Herald and news. (Klamath Falls, Or.) 1942-current, July 22, 1958, Page 9, Image 9

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    FSDAY. .TT.'LY 22. mSR
HERALD AND NEWS. KLAMATH FALLS. OREGON
PAGE NINE
Iff-
KLAMATH AGENCY A recre
ation program for children of the
OliUoquin. Sprague River and
Realty areas is now under wav.
The program is sponsored by the
Chiloquin Hecrcation Council and
the activities are supervised hy
Art and Helen Currier of the
.
nrritni'MWiMii
fcRNi2 FREEMAN, whose
fcrchestra will share he
bandstand with "The
poasters" a t tonight's
anee at tha Old Armory,
as had several hit record-
ngs recently. Just a tew
onths ago his version of
Raunchy" was the No. I
ecord in th9 nation, ne
ii followed this up with the
j Indian Love Call," and
i7row his "Rose Marie" is
J' very popular. "The Coast
uers," tonight's featured at
traction, is one of the top
'vocal groups in the coun
try at the present time.
I'JTheir "Yakity Yak" is now
rated the No. 2 record na
tionwide. Other hits have
"Included "Searchin1 " and
I'-jf'Young Blood." Dancing
' .will be from 9 to I o'clock.
Recreation Program Starts For Youngsters In 3 Towns
mittee.
A schedule has been set up that
will provide recreation for children
from kindergarten through the
teens.
In the Chiloquin area, children
interested in swimming will be
Marines' Beirut Landing
Was Unlike Guadalcanal
NOT FOR HIM
BKIRIT, Lebanon UTI' The,
top serseant of th's beefed up 1st
battalion of l.fiflt) leathernecks
looked at the beach in amazement.
He had heard the previous Ma
rine landiriss in Lebanon had met
no resistance but he wasn't pre
pared for what he saw.
Crowds swarming on the beach
to watch the landing six miles
north of Beirut, Ice cream vendors
wailing for the Marines to come
ashore. Soft drink machines set
up on the beach.
Then he gave his first order:
"All right, you guys, hit the
beach. . -but watch out for those
kids in swimming."
The Marines not only had wit
nesses on the beach but some of
the kids were swimming out for a
better look.
The watchful guns of a flotilla
of destroyers standing offshore
seemed about as useless as the
! planes flying cover overhead. The
only noise from shore was the ap
plause of the crowd.
The battalion is a "reinforced"
unit which means it packs every
thing from Ml rifles to Pattern
tsnks and ins millimeter artillery.
The landing went ahead as if
Ihe enemy were waiting. Raker
and Charley companies fanned out
to protect the right and left flanks
American Friends Service Com- furnished transportation to Denton
Park on Monday ana r riaay morn
ings. Swimmers are asked to meet
at Chiloquin High School at :1S
a.m. with their swim suit, towel
and park admission.
Swimmers in the Sprague River
area should meet at Jim Roger's
store in Sorague River at 9:15
a.m. on Tuesdays. Tuesdays will
also be the swim day for kids of
the Reattv area, who should
meet at the Beatty School at 9:30
a.m.
The Curriers will devote Mon
dav, Thursday, and Friday after
noons to the children of Kinoergar-
ten and primary ages. They should
meet at the Chiloquin Grade
School playground where there will
and other Marines moved in to
wards high ground. The main ob-
ecttve was a ridge five miles
inland which commands the
beaches.
Young boys darted in and out
if the Marine lines asking them
n either F.nglish or trench about
life in America, how did they like
Lebanon and how long did they
plan to stay. The Marines didn't
know.
CHANGING TIMES
WARREN, R.I. (AP) Power
mowers have replaced sheep as
grass cutters on the historic North
Burying Ground. Since 1954, at in
tigation of the late Rev. Arthur
M. Dunstan, president of the Mas
asoit Historical Society, " sheep
have been used to keep the grass
trimmed. Now it s power mow
ers, faheep transportation is too
much of a problem. .
CANDY GETTING DANDIER
LINCOLN, Neb. UPl - The
candy of the future may be more
nutritious and better flavored than
today's, according lo Ethel Died
richson. University of Nebras
ka food, and nutrition specialist.
Candy research has already turned
out a sample of fudge made with
a combination of concentrated milk
products that gives it an extra-
creamy texture. Work is also be
ing done with fresh and dried
fruits as candy fillings.
be games, crafts, music, and other
activities.
Field trips are planned for each
Wednesday during the recreation
program. The first trip was to
Crater Lake where the party was
met by the park naturalist and a
ranger, who conducted a tour. Oth
er trips planned are to Malin
I'ark. the fish hatchery. Captain
lack's stronghold and Bend Rock
Gartens.
A camping trip is planned (or
boys of junior high school age
.Inly 18. 19, and 20 at the head of
Williamson River. Boys who are
interested may sign up now aj the
Education Olfice in Chiloquin
Other trips are also planned, and
will be announced later.
Art and Helen Currier are quali
fied Red Cross life guards. The
swimming lessons they give are
free of charge to any interested
youngster. Swimmers will be in
structed in all stages of swim
ming from beginners to life sav
ing. The Curriers will also give
life saving tests to those who have
For More
Living
Per Gallon
See the New
MORRIS
M000
at
Robin & Myers
1200 E. Moin TU 2-5511
completed the necessary train
ing. Another sporting event, which
will be held in conjunction with
the recreation program, is the
second annual marble tournament
on July 25-26. Boys and girls may
sign up now at the Education Of
fice in Chiloquin, age limit six to
12 years, the entrance fee is three
marbles.
