tl
New Bread Produced
IVUffT-
NEW SUNBEAM LOAF Newest addition to grocer's
shelves in this area these days is the new Sunbeam loaf
bread of Fluhrer's Bakery. Shown here with the new loaf
which was introduced in this area on Monday are Gene
Revis, driver-salesman, left, and Ted Otterbein, manager
of the Fluhrer's Klamath Falls plant.
TROPHY AWARDED In a special ceremony at the
state capital, Gov. Mark O. Hatfield is shown present
ing Eugene Ferrell, vice president and general manager
of Fluhrer's Holsum Corporation, with the President's
Cup on behalf of the Quality Bakers of America Cooper
ative. The trophy is for producing the highest-quality
bread in the nation. Governor Hatfield expressed his
sincere congratulations for this honor, the first to be
awarded to an Oregon bakery.
s.V 'v'X
ROBERT BALLARD
Ballard Joins
H. Barnhisel
R. H. "Boh" Ballard. 1!)18
Manzanita, is nnw associated
with Howard Barnhisel in real es
tate and insurance.
Ballard joined the Barnhisel
Agency on April I, and will have
his offices at 112 South Eighth
Street.
A residenf here for the past 10
years. Ballard was in the auto
mobile business for the past eight,
and had his own auto dealership
for four of these.
Kor the past two years he has
heon ranch foreman for Hobcrt
Cheyne.
Ballard, who has been a sales
man most of his life, will spec
ialize in residential properties
and in general insurance.
$125,000 Idea Car By Dodge
To Be Displayed By Thomas
Dodge's $125,000 idea car, the
Flitewing, will be displayed be
ginning Sunday. May 5, through
Tuesday, May 7, at Thomas
Dodge Sales and Service, Dodge
dealership here.
The Dodge flitewing features!
'flip-up" windows, sports car
styling and unique interior ap
pointments designed mainly for
improved driving safety.
"This car is not a 'way-out'
dream but a near-in design of
practical features." said George
W. Gibson, Dodge chief engi
neer and director of product planning.
The Flitewing is one of a
number of idea cars which we
have created in the last year,"
Gibson said. "These cars are ex
ercises in future thinking and
planning. The Flitewing, however.
is the only idea car that will be
shown to the public at this time."
The Flitewing was conceived
primarily as an experiment in
the "Hip-window" concept of au
tomotive design, according to
Gibson.
"Innovation in window design
may outwardly appear to be a
relatively small area of investi
gation for a $125,000 experimen
tal car," Gibson said, "but the
successful application of it in a
production automobile would pro-
vide the basis for entirely new
styling concepts prohibited by
conventional windows.
Unlike many Detroit "dream
cars or automobiles ot the lu-
ture, the Flitewing resembles
present-day production models in
both styling and interior features,
while reflecting Dodge's interest
and achievements in Space Age
technology.
The Flitewing has a definite
sports-car flavor inside and out.
There are four individual bucket
and reinforced floor anchorages.
A bctw cen-seals, full-length cen
tral console contains radio, heat
er and air-conditioning controls
for Irani seat occupants and a
fold-down armrest, ashtray and
courtesy lights for rear-scat oc
cupants. The entire interior, including
the dash, is heavily padded and
the conglomeration of knobs and
dials has been replaced by push
buttons. The padded surfaces are
significantly larger than current
production model automobiles.
A new speedometer, which uti
lizes a scries of 13 elliptical win
dows tu indicate speed at a
glance in 10-mile-pcr-hour in
crements, replaces the traditional
speed gauge. It is located at the
renter of the instrument cluster.
The left side of the cluster con
tains four engine gauges duel,
temperature, amperage and nil
pressure! plus the parking brake
light.
transmission pushbuttons are
located below the gauges, just to
the left of the steering wheel
which is lightweight cast alumi
num. the ignition switch is to
the right.
Many of the Flitewing's enrr
trnls have been removed from
the dashboard and placed else
where. The radio, heater and air-
conditioning controls are on the
console.
Complete Banking Facilities Set
For Co-Op Building On UO Campus
f'omplete banking facilities
will soon be as close as the near
est classroom on the University
of Oregon campus, with announce
ment from U.S. National Bank
Ibis week that it will establish a
branch within the proposed new
Co-op Building.
To he called the Oregon Campus1 provide banking services starting
branch, it will He tne lirst tun
hanking office in Oregon estab-
prior to completion of the Co-opisite to provide space for the tern-
Building. Kolar said the hank will
open in temporary quarters at "38
E. 13th Ave. on property leased
from Sacred Heart General Hos
pital. A "mountain-type" chalet of A
frame construction will be built to
porary building.
"U.S. National has long antici
pated an office which would pro
vide specially convenient hanking
services for the university, and
the opportunity we have to locate
within the new co-op building is
the answer to our planning,"
lished permanently on a college
campus, according to K. .1. Kolar,
president of U.S. National.
