Herald and news. (Klamath Falls, Or.) 1942-current, May 12, 1963, Image 21

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Herald and news., May 12, 1963, Page 21, Image 21

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Newspaper Page TextCHRIS PONTRELLI Insurance Firm Trains C. Pontrelli Farmers Insurance Group has ' selected Chris Ponlrelli, 4638 La Verne, Klamath Kails, to attend a school or career agents at the organization's Portland Re gional Office. C. D. Bcshears, regional mana ger, said candidates for this school ' must meet a high set of standards to qualify for training. These schools, which are be ing conducted in the company's regional offices throughout its op crating territory covering 25 West ern and Mid-Western states, are designed to better equip the men to follow the profession of insur ance agents. They will represent! Farmers Insurance Group exclu sively. ' This first school session covers automobile, fire, policy service, claims service. and field under writing and continues for one week. Following this the men will return to their home towns to work in the field from four to six months before returning to the regional office for a second week's schooling. The entire sales training program covers one year. While he is in the field, Pontrel li will work under training super vision' of Jerry Shelley, district manager, and regional office spe cialists. Farmers Insurance Group, which is now in its 35th year, is the largest insurance company in the West. Golf Course, Drive Range Being Built A compact new nine-hole golf course, plus a golf driving range is shaping up on Washburn Way just across the newly constructed overpass over the Great Northern tracks. The course is being construct ed and will be opened and open ated by Mrs. Florence Chambers and son., Billie Chambers. Plans' call for completion of the driving range first and then work to start on the nine-hole course which will feature par three holes. The driving range will be 250 yards long. The entire course and driving range will be laid out within a 30-acre plot. The course has been designed by Chambers with guidance from Jack Davis, owner of Greenacrcs Golf Course in Eugene. The new course will be known as Golden Acres golf course. NEW GOLF COURSE A golf course and driving range It now under construction on Washburn Way just acrou the new overpass. The course, outlined here, will be a nine-hole, three-par course including a 250-yard long driving range. A new 28 minute 16 mm. color and sound movie w hich gives use ful tips on how to become a more successful fisherman has been is sued by Sears, Roebuck and Co. Called "Tarpon Fishing With Ted Williams." the film stars the former Boston Red Sox slugger, now Scars sports consultant, in action against the tarpon off the Honda Keys. In the movie, Ted boats several of the fighting fish ranging in! weight from 80 to 130 pounds using twelve and fifteen-pound test lines and lures he made himself He also demonstrates three fish ing methods and tackle, includ in S plug-casting, spin fishing, and fly-casting. Savings Bonds Sales Reported April was another banner month for Savings Bonds in Oregon, ac cording to word received here to day by County Chairman Gene Fa- vell. Series E and H total sales April amounted to $3,081,556, up 24 per cent compared to 1962. Sales in our own county for the month were $45,981," said Fa-veil. With the Freedom Bond Drive now under way. we're hoping that every family in the county will have bought at least one extra Savings Bond by July Fourth. closing date of the drive. Our peo ple will never have a better chance to do something for them selves and for the country, at the same time,." Twenty-three counties exceeded their 12 April sales. Bids Asked At Kingsley Bid openings are set for two projects by '.he Base Procurement Office at Kingsley Field. Bids on contractual services to repair roofing of building 115 i clothing sales store i and 401 (wa ter storage tank will be opened at 2 p.m. (pdti on Friday, June 7. Monday, June 10, 2 p.m. (pdt is the date set for Uie opening of bids on painting the interiors of building 128 (headquarters!, 127 (base gym) , 212 (commissary! and 123 (dispensary! at Kingsley Field. Plans, specifications and bid forms on these projects