CHRIS PONTRELLI
Insurance
Firm Trains
C. Pontrelli
Farmers Insurance Group has
' selected Chris Ponlrelli, 4638 La
Verne, Klamath Kails, to attend
a school or career agents at
the organization's Portland Re
gional Office.
C. D. Bcshears, regional mana
ger, said candidates for this school
' must meet a high set of standards
to qualify for training.
These schools, which are be
ing conducted in the company's
regional offices throughout its op
crating territory covering 25 West
ern and Mid-Western states, are
designed to better equip the men
to follow the profession of insur
ance agents. They will represent!
Farmers Insurance Group exclu
sively. '
This first school session covers
automobile, fire, policy service,
claims service. and field under
writing and continues for one
week. Following this the men will
return to their home towns to
work in the field from four to
six months before returning to the
regional office for a second
week's schooling. The entire sales
training program covers one year.
While he is in the field, Pontrel
li will work under training super
vision' of Jerry Shelley, district
manager, and regional office spe
cialists. Farmers Insurance Group,
which is now in its 35th year,
is the largest insurance company
in the West.
Golf Course,
Drive Range
Being Built
A compact new nine-hole golf
course, plus a golf driving range
is shaping up on Washburn Way
just across the newly constructed
overpass over the Great Northern
tracks.
The course is being construct
ed and will be opened and open
ated by Mrs. Florence Chambers
and son., Billie Chambers.
Plans' call for completion of the
driving range first and then work
to start on the nine-hole course
which will feature par three holes.
The driving range will be 250
yards long.
The entire course and driving
range will be laid out within a
30-acre plot.
The course has been designed
by Chambers with guidance from
Jack Davis, owner of Greenacrcs
Golf Course in Eugene. The new
course will be known as Golden
Acres golf course.
NEW GOLF COURSE A golf course and driving range
It now under construction on Washburn Way just acrou
the new overpass. The course, outlined here, will be a
nine-hole, three-par course including a 250-yard long
driving range.
A new 28 minute 16 mm. color
and sound movie w hich gives use
ful tips on how to become a more
successful fisherman has been is
sued by Sears, Roebuck and Co.
Called "Tarpon Fishing With
Ted Williams." the film stars the
former Boston Red Sox slugger,
now Scars sports consultant, in
action against the tarpon off the
Honda Keys.
In the movie, Ted boats several
of the fighting fish ranging in!
weight from 80 to 130 pounds
using twelve and fifteen-pound test
lines and lures he made himself
He also demonstrates three fish
ing methods and tackle, includ
in S plug-casting, spin fishing, and
fly-casting.
Savings Bonds
Sales Reported
April was another banner month
for Savings Bonds in Oregon, ac
cording to word received here to
day by County Chairman Gene Fa-
vell. Series E and H total sales
April amounted to $3,081,556,
up 24 per cent compared to 1962.
Sales in our own county for
the month were $45,981," said Fa-veil.
With the Freedom Bond Drive
now under way. we're hoping that
every family in the county will
have bought at least one extra
Savings Bond by July Fourth.
closing date of the drive. Our peo
ple will never have a better
chance to do something for them
selves and for the country, at the
same time,."
Twenty-three counties exceeded
their 12 April sales.
Bids Asked
At Kingsley
Bid openings are set for two
projects by '.he Base Procurement
Office at Kingsley Field.
Bids on contractual services
to repair roofing of building 115
i clothing sales store i and 401 (wa
ter storage tank will be opened
at 2 p.m. (pdti on Friday, June 7.
Monday, June 10, 2 p.m. (pdt
is the date set for Uie opening of
bids on painting the interiors of
building 128 (headquarters!, 127
(base gym) , 212 (commissary!
and 123 (dispensary! at Kingsley
Field.
Plans, specifications and bid
forms on these projects are avail
able at the Base Procurement Of
fice. Building 118 at Kingsley
Field. Information may be ob
tained by calling TU 2-441 1. ex
tension 319.
