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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 6, 1959)
TUESDAY. JANUARY (I. 1959 HERALD AND NEWS. KLAMATH FALLS. OREGON PAGE SEVEN j:. j m mm m mm atmsm tllllllPllil 7r, r J r I nns: i n -nmr t mm ' i I I i i i 1 r 2 W itt ,1k S ff...t'.. a. f nil mBmm 1 1 ir. S! L : I siftl 3 Wfe I'!. i O'.l 'i ' Mart, Business Brush Up On Letter Designations THIS INTRICATE crocheted panel of "The Last Supper," is on display under glass at the home of Mrs. F. C. Bynum, McCloud. The art work was made by her late mother, Mrs. Herbert J. Eastman, a victim of arthritis, without a pattern. Mrs. Bynum is the great granddaughter of Chief Sarlc of the Mimae Indian Tribe of Canada. Photo by Ray Kite By Kl.MKR C. WA1.ZKR IT I Financial Edilor NEW YOKK UPI" - Wall (Street and business this week are I brushing up on alphabetical desig nations with Congress going into session Wednesday and the t.u- ropean Common Market getting in to swine. The DAC (Democratic Advisory Council) is expected to shout loudly for an acceleration of (INP 'Gross National Products! winch it doesn't think is rising fast enough. Then there s sure to be some thing brought up ahout K1IA 1 Federal Housing Administra tion) and ranny Mae irNMA Kederal National Mortgage Asso ciation) to spur housing. Also RE A (Rural Electrilication Ad ministration) and the VA t Veter ans Administration). And. of course, there will be Basin Briefs Judge Grants Marshall Field Buys Paper f jfg ChOfter ror io Million uonars Bonanza Garden Club will meet Friday, January 9, at the home of Aline Oberheide, west of Bonanza. Roll call will be on ideas for the new year's program. Topic is new plants and seeds. Speaker, Violet Brown. Midland Grange will meet Wednesday, January 7, at 8 p.m. Refreshments will be served. Open House Mr. and Mrs. Kalnh Bowman of Alturas extend ed 500 invitations to guests for their open house on New Year s Eve. I To Bend for the holidays were Alturas visitors, Mr. and Mrs. Walls Gloster and children, Tom my and Karen. Teen-Age Dance The Alturas Elks gave an annual dance for the teen-agers on New Year's Eve. Music was by the Dallas Dodge orchestra. With Father Richard Testi has moved from the Los Angeles area, ! where he stayed with other rela tives, to be with his father. Kicky Testi. Modoc. Point. Richard is a freshman at Chiloquin High School : and had spent a few months here ; two years ago. Breaks Foot Donald Potter, Chiloquin, broke several bones in one foot recently when he slipped from the roof of a three-unit ren tal which he is building during his free time from delivering mail on the Modoc Point. Klamath Agency, Fort Klamath and Sprague River routes. Return Home Mr. and Mrs. Don Harris. Chiloquin, have re turned home after spending the holidays with relatives in Portland. Harris is an instructor in the high school. Build Home Mr. and Mrs. Ja . cob Disch who were married this fall, are constructing a three hedrnnm home on Agency Lake- shore between the Bill Davis and the Frank Hanson homes and just across the highway from Disch's parents, Mr. and Mrs. Jacob Disch. CHICAGO (UPIl-The purchase of the Chicago Daily News the city's second top newspaper shift in 28 months today left Chica go's four large metropolitan dailies under two owners. They are ' Field Enterprises. Inc., Monday's buyer, and the Chi cago Tribune, Inc.. publishers of the Tribune and the Chicago American, purchased from the Hearst Corp. in October. 1956. New Hospital Now Available Marie Begins Prison Term DUNSMUIR A 200 bed emer-1 gency hospital unit is now avail able in Dunsmuir to meet local state and national emergencies, Harold Beale, civil defense direc tor, has announced. The emergency unit is complete with stretchers, dried plasma, pa per blankets, surgical instruments, splints, drugs and dressings, ready for any disaster that might hit this area, Beale said. A special stor age room prepared according to civil defense specifications has been built in the basement of the city hall by Beale and other volun teers in anticipation of the allo cation of this hospital to Dunsmuir by regional civil deense authori ties. In event of a local disaster re quiring use of the hospital unit, the city or other authorizing agent would be expected to replenish the unit, Beale explained. In an ex treme emergency declared by the state, the state will restock the hospital following its use. The unit is federal civil defense property and valued at $6,000.! The 15 kw generator, costing the city $150 through civil defense, is now installed and tested. Beale said, assuring the power blackout which disrupted police communi cation and other city duties dur ing the threatened flood last Feb ruary will not be repeated. An