TUESDAY. JANUARY (I. 1959
HERALD AND NEWS. KLAMATH FALLS. OREGON
PAGE SEVEN
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Mart, Business Brush Up On Letter Designations
THIS INTRICATE crocheted panel of "The Last Supper," is on display under glass at the
home of Mrs. F. C. Bynum, McCloud. The art work was made by her late mother, Mrs.
Herbert J. Eastman, a victim of arthritis, without a pattern. Mrs. Bynum is the great
granddaughter of Chief Sarlc of the Mimae Indian Tribe of Canada.
Photo by Ray Kite
By Kl.MKR C. WA1.ZKR
IT I Financial Edilor
NEW YOKK UPI" - Wall
(Street and business this week are
I brushing up on alphabetical desig
nations with Congress going into
session Wednesday and the t.u-
ropean Common Market getting in
to swine.
The DAC (Democratic Advisory
Council) is expected to shout
loudly for an acceleration of (INP
'Gross National Products! winch
it doesn't think is rising fast
enough.
Then there s sure to be some
thing brought up ahout K1IA
1 Federal Housing Administra
tion) and ranny Mae irNMA
Kederal National Mortgage Asso
ciation) to spur housing. Also
RE A (Rural Electrilication Ad
ministration) and the VA t Veter
ans Administration).
And. of course, there will be
Basin Briefs
Judge Grants
Marshall Field Buys Paper f jfg ChOfter
ror io Million uonars
Bonanza Garden Club will
meet Friday, January 9, at the
home of Aline Oberheide, west of
Bonanza. Roll call will be on
ideas for the new year's program.
Topic is new plants and seeds.
Speaker, Violet Brown.
Midland Grange will meet
Wednesday, January 7, at 8 p.m.
Refreshments will be served.
Open House Mr. and Mrs.
Kalnh Bowman of Alturas extend
ed 500 invitations to guests for
their open house on New Year s
Eve. I
To Bend for the holidays were
Alturas visitors, Mr. and Mrs.
Walls Gloster and children, Tom
my and Karen.
Teen-Age Dance The Alturas
Elks gave an annual dance for the
teen-agers on New Year's Eve.
Music was by the Dallas Dodge
orchestra.
With Father Richard Testi has
moved from the Los Angeles area,
! where he stayed with other rela
tives, to be with his father. Kicky
Testi. Modoc. Point. Richard is a
freshman at Chiloquin High School
: and had spent a few months here
; two years ago.
Breaks Foot Donald Potter,
Chiloquin, broke several bones in
one foot recently when he slipped
from the roof of a three-unit ren
tal which he is building during his
free time from delivering mail on
the Modoc Point. Klamath Agency,
Fort Klamath and Sprague River
routes.
Return Home Mr. and Mrs.
Don Harris. Chiloquin, have re
turned home after spending the
holidays with relatives in Portland.
Harris is an instructor in the high
school.
Build Home Mr. and Mrs. Ja
. cob Disch who were married this
fall, are constructing a three
hedrnnm home on Agency Lake-
shore between the Bill Davis and
the Frank Hanson homes and just
across the highway from Disch's
parents, Mr. and Mrs. Jacob Disch.
CHICAGO (UPIl-The purchase
of the Chicago Daily News the
city's second top newspaper shift
in 28 months today left Chica
go's four large metropolitan
dailies under two owners.
They are ' Field Enterprises.
Inc., Monday's buyer, and the Chi
cago Tribune, Inc.. publishers of
the Tribune and the Chicago
American, purchased from the
Hearst Corp. in October. 1956.
New Hospital
Now Available
Marie Begins
Prison Term
DUNSMUIR A 200 bed emer-1
gency hospital unit is now avail
able in Dunsmuir to meet local
state and national emergencies,
Harold Beale, civil defense direc
tor, has announced.
The emergency unit is complete
with stretchers, dried plasma, pa
per blankets, surgical instruments,
splints, drugs and dressings, ready
for any disaster that might hit this
area, Beale said. A special stor
age room prepared according to
civil defense specifications has
been built in the basement of the
city hall by Beale and other volun
teers in anticipation of the allo
cation of this hospital to Dunsmuir
by regional civil deense authori
ties.
In event of a local disaster re
quiring use of the hospital unit,
the city or other authorizing agent
would be expected to replenish the
unit, Beale explained. In an ex
treme emergency declared by the
state, the state will restock the
hospital following its use. The unit
is federal civil defense property
and valued at $6,000.!