are avail able at the Base Procurement Of fice. Building 118 at Kingsley Field. Information may be ob tained by calling TU 2-441 1. ex tension 319. THE IIITE NEW YORK (UPD State and local taxes reached almost $.19 billion during 1961 or an average of about $211 per person, accord ing to the National Industrial Con ference Board. The national aver- age'jumped 57 per cent between 1953 and 1961. IP Dividend Set NEW YORK-The Board of Di rectors of International Paper Company meeting here de clared quarterly dividends of $1 per share on the cumulative $4 preferred stock and 26Vt cents per share on the 'common stock. Both dividends are payable June 17, 1963 to holders of record May 20, 13. Only trip outside British Co lonial America made by George Washington was a voyage to the West Indies in 1751. Mi fRns 7 iness Review By Floyd L Wynne HERALD AND NEWS, Klamath Falls, Oregon Sunday, May 12, 1963 PAGE 3 rrr1r A 'annsrjng 5 JJ ! -Am-. ' I GOOD GUESSER Joseph Bayer, local airman, and Mrs. Bayer, 872A Vincent, Fal con Heights, are shown as they were awarded a station wagon load of groceries by Thomas Sales and Service, 424 South Sixth Street. The Bayers won the groceries by guesting the closest to the value of the groceries. They guetted $53.15 and the cor rect amount was $53.1 1. Shown with them are Ray Hunt, left, talet official at Thomas Dodge and Jack Thomat, second from left, owner-manager of the firm. Four other persons won a station wagon load of groceriet by purchasing the Dodge ttation wa-qont. Sears Offers Williams Film Tarpon Fishing With Ted Wil- Hams" is the third sports film to be issued by Sears which features Williams. The others are "Duck Hunting With Ted Williams" and "Batting With Ted Williams." The new film is available for, use by interested local organiza tions on a free loan basis through Association Films, Inc., and Mod ern Talking Picture Service, Inc., with offices in major cities from coast to coast. EASY OS THE FEET NEW YORK (UPII-The foot-1 fracturing walkathon from ticket window to aircraft that has plagued passengers at the nation's big air terminals for years has been abolished at the new Dulles International Airport in Washing ton, D.C., with the introduction of the "mobile lounge." The lounge taxis passengers the half mile from the terminal to the parked planes in club-car comfort sheltered from weather and the noise and fumes of the jctpnrt Nearest Association Films office is ?J9 Stevenson Street, San Fran cisco, Calif., and Modern Talking Picture Service's nearest office is at 444 Mission Street, San Fran cisco 5, Calif. Business Space FOR RENT Comer 4th & Klamath Phone TU 4-9254 COMPLETE Let us supply the forms you need ... all types of printed folders, circulars, letterheads, checks, statements, snap-out forms, plastic binding, etc. Guide Printing, Inc. 12th & Klamath TU 4-3373 a f nnii'ii MHi a 'ifittiii W in, h - rrrrrf ifciitl lilt a itirttM 7:. Hawaiian Holiday Contest HEATING GROUP MEETS Shown here ere members of the Pacific taction of the National Dittrict Heating A tociation who attended the 29th annual convention of the group held here May 2 and 3. Back row, left to right, , Clyde Sinclaire, Portland; Gordon Wilkes, Spokane; Frank Roberts, Tacoma; John Adams, Spokane; H. H. Hitch cock, Seattle, and J. D. Frantz, Portland. Seated, tame order, John Highland, Klamath Falls; Robert Methven, Tacoma; C. F. Huntley, Seattle, and John Merryman, Klamath Fallt, outgoing president of the group. Shell Oil Shows Big First Quarter Increase How ahout spending three weeks next winter in Hawaii? General Mills and Matson Navigation Company arc offering to 10 couples in any of eight West ern stales a Hawaiian holiday between the months of September. Iflfi.1, and May, 1!W4. The holiday will include two first class round trip tickets aboard one of the fa mous Matson Cruisers S.S. l.urline or Matsonia to Hawaii, acenmmo-j dalions for 12 days at the Hilton Hawaiian Village Hotel and S200 spending money per couple. I Winners will be selected from persons entering the Hawaiian Holiday Sweepstakes." To enter persons merely write their names and addresses on an entry blank, include a Gold Medal medallion from any size sack of Gold Medal flour or print in block letters Gold Medal on a plain piece of paper and