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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (July 22, 1958)
FSDAY. .TT.'LY 22. mSR HERALD AND NEWS. KLAMATH FALLS. OREGON PAGE NINE Iff- KLAMATH AGENCY A recre ation program for children of the OliUoquin. Sprague River and Realty areas is now under wav. The program is sponsored by the Chiloquin Hecrcation Council and the activities are supervised hy Art and Helen Currier of the . nrritni'MWiMii fcRNi2 FREEMAN, whose fcrchestra will share he bandstand with "The poasters" a t tonight's anee at tha Old Armory, as had several hit record- ngs recently. Just a tew onths ago his version of Raunchy" was the No. I ecord in th9 nation, ne ii followed this up with the j Indian Love Call," and i7row his "Rose Marie" is J' very popular. "The Coast uers," tonight's featured at traction, is one of the top 'vocal groups in the coun try at the present time. I'JTheir "Yakity Yak" is now rated the No. 2 record na tionwide. Other hits have "Included "Searchin1 " and I'-jf'Young Blood." Dancing ' .will be from 9 to I o'clock. Recreation Program Starts For Youngsters In 3 Towns mittee. A schedule has been set up that will provide recreation for children from kindergarten through the teens. In the Chiloquin area, children interested in swimming will be Marines' Beirut Landing Was Unlike Guadalcanal NOT FOR HIM BKIRIT, Lebanon UTI' The, top serseant of th's beefed up 1st battalion of l.fiflt) leathernecks looked at the beach in amazement. He had heard the previous Ma rine landiriss in Lebanon had met no resistance but he wasn't pre pared for what he saw. Crowds swarming on the beach to watch the landing six miles north of Beirut, Ice cream vendors wailing for the Marines to come ashore. Soft drink machines set up on the beach. Then he gave his first order: "All right, you guys, hit the beach. . -but watch out for those kids in swimming." The Marines not only had wit nesses on the beach but some of the kids were swimming out for a better look. The watchful guns of a flotilla of destroyers standing offshore seemed about as useless as the ! planes flying cover overhead. The only noise from shore was the ap plause of the crowd. The battalion is a "reinforced" unit which means it packs every thing from Ml rifles to Pattern tsnks and ins millimeter artillery. The landing went ahead as if Ihe enemy were waiting. Raker and Charley companies fanned out to protect the right and left flanks American Friends Service Com- furnished transportation to Denton Park on Monday ana r riaay morn ings. Swimmers are asked to meet at Chiloquin High School at :1S a.m. with their swim suit, towel and park admission. Swimmers in the Sprague River area should meet at Jim Roger's store in Sorague River at 9:15 a.m. on Tuesdays. Tuesdays will also be the swim day for kids of the Reattv area, who should meet at the Beatty School at 9:30 a.m. The Curriers will devote Mon dav, Thursday, and Friday after noons to the children of Kinoergar- ten and primary ages. They should meet at the Chiloquin Grade School playground where there will and other Marines moved in to wards high ground. The main ob- ecttve was a ridge five miles inland which commands the beaches. Young boys darted in and out if the Marine lines asking them n either F.nglish or trench about life in America, how did they like Lebanon and how long did they plan to stay. The Marines didn't know. CHANGING TIMES WARREN, R.I. (AP) Power mowers have replaced sheep as grass cutters on the historic North Burying Ground. Since 1954, at in tigation of the late Rev. Arthur M. Dunstan, president of the Mas asoit Historical Society, " sheep have been used to keep the grass trimmed. Now it s power mow ers, faheep transportation is too much of a problem. . CANDY GETTING DANDIER LINCOLN, Neb. UPl - The candy of the future may be more nutritious and better flavored than today's, according lo Ethel Died richson. University of Nebras ka food, and nutrition specialist. Candy research has already turned out a sample of fudge made with a combination of concentrated milk products that gives it an extra- creamy texture. Work is also be ing done with fresh and dried fruits as candy fillings. be games, crafts, music, and other activities. Field trips are planned for each Wednesday during the recreation program. The first trip was to Crater Lake where the party was met by the park naturalist and a ranger, who conducted a tour. Oth er trips planned are to Malin I'ark. the fish hatchery. Captain lack's stronghold and Bend Rock Gartens. A camping trip is planned (or boys of junior high school age .Inly 18. 19, and 20 at the head of Williamson River. Boys who are interested may sign up now aj the Education Olfice in Chiloquin Other trips are also planned, and will be announced later. Art and Helen Currier are quali fied Red Cross life guards. The swimming lessons they give are free of charge to any interested youngster. Swimmers will be in structed in all stages of swim ming from beginners to life sav ing. The Curriers will also give life saving tests to those who have For More Living Per Gallon See the New MORRIS M000 at Robin & Myers 1200 E. Moin TU 2-5511 completed the necessary train ing. Another sporting event, which will be held in conjunction with the recreation program, is the second annual marble tournament on July 25-26. Boys and girls may sign up now at the Education Of fice in Chiloquin, age limit six to 12 years, the entrance fee is three marbles. It is also hoped that a girls soft ball team may be formed in Chiloquin. Girls who are interested may inquire at the Education Office. dollar for dollar LaPointe's saves you money ' JAPANESE CARS TOKYO IAP) Japan exported 3,807 made-in-.lapan automobiles in the first half of 195R, a report said Saturday. y.'WESTPORT. Conn. 1.0 Ed Ward Bienkowski liked making Jaws better than enforcing Ihem. Oienkowski, a former state repre tentative, resigned shortly after Joining the sta'e police force, ex plaining. "I didn't like the work." Remember the PROFESSIONAL RODEO July 25-26-27 Sierra Drilling & Bit Co. Rotary Exploration Open Pit Drilling Core Drilling , TOM MORLEY WH 1.4772 Lakevlew, Ore. FA 2-4RW1 421 Hill Slrwt Reno, Nevada 4i' y&j --f - 1 m H It Ji -rJt - 1 J "ft ? i i f ' i i. m ' I I C , . if !. V 'A 4 NERVE CENTER FOR PHONE CALLS -how we use this big board to help bring you better, faster long distance service .',Jr 4 ,1 '1 1 . 