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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (June 26, 1958)
PACE 2 A HERALD ANT) NEWS. KLAMATH FALLS. OREGON THURSDAY. JUNE 26. 195 Alky Vw"w"w jp nwiwiiinmiM"' ''Mi ;" JEW'"1,1" """ fe. V I feat f ,-.-!2,,M,' - I ". k r - SOME LUCKY FAMILY will have this Deluxe Glasspar 14-foot Sport Lido boat, powered with a Scott-Atwafer motor and a new Boat Tote trailer which are being given by the Town and Country Merchants Association. Free boat tickets are available at all of the Town and Country Shopping Center businesses. There it nothing to buy nor does the winner need to be present to win the boat outfit. The winning number will be pub lished in the Herald and News until the boat is claimed (if within e week I and if it is unclaimed another winner will be selected. Winning number will be posted in the store windows in the shopping center, also. Tickets may be deposited until the close of Saturday's business day on July 5. Cafe Operators Sell Business YREKA Lyman and Bess Wa ters, who have owned and operated the L & B Calc in Yroka for sev eral years, recently sold the busi ness to Louis and Alda Muzlum, who have also purchased the Y Motel, which they will operate in connection with the cafe. Muzlum was the manager of the Traveler's Hole! at Dunsmuir for 10 years and managed the coffee hop and dining room for 18 years. The new owner states that he ex pects lo spend between $25,000 and $:I5,000 in the next two years in an enlarging and remodeling pro cram. He also plans to build a small private dining room In the restaurant which will eccommo- date 25 to 30 guests. 'DOORS CFEM 6:30 M. ENDS TONITE God's Little Ac ere rttiDAY ond ' SATUROAT! FOR THE FIRST TIME THE SCREEN ENTERS TOE TERROR VOT OF THE Mil UAH IIVMU OFTHE HIMALAYAS ftt in HORROR TSe ! "TERESA WRIGHT SNOWMAN OFTHE HIMALAYAS ty il&jl ALExTs SMITH MARY ASTOR mM hTHis Saturday maa irrisA tm m' m i ff""IV" v"r WP 1 ' nhrfpntiirpM SBB Come tat n I ORRLST UICKIR PL1ER CUSHING HTCtuW , fStQUlOte J MiumncmMii mm '"s mw shown HCLmB&MfBiMBaannE LnJ pTOI : hook ... . .3$5f-.;.. DIVER ssiaJSmU Wtim IJpya. 1 1 brothers fSj 101 f PvOSl S0CI NMM . PHILIP OBI HUMnP MiM "ftcaped in Jtpon ot I 30 t 11 M -t- TV Plagued With Button Pushers States Producer NEW YORK (API-Television. says producer Paul Gregory. needs to get rid of its hysterical button pushers." They are major reasons why programing exhibits timidity and mediocrity, he feels. A showman of relentless energy who operates in the three worlds of TV, theater and movies. Greg ory is a provider of special pro jects under contract to the CBS network. His criticism is of other than network representatives. 'A major complaint I've got Is the areas of approval given to some star and agency people, so that things keep flactualing right up to show time and you never arc able to get what you want into a mold that jells," he asserts. "If TV is going to do big shows in the future, then they've bloody well got to keep such characters away from the programs." Although he doesn I) know how or why such interference1 devel oped, the dark-hrowed Gregory is ready to start making some changes of his own henceforth. "For the first time I've read the small print in a contract." he says, and on shows from now on 1 m not going to bend. I he creator during the past sev- OOORS CPCN 6:3Q P. M NOW SHOWING! OPEN DAILY 7 00 F.M Stall exciting adventures of two little runaways in a far-c' -CAMERON MITCHELL "Black Benurv" .n At Iji.p? Onlr ri. i zn1 " aaaaOaOB oral years of such TV specials as The Came Mutiny Court Alar tiai," "The Day Lincoln Was Shot," "Three for Tonight" and 'Crescendo." Gregory is tentative ly contemplating a spectacle for late fall about the greats of filtri; iana. The idea struck him when he became fascinated by the foot prints which are embedded in the sidewalk of Grauman's Chinese Theater in Hollywood. His plans however are subject to swift change a Gregory tra dition for he is currently plung ing into Broadway work after an interlude of moviemaking. The screen production of "The Naked and the Dead," having been completed, he is bringing "Marriage - Go-Round" starring Charles Hoycr and Claudette Col bert to Broadway this fall. Cohorts Hit By Professor PORTLAND. Ore. (AP) Col lege professors are largely re sponsible, a college professor says, for a shortage of competent engineering faculties in U.S. uni versities. "By an attitude of self-pity and public lamentation, they have con vinced everybody, including the seed for future crops, that college teachers are downtrodden, under privileged and underpaid," said J. K. McKee of Pasadena,' Calif. "Nothing could dn more to scare away the potential young gradu ate student who had hoped to go into teaching," he told the Amer ican Society of Civil Engineers yesterday. McKee is a sanitary engineering professor at California Institute of Technology.' McKee said bright students should be entranced by the sub ject matter to become teachers, lie added that engineoring teach ers generally earn good salaries and outside income is easy for them to obtain. mm . mom How Important Is Age Of NEW YORK (LTD Business experts are devoting considerable study to determination of whether the age of a business is important. Hobert E. Allen, president of the advertising firm of Fuller & Smith & Ross, holds that the test of a business these days is its ability to do predictive research and knows marketing operations. standard & Poor in Us current Outlook" devotes a large space to the oldsters in business. The oldest listed is Devoe & Raynolds. 