The Klamath news., November 13, 1925, Image 12

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:i
Pg Four
Friday. November 1.1, 1025
TUP kr
The News Leads in Klamath
I, B. H. Stevenson, managing editor of The
Klamath News, being first duly sworn, depose and
say that the following is a correct statement of ntt
paid circulation of The Klamath News over a period
for the past six months, ending November 1 , 1 925.
I believe this to be the largest paid circulation of
any paper published in Klamath County, Oregon:
. May I, 1925.. 2.309
June 1,1 925 2,784
July I, 1925 3,148 -
August I. 1925 : 3,216
September 1, 1925 3,209
October 1, 1925 3,268 '
Six month's average 2,989
t )x B. H. STEVENSON,
Managing Editor, The Klamath News
Attest:
Walter West, Notary Public in and for Klamath
County.
My commission expires February 2, 1 929.
I, B. H. Stevenson, managing editor of The
Klamath News, depose and say that the following
statement of paid local and food display advertising
as carried in The Klamath News over a six months'
period ending November 1 , 1 925, is true and correct,
to the best of my knowledge and belief, as compiled
from the records of The Klamath News.
Local advertising 929,889 agate lines
Vk Food advertising 81,367 agate lines
B. H. STEVENSON.
Managing Editor, The Klamath News
Attest:
Walter West, Notary Public in and for Klamath
County.
My commission expires February 2, 1 929.
Paid local advertising in News six months'
period 929,889 agate lines
Paid local advertising in next paper six months'
period 889,4 1 1 agate lines
Paid local food advertising in News six months
period 81,367 agate lines
Paid local food advertising in next paper six
months' period 67,346 agate lines
THE NEWS LEADS
I, B. H. Stevenson, secretary of The Klamath
News Publishing Company, depose and say that the
following are the holders of the entire issue of capital
stock of The Klamath News Publishing Company, a
corporation: t ..... . i& H iii'Ji
BYRON HURD.
NATE OTTERBEIN.
WALTER STRONACH.
B. H. STEVENSON.
That no others are financially interested in any
manner whatsoever; that no person other than those
yarned above, no corporation, no company, nor any
individual or individuals have any financial interest
in any manner in The Klamath News Publishing
Company. Any statements to the contrary, either
implied or otherwise, are false and misleading.
B. H. STEVENSON,
Secretary, Klamath News Publishing Co.
Attest:
Walter West, Notary Public in and for Klamath
County, Oregon.
My commission expires February 2, 1 929.
"News" Big Leader
in Classified Ads
An mill tfMt of (hi vnlui of
tliU newspaper hn n rlasHifUil nrl
vrrtisln nirdlum in tlto frMtirn
cy with wlilrh Want Mia run "If
(till forbidden) nro ordorrd Mop
ped ufler tho flrt Ihmuo of Tho
Nrws containing thrm In rirru
InCrrl. - TM liappn In Thp Xown of
fice every flay. Clnwdfled advrr
tlHcrfl cxpreftri themclvrfl am sur
prInN at tho nMi1t. Hundred
of Klamath folk testify ns to thin
prompt reMponpfC
Who'. It?
Our red-headed reporter Inquires'
why the apprentice In the back shop
In called a "printer's devil." She
wan peevish about a story that had
been butchered.
"Why the flno distinction?" she
asks with deadly Innocence. "Ain't
all printers devils?"
If you are uncertain about the
arrangement or wording of your ad
vertisement don't hesitate to ask us
for suggestions. We shall be glad
to help you with the layout and the
preparation of the copy at any time.
OF THE NEWS IS
EXPERTLY FILLED
Equipment of Publication
Consists of Modern
Machinery
People who read a dally paper
may bo Interested somewhat In
knowing how It Is brought Into be
ing. The Klamath News among Its
other costly machinery Is equipped
with a Duplex, flat-bed. perfecting,
web press. This Intricate piece of
machinery automatically prints,
folds and counts the papers It turns
out. From a great roll of paper.
