Image provided by: University of Oregon Libraries; Eugene, OR
About The Klamath news. (Klamath Falls, Or.) 1923-1942 | View Entire Issue (Nov. 21, 1926)
TUP. KLAMATH VEAVS Page Two SumW, Nov. 2l,-lft2ft MOMENTOUS CHANGE SEEN ;- IN MOTOR CAR BUYINC Trtm.adous Inmadi Into lh 1 li apld lor ymrt at ; ih hlhBM ftr motor car market above HSon j prh-s. TV. like Ih four. It ! by vlaht cylinder rara within IS I Kan to rood r from Ita pedestal at tooDtha. With tha likelihood of their i the topmost rlusa to the middle tonipleta dominance of that market claim, then a little lower, and finally, ahortly thereafter. I declared bv ; within recent months, to point an Dubois Yonng, president of the Hupp low tn.aome cases aa the four Itself. Motor Car corporollou. to lie the; . Klmling IVn In KIrIii ntut rar-rarhlu factor In molor , -Why? Again because that pub- car buying. In an Interview with the Wall CHRYSLER SETS NEW RECORD (0nllnae4 from Tac Oat) "llupmoblle tmlli for yean what was admittedly the finest expression lie whU-h could afford to aspire to the smoother! nd the he: whs still Street Journul. Mr. Young pointed . huntins for It uud fiudlui It In th.' out that he apoke from au exper-: eluht. lence of more than a riotan years j with eight cylinder cars, four years i of that lime In the actual dealRnlnx. i of fcII..,.viimter efficiency known the tniluslry. Its reputation for hav ln achieved the utmost In rticeed nesa. economy and efficiency from the four was literally world-wide. If hl.l t AnnclatllKl v ti lh Imararltu There la a market of at least lh .... .i.k .h- 100.000 ready to adopt the straight Ih., hn lh. ., ,,, ,,., eight aa Ita cor Just ss quickly coM ,w builI ,, ,, , pur. testing, producing and marketing of tha car which has been the largest telling; car of llio straight eight type erer since It was first produced. Market of Itio.mtO thone persons realize the facts, tpose. the natural process was !.y j . .successive steps to the six. for one (to on record In this frank manner ,aw ,nd ,npn , ,n(1 aa predicting what Is already th ,,., , M,jsfv ,, KTnt alul inception of an Immediate and rev-' wiBK m,rkrti , ,he , oluUonary. change in the buying th en!inp,ri ,nd ,l(tnlnt ,,) habits of that portion of the Amerl- i produc can public whlrh l purchasing cars. .,,.,. , . . costing $1500 and np. -Hnprnobllea conviction of the 'There are a doien reasons why " ,n" "'"' " this is bound to happeu. Three s i the four. It fundamental ones, however, point!'" building both sixes aud eights the way clearly. These are. first. j,or bcfro ' marketed them, the Inexorable law of human choice: Overcuiotn. Faults second, the continued and continn-U "" delayed their production be seeking of the American public for I cause of inhibitions it recogiiited aometbing better, and third, the his- , in the eight because It was con tory of the motor car industry. ; vinced that a huge market of those - "Sooner or later the law of hu-jseekint! the finest was debarred from man cholc the everlasting search I the eipht because of its complica for the most serviceable and effii-tions and consequent high Initial lent puts every product, whether It I cost.. ls attendant maintenance ex be motor cars, clothing. Jewelry orpense. and Its large gasoline cou what not Into Its proper place, as-! sumption. signs to it the- market to which it "It labored to overcome those dis belongs. fixes the price at which II 1 advantages and has done so. So can be sold, and even establishes- - j souad was Itis-reasoning that a great as in the case of motor cars, its so-; public wanted eights and would buy rial status beyond hope of change, them when they were properly slm- Manufaclurers do not arbitrarily pimea ana properly priced, mat In make markets. People make them the first year after Its Introduction by their unremitting hunt for that ! Hupmohlle sold more straight eights which meets their needs and comes ithan any other company In the worlj within reach of their pocketbooks. I has ever marketed. Social Iltstinction j V't" vision ot the eight was that . "The motor car industry has beeu i when ' freed from the restrictions remorselessly divided into market that had checked Its growth it classes and social distinctions by j would assume Its proper place Jnst the action of ' this Irristihle law , as public choice and discrimination which is. at one and the same time. I have put the four into Its place, and human and economic, ; . j the six Into its place, leaving everv- Tlme waa when the conception I thing a bo re them the topmost po of the best that could be evolved aition for the topmost principle." fmm a mnlAr car V 3 In entlfn It I 1 with a ttaoronichly