portland (Wis.) Leader.
Chamber of Commerce, at the con
vention of the Pacific Coast Adver
VERNONIA HAS
ttoing Clubs, association, Seattle
BIG BUSINESS
Wn„ July 20—23, 1925.
The past week has been a lively
one for new settlers in the Land
Settlement Department of the Port
land Chamber of Commerce.
Marion county has reported 135
out of the stale arrivals since Jan
uary, and Lane county’has submit
ted a like list of 36 since June 1st
Klamath county has just sent in the
names of six farmers from Bishop,
California, who have bought fa-ms
in that section of southern Oregon
druing the past month. Nine other
new settlers have been reported into
the department during the past
week, making a total of 236.
This reaches the record of almost
1000 settlers reported through the
I-anj Settlement dtpartment during
its period of operation, the actual
figures to date being 993
TOWNS SHOULD
TELL THEIR BIG
POSSIBILITIES
Community Advertising a Necessity
Few people will doubt the neces
sity of it Our friends in California
have spent and are spending some
thing like $1,000.000 a year in
community advertising. Washington
■through its publicity funds in
Seattle, Tacoma, Spokane, Belling
ham and Everett, to also spending A
sizable fund in advertising. Is there
an Oregonian or a Portlander who
will say, after giving the subjeit
any thought, that Oregon should
not have an advertising program
along with the other sections of the
Pacific Coast? Have wc nothing to
sell in Oregon? Have we not a state
that will attract those who wish to
vis|t, or contemplate residing on,
the Pacific Coast?
Are we to b->
silent about our resources, attrac
tions and advantages when every
other part of the Coast to placing
their own advantages so expertly,
so continually and 80 determinedly
before the people of the state'.
To nny thinking man, then, the ad
vertising of Oregon and Portland to
• necessity.
We sometimes come across peo
pie who say they are against com
inunity advertising. We do not be
lieve they are expressing their own
convictions correctly.
They may
personally be aguinst paying for
such advertising.
All of them be
lieve in advertising in their own
business but some of them think
they should «top there. They do not
realize that their own advertising
would not be very beneficial unless
the community was developing and
progressing and that their business
depends even more on the growth
of the community advertising which
creates an interest in, and pro
motes the development of the state
or th* city, has a direct and im
mediate effect on every man’s busi
ness and this has probably been
overlooked by those who are not
sold on paying for community ad
vertising.
We hope that this thought will
sink into the minds of the business
men and citizens not only of Port-
Viand, 4but of every other city on the
l^cific Coast, and will stimulate a
^greater desire on their part to help
to finance an adequate community
advertising campaign.
Benefits Summarised.
Vcsn, perhaps, sum up all I have
endeavored to say in this article in
the following statement: that com
munity advertising to as necessary
tor th* upbuilding of the communi
ties as commercial advertising is in
the upbuilding of industry and com
merce: that the results of this ad
vertising so far have been far great
•r than the general public have uny
■'*«* of and that the money spent
'■[jwight greater benefits then
•y spent in any other way: that
Ur cities are to progress ani
ahsol utely essential
•«z Fag* 8)
Vernonia is looking better from
a business view point every day.
Several things make for the steady
improvement.
The road work and
city paving that to now being rushed
new buildings, new mills and “
general optimistic view by our citi
zens is all a stimilent toward busi
ness condtions. Last Saturday night
it was almost impossible to find any
parking room on our streets. Every
body was shopping, attending a
show or a dance and glad 1° Bee 80
many people. As compared to many
locations, Vernonia to busy a good
tOwn.
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CUT WORMS ARE
DESTROYING CELERY
Twenty thousand celery plants
were lost in one night in the neigh
borhood of Troutdale from the at
tacks of cut worms, tbe state board
of horticulture announced yester
day. The situation to expected to be
come worse as the moths are laying
eggs that will hatch next month.
The earwig bait has proved effec
tive, and the horticulture board has
advised its use in the campaign
against the worms.
Farmers on Sauvies Island said
the worms were making great in-
roads against the new crop of hay
there.
VERNONIA BOY
SUES FOR $50,000
Joseph Van Hoorn tosen, guardian
for Harold Purney, 6, of Vernonia,
Or., filed suit for $£0,000 yesterday
in the federal district court against
the Spokane, Portland * Seattle
railroad as a result of the boy’s hav
ing been struck by a train at Ver
nonia pn April 3, 1925, resulting in
the loss of his right arm.
A locomotive hauling a string of
log trucks was crossing the street
when the accident happened. It to
alleged that there was no watchman
at the crossing, nor any signaling
device of any kind.
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BAND WILL GIVE
FREE CONCERTS
A free Saturday evening banJ
concert from the band stand on
Bridge street near Skaggs store
will be th« dominating entertain
ment as long as th« weather will
permit, commencing at 7:30 every
Saturday evening. Do your Saturday
evening shopping in Vernonia and
hear the band-
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Valuable road work has been
done this week on the Vernonia
Heights hill and on Rose avenue
entering the city.