S feet 7 Inches wide, which, it
stretched out. would cover a section
of territory SH miles long, tho pa
per starts on its way. A few sec
onds later it Is the morning paper,
printed, folded and recorded.
This press has a capacity of 4,500
complete papers per hour and can.
uuder pressure, turn out (.000 com
plete papers, either four, six or eight
pages to a section.
Stereotyping
Stereotyping In a modest form Is
also a part of the dally routine of
The Klamath News. This operation
turns out the funny pages, cuts and
other pictures which you see In the
feature and news columns. One
smalt and one full page casting box
does the work. The furnace has a
capacity of 1.000 pounds of metal,
and also furnishes the melted metal
for the linotype machines.
Linotypes
Two linotypes turn out the type
for the news and feature columns
In addition to the advertisements,
on these machines operators are
kept busy day and night, composing
type for all departments of the pub-
lication. One of the machines Is
what is known in the trade as a No.
8. the other being known as a No.
14. both among the very latest
models of the Mergenthalcr Lino
type company. These machines,
costing approximately 5.000 each,
are what makes the modern daily of
today a possibility. Without them
it would be impossible to furnish
readers with the multitudinous news
items, features and advertising news
each morning.
Ludlow Machine
In addition to the linotype ma
chines the "back shop" is equipped
with a Ludlow type-casting machine
of the latest model. This is a ma
chine more particularly advanta
geous to advertisers. ' More so, at
least, than to general readers. This
Is because advertisers are assured
that their advertising will always
be printed In brand new type. This
forms a distinct advantage over the
old hand-set advertising type. Hand
set type Is bound to show wear and
tear after continuous use. Rut with
the Ludlow, this objectionable fea
ture is eliminated, and with each
daily advertisement there Is cast
brand new type, assuring a clear-cut
room force is comprised of Walter
The Ludlow, like a linotype ma-,
chine, carries any font of type. The
Klamath News now operates from
12-point to 48-point In Italics, and
from 18-polut to CO-polut In four
other faces of type, thus giving a
variation in display advertising.
There Is one distinctive feature
about The Klamath News in the
matter of type. There Is not a line
of hand-set type In the establish
ment. This newspaper is the only
one In the state that does not use
hand-set type In some Instance.
Handset typo is all right, but with
machine-set type, each letter is new
ly cast, the type being always brand
new, Insuring a cleaner and more
attractive oppcarancc, both for news
and advertising.
Mechanical Personnel
The composing room and press
room force Is comprised of Walter
Stronach, foreman and linotype op
erator and machinist; Virgil Vcltrh,
Ludlow and linotype operator. Is tho
advertising compositor; Kd J. Es
plnosa, linotype operator, Is rated
as one of the fastest on the Pacific
coast. Nate Otterbeln also lends a
hand at the linotype machines when
necessary.
Art Powell, for 25 years prlntor in
tho Northwestern I'nlted States, is
master mechanic. In chargo of tho
presses. Upon Powell rosts the ro
sponsibllity of making the paper ap
pear in true, even spread when 4t
comes on the street. He sees that
all pictures, both news and adver
tising, are given the best appearance
A Tribute 1
Willi rare pleasure. Indeed, does
Iho management of Tho Kluiualh
News pay a well earned tribute t
the men composing the stuff of this
young, husky Journal.
To the cillsens of Kltininth county
In general, who loyally linve as
sisted with kind words, unstinted
suppoil, constructive criticism and
helpful deeds, Tho News owes n
great debt of appreciation. It will
uevcr be forgotten.
The making of a great newspaper,
which Is made great only by genu
ine service and dependability, be
speaks volumes of eulogies for tho
force of men and women who gather
the news, serve tho advertisers, as
semble i he type, print the paper, and
do the msiiy other things so un
usually well that their paper Is bet
ter than other papers.
. Success can be measured best by
the support of the general public
and the fact that The News hus ,
growu so rapidly, and still grows,
means that the men and the wo
men who are making It are making
It right.
The News shall continue to be
rlclit and will continue to grow
keeping apace of the great Klamath
couutry.
And no little credit Is due the
men and women who make It.
