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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (April 28, 1963)
tl New Bread Produced IVUffT- NEW SUNBEAM LOAF Newest addition to grocer's shelves in this area these days is the new Sunbeam loaf bread of Fluhrer's Bakery. Shown here with the new loaf which was introduced in this area on Monday are Gene Revis, driver-salesman, left, and Ted Otterbein, manager of the Fluhrer's Klamath Falls plant. TROPHY AWARDED In a special ceremony at the state capital, Gov. Mark O. Hatfield is shown present ing Eugene Ferrell, vice president and general manager of Fluhrer's Holsum Corporation, with the President's Cup on behalf of the Quality Bakers of America Cooper ative. The trophy is for producing the highest-quality bread in the nation. Governor Hatfield expressed his sincere congratulations for this honor, the first to be awarded to an Oregon bakery. s.V 'v'X ROBERT BALLARD Ballard Joins H. Barnhisel R. H. "Boh" Ballard. 1!)18 Manzanita, is nnw associated with Howard Barnhisel in real es tate and insurance. Ballard joined the Barnhisel Agency on April I, and will have his offices at 112 South Eighth Street. A residenf here for the past 10 years. Ballard was in the auto mobile business for the past eight, and had his own auto dealership for four of these. Kor the past two years he has heon ranch foreman for Hobcrt Cheyne. Ballard, who has been a sales man most of his life, will spec ialize in residential properties and in general insurance. $125,000 Idea Car By Dodge To Be Displayed By Thomas Dodge's $125,000 idea car, the Flitewing, will be displayed be ginning Sunday. May 5, through Tuesday, May 7, at Thomas Dodge Sales and Service, Dodge dealership here. The Dodge flitewing features! 'flip-up" windows, sports car styling and unique interior ap pointments designed mainly for improved driving safety. "This car is not a 'way-out' dream but a near-in design of practical features." said George W. Gibson, Dodge chief engi neer and director of product planning. The Flitewing is one of a number of idea cars which we have created in the last year," Gibson said. "These cars are ex ercises in future thinking and planning. The Flitewing, however. is the only idea car that will be shown to the public at this time." The Flitewing was conceived primarily as an experiment in the "Hip-window" concept of au tomotive design, according to Gibson. "Innovation in window design may outwardly appear to be a relatively small area of investi gation for a $125,000 experimen tal car," Gibson said, "but the successful application of it in a production automobile would pro- vide the basis for entirely new styling concepts prohibited by conventional windows. Unlike many Detroit "dream cars or automobiles ot the lu- ture, the Flitewing resembles present-day production models in both styling and interior features, while reflecting Dodge's interest and achievements in Space Age technology. The Flitewing has a definite sports-car flavor inside and out. There are four individual bucket and reinforced floor anchorages. A bctw cen-seals, full-length cen tral console contains radio, heat er and air-conditioning controls for Irani seat occupants and a fold-down armrest, ashtray and courtesy lights for rear-scat oc cupants. The entire interior, including the dash, is heavily padded and the conglomeration of knobs and dials has been replaced by push buttons. The padded surfaces are significantly larger than current production model automobiles. A new speedometer, which uti lizes a scries of 13 elliptical win dows tu indicate speed at a glance in 10-mile-pcr-hour in crements, replaces the traditional speed gauge. It is located at the renter of the instrument cluster. The left side of the cluster con tains four engine gauges duel, temperature, amperage and nil pressure! plus the parking brake light. transmission pushbuttons are located below the gauges, just to the left of the steering wheel which is lightweight cast alumi num. the ignition switch is to the right. Many of the Flitewing's enrr trnls have been removed from the dashboard and placed else where. The radio, heater and air- conditioning controls are on the console. Complete Banking Facilities Set For Co-Op Building On UO Campus f'omplete banking facilities will soon be as close as the near est classroom on the University of Oregon campus, with announce ment from U.S. National Bank Ibis week that it will establish a branch within the proposed new Co-op Building. To he called the Oregon Campus1 provide banking services starting branch, it will He tne lirst tun hanking office in Oregon estab- prior to completion of the Co-opisite to provide space for the tern- Building. Kolar said the hank will open in temporary quarters at "38 E. 13th Ave. on property leased from Sacred Heart General Hos pital. A "mountain-type" chalet of A frame construction will be built to porary building. "U.S. National has long antici pated an office which would pro vide specially convenient hanking services for the university, and the opportunity we have to locate within the new co-op building is the answer to our planning," lished permanently on a college campus, according to K. .1. Kolar, president of U.S. National. Plans presently call for the con struction of a two-story co-op building at East 13lh and Kincaid. adjoining the existing book store. The new U.S. National branch would be located on the first floor, reported Kolar. Completion time Inr the structure is estimated be tween IS