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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Aug. 3, 1958)
SUNDAY, AUGUST 3, 1958 HERALD AND NEWS, KLAMATH FALLS. OREGON PAGE FIVE Belittling Man Is Major US Industry; But Some Of Detractors Miss Is Ilonia Amprfonnna kiimh. line, ineffectual, tnsoruro fritnt lira? There are lefflons of experts who answer "ves " Rut innr bm aib. scntcrs from this popular view . ana a ray 01 nope Tor man. Here is the second of a four-part series giving the opinions of professionals and ordinary males on both sides m me question. By WARD CANNEL NEA Staff Correspondent NEW YORK (NEA) It is prob ably impolite to gossip about some of the experts who have impaled the Modern American Male to measure his Remarkable Demise. It is impolite but wait'U you hear about: One social anthropologist who discussed the immaturity of Amer ican men at great length. It turns out, in her own words: "I don't . think I'm capable of getting emo tionally involved with any man." Or how about that professor of sociology who documented the stresses in modern marriage. Of her own marriage she eventually revealed: "My husband and I have separate apartments. We get lugeuier oniy on weeKenas. ' And then there's a frequently. published writer who reports often on the problems of today's parent hood. He's been four times mar ried and four tunes divorced. And what of an eminent thera pist who uses the word "self-reliance" to describe Manhood's greatest loss. This woman, 45 and unmarried, says: "I'm waiting for the man who can master me." These nasty little anecdotes are probably not true of the mainritv of social scientists who concern themselves with measuring change in a changing world. But even sociology itself admits its first prooiem Is measuring yardsticks. In any event, it is an anxious tiling for a man to read that still another authority finds Manhood Certified Tree Farms In Oregon Now Past Four Million Acre Mark In '58 PORTLAND (Special) Certi fied Tree Farms in Oregon have just passed the four million-acre mark. Latest ..figures show 4,002.002 acres as compared to 3,696,000 acres a year ago. Only three oth er states Georgia, Florida and Al abamahave topped four million acres in this nationwide program to crop trees as a crop on tax- paying lands. Spokesmen for the forest indus tries hailed the milestone in Ore gon as another tribute to the ef forts of private enterprise to spread the concept of timber conserva tion through wise use. "The forest industries have an enlightened self interest in spon soring the Tree Farm movement," said W. D. Hagenstein, executive vice president of Industrial Fores try Association which sponsors the program in western Oregon. "Tree fanning is helping to insure a per petual supply of r.aw material for the state's number one industry through the years ahead. The pro gram has helped the small land owner realize the greatest poten tial from his forest lands." E. L. Kolbe, chief forester for Western Pine Association, Tree Farm sponsor in eastern Oregon, said most forest industry timber land in the state is now being man aged under Tree Farm principles by industrial foresters. '"There are few landowners to day who aren't conscious of the po tential wealth which lies in their trecj." said" Kolbe. "The Tree Farm - program is helping farm woodland owners and other small timberland investors learn what they can do to increase the value and timber-producing capacity of their lands through sound forestry practices. Brown Says No Protection For Gamblers SACRAMENTO (UPD-Attorney General Edmund G. Brown has ruled that there will be no tax protection for gains derived from illegal ("ambling in California. The ." ..orney general hailed the decision of the District Court of Appeal in Los Angeles in favor of the Franchise Tax Board approv ing the disallowance of deductions from illegal gambling losses claimed by a professed bookmaker (or California personal income tax purposes. In a return filed by bookmaker Herman E.-IIetzel of Southern Cal ifornia, gambling winnings showed a return of $4112.829.60 in 1951. while losses showed a figure of $466,970.11, and a net profit of $15,859.49. The Franchise Tax Board recomputed Hetzel's net in come by disallowing all wagering losses sustnined subsequent to- the effective dale of the enactment of the personal income tax law. May 3, 1951. The board determined that Hetzel's net income was $257,905.63 and resulted in an additional as sessment of tax against him in the amount of $14,339.11. deficient in still another area Modern Man is assaulted with books like: "The Natural Superi ority of Women;" or "The Decline of the American Male;" or "The organization Man. These fruitful ventures by pub lishers are only a small part of uie Manhood Industry in the U.S. There are the comic strips that portray Dad as a little boy in man's clothing. There is today's advertising based in large part on sociological research. Read through Vance Packard's "Hidden Persuad ers" the chronicle of advertising and promotion techniques and you will find that mass sales methods, when they bother to in clude men at all, aim at the font of his insecurity: "Am I a man?" if these were not enough, mas culinity is hammered by all kinds of ostensible relaxations and en tertainments. Take a good look at your televi sion shows tonight or tomorrow night. Go down to the movies. Pick up one of those books with the half-clad, luscious woman on the cover. The chances are that Manhood is cither beaten, defeated, fearful, boyish and immature or omnisci ent and omnipotent. ror some strange reason, the most attractive and powerful men in today s entertainments are bachelors. If, however, the story or nlav is about married folks well sir. he'd belter watch his step or she'll legad) flatten him with her anger, or possibly (alas) take the children and leave him (gulp) alone. And so for Modern Man. the trip he's been making most of" his leisure-time life past the bill boards and into the Land of Stere otype turns up a list of mascu line imperatives so contradictory and impossible that it staggers the mina. Wanna be a man. mister? O.K. light up one of these cigarettes and take a shot of this whisky. Girls don't like that cigarette and whisky breath. So better use this toothpaste and you'll win her in a walk. If you marrv her. mister, vnull find out what real hanniness is dui men it u De too late, because (he all-powerful, real he-man has to be a lone-wolf. But a man doesn't have a chance alone. He needs a woman to make him feel like a man. And woman like men who are lone-wolves. So be a lone-wolf, but be togeth er. And be careful to get ahead on the job because if von rlnn't she won't love you and she'U leave you alone because you re not a man. . Ana everyooay Knows what a man is. He is aggressive, domi nant, lusty, self-reliant, practical. competitive, foreceful and protec- wve at an nines, uut u tne lilt e woman snows any measure of any of these traits, then she's a man and you're a woman. Does our sociotv " nelt n, chroniclers of American culture, permit men to bo men at all?" Or, to nut it in the words nf psychiatrist who specialized in family problems: "An awful lot of problems get put into the sex basket that don't really belong there. 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