send to: Hawaiian Holi day Sweepstakes, Box 70110. Min neapolis 60, Minn. Entries arc lim ited to residents of Arizona, Cali fornia, Idaho, Montana, Nevada, Utah, Oregon and Washington. Drawings will be held July 3, tin entries received by midnight June 29. Winners will be noti-j fied hy July 26. I GUARANTEED TRUCK SERVICE AND REPAIRS We're Specialist! on 4 - wheel drive Willyt 'Jeep' vehicle, but we ore equipped to serv ice all makes. JOE FISHER Lincoln, Mercury, Comet Willys 'Jeep' vehicles 677 So. 7th Ph. 4-8104 Emergency Phone! Chorli Ramp, 2-4958 Consolidated net income of Shell Oil Company and all wholly owned subsidiaries amounted to S4fi,593. 000 or 77 cents a share, in the first quarter of 196.1, Monroe E. Spaght, president, announced to day at the annual shareholders' meeting. This is the highest first quarter net income in the com pany's history, exceeding the 1962 period by 22 per cent. Net in come in the first quarter of 1982 was SM.267,000 or 63 cents a share. A tovnn rur ivnl inrrenc in r. Ifined product sales and improved PUBLIC AUCTION VOLUNTARY SALE R)T ORDER Of BOA RO OF DIRECTORS ROBERT DOLLAR LUMBER CO. 29 Milai Narth of Orant Pita off HiRhway 99 GLENDALE, ORE. TUESDAY MAY 28 10 A. M. COMPLETE, MODERN PLANING MILL and CUT UP PLANT & SAWMILL NOT NEEDED IN FUTURE OPERATIONS i aitlMfl MILL AND CUT VP PLANT PLANIR'MATCHEft: V.rxd41M SAWR: Stttton Fn H T'm u mf ail Itxtne. db'. pro' r6 Wood i 2 II ft. 6 fO'l Pinroi tb'. BREAKDOWN MOiSTS: Moo- MO 3 irm ail iltl B'MMown Me. Sffl 3 irm B D He-it in cut-up p an ,th t)l frame, etc. RE SAW: Mr Don not, 1 54" i-ti-Inchon baan-if. Mt ro". 40 h p b b. motnf. fi Tti'ntr ?'' Twf Hand Rn, dut fd to". lUftf ACER; itr WMnr ? 3f Ban MW ARMSTRONG FILING ROOM: Cir ca Sw A Band Saw Sharpanart; Mfatt"' Ron. B'ida. tc : 'SO) Planar'Matcriar Haads, I and j0 hn.fa S'aal Siwt 't. CUT-UP PLANT SAWS: (?) Inn" ion Typ 29 Trim Sai, f p m. mir ; C'tnton Bot Math. ALSO? G'td'nf Cha.n. Convtyor, t, Biowtrs, I'acincai, tlWMUL tOUIPMtNT RCS4W- P'aot S4", h p. HOO: Dianwnd Hf w.lh 125 h p. haawy duty moiOf. rro(Of. TRIMMER H O. Ail Eifdrie, with STEAM tNOlNCt Corlltt Statm 7S h a. motor- E"t-n. SAWS H D Slab Siw: 20 hp. ALSO: RoM Caw, M'n Shfl- Cot 6 Sw SP'Kfc tt. MILTON J. WERSHOW CO.. Auctioneer 7 he Mod Rrtprrttd nw in tht Amtttom htld 721S MELROSC WE J-S541 1M7 ST. . Tt JUt IOS ANGELES, CALIF. OAKLANO. CAllf. 21 W S W. h AVL CA. Ml JI PORTLAND. OREGON operating efficiencyontributed tori of capital investment in all the record results, Spaght said, phases of the business, as veil Automotive gasoline sales uereas extensive commitment of funds seven per cent hiRher than in Ihcto research and development and first quarter of 1962. to exploration for crude oil and Shell plans a mntinuod hiuh lev-gas reserves. FOR SALE OR LEASE " 22,000 sq. ft. of open space, 1000 sq. ft. of office oreo plus covered truck loading dock and roilroad spur. Suitoble for freight terminal, bottling company, wholesale distri bution, worehouse space or manufacturing. Lond area exceeds one acre - room to ex pand. This property in excellent condition in side and out. Priced well below replacement cost! REALTOR PARTICIPATION INVITED James F.Stilwcll S Co. REALTORS SAWMILL & PLANING MILL LOGGING EQUIPMENT, FORKLIFTS, ETC. NO LIMIT NO MMftVC niiCTion $12 MILLION FACILITY By Order of Bosrd Dirtdort LINDROTH TIMBER PRODUCTS tii Ik frtmitt rT.SEiVARD,Cal. Tuesday, MAY 21st 10 A.M. SAWMILL Svawar ft. Bt4 Hm R. af L M. uN r nul l cat. ata. raatrat. ttamrtk 2" t.aarlau .1 Hack Car'np mm in ItSl, tm tN 100 a t. Cani( 0rh. Paitl Sun4 1 1 fcO" 4 Si Ldar. Albanr 11 Si Tfifrmar. TilM Aaiancaa R It. Ria4 Hwwm v 14" l Car. Alkan 10' ft S Chtt Afl Stat Livt Lai Oac. Ataaaf Lai lurnar. A'atnr 4 Arm Uf Step antf Lm4t. 0i fl All SlMl Li Nial. 1Z( ft. Craan Chatn Ui.!, Rolf Catat. TnnJaft, Canrrri. San)lt lawi, fJac- fell Gr IKrautnoul Mill; W fl. I 70 ft. Itaal laHtd Burnt , QtmtHf Arm tia and Ctl f'lta Roam, filfdnar Dnar T-tfM 100 ft f . CamtotMr; V,t.n( uto mi tit Mat af Dry tafinktar tyttom; Of In ltd Crraata4 Mill n4 C'taa Chai Iil4iai (to mor4). PUN I NO MILL SlrM Rati 7AS I"i79" l-ftntfa R R. itaafMilchar. IMfc.f. Matw aM Malar Gana'alar tat. IttiMM Rati 22 ft I JO" P1aaa Ft4 Tiali. Aatawatt 1 ft to 10 ft. RratftiM An Staal Slu4 Tnaif. 