auxiliary 5 kw generator and air compressor is now on order for CD use. This, too, will cost the citv a small fraction of its value, Beale said. The CD office and radio room in the city hall is also nearing completion. KULPTOWN, Pa. (AP) For two vears David Kennedy, a Marshall Field Jr., Field Enter- plumber, toiled in his spare time prises president, announced tne h0 build a one-storv frame and ce- purchase of the alternoon Daily ment block home in this eastern News from John S. Knight lor $o0 Pennsylvania community snare. it was ready as a Christmas gilt The estimated sate price tor me for his wife and 21-month-old son papers controlling interest, wnicn The family moved in Christmas Knight bought in 1S44 tor S2,l5(i.oo(). Eve. was 18 million dollars. The 481,293 Monday a fire destroyed the outstanding shares of Daily News house when firemen from neigh stock total more than 24 million boring communities were loo late dollars at the $50 figure. I to save it. The Kennedy's lost ev field said the Daily News would erything continue on a basis of "vigorous And Monday a judge granted a competition with the Field-owned charter for Kulptown s first fire Sun-Times, the product of a merg- company, although township oili er between Marshall Held sr. s cials had objected to tne extra tax Chicago Sun and the afternoon burden. Chicago Times two years after One of the sites under considera World War JI. Hon tor tne proposed lire nouse Until Field bought the Times in adjoined Kennedys house. 1947, Chicago had five major dallies, all separately owned The merchandising heir started Ihe Sun on Dec. 7, 1041 at the outbreak of the war and published it as a morning paper until Janu ary, 1948. The combination Sun Times published around-the-clock for several years. The Hearst-owned Herald-Amcr ican changed its name in 1953 to the American, and three years later was bought by the Tribune ownership but continued as an aft crnoon daily. The American was in turn the product of several Hearst mergers of the paper dating back as far as 1854. Marshall Field Jr., new editor and publisher of the Daily News cited rising publishing costs for his purchase decision. something on HUB iHederal Re serve Board', ppc (Federal Pow er Commission', SEC (Securities & Exchange Commission), AEC 'Atomic Energy Commission), BLS (Bureau of Labor Statistics), nd perhaps Regulation W will come up. Regulation W was Ihe control on consumer credit that came up after the wild buying rush at the start of the Korean War. Businessmen are still trying lo find out what ECM 'European Common Market) will mean to1 them. That organization of six nations Hrancc. Germany. Italy Belgium, The Netherlands, and 1. A year ago the OEEC 'Organi ation lor European Economic Cooperation, and EAEC (Eu ropean Atomic Energy Commu nity, also known as Euratoml were born. The EPU (European Payments Union) went out when ECM came in and we now also have EMA 'European Monetary Agreement) in Ihe HTA (Hree Trade Area). And businessmen are trying to Keep straight such things as KChE (European Coal and Steel Agreement), GAAT (General Agreement on tariffs and trade) and FAO (Hood and Agricultural Organization of the United Nations). At home we have our HCL 'high cost of living as it was known before we had a consumer price index'. And Wall Slreei wonders if there'll be a new al phabetical agency named to light it and spend our way to weaitn and "full employment." a "full dinner pail." "two cars in every garage, and a good live-cent cigar." The inflation thai has brought the HCL is said also to have been a major stock market influence in Ihe big 1958-I9.)9 rise. Il is re called that stocks soared alter election on what Wall Street said was an expected spending orgy hv the Democratic Coiijiess new inflation, and hence bigger and heller demand for common slocks as inflation hedges. Those who hold that inflation! was a main siock market incen tive would anticipate a sharp! price break if inflation could be sidetracked even temporarily. Some think it can be side tracked with the government cut ting its spending and balancing Ihe budget. Some of Ihe market experts have expressed that belief re cently. Not long ago Prof. Mar cus Nadler said the low prices (or government bonds might be a factor in combatting inflation. Don't look fur any big fluctua tions in prices, says Business Week which anticipates only minor price increases in 1959. Jules Backman. professor of economics. New York University, sees the consumer price index in 1959 changing very moderately (rom the level prevailing in October. Prentice-Hall says inflation, "even though it's slow-burning." remains a threat to business. It expects the cost of living will be kept lo a rise of one to two per cent. Standard Hikes Gasoline Prices PORTLAND AP) - Gasoline prices went up a nickel a gallon at Standard stations in Portland Monday, and other stations sell in? major gas brands are expect ed to announce increases this week. Similar increases which raised the price of regular gas fo 28.0 cents a gallon and ethyl to 32.9 cents went into effect in Eugene at Shell Oil Co. and Union Oil Co. of California stations. OSBORN HOTEL EUCKNE. ORE. I . I.tl.