HEN II. STKVKNSON.
possible, that they show up clear. It
such can be dune, and otherwise see
that I lie Ink Is given a smooth
spread.' Powell turns out seven or
eight tons of paper each month, all
of which goes to make up your
morning reading nt the breukfast
table.
Bill Is There
William Mathers la apprentice,
fltll has graduated from the posi
tion of "printer's devil" to that of
staid, dignified and stern apprentice.
No one Is exempt from Hill's scath
ing criticism. He tells the bosses,
editors, reporters and all where they
get off at in event of somebody pull
ing a bonehcad. Hill also Is assist
ant stereotypic, and can crash mora
hot "pigs" In a day than a cook in
a quick-lunch counter can throw
biscuits.
Aside from these main Items of
equipment, the mechanical shop has
everything possible to aid In making
The Klamath News a modern and
up-to-date newspaper publication.
IK.X OF THK KT.U'K
David W. Stevenson, for CO years
a printer, is dean of the staff. Ho
started at the printing business
in 1865, back in Wutcrbury. Conn.
He holds a warm plnco In the hearts
of everyone, and that is tho way he
thinks about everyone else. At tho
ngn of 76 he Is as young as anyone
In tho shop. Just now bo Is proofreader.
By Nate Ottcrbein
President
The entire bunch has been re
quested to tell the general public
what each one thinks of Tho News,
and tell it in 300 words. There nro
people. I jmppose. who could tell
what they think of It in less than
that probably cut oft the ciphers,
and still have plenty of leeway. Hut.
say, good folks, I couldn't tell wbat
I think of this paper In four volumes
of encyclopedias.
Think of The News? Say, my
thoughts of and about The News
have at times taken me so far in
the nlr that wireless telegraphy
wouldn't reach me, and at other
times other thoughts have led me
so deep Into the slough of despond
ency that I couldn't bear the radio.
Talk about sitting up nights with a
sick child. Say, Stronach and my
self have sat up nights and days
both when this Utile effort of ours
was in Its Infancy, and at times we
didn't know whether we were run
ning a newspaper or were caught In
a belt, as "Shorty McCabe" says.
And let me give you a little ad
vice right here; If you should ever
so far forget yourself as to wish to
embark In the newspaper game,
don't do it unless you have a bank
roll that would serve as a leveo for
Lower Klamath lake.
Home parents seem surprised at
the quantities of milk and other
noirrshimcnt consumed by their little
Joy and pride, but our young hop
ful early developed an Insatiable ap
petite for coin of the realm, and Its
unfortunate parents were -oftlmcs
n a quandry as to where Its next
meal was coming from.
Always, however, almost from tho
sturt, we had a little silver lining
to our cloud, and wn know I hat
when the time caino that wo HAD
to have the money for development
we could got It. and when that time
came, and things were ripe for fur
ther improvement, why, we Just
"wont and done got it", That's"
where Hurd and Stevenson came In
Let Its Record
Speak
The standing of a newspaper in the com
munity it serves is to be judged by its record of
achievement, alone. The record of
The Klamath
NEWS
(though a daily paper but a year) J
not only proves its pre-eminent position in Klam
ath county, but fixes its standing well up among
the leaders of ALL the dailies of southern Oregon.
The Klamath News is first of all a news
paper. It serves a territory as large as the state
of Maryland, and unusually rich in business pros
pects for the shrewd advertiser. (Over a million
a month payroll in Klamath County)
It is a newspaper of sorts end its position in
the home is not filled by any other newpapei
reaching its territory.
9
AN IMPRESSIVE RECORD OF
ACHIEVEMENT
0
Over a period of six months The Klamath News
ranks in Klamath County:
FIRST in circulation.
FIRST in local advertising. r
FIRST in food advertising.
FIRST in classified.
Such a record must be accepted as conclusive
evidence that in the great Klamath country, it is
THE KLAMATH NEWS
(Official Paper of the City of Klamath Fall.)
Pacific Coast Representatives:
DOTY and PAYNE
San Francisco Los Angele