Plans presently call for the con
struction of a two-story co-op
building at East 13lh and Kincaid.
adjoining the existing book store.
The new U.S. National branch
would be located on the first floor,
reported Kolar. Completion time
Inr the structure is estimated be
tween IS and 24 months.
In order to handle the hank
ing needs of students and faculty
with fall registration for l3. It isairt Kolar.
w ill be necessary lo raze an exist- Eugene is presently served by
ing structure on the 1.1th Avenue'three U.S. National oflices.
Slater Attends National Meet
Lawrence Slater, 2065 Auburn.
is in New Orleans where he is
attending the midwinter meeting
of the National Association of In
surance Agents.
Slater is president of the Ore
g o n Association of Insurance
Agents.
leaving by plane Friday night.
Slater is scheduled to return next
Thursday. The conference was to
begin Sunday, April 2B and con
tinue through 'Hiesday, April 30,
Slater, former mayor of Klam
ath Kails, is owner of the Slater
Insurance Agency, 134 North
Seventh Street.
- t ifS - J
kj n 3 VL V
By Fluhrer's Bakery
s excitement aplenty
down at Fluhrer's
There'
these days
Holsum on North Holly Street in
.Medford. After years of pain
staking work and experiment,
the bakery is proud to announce
that it is producing a loaf that
experts everywhere agree is to
day's best and most inexpensive
food. To celebrate this great
achievement, this new loaf has
been christened "Sunbeam" and
put in a new wrapper carrying
the picture of a charming 5-year-
old called "Miss Sunbeam
Fluhrer's Holsum Corporation is
a member of Quality Bakers ol
America, one of the countrv's
outstanding bakers' cooperatives
According to Dr, Simon Jacket
head of Q.B.A.'s testing labora
tory, the new Sunbeam loaf rates
high on every important quality
count, including freshness, flavor,
texture and looks. "I feel confi
dent," staled Dr. Jacket, "that
huusewives in Southern Oregon
and Northern California will wel
come Sunbeam Bread as a val
uable addition to today's diet.
The new loaf tastes better, cuts
waste and gives children and
grown-ups the good, substantial
nourishment they need."
Interviewed at his office at the
bakery, Eugene Ferrell, vice pres
ident and general manager, ex
hibited the new Sunbeam loaf.
The wrapper design is hand
somely executed in a light blue
and white with a floral border
and a picture of little "Miss Sun
beam" eating a slice of bread
and butter. "Our new little
friend." stated Ferrell, "will be
very much in evidence in the
weeks to come. And we feel sure
that, once folks get to know her,
they'll become fast friends and
that our new Sunbeam loaf will
win a regular place on their la-bios."
Realtor Speaks
To Idaho Meet
Deane Sacher, Klamath Falls
realtor, 1037 Main Street, who
is also Oregon state represents
tive of the International Traders
Club, will be the principal speak
cr at Spring Clinic Sessions of
the Idaho Ileal Estate Brokers
at Caldwell, Idaho, on May 2
and at Twin Falls on May 3.
Sacher will handle the morn
ing session each day on the
subject "Fundamentals and Tech
niques of Trading."
Tile sessions are held by the
Idaho Association of Realtors
cooperation with the Idaho Heal
Estate Brokers Board and are
a part of an annua spring se
ries of educational meetings held
around the state.
z
less MM
By Floyd L Wynne
HERALD AND NEWS, Klamath Falls. Oli'goil
Sunday, April 28, 1963 PAGE 3
tMiuiiwuaiwaJ
BELL AWARD This special bell award was made on behalf of the PPL Klamath
Falls district crew, to. left to riqht, Chuck Perry, Keith King, and H. E. Seideman
during the PPL Klamath District safety banquet held at the Rearnei Country Club
Friday, April I?. These three men are the electrician's safety committee. Sam
Brown, local SI AC representative, presented e plaque to Sam Ritchey for the district's
safety record of 220,000 man-hours without a disablinq injury. Frank Bash, Copco
division manager, presented a gold award to Dale Jefferson and Keith King, while a
special silver award went to C.A, Boyden and George Wright, Tulelake area, and to
Elwood Hedberg, for the power department employes.
PPL Official Receives Medal
WASHINGTON, D.C.-The Soci
ety of American Military Engi
neers has announced award of the
George W. Goethals Medal, its
highest honor (or engineering
achievement, to E. Robert de Luc
cia, Portland, vice president and
chief engineer of Pacific Power
and Light Company.
The citation is named in honor
of the military engineer who built
he Panama Canal and is of
fered annually to an engineer in
:mviI and military practice whn
has made the most eminent and
notable contributions to engineer
ing, particularly in design and
construction.
In naming de I.uccia, the soci
ety noted the Portland engineer's
achievements include directing the
design and construction of largo
hydroelectric developments, one of
them the highest carthfill struc
ture in the world when it was
finished for PP&I. in 195a, and
hundreds of miles of electric
transmission system lines.