The 15 kw generator, costing
the city $150 through civil defense,
is now installed and tested. Beale
said, assuring the power blackout
which disrupted police communi
cation and other city duties dur
ing the threatened flood last Feb
ruary will not be repeated.
An auxiliary 5 kw generator and
air compressor is now on order
for CD use. This, too, will cost
the citv a small fraction of its
value, Beale said. The CD office
and radio room in the city hall
is also nearing completion.
KULPTOWN, Pa. (AP) For
two vears David Kennedy, a
Marshall Field Jr., Field Enter- plumber, toiled in his spare time
prises president, announced tne h0 build a one-storv frame and ce-
purchase of the alternoon Daily ment block home in this eastern
News from John S. Knight lor $o0 Pennsylvania community
snare. it was ready as a Christmas gilt
The estimated sate price tor me for his wife and 21-month-old son
papers controlling interest, wnicn The family moved in Christmas
Knight bought in 1S44 tor S2,l5(i.oo(). Eve.
was 18 million dollars. The 481,293 Monday a fire destroyed the
outstanding shares of Daily News house when firemen from neigh
stock total more than 24 million boring communities were loo late
dollars at the $50 figure. I to save it. The Kennedy's lost ev
field said the Daily News would erything
continue on a basis of "vigorous And Monday a judge granted a
competition with the Field-owned charter for Kulptown s first fire
Sun-Times, the product of a merg- company, although township oili
er between Marshall Held sr. s cials had objected to tne extra tax
Chicago Sun and the afternoon burden.
Chicago Times two years after One of the sites under considera
World War JI. Hon tor tne proposed lire nouse
Until Field bought the Times in adjoined Kennedys house.
1947, Chicago had five major
dallies, all separately owned
The merchandising heir started
Ihe Sun on Dec. 7, 1041 at the
outbreak of the war and published
it as a morning paper until Janu
ary, 1948. The combination Sun
Times published around-the-clock
for several years.
The Hearst-owned Herald-Amcr
ican changed its name in 1953 to
the American, and three years
later was bought by the Tribune
ownership but continued as an aft
crnoon daily.
The American was in turn the
product of several Hearst mergers
of the paper dating back as far
as 1854.
Marshall Field Jr., new editor
and publisher of the Daily News
cited rising publishing costs for
his purchase decision.
something on HUB iHederal Re
serve Board', ppc (Federal Pow
er Commission', SEC (Securities
& Exchange Commission), AEC
'Atomic Energy Commission),
BLS (Bureau of Labor Statistics),
nd perhaps Regulation W will
come up. Regulation W was Ihe
control on consumer credit that
came up after the wild buying
rush at the start of the Korean
War.
Businessmen are still trying lo
find out what ECM 'European
Common Market) will mean to1
them. That organization of six
nations Hrancc. Germany. Italy
Belgium, The Netherlands, and
1. A year ago the OEEC 'Organi
ation lor European Economic
Cooperation, and EAEC (Eu
ropean Atomic Energy Commu
nity, also known as Euratoml
were born.
The EPU (European Payments
Union) went out when ECM came
in and we now also have EMA
'European Monetary Agreement)
in Ihe HTA (Hree Trade Area).
And businessmen are trying to
Keep straight such things as
KChE (European Coal and Steel
Agreement), GAAT (General
Agreement on tariffs and trade)
and FAO (Hood and Agricultural
Organization of the United
Nations).
At home we have our HCL
'high cost of living as it was
known before we had a consumer
price index'. And Wall Slreei
wonders if there'll be a new al
phabetical agency named to light
it and spend our way to weaitn
and "full employment." a "full
dinner pail." "two cars in every
garage, and a good live-cent
cigar."
The inflation thai has brought
the HCL is said also to have been
a major stock market influence
in Ihe big 1958-I9.)9 rise. Il is re
called that stocks soared alter
election on what Wall Street said
was an expected spending orgy
hv the Democratic Coiijiess new
inflation, and hence bigger and
heller demand for common slocks
as inflation hedges.
Those who hold that inflation!
was a main siock market incen
tive would anticipate a sharp!
price break if inflation could be
sidetracked even temporarily.
Some think it can be side
tracked with the government cut
ting its spending and balancing
Ihe budget.
Some of Ihe market experts
have expressed that belief re
cently. Not long ago Prof. Mar
cus Nadler said the low prices
(or government bonds might be
a factor in combatting inflation.
Don't look fur any big fluctua
tions in prices, says Business
Week which anticipates only
minor price increases in 1959.
Jules Backman. professor of
economics. New York University,
sees the consumer price index in
1959 changing very moderately
(rom the level prevailing in October.