Mr. Bergerson
has these two strips in splendid
shape. Considerable of the hill top
has been removed and tbe excess
dirt used to fill low lota adjacent.
—---- ♦------ 1
Miss Melva Galloway to out from
Portland, assisting in the bank for
a few days.
_ —*-------
VERNON ÍA BOY WINS
MILITARY HONORS
JURY
FINDS SCOPES CUILTV
SO WHY WORRY
Time and Worry Lost in Thought
Small Matter, Compared in
Keeping Wolf Away.
MINERAL DEPOSITS MANIFEST
EDITOR’S MINDS.
Undreamed of Riche, Shown Mem
ber, of Editoriai Association
at Meeting.
Clarence J. Wardell, of Vernonia
won signal honors at the citizens
military training camp at Camp Lew
is. He won the army medal fur miii
'ary excellence in his company and
also won the medal offered by Dr. J
H.'Flynn. The medal offered by the
doctor is competed for by Columbia
county hoys only and is for excel
lence in military work and for the
highest standing in all departments
of the work, and the captain of the
^pmpany and the colonel in charge
of the oamp are the judges. There
were twelve boys from Columbia
county and all of them wars assign
ed to company D. Harvey Hembling
and Jas. K. Burkhead, the two St.
Helens members of the county’s con
tingent, are expected home today.
—Mist.
Well Known Product of
Half Century Takes
Back Seat.
WAS WIDELY USED
PATENT MEDICINE
Company Cuts Out $500,000
a Year Advertising Rate
and Faces Receiver ship
—Comeback Uncessful,
A generation ago “St. Jacob's
Oil” waa one of the most widely ad
vertised products in America.
it
was a patent medicine enjoying en
ormous sales. When Charles Volgc-r,
the head of this business, died, an
“expert” went over the balance
sheets and saw the enormous ad-
verttoing appropriation.
This “expert^’ trimmed the .ol
verttoing expenditure to little or
nothing, reasoning that St. Jacob’s
Oil was so well known that it was
unnecessary to spend money any
longer to advertise it, says the St.
Louis Times. Orders dwindled as ad
verttoing contracts ran out; busi
ness departed, never to return, and
it to safe to speculate that hardlv
one in 50 who reads this article re
members or ever heard of St. Jacobs
Oil, one of the best known products
on the continent 35 years ago.
A similiar thing happened to
James Pyle’s “Pearline”—a com
pany which used a $500,000 adver
tising fund as far back as 1904 and
was one of the best known products
in the entire world.
The ad fund
was “looped off”; the business was
dead. It tried unsuccessfully t«>
make a come-back in 1914, and sold
its plant for junk to a large soap
manufacturer.
Killing off the ad
appropriation wrecked both of these
prosperous businesses and it would
do the same thing to almost any
great advertising concern today.
The editors who attended the con
vention of the Oregon State EJi
torial association were given a sur
prise by the Southwestern Oregon
Mining Bureau’s display of high
grade ore and gold nuggets.
Over $5,000,00 in gold nuggets
wert on display, ranging in size from
the finest dust to a nugget that car-
ried fully $300 in gold. There was SUNDAY SCHOOL HAS
also several small bars of gold bul
COMMUNITY PICNIC
lion and some sponge that was alM
produced in one of the Josephine
A big community affair was the
county properties.
■Sunday school picnic for the public
The editors freely confessed that and spunsered by the Christian
they had never reaizled the extent Sunday school at the Sheeley Grove
of this county’s mineral wealth.— ast Sunday. Services were held and
Southern Oregon Spokesman.
1 very large crowd spent the day
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eneath those big, shady maple trees
Everyone was neighborly and happy
WILL BUILD NEW
’ the children especially enjoyed
FIRE-PROOF BUILDING .nd
he day. These community gather-
The Northwest Trust company nps a:e a fine thing and the means
f sustaining harmony and personal
has purchased lot 1 in block 14
rien4i;.i,s that are for the good
facing on Bridge street, Vernonia
BAND WILL GIVE
to be occupied by the Vernor’ .’ K.f tho entire valley. Socialbility to
SATURDAY CONCERTS
t..v kF.^e of life, without it we be
Light & Power company. ’I.,
come
a
failure.
Couch, local manager, tells us tiu>
The Vernonia band has erected a
they will let the contract immedia
new band platform on the lot west
tely for a hollow tile fire proof
WHAT IS A BOY?
of Skagg’s store; have placed seats
business biulding. This will be used
“lie' is the person who to going for the public and will give regular
by them as an office and eléctrica
Saturday evening concerts there. A
store. They will carry e complot! to carry dn what you have started.
large crowd listened to the music
“
He
is
to
sit
right
where
you
are
line of electricul goods, adding t>
last Saturday night. For the age
their stock now handled in their sitting, and attend to those things
of
the organisation, the band is
you think are so important when you
present quarters.
progressing
in a splendid way. We
are gone.
are
¿lad
that
nearly everyone in
A KANSAS *
“He to going to sit at your desk
in the Senate, and occupy your the city encourages the band with a
good wordandt 1 r hemraio etaoin
SACK OF WHEAT place on the Supreme bench.