-J.. t.ni u. PrsprltMr ThnrniiffhW Modern O People Read SPOT ADS - you are FREE TV SERVICE INFORMATION Set Acting Up??? We have a monitor set on at all times CALL US TO CHECK YOUR RECEPTION TROUBLES Call TU 4-4197 or TU 4-4781 DUMONT & ZENITH SALES & SERVICE 734 S. 6th J W KERNS 734 S. tth "the best place to shop . . . after all" JANUARY CLEARANCE SALE DRESSES COATS SUITS DRASTIC REDUCTIONS JERSEY CITY. N.J. (UPD-TV- radio columnist Marie Torre set tied down to a 10-day prison term for contempt of court today with three good books, a sharpened pencil and intentions of getting at least one good story out of her confinement. The New York Herald Tribune columnist was committed to the Hudson County Women's Prison Monday for refusing to tell a fed eral court the source of a dis noted news item about singer Judy Garland. She told newsmen her imprisonment would be a "badge of honor" in the battle for freedom of the press. The 34-year-old mother of two Infants was booked, fingerprinted and clad in a blue - and - white striped dress. She was assigned to a three-bed room with a view on the seventh floor that is used normally for court witnesses or civil prisoners. She is the only occupant. Warden Henry B. McHarland aid she will not come in contact with anvone charged with a crime She will have nothing to do but read and take notes, according to prison officials. Guest columnists will write her daily column until tier release Wednesday, Jan. H Youth To Attend air Course MISSING MAN RETURNS Robert S. Ball, 218 Martin Street, who was reported missing bv his wife on December 30, had returned home by Hriday, and was all right, it was reported to city police. - Rep sp.i William S. Hawkins, 3011 Boardman St., a member of Bat ior n nonA AAA Gun Bn.. Ore gon National Guard, will attend the Automotive Repair course at the Army Ordnance School, uain more, Md. a member of the Ore gon National Guard since March isi-u. renorted for duty at the nhnn FriHav. January 2. According to National Guard officials, the course i acsigneo to train enlisted men to repair wheel and track vehicles and their engines, power train units, and chassis components, and replace parts on automotive equipment. The course also includes an In troduction to vehicle maintenance. IrMnff. evacuation and the re- enverv of military wheel and Youth Attending Airplane School INGLE WOOD David J. Hand- bury, son of Mr. and Mrs. Homer Handbury, Tulelake, is attending college at Northrqp Aeronautical Institute here. He is enrolled in the aeronautical engineering tech nology courser Handbury is joining nunoreas of young men from all parts of Ihe United Slates and from many foreign countries, who are obtain- inu Iheir eneinecrina education at Northrop. Located in the heart of Ihe Southern California Aircraft, electronic and Missile Industries, Northrop has become one of the nation's largest sources of trained aeronautical engineering person nel. A veteran of the Korean War with service in the Navy, David is a graduate of Lakeview High School. Lakeview, and also attend ed Milwaukee School of Engineer ing. Milwaukee 23VeaM Monday, January 6, 1936 Mr. ond Mrs. H. M. Munscll entertained guests ot their home, 635 North Second Street, Thursday evening, December 26, in celebration of their wed ding anniversary. A delightful buffet supper was served. Christmas colc-s, red, and silver were carried out in the deco rations. Afterwards an evening ot bridge was enjoyed. Tuesday, January 7, 1936 William Rajnus, son of Mr. ond Mrs. V. Rajnus arrived just before Christmas with his mother from San Francisco, where the young man hos been attending school. They were occomponied by Gadnes Rojnus ond also by o cousin, Charles Rajnus, son of Mr. and Mrs. John Rojnus also of Molin. Widnetday, January 8, 1936 Girls' physical education will be re-established ot Klomath Union High School ot the opening of. the new semester January 24. This was announced by Principol Lloyd B. Emery. He soid plons for this program had been under consideration for several weeks. Thursday, January 9, 1936 Miss Catherine Goylord, mon oger of the Kennell-Ellis studio has left on a six weeks' trip which will take her to New York. She will sail from San Fran cisco on Saturday, making the trip east via the Panama Ca nal. During her stay in the east Miss Goylord will take