Prentice-Hall says inflation,
"even though it's slow-burning."
remains a threat to business. It
expects the cost of living will be
kept lo a rise of one to two per
cent.
Standard Hikes
Gasoline Prices
PORTLAND AP) - Gasoline
prices went up a nickel a gallon
at Standard stations in Portland
Monday, and other stations sell
in? major gas brands are expect
ed to announce increases this
week.
Similar increases which raised
the price of regular gas fo 28.0
cents a gallon and ethyl to 32.9
cents went into effect in Eugene
at Shell Oil Co. and Union Oil
Co. of California stations.
OSBORN HOTEL
EUCKNE. ORE.
I . I.tl.-J.. t.ni u.
PrsprltMr
ThnrniiffhW Modern
O People Read
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DUMONT & ZENITH SALES & SERVICE
734 S. 6th
J W KERNS
734 S. tth
"the best place to shop . . . after all"
JANUARY CLEARANCE
SALE
DRESSES
COATS SUITS
DRASTIC REDUCTIONS
JERSEY CITY. N.J. (UPD-TV-
radio columnist Marie Torre set
tied down to a 10-day prison term
for contempt of court today with
three good books, a sharpened
pencil and intentions of getting at
least one good story out of her
confinement.
The New York Herald Tribune
columnist was committed to the
Hudson County Women's Prison
Monday for refusing to tell a fed
eral court the source of a dis
noted news item about singer
Judy Garland. She told newsmen
her imprisonment would be a
"badge of honor" in the battle
for freedom of the press.
The 34-year-old mother of two
Infants was booked, fingerprinted
and clad in a blue - and - white
striped dress. She was assigned
to a three-bed room with a view
on the seventh floor that is used
normally for court witnesses or
civil prisoners. She is the only
occupant.
Warden Henry B. McHarland
aid she will not come in contact
with anvone charged with a crime
She will have nothing to do but
read and take notes, according to
prison officials. Guest columnists
will write her daily column until
tier release Wednesday, Jan. H
Youth To Attend
air Course
MISSING MAN RETURNS
Robert S. Ball, 218 Martin
Street, who was reported missing
bv his wife on December 30, had
returned home by Hriday, and was
all right, it was reported to city
police. -
Rep
sp.i William S. Hawkins, 3011
Boardman St., a member of Bat
ior n nonA AAA Gun Bn.. Ore
gon National Guard, will attend
the Automotive Repair course at
the Army Ordnance School, uain
more, Md.
a member of the Ore
gon National Guard since March
isi-u. renorted for duty at the
nhnn FriHav. January 2.
According to National Guard
officials, the course i acsigneo
to train enlisted men to repair
wheel and track vehicles and their
engines, power train units, and
chassis components, and replace
parts on automotive equipment.
The course also includes an In
troduction to vehicle maintenance.
IrMnff. evacuation and the re-
enverv of military wheel and
Youth Attending
Airplane School
INGLE WOOD David J. Hand-
bury, son of Mr. and Mrs. Homer
Handbury, Tulelake, is attending
college at Northrqp Aeronautical
Institute here. He is enrolled in
the aeronautical engineering tech
nology courser
Handbury is joining nunoreas
of young men from all parts of
Ihe United Slates and from many
foreign countries, who are obtain-
inu Iheir eneinecrina education at
Northrop. Located in the heart of
Ihe Southern California Aircraft,
electronic and Missile Industries,
Northrop has become one of the
nation's largest sources of trained
aeronautical engineering person
nel.
A veteran of the Korean War
with service in the Navy, David
is a graduate of Lakeview High
School. Lakeview, and also attend
ed Milwaukee School of Engineer
ing. Milwaukee
23VeaM
Monday, January 6, 1936 Mr. ond Mrs. H. M. Munscll
entertained guests ot their home, 635 North Second Street,
Thursday evening, December 26, in celebration of their wed
ding anniversary. A delightful buffet supper was served.
Christmas colc-s, red, and silver were carried out in the deco
rations. Afterwards an evening ot bridge was enjoyed.
Tuesday, January 7, 1936 William Rajnus, son of Mr. ond
Mrs. V. Rajnus arrived just before Christmas with his mother
from San Francisco, where the young man hos been attending
school. They were occomponied by Gadnes Rojnus ond also by
o cousin, Charles Rajnus, son of Mr. and Mrs. John Rojnus
also of Molin.
Widnetday, January 8, 1936 Girls' physical education
will be re-established ot Klomath Union High School ot the
opening of. the new semester January 24. This was announced
by Principol Lloyd B. Emery. He soid plons for this program
had been under consideration for several weeks.