4 Af Ait Staal I r Htt. Cna4alt RatriM OaM. 01 lMlt Mill Gnnil Raaat. 49 ft. i M ft. Slaai 'IW lfa. Aato. Wri ar Onr Safmiiar tjm. 0 ft S Cham Cfaaa Ckati Oa.L )t - 2 taaia. CMft'i, Ttmttt't. Raft CatM Camalat Pliaiai M il FiMtr.cal WiH.f. laaiaf Mll aa 6raa Caaia Il4fi., pfff. araiM KM cvvtrH (N U mn4). LOGGING EQUIPMENT ISM ft HI I'M UttttSlil RU M 1 Dt Tartar A CMC 171 Inf.. I0SS Kanwwtli 10 Waaal ta Tratl .tk Camawat ?00 fc faa. 10SO ltaffal lO WMti lt frvck it C.mAitti 700 k . a(iM 10SS r' 10 Whaal Uf TrMkvttk liata aafiM, Ml Hit fa(. I cf Doll-M. lat'l TO 14A Crtviar T-irtaf . ' Carca U Watb, f P C U., aaaatf. ROLLING STOCK (71 Ca'Ucar II 000 rarti.fti. Cart IS 00A VL ISO U'H'ft. Clark 70 000 T-200 fart bit antfe L Ritkf, (7) RffM 70.090 Carnan, SI" va i hi" h'b. (J) fitaan 14 DuMf Track.. MISC. EQUIPMENT Skt FawiaAHit, Air a4 hfcint Tt(t, ftaai Parta 4 Saaplft, Pavaf Uattt. PIUS MANY OTHER ITEMS TOO NUMEROUS TO kit Nil OH (WD POM CXyWHJUlHTAMT C1MCVLA MILTON J. WERSHOW CO Auctioneer 7 hi Mtl Rt$pted Sm m the Amction field Tl 1 UriffOtf WL I-OSi 1 1 WT Jf T. Tfc 4 7242 LOt ANOCLI, CALIF. OAKLANO, CALIF. 21M S W. ttft AVE. CA. 24U1 PORTLAND, OfttOON LESSONS of the New York Newspaper Strike Following is a summary of the findings of New York retailers as given by Edward F. Engle, manager, sales pro motion division, National Retail Merchants Association, be fore the annual convention of NRMA's sales promotion divi sion, Hollywood, Florida, April 24, 1963 Major New York City newspapers did not publish for a 114-day period from Dee. 8, 1962 to March 31, 1963, and retail stores were without their basic advertising during that period. The "Lessons" follow: Leison No. 1 There is no substitute for the doily newspaper as the major medium for retail advertising. Leison No. 2 The best substitute medium in on emergency is direct mail. This can produce excellent results over a short time, but its effectiveness tends to diminish when used too often and by too many competitors. Lesson No. 3 Television and radio can be used successfully os supplementary medio. Their effectiveness is confirmed by the promotion managers who used the medium properly prior to the strike and who continued with them during the strike. Leison No. 4 The daily newspapers and retoil stores are equally dependent upon each other for the success of their enterprises. The newspapers provide the proper editorial set ting for retoil advertising to do its best job, while conversely, retail advertising provides the fashion and other product news so necessary to the success of a newspaper. Lenon No. 5 Stores ond departments with a high fashion image were less affected by the lack of newspaper advertising than stores ond departments which depend upon advertising for more immediate returns. Leison No. 6 In o time of natural buying momentum such os Christmas, stores will not be too greatly affected by tem porary loss of newspaper advertising, provided sufficient ad vertising had already been run prior to a strike. However, once such o period is over, it is essential to stimulate con sumer interest through massive advertising or a generally depressing effect on sales will set in. The recent strike was aptly called a "creeping disaster." Leison No. 7 The downtown area of any major city is a unified shopping center whose prosperity depends upon the traffic-pulling power of a big store advertising. When this advertising is not present, as in the recent strike, the entire area, including smaller stores, restaurants and other services, feel the effects. Lenon No, 8 Advertising, especially newspaper advertis ing, is the lifeblood of the retail business, and provides for on orderly method of promoting and reordering merchandise. Without advertising, skillfully planned ond executed, retail merchandising would be in a chaotic stole. Turnover and stock-soles ratios would be much harder to predict ond con trol for lack of planned promotions. As we said, all the aforementioned lessons merely bear out previous experiences. It was a tremendous pity that these truisms had to be proven all over again at the cost of so much hardship. The full ttxf of Mr. Engle'i oddreu is available at the Herald and News advertising department. 51? Vo.i Phwt TU 4 3134 Conr OAK Qfvt BROAD