314 years old. and the longest div idend payer is bank of New York which has paid dividends for every one of the past 174 years Standard holds that there are so many other factors involved that no definitive answer can be given to the question: "Is long business record important? Dag Said Chief Hope For Averting Lebanon Crisis R rilAPI t M f,.f A VV , V . .l... el TTin i Bv CHARLES M. .McCANS L;PI Foreign News Analyst The chief hope of heading off a threatened international crisis ov er Lebanon rests with United Na tions Secretary General Dag Ham marskjold. If Hammarskiold can find a way to slop the flow of men and weapons which are reaching the Lebanese rebels from the Syrian side of the frontier, all should be well. It he cannot, a very serious situation will arise, involving the United States, the Kgyptian-Syrian United Arab Republic and Soviet Russia. Lebanon asks the UN to stop the aid which is going from Syria lo the rebels who are trying to overthrow the pro-Western gov ernment of President Camillc Chamoun and Premier Sami Solh In an extremity. Lebanon i. prepared to ask the United States to give it military assistance, Secretary of State John Foster Dulles has pledged that this aid will be given, if necessary, includ ing troops. Soviet Russia is enragod at the idea of any UN or United States intervention, which it calls inter ference with internal Arab af fairs. Officially controlled Moscow newspapers have hinted darkly that Russia might send " volun teers" to aid the rebels. Hammarskiold returned to New York today from a peace-making visit to Lebanon and lo Kgvpl where he talked to United Arab Republic President Gamal Abdel Nasser. There seems to he a possibility that Hammarskiold has obtained promise from Nasser to see mat tne aid reacning tne rebels is stopped. ( Vanguard Rocket Plunges To Earth Again After Test CAPE CANAVKRAL. Fla. 'API Another "basketball" satellite was boosted into space by a Van guard rocket today. Then, like its two predecessors, the 20-inch, 214-pound sphere plunged back to earth. Failure of the Vanguard's sec ond stage to ignile was blamed by the Naval Research Labora tory. The 72-foot Navy rocket now has failed in five of its six tries. Us only success was chalked up March 17, when it launched the 3'2-pound "grapefruit" satellite, tiniest of the man-made moons circling the earth. Immediately in the wake of this latest failure came news from General Electric Co. that it is developing a new rocket engine capable of launching a satellite weighing as much as 20.000 pounds almost seven times hid- ger than the Soviet Sputnik 111. Yacht Party Plans Change HOLLYWOOD ifPH - Free- spending Rafael Trujilln Jr., 20 ; year-old Dominican Republic gen eral, has given up plans for a parly on his personal "man o( I war" in favor of a luxurious hotel soiree. Scene of the celebration, expect ed lo draw some of filmland's top ugurcs, was swucneci without ex planation Wednesday trom the ;!.V-fool Angclita riding at San Pedro in Los Angeles harbor. But, one fact now appeared cer tain. The generous general's blonde friend, actress Zsa Zsa iGabor. would be the hostess at the party July 8 at the Beverly Hilton Hotel. 7.sa Zsa's imitations lo an ex clusne list of l:W celebrities read: "I would like !o invito you to attend a party in honor of my dear friend, his excellency Gen. U.ilael Truiiuo Jr. at O'Escotficr of the Re.erly Hilton at 8:30 o'clock. Black tie." Signed, "Love. Zsa Z..n " When first planned, the party was to h:.e been a nautical af fair on the polished docks of the Angelitn. classed as a "man of war'' it equipped only with a line-throwing gun. The reon lor the time also has .-en changed. Orimnally, it was to have celebrated young Trujilln's graduation from the U.S. Army's Command and Gen eral Slatf School at Ft. Leaven worth. Kan. A hitch developed when Tru lillo. son of Dominican strongman Ratael Trujillo. received a 'cer tificate of attendance" only from the school because of absences i from cUmcs. Allen, in a hard-hitting speech before the annual Advertising As sociation of the nest convention at Vancouver, B. C, told the ad men present that "fifteen years from today one-third of your cli ents may be out of business." lie points out that seven well- known automobile names have dropped by the wayside in the past seven years: that 46 appli ance makers have either ceased production or have been bought up by the remaining nine large ones; that you'll find similar evi dence in all other product cate gories food, soaps, cosmetics toiletries, drugs, textiles, tobaccos, home furnishings, etc. The ones that survive know the one ' magical word "marketing." he says. "Marketing." says Allen, "is no Nasser denies that the UAR is sending any aid. He may not be carrying any personally across the border and there are even sug gestions that the Syrians are go