efficient four-1 0f word ' lonmie or pen. cylinder enKine. Prior to that wasjTbc oddest are Iheae: "Jf flat even a Iwrlod when one and two-! sain." Capper's Weekly, cylinders made a determined effort i - . - 1 to prore their case with the public. And wltQ ln Ters w asie to class which quickly passed them over and: "Great Jumpin cata. we re out of turned inCe four. t a!" Younjt?ton Telegram. "An laterval of rears enued ! ' ' when, fine- four-cylinder cars liter- JBut aa-Uder still are those who say: this ha been ovortopped by ihe j f .Euros fr lHtli September aud Oc-j tober of the prencnt year. The phiniimennl rise made by j Chrysler In the List three years' can be asiiKed by the remurkahle : ndvance nt the cumpany from1 viKhieonih to fourth plave In the' r (Hit ik a of the national automohile rhun(rfr of ronmone. Kvidm.oe that tblit pace i not only beinuj niaintaiaed coiiHiHleutly but Ih even' beinu actvleraied in recent montlmj is found in the latest nvuilahle fie-i urea from tho same source of pro-1 d net Ion rat io Incrcnues. In w h Ich Chrysler now ranks Kccoml. j Thh statlHtiral evidence of Chry- sler proitress U confirmed by prac tlcal proofs in tho form of actual fijeures a entered on the company's! books. The luunlH-r of cars ctm-j pleted and shipped in the t week of October was greater than-in! any preceding week of the month. and the steady sail, in momentum) carried the Chrysler sales to thei polut where, at tho end of October. '. retail deliveries were more than! double lt3 per cent more thej number of a year ajro. The unpre cedented total of unfilled orders or. hand on November 1. forecasts a1 continuance and probably an in-: crease In the record breaking pace. . J In this remarkable volume t : production, shtpnu nts and nalcs. j comlnr as It does just at tho time j when the usual seasonal slackening i of jenerul nutomobilo activity is ! under way, Chrysler officials today found ( eompleto corroboration r.f; i their belief in the nounditess of thoj I company's baic po!icic8. j MKASCKIXC. i.rtiK i j It is difficult to make a nicas-' ( urine jtauRe for a round or oval j xasoltne tank. But a . very ca-v- method Is to empty the tank, then pour in two callons of Kasoline at a time., measuring and marking the; stick for each two gallons. Th! reel u ires but little trouble and is worth the effort. . TO IMSiC. TKillT HOI.T Next time an unusually tight nut jor bolt U encountered, try placing two wrenches on It Instead of one. the handles in a V position. Then! pull jointly on both wrenches. This: ! distributes the pressure over ser-; era! faces of the nut or bolt and: tha jaws of the wrenches. I Readjustments in Cities Cost Much Iteadjuslmenta of great rliles to meet the needa of automobile traf fic has cost millions tipoti millions of dollars, according to the engi neering dc-parlmcnl of Ihe National SNOW MAY CLOSE UP ' ROADS OVER SIERRA! The htkhwnys over the Sierra are I still open, but are opt to bn closed at any hour by snow, according to the National Automobile clu'i. ' Motorists planning I rips east al this! seaaoit ot the year are' advised to, follow the southern routes. On some of Hie highways Imn' Ihe Klerra country It Is advisable at Ihe first warning of snow lo luin back because frequently the first snow full is heavy aud curs may be snowbound for several weeks. Automobile club, which dies two' Interesting examples. I In Si. I.nuls. a riiy bond Issue of, SST.SfJ.&OO was voted, and part ofi I lie program of the municipal lm- provemenl provided fur cutting off i I h it-ly feel from the south side of Olive street between Crsml and Jef ferson avenue, a street forming Hie mailt artery Into the shopping dis tricts solidly built up wllh alores and resldcnccM. In New York the opening ot n stretch ot KlxLh avenue. 3300 feet long Into a street width of 100 feet will cost It.t20.000. and in the course of this ' work a ten-slory modern building Is to be lorn down to make way for the traffic flow. In nil 1ST bulldiiigs will be re moved to supply an nutlet for Ihe traffic to flow through the vehicu lar tunnel under the Hudson river aud 10.000 people will be forced lo move. USE CORRECT OIL IN COLD WEATHER MOTORIST LIABLE j FOR BAD BRAKES j When nil automobile U not kept In reusonahly good mechanical con-j dlllon and an accident occurs, duo for example, lo defective brakes, for motorist Is liable for any dntn-. age unless the Injured was con-' tribulorlly negligent. j Specialists Work On Dented "Fenders Kv-f Unit work, 1 being dmto atralghtculng fttmlers. A fender ex pert works with a wide mriul hum mer and stuull rnciul block. The blocks an 1hM under the fnider while h strikes tho mil