TUP. KLAMATH VEAVS
Page Two
SumW, Nov. 2l,-lft2ft
MOMENTOUS CHANGE SEEN
;- IN MOTOR CAR BUYINC
Trtm.adous Inmadi Into lh 1 li apld lor ymrt at ; ih hlhBM
ftr motor car market above HSon j prh-s. TV. like Ih four. It !
by vlaht cylinder rara within IS I Kan to rood r from Ita pedestal at
tooDtha. With tha likelihood of their i the topmost rlusa to the middle
tonipleta dominance of that market claim, then a little lower, and finally,
ahortly thereafter. I declared bv ; within recent months, to point an
Dubois Yonng, president of the Hupp low tn.aome cases aa the four Itself.
Motor Car corporollou. to lie the; . Klmling IVn In KIrIii
ntut rar-rarhlu factor In molor , -Why? Again because that pub-
car buying.
In an Interview with the Wall
CHRYSLER SETS
NEW RECORD
(0nllnae4 from Tac Oat)
"llupmoblle tmlli for yean what
was admittedly the finest expression
lie whU-h could afford to aspire to
the smoother! nd the he: whs still
Street Journul. Mr. Young pointed . huntins for It uud fiudlui It In th.'
out that he apoke from au exper-: eluht.
lence of more than a riotan years j
with eight cylinder cars, four years i
of that lime In the actual dealRnlnx. i of fcII..,.viimter efficiency known
the tniluslry. Its reputation for hav
ln achieved the utmost In rticeed
nesa. economy and efficiency from
the four was literally world-wide.
If hl.l t AnnclatllKl v ti lh Imararltu
There la a market of at least lh .... .i.k .h-
100.000 ready to adopt the straight Ih., hn lh. ., ,,, ,,.,
eight aa Ita cor Just ss quickly coM ,w builI ,, ,, , pur.
testing, producing and marketing of
tha car which has been the largest
telling; car of llio straight eight
type erer since It was first produced.
Market of Itio.mtO
thone persons realize the facts,
tpose. the natural process was !.y
j . .successive steps to the six. for one
(to on record In this frank manner ,aw ,nd ,npn , ,n(1
aa predicting what Is already th ,,., , M,jsfv ,, KTnt alul
inception of an Immediate and rev-' wiBK m,rkrti , ,he ,
oluUonary. change in the buying th en!inp,ri ,nd ,l(tnlnt ,,)
habits of that portion of the Amerl- i produc
can public whlrh l purchasing cars. .,,.,. , . .
costing $1500 and np. -Hnprnobllea conviction of the
'There are a doien reasons why " ,n" "'"' "
this is bound to happeu. Three s i the four. It
fundamental ones, however, point!'" building both sixes aud eights
the way clearly. These are. first. j,or bcfro ' marketed them,
the Inexorable law of human choice: Overcuiotn. Faults
second, the continued and continn-U "" delayed their production be
seeking of the American public for I cause of inhibitions it recogiiited
aometbing better, and third, the his- , in the eight because It was con
tory of the motor car industry. ; vinced that a huge market of those
- "Sooner or later the law of hu-jseekint! the finest was debarred from
man cholc the everlasting search I the eipht because of its complica
for the most serviceable and effii-tions and consequent high Initial
lent puts every product, whether It I cost.. ls attendant maintenance ex
be motor cars, clothing. Jewelry orpense. and Its large gasoline cou
what not Into Its proper place, as-! sumption.
signs to it the- market to which it "It labored to overcome those dis
belongs. fixes the price at which II 1 advantages and has done so. So
can be sold, and even establishes- - j souad was Itis-reasoning that a great
as in the case of motor cars, its so-; public wanted eights and would buy
rial status beyond hope of change, them when they were properly slm-
Manufaclurers do not arbitrarily pimea ana properly priced, mat In
make markets. People make them the first year after Its Introduction
by their unremitting hunt for that ! Hupmohlle sold more straight eights
which meets their needs and comes ithan any other company In the worlj
within reach of their pocketbooks. I has ever marketed.
Social Iltstinction j V't" vision ot the eight was that
. "The motor car industry has beeu i when ' freed from the restrictions
remorselessly divided into market that had checked Its growth it
classes and social distinctions by j would assume Its proper place Jnst
the action of ' this Irristihle law , as public choice and discrimination
which is. at one and the same time. I have put the four into Its place, and
human and economic, ; . j the six Into its place, leaving everv-
Tlme waa when the conception I thing a bo re them the topmost po
of the best that could be evolved aition for the topmost principle."
fmm a mnlAr car V 3 In entlfn It I 1
with a ttaoronichly efficient four-1 0f word ' lonmie or pen.
cylinder enKine. Prior to that wasjTbc oddest are Iheae: "Jf flat
even a Iwrlod when one and two-! sain." Capper's Weekly,
cylinders made a determined effort i - . - 1
to prore their case with the public. And wltQ ln Ters w asie to class
which quickly passed them over and: "Great Jumpin cata. we re out of
turned inCe four. t a!" Younjt?ton Telegram.