*'He will assume control of yon’ good word and their moral support
It to a home institution that does
Kansas, the Sunflower state, cd cities, Statt and Nation.
“He to going to moi'» in and take it’s best to please the population
more appropriate, “The Whea
State,” has a new and novel 1 tt'a over your prisons, churches, schools and charge nothing for their open
air concerts. It to a good thing for
--------- -----------
advertisement,
This week we re universities, corporations.
“AH' your work is going to be the town and we certainly wish to
The volunteer fire department ceived by mail a sack of wheat. Ths
them a lot of success.
with their "red wagon” auto cart is perfect sack is only two inches dee,» judged and praised or condemed by
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always ready for any immergenev. and full of wheat. On the sack to him.
“You may adopt all the policies SPORTS, STUNTS AND
A few days ago the O.-A. mill con printed: “Kansas Grows the Best
ducted a practice fire drill and as Wheat in the World—Kansas pro you please, but how will they be
BIG BASEBALL GAME
soon as the whistle sounded the duces More Wheat Than any carried out, depends upon him.
“If you make league« and treaties
Vernonia boys were on their way to Other State in the Union, and is
Next Wednesday evening, begir-
the mill property with the apparn the Greatest Producer of hard win he will have to manage then*.
ning
at live o’clock at th* bail
“All your work to for him and th«
ter Wheat of any political unit in
tus.
grounds,
will be th« big ¿aciding
--------- 9---------
fate of the Nation and of humanity
the World.”
bail gam« between th« businaas men
Those Kansas Wheat Kings are is in his hands.
Mr and Mrs. F. M Ruhl recently
“So it may be as well to pay him of th« north side of Bridge street
returned from a few days trip wonders and a Kansan knows more
venue the business men of the
some
attention.’*
through
Southern
Oregon ami about advertising than all the
South side. Among them are some
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Crater Lake. Mrs. Ruhl called t< middle west states put together.
good
playen and among them som«
K. McNeal! of the M a M Phar-
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renew the Eagle this week and told
vaudeville
stunts will ba pulled.
macq
and
wif«
were
in
Portland
this
F.
E.
Malmsten
has
workmen
us the lake and surrounding
scenery ranks among the most busy on a nice new residence now week. E. C. Jory was in chars« of Let’s make it a big evening of fun.
Take the family. The small admis
being built on his lots opposite the the store during their absence.
wonderful in the country.
sion fee goes toward the park fund
west
Washington
school
and
just
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“Tex” Mills waa a business visitor and you’ll get your moneys worth.
To the half dozen Vernonia of their present home. It will be a
Yell for your aide.
in Portland Tueday.
wives who are away on a vacation, modem house in all respects.
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♦
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that
our
we would inform them
Th« K. C 'a of Washington coun
Mrs. Wm. Asplund returned on
Mrs. Handley has been in Port-
town has a few mighty lonesome
strang* acting men, who hardly land this week ordering new Fall Tuesday from a week’s visit in P*-t ty versus the Vernonia ball team at
Mr. Asplund says Ms wif* tbe Vernonia Athletic field Sunday
know what to do with themselves. Millinery and ladies hats for the land-
got hungry and knew whm to com« afternoon.
You can't blame the women though. early fall wear.
Somehow we can’t get all worked
up over that “monkey trial’’ at
Dayton,
Tenn.,
where
William
Jennings Bryan to arguing that God
made us and Clarence Darrow to
contending that we
descended
from the monkey family,
We’ve
been asked our opinion on the sub
ject by several wdll-meaing Ver
nonia citizens, but we just can’t
bring ourselves to take the thing
seriously.
In the first place, there’s too much
to do in this old world to keep it
moving along peacefully and Pros
perously to stop and argue abon.t
where our ancestors came from. It
strikes us that the biggest thing we
have to look out for is where we
ar« going to. They have made a sort
of circus of the question, and Day
ton, Tenn., citizens are using every
means imaginable—and some of
them disreputable—to fatten their
pocketbooks. .The question of evolu
tion has come to be a secondary
matter—getting a dollar out of a
visitor and selling stuff to the news
papers appears to be the prime ob
And if
ject of the whole affair.
they prove that man did come from
monkey, then the monkeys will have
much to be ashamed of when a 'ot
of Dayton residents come to the
day of judgement.
Don’t try to urge us into an
argument on this question, We arc
too busy trying to keep the wolf
from the door to stop and argue
over a monkey. And besides, as we
said before, it means a lot more to
us to figure on where we are going
to than it does to try to figure out
where we came from.
I