SUNDAY, AUGUST 3, 1958
HERALD AND NEWS, KLAMATH FALLS. OREGON
PAGE FIVE
Belittling Man Is Major US Industry; But Some Of Detractors Miss
Is Ilonia Amprfonnna kiimh.
line, ineffectual, tnsoruro fritnt lira?
There are lefflons of experts who
answer "ves " Rut innr bm aib.
scntcrs from this popular view
. ana a ray 01 nope Tor man. Here
is the second of a four-part series
giving the opinions of professionals
and ordinary males on both sides
m me question.
By WARD CANNEL
NEA Staff Correspondent
NEW YORK (NEA) It is prob
ably impolite to gossip about some
of the experts who have impaled
the Modern American Male to
measure his Remarkable Demise.
It is impolite but wait'U you
hear about:
One social anthropologist who
discussed the immaturity of Amer
ican men at great length. It turns
out, in her own words: "I don't
. think I'm capable of getting emo
tionally involved with any man."
Or how about that professor of
sociology who documented the
stresses in modern marriage. Of
her own marriage she eventually
revealed: "My husband and I
have separate apartments. We get
lugeuier oniy on weeKenas. '
And then there's a frequently.
published writer who reports often
on the problems of today's parent
hood. He's been four times mar
ried and four tunes divorced.
And what of an eminent thera
pist who uses the word "self-reliance"
to describe Manhood's
greatest loss. This woman, 45 and
unmarried, says: "I'm waiting for
the man who can master me."
These nasty little anecdotes are
probably not true of the mainritv
of social scientists who concern
themselves with measuring change
in a changing world. But even
sociology itself admits its first
prooiem Is measuring yardsticks.
In any event, it is an anxious
tiling for a man to read that still
another authority finds Manhood
Certified Tree Farms In
Oregon Now Past Four
Million Acre Mark In '58
PORTLAND (Special) Certi
fied Tree Farms in Oregon have
just passed the four million-acre
mark.
Latest ..figures show 4,002.002
acres as compared to 3,696,000
acres a year ago. Only three oth
er states Georgia, Florida and Al
abamahave topped four million
acres in this nationwide program
to crop trees as a crop on tax-
paying lands.
Spokesmen for the forest indus
tries hailed the milestone in Ore
gon as another tribute to the ef
forts of private enterprise to spread
the concept of timber conserva
tion through wise use.
"The forest industries have an
enlightened self interest in spon
soring the Tree Farm movement,"
said W. D. Hagenstein, executive
vice president of Industrial Fores
try Association which sponsors the
program in western Oregon. "Tree
fanning is helping to insure a per
petual supply of r.aw material for
the state's number one industry
through the years ahead. The pro
gram has helped the small land
owner realize the greatest poten
tial from his forest lands."
E. L. Kolbe, chief forester for
Western Pine Association, Tree
Farm sponsor in eastern Oregon,
said most forest industry timber
land in the state is now being man
aged under Tree Farm principles
by industrial foresters.
'"There are few landowners to
day who aren't conscious of the po
tential wealth which lies in their
trecj." said" Kolbe. "The Tree
Farm - program is helping farm
woodland owners and other small
timberland investors learn what
they can do to increase the value
and timber-producing capacity of
their lands through sound forestry
practices.
Brown Says
No Protection
For Gamblers
SACRAMENTO (UPD-Attorney
General Edmund G. Brown has
ruled that there will be no tax
protection for gains derived from
illegal ("ambling in California.
The ." ..orney general hailed the
decision of the District Court of
Appeal in Los Angeles in favor of
the Franchise Tax Board approv
ing the disallowance of deductions
from illegal gambling losses
claimed by a professed bookmaker
(or California personal income tax
purposes.
In a return filed by bookmaker
Herman E.-IIetzel of Southern Cal
ifornia, gambling winnings showed
a return of $4112.829.60 in 1951.
while losses showed a figure of
$466,970.11, and a net profit of
$15,859.49. The Franchise Tax
Board recomputed Hetzel's net in
come by disallowing all wagering
losses sustnined subsequent to- the
effective dale of the enactment of
the personal income tax law. May
3, 1951. The board determined that
Hetzel's net income was $257,905.63
and resulted in an additional as
sessment of tax against him in the
amount of $14,339.11.
deficient in still another area
Modern Man is assaulted with
books like: "The Natural Superi
ority of Women;" or "The Decline
of the American Male;" or "The
organization Man.
These fruitful ventures by pub
lishers are only a small part of
uie Manhood Industry in the U.S.
There are the comic strips that
portray Dad as a little boy in
man's clothing. There is today's
advertising based in large part on
sociological research. Read through
Vance Packard's "Hidden Persuad
ers" the chronicle of advertising
and promotion techniques and
you will find that mass sales
methods, when they bother to in
clude men at all, aim at the font
of his insecurity: "Am I a man?"
if these were not enough, mas
culinity is hammered by all kinds
of ostensible relaxations and en
tertainments.
Take a good look at your televi
sion shows tonight or tomorrow
night. Go down to the movies. Pick
up one of those books with the
half-clad, luscious woman on the
cover.
The chances are that Manhood is
cither beaten, defeated, fearful,
boyish and immature or omnisci
ent and omnipotent.
ror some strange reason, the
most attractive and powerful men
in today s entertainments are
bachelors.
If, however, the story or nlav
is about married folks well sir.
he'd belter watch his step or she'll
legad) flatten him with her anger,
or possibly (alas) take the children
and leave him (gulp) alone.
And so for Modern Man. the trip
he's been making most of" his
leisure-time life past the bill
boards and into the Land of Stere
otype turns up a list of mascu
line imperatives so contradictory
and impossible that it staggers the
mina.
Wanna be a man. mister? O.K.
light up one of these cigarettes
and take a shot of this whisky.
Girls don't like that cigarette
and whisky breath. So better use
this toothpaste and you'll win her
in a walk.
If you marrv her. mister, vnull
find out what real hanniness is
dui men it u De too late, because
(he all-powerful, real he-man has
to be a lone-wolf. But a man
doesn't have a chance alone. He
needs a woman to make him feel
like a man. And woman like men
who are lone-wolves.
So be a lone-wolf, but be togeth
er. And be careful to get ahead
on the job because if von rlnn't
she won't love you and she'U leave
you alone because you re not a
man. .
Ana everyooay Knows what a
man is. He is aggressive, domi
nant, lusty, self-reliant, practical.
competitive, foreceful and protec-
wve at an nines, uut u tne lilt e
woman snows any measure of any
of these traits, then she's a man
and you're a woman.
Does our sociotv " nelt n,
chroniclers of American culture,
permit men to bo men at all?"
Or, to nut it in the words nf
psychiatrist who specialized in
family problems:
"An awful lot of problems get
put into the sex basket that don't
really belong there. Once you
leave biological definition, it be
comes very difficult to separate
what is exclusively feminine from
what is exclusively masculine."
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