Mo with tln hammer. I,tuht blows, repealed many timet, bring (ho niunhcd iiml dented mniiil buck to lis original Nhapo. If (ho damugtMl purll'Mi w- lint In-on (minted over, the Job will come up without checking or chip plug or the fluinh. If n fender Is damaged don't en nmel M. but lake It to n fender ex pert and let him straighten It firtt. Then It will he found In moMt tunes that only a Btall part will ned touching up. If It Is touched up be fore pounded smooth It will have lo bo tonrhed up again nud tho joh will not be as mai. AUT0ISTS W'v are uKt'tiU tojf SMITH'S PERFECTION FREEZE PROOF . Thin in-i'VciiU ' frozen rntliiitoi'H. Ono npiilicn titm Is o,nmigh for Win Iff. It is linrmlt'H.i and Uooh nut ruin rublii'i-, metiil or nukillif. IMPERIAL GARAGE "Tho Cai-nye That Never Cloaea" . HARRY COELLER, Prop. I'honu inn :trd & Main A number of makes of cars ro iiuire different grades of oil u cold wculhcr. lie sure to use oil of the proper consistency. If Ih ' doubt about llils, consult tho dealer who sold the cur, or go to the titling st i-i lion umt consult oil charts. I.KWK rlt IX NKI'ONI (iK.lK ally commanded the world markets. They were sold at Che higheet prices and won the highest reputa tion. - "But the search for better motor ing never stopped. Bit by bit the four began to give way In favor ot the aix. Valiantly It fought inch by Inch. Bui K was a losing fight. Why? Because the six gave a more uninterrupted and continuous flow of power than the four. "The six Is passing through pre- clsely the same process as the four. "I thought I had the right ot wa." . Cleveland Plain Deale Oh. gee. how I can rant and swear. When wifey sas. "They've swiped our spare." Newark Advocate. ( These, sad laments do make one blue. ... , , . - .... , But none distresses ns one bit As much as "This month's puymen. due , Upon yout car. so please remit'" - - Ness York .'in hree Recent Noteworthy Improvements Await Yoiir Inspection Improvement A has resulted in a smoothness of en gine operation that will prove a genuine surprise as soon as you take the wheel. Improvement B . has given the car a quietness of operation most unusual in cars of this type and price. Improvement C has added to the car's durability and dependability qualities which have ' always set Dodge Brothers Motor Cars apart. The car must actually be driven to appre- date the far reaching importance of these improvements. We urge you to make this personal test at the first opportunity. f. o. n. Touring Car Mo f'oupe ;.' .ted an S!I5 .Special Sedan 94S WAKEFIELD MOTOR CO. JilH Main St. TP Alto Sill Dtptndtbl V4 Cars Dodge. Broth e-rs motor cars , While 11 Ih a good plan to leuvo the r;tr in it ear wheii parkin on a' slisht down grade In the city, there Ih ever-present danger of forgetting to shift to lieu trul hefore vrnukiiiK. For thU reuson it I bent to leave the car in second gear rather than reverse. If a mistake is mad", and the ear move hefore the driver ex pects It to, at Jea.ie it wilt move forward, where he will have a view of the road. KKKI l..MI lilt W k UTS TKillT Keep the lamp hrat kets tight. VI oration canned by a loos bracket I frequently breaks the filament In . the head lamp globe. Carefully Inspected wire prevent many fires, declares the Krle branch of the National Safety Conntil. THIS Studcbaicpt Cuilom Sedan unites the smoothness and power of the quiet Studebaker L-hcad motor with a custom symmetry of line and treatment that would be. absolutely impossible, at the Stude baker price, without Studebaker One Profit facilities. You will like its long, low-swung custom body and the completeness of its custom equip ment. Come in and see it today. Studebaker Standard Six Custom Sedan $1385 . I. fflry, fully tpippid, intUUinf, tin Ut'tth, 4-whttt htsktt snd m-Uraft ptHtsist mi umdiktttd tmliumty iiiudtkki? DUNHAM AUTO CO. 403 South Sixth Phone 52-W STUDEBAKER Driven by different People and yet this Star Four Coupe (one of 13 Star Cars owned by the Bee Hive "For Rent --You . Drive", Auto Service Co. of v Portland j Oregon) travelled 19,757 miles during its first 9 ! months of operation, and the only mechanical work nec essary was valve grinding! 284 different drivers! . ."representing all classes of drivers and none too careful. In fact, this is about the severest test to which any car can be put," says T. McDonald, presi dent of the Portland "For Rent- You Drive" firm. Star's winning stamina can be yours. Test any Star model before you buy. STAR FdUR SPECIAL TOURING 550 i-JS- Star Car , FOURS SIXES Million Dollar MOTOR t. O. B. Uarfas AFTER YOU BUYi RKRVICE OVER Af.f, THE CONTIN1 T HAMAKER MOTOR CO. Phone 1040 , ! 8th and Klamath Ave.