THE IIITE
NEW YORK (UPD State and
local taxes reached almost $.19
billion during 1961 or an average
of about $211 per person, accord
ing to the National Industrial Con
ference Board. The national aver-
age'jumped 57 per cent between
1953 and 1961.
IP Dividend Set
NEW YORK-The Board of Di
rectors of International Paper
Company meeting here de
clared quarterly dividends of $1
per share on the cumulative $4
preferred stock and 26Vt cents per
share on the 'common stock.
Both dividends are payable June
17, 1963 to holders of record
May 20, 13.
Only trip outside British Co
lonial America made by George
Washington was a voyage to the
West Indies in 1751.
Mi
fRns
7
iness Review
By Floyd L Wynne
HERALD AND NEWS, Klamath Falls, Oregon
Sunday, May 12, 1963 PAGE 3
rrr1r A
'annsrjng
5 JJ !
-Am-. ' I
GOOD GUESSER Joseph Bayer, local airman, and Mrs. Bayer, 872A Vincent, Fal
con Heights, are shown as they were awarded a station wagon load of groceries by
Thomas Sales and Service, 424 South Sixth Street. The Bayers won the groceries by
guesting the closest to the value of the groceries. They guetted $53.15 and the cor
rect amount was $53.1 1. Shown with them are Ray Hunt, left, talet official at Thomas
Dodge and Jack Thomat, second from left, owner-manager of the firm. Four other
persons won a station wagon load of groceriet by purchasing the Dodge ttation wa-qont.
Sears Offers Williams Film
Tarpon Fishing With Ted Wil-
Hams" is the third sports film to
be issued by Sears which features
Williams. The others are "Duck
Hunting With Ted Williams" and
"Batting With Ted Williams."
The new film is available for,
use by interested local organiza
tions on a free loan basis through
Association Films, Inc., and Mod
ern Talking Picture Service, Inc.,
with offices in major cities from
coast to coast.
EASY OS THE FEET
NEW YORK (UPII-The foot-1
fracturing walkathon from ticket
window to aircraft that has
plagued passengers at the nation's
big air terminals for years has
been abolished at the new Dulles
International Airport in Washing
ton, D.C., with the introduction
of the "mobile lounge." The
lounge taxis passengers the half
mile from the terminal to the
parked planes in club-car comfort
sheltered from weather and the
noise and fumes of the jctpnrt
Nearest Association Films office
is ?J9 Stevenson Street, San Fran
cisco, Calif., and Modern Talking
Picture Service's nearest office is
at 444 Mission Street, San Fran
cisco 5, Calif.
Business Space
FOR RENT
Comer 4th & Klamath
Phone TU 4-9254
COMPLETE
Let us supply the forms you need ... all types of
printed folders, circulars, letterheads, checks,
statements, snap-out forms, plastic binding, etc.
Guide Printing,
Inc.
12th & Klamath
TU 4-3373
a f nnii'ii MHi a 'ifittiii W in, h - rrrrrf ifciitl lilt a itirttM 7:.
Hawaiian Holiday Contest
HEATING GROUP MEETS Shown here ere members
of the Pacific taction of the National Dittrict Heating A
tociation who attended the 29th annual convention of the
group held here May 2 and 3. Back row, left to right,
, Clyde Sinclaire, Portland; Gordon Wilkes, Spokane; Frank
Roberts, Tacoma; John Adams, Spokane; H. H. Hitch
cock, Seattle, and J. D. Frantz, Portland. Seated, tame
order, John Highland, Klamath Falls; Robert Methven,
Tacoma; C. F. Huntley, Seattle, and John Merryman,
Klamath Fallt, outgoing president of the group.
Shell Oil Shows Big First Quarter Increase
How ahout spending three
weeks next winter in Hawaii?
General Mills and Matson
Navigation Company arc offering
to 10 couples in any of eight West
ern stales a Hawaiian holiday
between the months of September.