"An laterval of rears enued ! ' '
when, fine- four-cylinder cars liter- JBut aa-Uder still are those who say:
this ha been ovortopped by ihe j
f .Euros fr lHtli September aud Oc-j
tober of the prencnt year.
The phiniimennl rise made by j
Chrysler In the List three years'
can be asiiKed by the remurkahle :
ndvance nt the cumpany from1
viKhieonih to fourth plave In the'
r (Hit ik a of the national automohile
rhun(rfr of ronmone. Kvidm.oe
that tblit pace i not only beinuj
niaintaiaed coiiHiHleutly but Ih even'
beinu actvleraied in recent montlmj
is found in the latest nvuilahle fie-i
urea from tho same source of pro-1
d net Ion rat io Incrcnues. In w h Ich
Chrysler now ranks Kccoml. j
Thh statlHtiral evidence of Chry-
sler proitress U confirmed by prac
tlcal proofs in tho form of actual
fijeures a entered on the company's!
books. The luunlH-r of cars ctm-j
pleted and shipped in the t
week of October was greater than-in!
any preceding week of the month.
and the steady sail, in momentum)
carried the Chrysler sales to thei
polut where, at tho end of October. '.
retail deliveries were more than!
double lt3 per cent more thej
number of a year ajro. The unpre
cedented total of unfilled orders or.
hand on November 1. forecasts a1
continuance and probably an in-:
crease In the record breaking pace. .
J In this remarkable volume t
: production, shtpnu nts and nalcs.
j comlnr as It does just at tho time
j when the usual seasonal slackening i
of jenerul nutomobilo activity is
! under way, Chrysler officials today
found ( eompleto corroboration r.f;
i their belief in the nounditess of thoj
I company's baic po!icic8.
j MKASCKIXC. i.rtiK i
j It is difficult to make a nicas-'
( urine jtauRe for a round or oval
j xasoltne tank. But a . very ca-v-
method Is to empty the tank, then
pour in two callons of Kasoline at a
time., measuring and marking the;
stick for each two gallons. Th!
reel u ires but little trouble and is
worth the effort. .
TO IMSiC. TKillT HOI.T
Next time an unusually tight nut
jor bolt U encountered, try placing
two wrenches on It Instead of one.
the handles in a V position. Then!
pull jointly on both wrenches. This:
! distributes the pressure over ser-;
era! faces of the nut or bolt and:
tha jaws of the wrenches. I
Readjustments in
Cities Cost Much
Iteadjuslmenta of great rliles to
meet the needa of automobile traf
fic has cost millions tipoti millions
of dollars, according to the engi
neering dc-parlmcnl of Ihe National
SNOW MAY CLOSE UP '
ROADS OVER SIERRA!
The htkhwnys over the Sierra are I
still open, but are opt to bn closed
at any hour by snow, according to
the National Automobile clu'i. '
Motorists planning I rips east al this!
seaaoit ot the year are' advised to,
follow the southern routes.
On some of Hie highways Imn'
Ihe Klerra country It Is advisable at
Ihe first warning of snow lo luin
back because frequently the first
snow full is heavy aud curs may be
snowbound for several weeks.
Automobile club, which dies two'
Interesting examples. I
In Si. I.nuls. a riiy bond Issue of,
SST.SfJ.&OO was voted, and part ofi
I lie program of the municipal lm-
provemenl provided fur cutting off i
I h it-ly feel from the south side of
Olive street between Crsml and Jef
ferson avenue, a street forming Hie
mailt artery Into the shopping dis
tricts solidly built up wllh alores
and resldcnccM.
In New York the opening ot n
stretch ot KlxLh avenue. 3300 feet
long Into a street width of 100 feet
will cost It.t20.000. and in the
course of this ' work a ten-slory
modern building Is to be lorn down
to make way for the traffic flow.
In nil 1ST bulldiiigs will be re
moved to supply an nutlet for Ihe
traffic to flow through the vehicu
lar tunnel under the Hudson river
aud 10.000 people will be forced lo
move.
USE CORRECT OIL
IN COLD WEATHER
MOTORIST LIABLE j
FOR BAD BRAKES j
When nil automobile U not kept
In reusonahly good mechanical con-j
dlllon and an accident occurs, duo
for example, lo defective brakes,
for motorist Is liable for any dntn-.
age unless the Injured was con-'
tribulorlly negligent. j
Specialists Work
On Dented "Fenders
Kv-f Unit work, 1 being dmto
atralghtculng fttmlers. A fender ex
pert works with a wide mriul hum
mer and stuull rnciul block. The
blocks an 1hM under the fnider
while h strikes tho mil Mo with tln
hammer. I,tuht blows, repealed
many timet, bring (ho niunhcd iiml
dented mniiil buck to lis original
Nhapo. If (ho damugtMl purll'Mi w-
lint In-on (minted over, the Job will
come up without checking or chip
plug or the fluinh.