3 i 1 'I r-rt? Vhcn you call long distance your . voice speeds over a web of thousands of lines. 'They crisscross the Pacific West. Leap off to :' the cast. Stretch out to Hawaii and Alaska. ..And in the telephone ncre center, top pic ; turc, vc watch over each one with great tjic. U the lines to any single place become crowded ;-or get in any kind of trouble, a teletype flhes the word to the center. Here girls like Carole Shinkwin and Niccic Lambcrth set up other routes fast. This big control board helps us make better u c of our lines. It's another way we plan ahead so you can always count on your phone. One more reason why, day in and day out, you enjoy good, fast, low cost long di.-tancc service. The men and tinmen of Friendly ' Helpfulness To Every Creed and Purse Ward's Klamath Funeral Home Marguerite M. Ward 925 and Sons High TU 2-4404 CLEARANCE It's SPENCER'S Annual Store-wide Clearance. Drastic reductions! Hur ry for best selections to SPENCER'S, Klamath's only exclusive children's shop, 619 Main, phone TU 4-5497. Don't delay another hour! maternity fashions dresses tops skirts pedal pushers capri pants lingerie Charge your LaPointt't maternity wardrobe on our revolving charge plan up to six months to pay. It'i Wandtrful Star 4 Copyright 195$, Bur 0am Advertising tht American S'ewipapr Pubtohert Attoeiation, In. v: -rr"- i reasons why the Daily Newspaper gives you more for your advertising dollar 1. Newspaper advertising reaches more people than any other medium. 88 of the nation's families get a newspaper every day. Over 100 million people, 82 of all people 1 2 years of age and over, read a newspaper on an average day. Every one of these people has the op portunity to see every ad in the daily newspaper. Only a small number of these people could be reached with any TV, radio or magazine ad. 2. People like advertising in newspapers better than in any other medium. People feel friendly toward adver tising in newspapers. Surveys show that far fewer peo ple want advertising in other media. An advertiser wants his customers to like him, so it stands to reason he will benefit if he runs his ads where they please instead of annoy people. 3. Newspapers deliver more "ready lo buy" prospects than any other medium. Newspapers offer something for everybody information, entertainment, editorials, advertising. And the reader is attracted to the- ad that interests him. This means that readership ratings on ads represent live prospects for the advertiser. These people are easy to sell because they have a product interest. On the other hand broadcast ratings indicate people with an interest in the program, not necessarily a buy ing interest in the product. 4. Newspaper advertising gets more action than any other medium. As a news medium, the daily newspaper gives advertising an atmosphere of action and bclicv ability. People have confidence in and believe in news papers. This prompts action on the part of the reader. 5. Newspaper advertising offers more local selling flex ibility (ban any other medium. Advertisers can use news papers niarket-by-market to protect strong markets, to bolster weak markets, to vary advertising where po tential varies, to meet competitive attacks, to get better timing with their sales and merchandising programs than is possible in any oiher medium. 6. Newspapers give more flexibftlry in selling copy thai any other medium. An advertiser can tell his story is the size that suits his needs. He can use a two-page spread to tejl a detailed copy story, or he can tell his story in the same or smaller space with just a few words. He can run a 100-line or a 1,000-line ad, depending 00 his budget and strategy. A newspaper offers advertisers more physical and creative flexibility than any other medium. 7. Newspaper advertising offers better retail merchan dising than any other advertising. Four million U. S. retailers invest about 2Vi billion dollars in the daily newspaper more than they spend in all other media combined. No other medium has as close a relationship with retailers as the daily newspaper. 8. Newspaper advertising is a safer and surer invest ment than advertising In any other medium. In some media a good percentage of the results are affected by the variables of the medium, and by the medium's own competition. In newspapers, the advertising stands on its own feet, unaffected by such variables. Newspaper advertising is always ready and waiting to suit the time, place and pleasure of the consumer. The daily newspaper is always selling. 9. Newspaper advertising produces more sales per dol lar of advertising cost than do other media. The cost of an advertising medium depends on a combination of two things: First, how much it costs to reach a person with a sales story. Second, what action that sales story causes the person to take or, how much it costs to make a sale. The best figures available indicate that the newspaper delivers a message to a person for a typical advertiser at a cost at least as low as the cost of deliver ing the message through television or magazines. And the other eight points guarantee more sales action pet message delivered. 'Jlhrlriiia tnarthcr i: to serve you better .... Pacific Telephone in Klamath Fallt rv k.il-M. ! M Ms M , 'U 1 J'01