and 24 months. In order to handle the hank ing needs of students and faculty with fall registration for l3. It isairt Kolar. w ill be necessary lo raze an exist- Eugene is presently served by ing structure on the 1.1th Avenue'three U.S. National oflices. Slater Attends National Meet Lawrence Slater, 2065 Auburn. is in New Orleans where he is attending the midwinter meeting of the National Association of In surance Agents. Slater is president of the Ore g o n Association of Insurance Agents. leaving by plane Friday night. Slater is scheduled to return next Thursday. The conference was to begin Sunday, April 2B and con tinue through 'Hiesday, April 30, Slater, former mayor of Klam ath Kails, is owner of the Slater Insurance Agency, 134 North Seventh Street. - t ifS - J kj n 3 VL V By Fluhrer's Bakery s excitement aplenty down at Fluhrer's There' these days Holsum on North Holly Street in .Medford. After years of pain staking work and experiment, the bakery is proud to announce that it is producing a loaf that experts everywhere agree is to day's best and most inexpensive food. To celebrate this great achievement, this new loaf has been christened "Sunbeam" and put in a new wrapper carrying the picture of a charming 5-year- old called "Miss Sunbeam Fluhrer's Holsum Corporation is a member of Quality Bakers ol America, one of the countrv's outstanding bakers' cooperatives According to Dr, Simon Jacket head of Q.B.A.'s testing labora tory, the new Sunbeam loaf rates high on every important quality count, including freshness, flavor, texture and looks. "I feel confi dent," staled Dr. Jacket, "that huusewives in Southern Oregon and Northern California will wel come Sunbeam Bread as a val uable addition to today's diet. The new loaf tastes better, cuts waste and gives children and grown-ups the good, substantial nourishment they need." Interviewed at his office at the bakery, Eugene Ferrell, vice pres ident and general manager, ex hibited the new Sunbeam loaf. The wrapper design is hand somely executed in a light blue and white with a floral border and a picture of little "Miss Sun beam" eating a slice of bread and butter. "Our new little friend." stated Ferrell, "will be very much in evidence in the weeks to come. And we feel sure that, once folks get to know her, they'll become fast friends and that our new Sunbeam loaf will win a regular place on their la-bios." Realtor Speaks To Idaho Meet Deane Sacher, Klamath Falls realtor, 1037 Main Street, who is also Oregon state represents tive of the International Traders Club, will be the principal speak cr at Spring Clinic Sessions of the Idaho Ileal Estate Brokers at Caldwell, Idaho, on May 2 and at Twin Falls on May 3. Sacher will handle the morn ing session each day on the subject "Fundamentals and Tech niques of Trading." Tile sessions are held by the Idaho Association of Realtors cooperation with the Idaho Heal Estate Brokers Board and are a part of an annua spring se ries of educational meetings held around the state. z less MM By Floyd L Wynne HERALD AND NEWS, Klamath Falls. Oli'goil Sunday, April 28, 1963 PAGE 3 tMiuiiwuaiwaJ BELL AWARD This special bell award was made on behalf of the PPL Klamath Falls district crew, to. left to riqht, Chuck Perry, Keith King, and H. E. Seideman during the PPL Klamath District safety banquet held at the Rearnei Country Club Friday, April I?. These three men are the electrician's safety committee. Sam Brown, local SI AC representative, presented e plaque to Sam Ritchey for the district's safety record of 220,000 man-hours without a disablinq injury. Frank Bash, Copco division manager, presented a gold award to Dale Jefferson and Keith King, while a special silver award went to C.A, Boyden and George Wright, Tulelake area, and to Elwood Hedberg, for the power department employes. PPL Official Receives Medal WASHINGTON, D.C.-The Soci ety of American Military Engi neers has announced award of the George W. Goethals Medal, its highest honor (or engineering achievement, to E. Robert de Luc cia, Portland, vice president and chief engineer of Pacific Power and Light Company. The citation is named in honor of the military engineer who built he Panama Canal and is of fered annually to an engineer in :mviI and military practice whn has made the most eminent and notable contributions to engineer ing, particularly in design and construction. In naming de I.uccia, the soci ety noted the Portland engineer's achievements include directing the design and construction of largo hydroelectric developments, one of them the highest carthfill struc ture in the world when it was finished for PP&I. in 195a, and hundreds of miles of electric transmission system lines. Also noted were his role as an organizer of the Rocky Moun tain Power Pool after Pacific Pow er acquired electric service re sponsibilities in Montana and Wyoming, and his interest since IBM in civilian atomic research (or electric power production. The PP&L official is a past president of the Portland Post of the society and holds the rank of lieutenant colonel in Die reserve of the Army Corps of Engineers, in which he served in World War II. lie was decorated with the Legion of Merit (or his services. After graduating from Massa chusetts Institute of Technology; in 1927, de Luccia began his career in engineering of works related to river control projects and hydro electric and steam-electric power plants. He joined the civil branch of the Corps of Engineers In 1931, and from 1938 to 1942 was with the Federal Power Commission. Upon his return from war service he returned to the FPC to organize the Bureau of Power and became its first chief. He was employed by Pacific Power in 1951 to direct design and construction of the Yale hydroelectric project on the Lewis River in southwest Washington, and later the record making 512-foot-high Swift project on the same stream. The society will present Uie Goethals medal at its annual din ner in Washington, D.C., May 20. IDEA CAR TO BE tnq, many new SHOWN ideas fi Dodge's $125. 