Also noted were his role as an
organizer of the Rocky Moun
tain Power Pool after Pacific Pow
er acquired electric service re
sponsibilities in Montana and
Wyoming, and his interest since
IBM in civilian atomic research
(or electric power production.
The PP&L official is a past
president of the Portland Post of
the society and holds the rank of
lieutenant colonel in Die reserve of
the Army Corps of Engineers, in
which he served in World War II.
lie was decorated with the Legion
of Merit (or his services.
After graduating from Massa
chusetts Institute of Technology; in
1927, de Luccia began his career
in engineering of works related to
river control projects and hydro
electric and steam-electric power
plants. He joined the civil branch
of the Corps of Engineers In 1931,
and from 1938 to 1942 was with
the Federal Power Commission.
Upon his return from war
service he returned to the FPC to
organize the Bureau of Power and
became its first chief. He was
employed by Pacific Power in 1951
to direct design and construction
of the Yale hydroelectric project
on the Lewis River in southwest
Washington, and later the record
making 512-foot-high Swift project
on the same stream.
The society will present Uie
Goethals medal at its annual din
ner in Washington, D.C., May 20.
IDEA CAR TO BE
tnq, many new
SHOWN
ideas fi
Dodge's $125. 000 idM rar. the Flitewing, featur-
autos of the future, will be on display at tne i nomas
Dodge Sales and Service showroom, 424 South Sixth Street, on May 5, 6 and 7. The
showroom will be open on Sunday, May 5, for this special showing from noon to 5
p.m.
Market Plagued With Many Problems
NEW YORK lUPIi-Establish-;
ment of a new overseas market
by an American industry is al
wavs a chancy business, and it
has become no easier in Western
Europe with the current uncer
tainties that resulted from the re
buff of Britain's elforts to enter
the Common Market.
As for Eastern Europe today,
that is an even tougher problem:
restrictions on trade between
United States concerns and those
behind the Iron Curtain are even
stiller than those represented by
the tariff barriers around much
of Western Europe.
But even foreknowledge of these
conditions is not enough lo daunt
of our enterprising manufac
turers: some are willing to laKe
a chance on creating a market
and then being able to supply It
in the belief that Iheir product
will not fall under the ban on
trade in strategic materials.
An example of this is the ven
ture undertaken by Maidenfnrm.
Inc.. which says it is the world s
largest manufacturer of brassieres.
Through a Ixindon advertising.said it was the only U.S. rom
firm which handles advertising,pany represented in that issue ot
hv Western companies in Soviellthe magazine and they believed
trade publications. Maidenform isit was the only advertisement for
running a full page advertise
ment (or its product, in Soviet
skaya Torenvia, a trade monthly
which is said to be distributed lo
3.000 retail personnel in the So
viet Union.
The advertisement was origi
nated in the United States, ac
cording lo an announcement by
Maidenform sources here: they
a U.S. manufactured product ad
vertised in it since 19W,
Kurt A Metzger. Maidenform
vice president, said the company
had had no orders as a result of
the advertisement, but went
ahead with it even though it was
tnld it might he six to eight
months before results would be.
come apparent if any
?RESENTED CASH AWARDS Two FA A technicians were presented cash awards
recently for beneficial suggestions for improved service by the Federal Aviation
Agency. Shown here, left to right, George W. Palmer, electronics technician, Klam.
ath Falls sector, end Richard J. Hayton, radar technician. Klamath Fells sector, both
of whom received the awards: Erwin T. Brooks, assistant chief, Klameth Falls; Loren
Vertner, engineer in charge, Klamath Falls radar, and William J. Tucker, chief, Klam.
th Falls sector.
GUARANTEED
TRUCK
SERVICE
AND REPAIRS
We're Speciolists on
4 wheel drive Willys
'Jeep' vehicles, but we
are equipped to serv
ice all mokes.
JOE FISHER
Lincoln, Mercury, Comet
Willyi 'Jeep' vehicles
677 Se. 7th Ph. 4-8104
Cmcrgcnc. Phontt
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nniRB-rfinin d Wards Special
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ACTIVE FUN RETIREMENT
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CONTRACT AND
COMMERCIAL SALES
DEPT.
HOW TO GET TO W.S.E.
It's esiy. 39 miles SJth of Port
land or 14 miles North of Gelem,
turn riRtit off Interstate HiRhway
S at the Woodhum Ent (whetrnv
you're headed North or South).
Your new home includes low cost golf
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fan titiea.
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Total cash price from $$97& te
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Uoodbum Senior Esiales
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lanrf tha ouan
udoy for a
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hrof htire giving sU
the details of
"Happ Days
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VVooo'.;urn Senior
Ritatet".
WOOOBURN UN IO STATtl
urs-0 Marktt RoeS It. Waaobvr, Ortsen
I mm lM'M'f ft n4 wlthMt y Wif" "v
r fid COtOI IIOCHUII MrtMa la Ml W4kxK -