It is also hoped that a girls soft
ball team may be formed in
Chiloquin. Girls who are interested
may inquire at the Education Office.
dollar for dollar LaPointe's saves you money '
JAPANESE CARS
TOKYO IAP) Japan exported
3,807 made-in-.lapan automobiles
in the first half of 195R, a report
said Saturday.
y.'WESTPORT. Conn. 1.0 Ed
Ward Bienkowski liked making
Jaws better than enforcing Ihem.
Oienkowski, a former state repre
tentative, resigned shortly after
Joining the sta'e police force, ex
plaining. "I didn't like the work."
Remember the
PROFESSIONAL
RODEO
July 25-26-27
Sierra
Drilling & Bit Co.
Rotary Exploration
Open Pit Drilling
Core Drilling ,
TOM MORLEY
WH 1.4772
Lakevlew, Ore.
FA 2-4RW1
421 Hill Slrwt
Reno, Nevada
4i' y&j --f - 1 m H It Ji
-rJt - 1 J "ft ? i i
f ' i i. m '
I I C , . if !.
V 'A 4
NERVE CENTER FOR PHONE CALLS -how we use this
big board to help bring you better, faster long distance service
.',Jr 4
,1 '1
1 . 3
i 1 'I r-rt?
Vhcn you call long distance your
. voice speeds over a web of thousands of lines.
'They crisscross the Pacific West. Leap off to
:' the cast. Stretch out to Hawaii and Alaska.
..And in the telephone ncre center, top pic
; turc, vc watch over each one with great tjic.
U the lines to any single place become crowded
;-or get in any kind of trouble, a teletype flhes
the word to the center. Here girls like Carole
Shinkwin and Niccic Lambcrth set up other
routes fast. This big control board helps us
make better u c of our lines. It's another way
we plan ahead so you can always count on
your phone. One more reason why, day in and
day out, you enjoy good, fast, low cost long
di.-tancc service.
The men and tinmen of
Friendly
' Helpfulness
To Every
Creed and Purse
Ward's Klamath
Funeral Home
Marguerite M. Ward
925
and Sons
High TU 2-4404
CLEARANCE
It's SPENCER'S Annual Store-wide
Clearance. Drastic reductions! Hur
ry for best selections to SPENCER'S,
Klamath's only exclusive children's
shop, 619 Main, phone TU 4-5497.
Don't delay another hour!
maternity
fashions
dresses
tops
skirts
pedal pushers
capri pants
lingerie
Charge your LaPointt't
maternity wardrobe
on our revolving charge
plan up to six months
to pay.
It'i Wandtrful Star
4
Copyright 195$, Bur 0am Advertising tht American S'ewipapr Pubtohert Attoeiation, In.
v: -rr"- i
reasons why
the Daily Newspaper gives you more
for your advertising dollar
1. Newspaper advertising reaches more people than
any other medium. 88 of the nation's families get a
newspaper every day. Over 100 million people, 82 of
all people 1 2 years of age and over, read a newspaper on
an average day. Every one of these people has the op
portunity to see every ad in the daily newspaper. Only
a small number of these people could be reached with
any TV, radio or magazine ad.
2. People like advertising in newspapers better than in
any other medium. People feel friendly toward adver
tising in newspapers. Surveys show that far fewer peo
ple want advertising in other media. An advertiser wants
his customers to like him, so it stands to reason he will
benefit if he runs his ads where they please instead of
annoy people.
3. Newspapers deliver more "ready lo buy" prospects
than any other medium. Newspapers offer something
for everybody information, entertainment, editorials,
advertising. And the reader is attracted to the- ad that
interests him. This means that readership ratings on ads
represent live prospects for the advertiser. These people
are easy to sell because they have a product interest.
On the other hand broadcast ratings indicate people
with an interest in the program, not necessarily a buy
ing interest in the product.
4. Newspaper advertising gets more action than any
other medium. As a news medium, the daily newspaper
gives advertising an atmosphere of action and bclicv
ability. People have confidence in and believe in news
papers. This prompts action on the part of the reader.
5. Newspaper advertising offers more local selling flex
ibility (ban any other medium. Advertisers can use news
papers niarket-by-market to protect strong markets,
to bolster weak markets, to vary advertising where po
tential varies, to meet competitive attacks, to get better
timing with their sales and merchandising programs
than is possible in any oiher medium.
6. Newspapers give more flexibftlry in selling copy thai
any other medium. An advertiser can tell his story is
the size that suits his needs. He can use a two-page
spread to tejl a detailed copy story, or he can tell his
story in the same or smaller space with just a few words.
He can run a 100-line or a 1,000-line ad, depending 00
his budget and strategy. A newspaper offers advertisers
more physical and creative flexibility than any other
medium.
7. Newspaper advertising offers better retail merchan
dising than any other advertising. Four million U. S.
retailers invest about 2Vi billion dollars in the daily
newspaper more than they spend in all other media
combined. No other medium has as close a relationship
with retailers as the daily newspaper.
8. Newspaper advertising is a safer and surer invest
ment than advertising In any other medium. In some
media a good percentage of the results are affected by
the variables of the medium, and by the medium's own
competition. In newspapers, the advertising stands on
its own feet, unaffected by such variables. Newspaper
advertising is always ready and waiting to suit the
time, place and pleasure of the consumer. The daily
newspaper is always selling.
9. Newspaper advertising produces more sales per dol
lar of advertising cost than do other media. The cost of
an advertising medium depends on a combination of
two things: First, how much it costs to reach a person
with a sales story. Second, what action that sales story
causes the person to take or, how much it costs to
make a sale. The best figures available indicate that the
newspaper delivers a message to a person for a typical
advertiser at a cost at least as low as the cost of deliver
ing the message through television or magazines. And
the other eight points guarantee more sales action pet
message delivered.
'Jlhrlriiia tnarthcr
i: to serve you better ....
Pacific Telephone
in Klamath Fallt
rv k.il-M. ! M Ms M , 'U 1 J'01