000 idM rar. the Flitewing, featur- autos of the future, will be on display at tne i nomas Dodge Sales and Service showroom, 424 South Sixth Street, on May 5, 6 and 7. The showroom will be open on Sunday, May 5, for this special showing from noon to 5 p.m. Market Plagued With Many Problems NEW YORK lUPIi-Establish-; ment of a new overseas market by an American industry is al wavs a chancy business, and it has become no easier in Western Europe with the current uncer tainties that resulted from the re buff of Britain's elforts to enter the Common Market. As for Eastern Europe today, that is an even tougher problem: restrictions on trade between United States concerns and those behind the Iron Curtain are even stiller than those represented by the tariff barriers around much of Western Europe. But even foreknowledge of these conditions is not enough lo daunt of our enterprising manufac turers: some are willing to laKe a chance on creating a market and then being able to supply It in the belief that Iheir product will not fall under the ban on trade in strategic materials. An example of this is the ven ture undertaken by Maidenfnrm. Inc.. which says it is the world s largest manufacturer of brassieres. Through a Ixindon advertising.said it was the only U.S. rom firm which handles advertising,pany represented in that issue ot hv Western companies in Soviellthe magazine and they believed trade publications. Maidenform isit was the only advertisement for running a full page advertise ment (or its product, in Soviet skaya Torenvia, a trade monthly which is said to be distributed lo 3.000 retail personnel in the So viet Union. The advertisement was origi nated in the United States, ac cording lo an announcement by Maidenform sources here: they a U.S. manufactured product ad vertised in it since 19W, Kurt A Metzger. Maidenform vice president, said the company had had no orders as a result of the advertisement, but went ahead with it even though it was tnld it might he six to eight months before results would be. come apparent if any ?RESENTED CASH AWARDS Two FA A technicians were presented cash awards recently for beneficial suggestions for improved service by the Federal Aviation Agency. Shown here, left to right, George W. Palmer, electronics technician, Klam. ath Falls sector, end Richard J. Hayton, radar technician. Klamath Fells sector, both of whom received the awards: Erwin T. Brooks, assistant chief, Klameth Falls; Loren Vertner, engineer in charge, Klamath Falls radar, and William J. Tucker, chief, Klam. th Falls sector. GUARANTEED TRUCK SERVICE AND REPAIRS We're Speciolists on 4 wheel drive Willys 'Jeep' vehicles, but we are equipped to serv ice all mokes. JOE FISHER Lincoln, Mercury, Comet Willyi 'Jeep' vehicles 677 Se. 7th Ph. 4-8104 Cmcrgcnc. Phontt Chorl.t Rama, 2-4951 nniRB-rfinin d Wards Special rmwrn From lovely invitations to handbills; from business cords to posters ... we can hand'e ony printing ob and beautifully! Guide Service for f BUSINESS FIRMS INSTITUTIONS GOV'T AGENCIES WARDS OFFERS EVERYTHING IT SELLS AT FULL COMMERCIAL DISCOUNTS ACTIVE FUN RETIREMENT fbt$70$ Month Here at Woodburn Senior Estates in the heart of Oregon! beautiful Willamette Valley you can own your new home on your own lot with monthly payments at low as $70 up to $85 ... in a completely new com munity. You have a modest invest ment and low monthly living costs f This fs oefiva retlramanr . , . you may play golf on your own course . . . fish or hunt in a thousand tpoti close by... shop in the city... visit beaches and mountains... have in teresting friends to share your ac tivities . . . yet you enjoy the privacy of your own delightful new home that's not too much to care for. These arm soma ot th people who have purchased 350 homes at Woodburn Senior Estates and are enjoying happy, active retirement. 8?li -4 fa , J o much for so lit Printing, Inc. 12th & Klamath TU 4-5373 Wordi giant purchasing power mon lower prices at com mercial discounts for all quoll fied purchasers. Chooia from thousands of quality items . . , backed by nation-wide delivery ond service. CoH Words first! phone today TU 4-3188 CONTRACT AND COMMERCIAL SALES DEPT. HOW TO GET TO W.S.E. It's esiy. 39 miles SJth of Port land or 14 miles North of Gelem, turn riRtit off Interstate HiRhway S at the Woodhum Ent (whetrnv you're headed North or South). Your new home includes low cost golf club membership and ail reeraatioa fan titiea. Choose from 22 attractive designs from 1 bedroom, 1 gar as up to 3 bedrooms, double garage. Low down payments and total monthly payments only $70 to $85 month. Total cash price from $$97& te $11,230. NO FOUNDERS FEES. Uoodbum Senior Esiales 1275-0 Market Road No. 214, Woodburn, Oregon lanrf tha ouan udoy for a complete color hrof htire giving sU the details of "Happ Days Ahead at VVooo'.;urn Senior Ritatet". WOOOBURN UN IO STATtl urs-0 Marktt RoeS It. Waaobvr, Ortsen I mm lM'M'f ft n4 wlthMt y Wif" "v r fid COtOI IIOCHUII MrtMa la Ml W4kxK -