course in modem studio portrait lighting ot Rochester, N.Y., ond will stop on her return journey to study the some sub. feet In Hollywood, Calif. Friday, January 10, 1936 Mr and Mrs. J. W. Kerns ond Mr. ond Mrs.' Ben Kerns have left for o month's trip in south ern Colifornio and northern Mexico. They ore traveling by outomobile. Fishing in northern Mexico is a port of the plon for the trip. Saturday, January 11, 1936 Nelson Reed of Klomath Falls announced Fridav that the Reed Tractor ond Equipment com pany hod been formed and had been oopointed distributor for Coterpillor Tractor Company products. Reed and Bob Burleigh . head the firm. Reed wos formerly in the lumber business here, ond he lately resigned as n district officio! of the WPA. Insure With THE LIASILITY f IRE Paul O. Landry V T. Johnson 419 Main Street Ph. TU 2-2526 AUTO PROPERTY ir0ki Surtmm Advertising Amsrirmi Nwippr PukKh0rt XiimmIim, 1Mb 19! reasons why the Daily Newspaper gives you more for your advertising dollar 1. Newspaper advertising reaches more people than any other medium. 88 of the nation's families get a newspaper every day. Over 100 million people, 82 of all people 12 years of age and over, read a newspaper on' an average day. Every one of these people has the op portunity to see every ad in the daily newspaper. Only a small number of these people could be reached with any TV, radio or magazine ad. 2. People like advertising in newspapers better than in any other medium. People fee! friendly toward adver tising in newspapers. Surveys show that far fewer peo ple want advertising in other media. An advertiser wants his customers to like him, so it stands to reason he will benefit if he runs his ads where they please instead of annoy people. 3. Newspapers deliver more "ready to buy" prospects than any other medium. Newspapers offer something for everybody information, entertainment, editorials, advertising. And the reader is attracted to the ad that interests him. This means that readership ratings on ads represent live prospects for the advertiser. These people are easy to sell because they have a product interest On the other hand broadcast ratings indicate people with an interest in the program, not necessarily a buy ing interest in the product. 4. Newspaper advertising gets more action than any other medium. As a news medium, the daily newspaper gives advertising an atmosphere of action and believ abiliry. People have confidence in and believe in news papers. This prompts action on the part of the reader. 5. Newspaper advertising offers more local selling flex ibility than any other medium. Advertisers can use news papers market-by-market to protect strong markers, to bolster weak markets, to vary advertising where po tential varies, to meet competitive attacks, to get better timing with their sales and merchandising programs than is possible in any other medium. 6. ' Newspapers give more flexibility in selling copy Una any other medium. An advertiser can tell his story in the size that suits his needs. He can use a two-page spread to tell a detailed copy story or he can tell hi story in the same or smaller space with just a few words. He can run a 100-line or a 1,000-line ad, depending on his budget and strategy. A newspaper offers advertisers more physical and creative flexibility than any other . medium. i 7. Newspaper advertising offers better retail merchan dising than any other advertising. Four million U. S. retailers invest about 2Vi billion dollars in the daily newspaper more than they spend in all other media combined. No other medium has as close a relationship with retailers as the daily newspaper. 8. Newspaper advertising is a safer and sorer invest , ment than advertising in any other medium. In soma media a good percentage of the results are affected by ' the variables of the medium, and by the medium's own competition. In newspapers, the advertising stands on its own feet, unaffected by such variables. Newspaper advertising is always ready and waiting to suit the time, place and pleasure of the consumer. The dail; newspaper is always selling. 9. Newspaper advertising produces more sales per dol lar of advertising cost than do other media. The cost of an advertising medium depends on a combination ot two things: First, how much it costs to reach a person with a sales story. Second, what action that sales story ' causes the person to take or, how much it costs to make a sale. The best figures available indicate that the newspaper delivers a message to a person for a typical advertiser at a cost at least as low as the cost of deirwetu , ing the message through television or magazine. And the other eight points guarantee more tales action pat message delivered. Herald anb$cUr track vehicles.