Iflfi.1, and May, 1!W4. The holiday
will include two first class round
trip tickets aboard one of the fa
mous Matson Cruisers S.S. l.urline
or Matsonia to Hawaii, acenmmo-j
dalions for 12 days at the Hilton
Hawaiian Village Hotel and S200
spending money per couple. I
Winners will be selected from
persons entering the Hawaiian
Holiday Sweepstakes." To enter
persons merely write their names
and addresses on an entry blank,
include a Gold Medal medallion
from any size sack of Gold Medal
flour or print in block letters
Gold Medal on a plain piece of
paper and send to: Hawaiian Holi
day Sweepstakes, Box 70110. Min
neapolis 60, Minn. Entries arc lim
ited to residents of Arizona, Cali
fornia, Idaho, Montana, Nevada,
Utah, Oregon and Washington.
Drawings will be held July 3,
tin entries received by midnight
June 29. Winners will be noti-j
fied hy July 26. I
GUARANTEED
TRUCK
SERVICE
AND REPAIRS
We're Specialist! on
4 - wheel drive Willyt
'Jeep' vehicle, but we
ore equipped to serv
ice all makes.
JOE FISHER
Lincoln, Mercury, Comet
Willys 'Jeep' vehicles
677 So. 7th Ph. 4-8104
Emergency Phone!
Chorli Ramp, 2-4958
Consolidated net income of Shell
Oil Company and all wholly owned
subsidiaries amounted to S4fi,593.
000 or 77 cents a share, in the
first quarter of 196.1, Monroe E.
Spaght, president, announced to
day at the annual shareholders'
meeting. This is the highest first
quarter net income in the com
pany's history, exceeding the 1962
period by 22 per cent. Net in
come in the first quarter of 1982
was SM.267,000 or 63 cents a share.
A tovnn rur ivnl inrrenc in r.
Ifined product sales and improved
PUBLIC AUCTION
VOLUNTARY SALE R)T ORDER Of
BOA RO OF DIRECTORS
ROBERT DOLLAR
LUMBER CO.
29 Milai Narth of Orant Pita
off HiRhway 99
GLENDALE, ORE.
TUESDAY
MAY 28
10 A. M.
COMPLETE, MODERN PLANING MILL
and CUT UP PLANT & SAWMILL
NOT NEEDED IN FUTURE OPERATIONS
i aitlMfl MILL AND CUT VP PLANT
PLANIR'MATCHEft: V.rxd41M SAWR: Stttton Fn H T'm
u mf ail Itxtne. db'.
pro' r6 Wood i 2 II ft. 6
fO'l Pinroi tb'.
BREAKDOWN MOiSTS: Moo- MO
3 irm ail iltl B'MMown Me.
Sffl 3 irm B D He-it in cut-up
p an ,th t)l frame, etc.
RE SAW: Mr Don not, 1 54" i-ti-Inchon
baan-if. Mt ro". 40 h p
b b. motnf. fi Tti'ntr ?'' Twf
Hand Rn, dut fd to".
lUftf ACER; itr WMnr ?
3f Ban MW
ARMSTRONG FILING ROOM: Cir
ca Sw A Band Saw Sharpanart;
Mfatt"' Ron. B'ida. tc : 'SO)
Planar'Matcriar Haads, I and j0
hn.fa S'aal Siwt 't.
CUT-UP PLANT SAWS: (?) Inn"
ion Typ 29 Trim Sai,
f p m. mir ; C'tnton Bot Math.
ALSO? G'td'nf Cha.n. Convtyor,
t, Biowtrs, I'acincai,
tlWMUL tOUIPMtNT
RCS4W- P'aot S4", h p. HOO: Dianwnd Hf w.lh 125 h p.
haawy duty moiOf. rro(Of.
TRIMMER H O. Ail Eifdrie, with STEAM tNOlNCt Corlltt Statm
7S h a. motor- E"t-n.
SAWS H D Slab Siw: 20 hp. ALSO: RoM Caw, M'n Shfl-
Cot 6 Sw SP'Kfc tt.