If n fender Is damaged don't en
nmel M. but lake It to n fender ex
pert and let him straighten It firtt.
Then It will he found In moMt tunes
that only a Btall part will ned
touching up. If It Is touched up be
fore pounded smooth It will have
lo bo tonrhed up again nud tho joh
will not be as mai.
AUT0ISTS
W'v are uKt'tiU tojf
SMITH'S PERFECTION
FREEZE PROOF .
Thin in-i'VciiU ' frozen
rntliiitoi'H. Ono npiilicn
titm Is o,nmigh for Win
Iff. It is linrmlt'H.i and Uooh
nut ruin rublii'i-, metiil or
nukillif.
IMPERIAL
GARAGE
"Tho Cai-nye That Never
Cloaea" .
HARRY COELLER, Prop.
I'honu inn :trd & Main
A number of makes of cars ro
iiuire different grades of oil u cold
wculhcr. lie sure to use oil of the
proper consistency. If Ih ' doubt
about llils, consult tho dealer who
sold the cur, or go to the titling st i-i
lion umt consult oil charts.
I.KWK rlt IX NKI'ONI (iK.lK
ally commanded the world markets.
They were sold at Che higheet
prices and won the highest reputa
tion. - "But the search for better motor
ing never stopped. Bit by bit the
four began to give way In favor ot
the aix. Valiantly It fought inch by
Inch. Bui K was a losing fight.
Why? Because the six gave a more
uninterrupted and continuous flow
of power than the four.
"The six Is passing through pre-
clsely the same process as the four.
"I thought I had the right ot wa."
. Cleveland Plain Deale
Oh. gee. how I can rant and swear.
When wifey sas. "They've swiped
our spare." Newark Advocate.
(
These, sad laments do make one
blue. ... , , . - .... ,
But none distresses ns one bit
As much as "This month's puymen.
due ,
Upon yout car. so please remit'"
- - Ness York .'in
hree Recent
Noteworthy Improvements
Await Yoiir Inspection
Improvement A
has resulted in a smoothness of en
gine operation that will prove a genuine
surprise as soon as you take the wheel.
Improvement B .
has given the car a quietness of
operation most unusual in cars of this
type and price.
Improvement C
has added to the car's durability and
dependability qualities which have
' always set Dodge Brothers Motor
Cars apart.
The car must actually be driven to appre-
date the far reaching importance of these
improvements.
We urge you to make this personal test at
the first opportunity.
f. o. n.
Touring Car Mo
f'oupe ;.'
.ted an S!I5
.Special Sedan 94S
WAKEFIELD MOTOR CO.
JilH Main St.
TP Alto Sill Dtptndtbl V4 Cars
Dodge. Broth e-rs
motor cars ,
While 11 Ih a good plan to leuvo
the r;tr in it ear wheii parkin on a'
slisht down grade In the city, there
Ih ever-present danger of forgetting
to shift to lieu trul hefore vrnukiiiK.
For thU reuson it I bent to leave
the car in second gear rather than
reverse. If a mistake is mad", and
the ear move hefore the driver ex
pects It to, at Jea.ie it wilt move
forward, where he will have a view
of the road.
KKKI l..MI lilt W k UTS TKillT
Keep the lamp hrat kets tight. VI
oration canned by a loos bracket I
frequently breaks the filament In .
the head lamp globe.
Carefully Inspected wire prevent
many fires, declares the Krle
branch of the National Safety
Conntil.
THIS Studcbaicpt Cuilom Sedan
unites the smoothness and power
of the quiet Studebaker L-hcad
motor with a custom symmetry of
line and treatment that would be.
absolutely impossible, at the Stude
baker price, without Studebaker One
Profit facilities. You will like its
long, low-swung custom body and
the completeness of its custom equip
ment. Come in and see it today.
Studebaker Standard Six
Custom Sedan
$1385
. I. fflry, fully tpippid, intUUinf, tin
Ut'tth, 4-whttt htsktt snd m-Uraft ptHtsist
mi umdiktttd tmliumty iiiudtkki?
DUNHAM AUTO CO.
403 South Sixth Phone 52-W
STUDEBAKER
Driven by
different People
and yet this Star Four Coupe
(one of 13 Star Cars owned by
the Bee Hive "For Rent --You
. Drive", Auto Service Co. of
v Portland j Oregon) travelled
19,757 miles during its first 9
! months of operation, and the
only mechanical work nec
essary was valve grinding!
284 different drivers! . ."representing
all classes of drivers and none too
careful. In fact, this is about the
severest test to which any car can
be put," says T. McDonald, presi
dent of the Portland "For
Rent- You Drive" firm.
Star's winning stamina can
be yours. Test any Star
model before you buy.
STAR FdUR
SPECIAL
TOURING
550 i-JS-
Star Car ,
FOURS SIXES
Million Dollar
MOTOR
t. O. B. Uarfas
AFTER YOU BUYi RKRVICE
OVER Af.f, THE CONTIN1 T
HAMAKER MOTOR CO.
Phone 1040 , ! 8th and Klamath Ave.