Thursday, January 9, 1936 Miss Catherine Goylord, mon
oger of the Kennell-Ellis studio has left on a six weeks' trip
which will take her to New York. She will sail from San Fran
cisco on Saturday, making the trip east via the Panama Ca
nal. During her stay in the east Miss Goylord will take
course in modem studio portrait lighting ot Rochester, N.Y.,
ond will stop on her return journey to study the some sub.
feet In Hollywood, Calif.
Friday, January 10, 1936 Mr and Mrs. J. W. Kerns ond
Mr. ond Mrs.' Ben Kerns have left for o month's trip in south
ern Colifornio and northern Mexico. They ore traveling by
outomobile. Fishing in northern Mexico is a port of the plon
for the trip.
Saturday, January 11, 1936 Nelson Reed of Klomath Falls
announced Fridav that the Reed Tractor ond Equipment com
pany hod been formed and had been oopointed distributor for
Coterpillor Tractor Company products. Reed and Bob Burleigh
. head the firm. Reed wos formerly in the lumber business
here, ond he lately resigned as n district officio! of the WPA.
Insure With
THE
LIASILITY f IRE
Paul O. Landry
V T. Johnson
419 Main Street Ph. TU 2-2526
AUTO PROPERTY
ir0ki Surtmm Advertising Amsrirmi Nwippr PukKh0rt XiimmIim, 1Mb
19!
reasons why
the Daily Newspaper gives you more
for your advertising dollar
1. Newspaper advertising reaches more people than
any other medium. 88 of the nation's families get a
newspaper every day. Over 100 million people, 82 of
all people 12 years of age and over, read a newspaper on'
an average day. Every one of these people has the op
portunity to see every ad in the daily newspaper. Only
a small number of these people could be reached with
any TV, radio or magazine ad.
2. People like advertising in newspapers better than in
any other medium. People fee! friendly toward adver
tising in newspapers. Surveys show that far fewer peo
ple want advertising in other media. An advertiser wants
his customers to like him, so it stands to reason he will
benefit if he runs his ads where they please instead of
annoy people.
3. Newspapers deliver more "ready to buy" prospects
than any other medium. Newspapers offer something
for everybody information, entertainment, editorials,
advertising. And the reader is attracted to the ad that
interests him. This means that readership ratings on ads
represent live prospects for the advertiser. These people
are easy to sell because they have a product interest
On the other hand broadcast ratings indicate people
with an interest in the program, not necessarily a buy
ing interest in the product.
4. Newspaper advertising gets more action than any
other medium. As a news medium, the daily newspaper
gives advertising an atmosphere of action and believ
abiliry. People have confidence in and believe in news
papers. This prompts action on the part of the reader.
5. Newspaper advertising offers more local selling flex
ibility than any other medium. Advertisers can use news
papers market-by-market to protect strong markers,
to bolster weak markets, to vary advertising where po
tential varies, to meet competitive attacks, to get better
timing with their sales and merchandising programs
than is possible in any other medium.
6. ' Newspapers give more flexibility in selling copy Una
any other medium. An advertiser can tell his story in
the size that suits his needs. He can use a two-page
spread to tell a detailed copy story or he can tell hi
story in the same or smaller space with just a few words.
He can run a 100-line or a 1,000-line ad, depending on
his budget and strategy. A newspaper offers advertisers
more physical and creative flexibility than any other .
medium.
i
7. Newspaper advertising offers better retail merchan
dising than any other advertising. Four million U. S.
retailers invest about 2Vi billion dollars in the daily
newspaper more than they spend in all other media
combined. No other medium has as close a relationship
with retailers as the daily newspaper.
8. Newspaper advertising is a safer and sorer invest ,
ment than advertising in any other medium. In soma
media a good percentage of the results are affected by '
the variables of the medium, and by the medium's own
competition. In newspapers, the advertising stands on
its own feet, unaffected by such variables. Newspaper
advertising is always ready and waiting to suit the
time, place and pleasure of the consumer. The dail;
newspaper is always selling.
9. Newspaper advertising produces more sales per dol
lar of advertising cost than do other media. The cost of
an advertising medium depends on a combination ot
two things: First, how much it costs to reach a person
with a sales story. Second, what action that sales story '
causes the person to take or, how much it costs to
make a sale. The best figures available indicate that the
newspaper delivers a message to a person for a typical
advertiser at a cost at least as low as the cost of deirwetu ,
ing the message through television or magazine. And
the other eight points guarantee more tales action pat
message delivered.
Herald anb$cUr
track vehicles.