MILTON J. WERSHOW CO.. Auctioneer
7 he Mod Rrtprrttd nw in tht Amtttom htld
721S MELROSC WE J-S541 1M7 ST. . Tt JUt
IOS ANGELES, CALIF. OAKLANO. CAllf.
21 W S W. h AVL CA. Ml JI PORTLAND. OREGON
operating efficiencyontributed tori of capital investment in all
the record results, Spaght said, phases of the business, as veil
Automotive gasoline sales uereas extensive commitment of funds
seven per cent hiRher than in Ihcto research and development and
first quarter of 1962. to exploration for crude oil and
Shell plans a mntinuod hiuh lev-gas reserves.
FOR SALE OR LEASE
"
22,000 sq. ft. of open space, 1000 sq. ft.
of office oreo plus covered truck loading
dock and roilroad spur. Suitoble for freight
terminal, bottling company, wholesale distri
bution, worehouse space or manufacturing.
Lond area exceeds one acre - room to ex
pand. This property in excellent condition in
side and out. Priced well below replacement
cost!
REALTOR PARTICIPATION INVITED
James F.Stilwcll S Co.
REALTORS
SAWMILL &
PLANING MILL
LOGGING EQUIPMENT,
FORKLIFTS, ETC.
NO LIMIT NO MMftVC
niiCTion
$12 MILLION
FACILITY
By Order of
Bosrd Dirtdort
LINDROTH
TIMBER
PRODUCTS
tii Ik frtmitt
rT.SEiVARD,Cal.
Tuesday, MAY 21st 10 A.M.
SAWMILL
Svawar ft. Bt4 Hm R. af L M.
uN r nul l cat. ata. raatrat.
ttamrtk 2" t.aarlau .1 Hack
Car'np mm in ItSl,
tm tN 100 a t. Cani( 0rh.
Paitl Sun4 1 1 fcO" 4 Si Ldar.
Albanr 11 Si Tfifrmar.
TilM Aaiancaa R It. Ria4 Hwwm v
14" l Car.
Alkan 10' ft S Chtt Afl Stat
Livt Lai Oac.
Ataaaf Lai lurnar.
A'atnr 4 Arm Uf Step antf Lm4t.
0i fl All SlMl Li Nial.
1Z( ft. Craan Chatn Ui.!, Rolf Catat. TnnJaft, Canrrri. San)lt lawi, fJac-
fell Gr IKrautnoul Mill; W fl. I 70 ft. Itaal laHtd Burnt , QtmtHf Arm
tia and Ctl f'lta Roam, filfdnar Dnar T-tfM 100 ft f . CamtotMr;
V,t.n( uto mi tit Mat af Dry tafinktar tyttom; Of In ltd Crraata4 Mill n4
C'taa Chai Iil4iai (to mor4).
PUN I NO MILL
SlrM Rati 7AS I"i79" l-ftntfa R R.
itaafMilchar. IMfc.f. Matw aM
Malar Gana'alar tat.
IttiMM Rati 22 ft I JO" P1aaa
Ft4 Tiali.
Aatawatt 1 ft to 10 ft. RratftiM
An Staal Slu4 Tnaif.
4 Af Ait Staal I r Htt.
Cna4alt RatriM OaM. 01 lMlt
Mill Gnnil Raaat.
49 ft. i M ft. Slaai 'IW lfa.
Aato. Wri ar Onr Safmiiar tjm.
0 ft S Cham Cfaaa Ckati Oa.L
)t - 2 taaia.
CMft'i, Ttmttt't. Raft CatM
Camalat Pliaiai M il FiMtr.cal WiH.f.
laaiaf Mll aa 6raa Caaia Il4fi., pfff. araiM KM cvvtrH (N U mn4).
LOGGING EQUIPMENT
ISM ft HI I'M UttttSlil RU M
1 Dt Tartar A CMC 171 Inf..
I0SS Kanwwtli 10 Waaal ta Tratl
.tk Camawat ?00 fc faa.
10SO ltaffal lO WMti lt frvck
it C.mAitti 700 k . a(iM
10SS r' 10 Whaal Uf TrMkvttk
liata aafiM,
Ml Hit fa(. I cf Doll-M.
lat'l TO 14A Crtviar T-irtaf . '
Carca U Watb, f P C U., aaaatf.
ROLLING STOCK
(71 Ca'Ucar II 000 rarti.fti.
Cart IS 00A VL ISO U'H'ft.
Clark 70 000 T-200 fart bit antfe
L Ritkf,
(7) RffM 70.090 Carnan,
SI" va i hi" h'b.
(J) fitaan 14 DuMf Track..
MISC. EQUIPMENT
Skt FawiaAHit, Air a4 hfcint Tt(t,
ftaai Parta 4 Saaplft, Pavaf Uattt.
PIUS MANY OTHER ITEMS TOO NUMEROUS TO kit Nil OH
(WD POM CXyWHJUlHTAMT C1MCVLA
MILTON J. WERSHOW CO Auctioneer
7 hi Mtl Rt$pted Sm m the Amction field
Tl 1 UriffOtf WL I-OSi 1 1 WT Jf T. Tfc 4 7242
LOt ANOCLI, CALIF. OAKLANO, CALIF.
21M S W. ttft AVE. CA. 24U1 PORTLAND, OfttOON
LESSONS
of the New York
Newspaper Strike
Following is a summary of the findings of New York
retailers as given by Edward F. Engle, manager, sales pro
motion division, National Retail Merchants Association, be
fore the annual convention of NRMA's sales promotion divi
sion, Hollywood, Florida, April 24, 1963
Major New York City newspapers did not publish for a
114-day period from Dee. 8, 1962 to March 31, 1963, and
retail stores were without their basic advertising during that
period.
The "Lessons" follow:
Leison No. 1 There is no substitute for the doily newspaper
as the major medium for retail advertising.
Leison No. 2 The best substitute medium in on emergency
is direct mail. This can produce excellent results over a short
time, but its effectiveness tends to diminish when used too
often and by too many competitors.
Lesson No. 3 Television and radio can be used successfully
os supplementary medio. Their effectiveness is confirmed by
the promotion managers who used the medium properly prior
to the strike and who continued with them during the strike.
Leison No. 4 The daily newspapers and retoil stores are
equally dependent upon each other for the success of their
enterprises. The newspapers provide the proper editorial set
ting for retoil advertising to do its best job, while conversely,
retail advertising provides the fashion and other product news
so necessary to the success of a newspaper.
Lenon No. 5 Stores ond departments with a high fashion
image were less affected by the lack of newspaper advertising
than stores ond departments which depend upon advertising
for more immediate returns.
Leison No. 6 In o time of natural buying momentum such
os Christmas, stores will not be too greatly affected by tem
porary loss of newspaper advertising, provided sufficient ad
vertising had already been run prior to a strike. However,
once such o period is over, it is essential to stimulate con
sumer interest through massive advertising or a generally
depressing effect on sales will set in. The recent strike was
aptly called a "creeping disaster."
Leison No. 7 The downtown area of any major city is a
unified shopping center whose prosperity depends upon the
traffic-pulling power of a big store advertising. When this
advertising is not present, as in the recent strike, the entire
area, including smaller stores, restaurants and other services,
feel the effects.
Lenon No, 8 Advertising, especially newspaper advertis
ing, is the lifeblood of the retail business, and provides for
on orderly method of promoting and reordering merchandise.
Without advertising, skillfully planned ond executed, retail
merchandising would be in a chaotic stole. Turnover and
stock-soles ratios would be much harder to predict ond con
trol for lack of planned promotions.
As we said, all the aforementioned lessons merely bear
out previous experiences. It was a tremendous pity that these
truisms had to be proven all over again at the cost of so much
hardship.
The full ttxf of Mr. Engle'i oddreu is available at the Herald and
News advertising department.
51? Vo.i
Phwt TU 4 3134
Conr OAK Qfvt BROAD