ing farther than he wants them to. Anyway, the rebel movement is being strengthened if not en tirely kept alive, by the aid from Syria. The rebellion has been eoine on lor more than six weeks. Its background is that President Chamoun wants to change the constitution so that he can run for a second six-year term. The reb els want him to get out when his term ends in September. The United States, and its al lies, are all for the second term With Chamoun and Premier Solh in office, Lebanon's pro-Western position is assured. Nasser would like to see the rebels win. Regardless of the aid issue, the official Cairo radio is blaring out pro-rebel, anti-Cha moun propaganda day and night The fall of Chamoun would take Lebanon closer to, if not into, the grip of Nasser and thus strength en his hope of making himself the master of the Arab world Hammarskiold is trying to find a way to close the Lcbanon-Sv- rian frontier by moving in a UN supervisory lorce. If his proposal reached a vote in the UN Security Council, and Russia vetoed it, it would be nec essary to call an emergency ses sion of the assembly in which all UN countries are represented. A two-thirds majority would be nec essary for approval. When he left Beirut for New York Wednesday. Hammarskjold seemed quietly confident he will succeed, f or the moment, it is I all up to him. This engine, the company said, win generate from 500.000 to million pounds of thrust. This compares with 45,000 pounds for tne vanguard. Components of the engine now are being tested by the GE rocket engine section at Malta. N.Y. It will be powered by liquid oxygen and kerosene, the same fuels used m the first stage of the Van guard. The latest Vanguard blasted off at 12:01 a.m. after delays of 2'a Lours in the countdown. It was the third effort to get this par ticular rocket off its launching paa. Its first stage functioned nice! carrying the entire assembly to an aitituoc ot 3d miles before burn ing out at the proper moment. Rv then, it was out of sight in the v ionfla sky. Half an hour later, the Navy announced that the second stage, which houses the whole guidance nrain" ot the rocket, did not ic nile and so it did not achieve the necessary 300-mile altitude and the 18.0oo-mile-an-hour velocity required to put its satellite into orhit. "Records arc now being exam ined to determine the cause of the malfunction." said the Navy. The first two three-stage Van guards blew up. one just four feet off the launching pad and the oth er at 20,000 feet. The third launched Vanguard I. The fourth and fifth, carrying "basketball satellites, rushed into space but soon plunged hack. likwell I- GnercHrtee IHStrMtlM! MirdwMd ttmmm Sreae, Bir, ! r tb Tit mm cm fett vo evr mt4 i kir! Fritjay nJ Safer On Lucas Furnitarc 19S E. Main Business longer confined to that narrow definition of moving goods or services from the factory to the customer. Instead, the modern marketing concepts of progressive companies start with what the customer wants and needs and appraises the whole picture for profit poten tial. "And the whole picture begins with the customer and ends with the customer." He holds that hard-headed real ists in the business world realize that the U. S. is no longer on the verge of a new era. "We are al ready ten years into this new era." Here are some other observa tions by this marketing expert: the opportunity to make a wrong marketing decision is in creasing rapidly.' The price of a wrong decision is high and ris ing. Within the next 10 to 15 years the majority of Americans will live in 18 or 20 super cities. The great retail chains seem to have been out in front in antici pating such basic changes as pop ulation trends and retail store distribution. Mergers of major chains have resulted in 250 chains operating 18,000 supermarkets, representing more than $18 billion in sales. In Philadelphia, five chains do 66 per cent of all the grocery bus iness; in Milwaukee, four chains do 70 per cent; in Kansas City, six do 79 per cent, and in Denver, four do 81 per cent. the chains present a challenge to the private versus the national brand. Guesswork, personal opinion, and traditions will no longer keep a company in business. You need facts accurate, sensitive, clear, concise facts about your custom ers. That s why research is so im portant. . . and research must be predictive." The oldsters that seem to stand the test of time in the standard tabulation include many banks insurance companies, and a good sprinkling of top-notch firms in many other lines. I College Seniors Ponder Weighty Coffee Question PHILADELPHIA (AP) What's the fastest way to cool your cof fee, assuming you use milk or cream? Do you put the cream in right away, or hold off a bit? Is this academic? It was to start with. But not now. At Cornell University, in New York State, two cotiee-keen pro fessors fell to arguing these points Their talk was so intriguing that two seniors Robert L. Seidel, Cresskill. N.J., and Darwin A, Novak, East St. Louis. 111. re solved to get at the scientific truth about it. For their entire senior year, these two grappled with the poser, They came up with a 78-page paper, complete with formulae, graphs and a slew of higher mathematics. A brief abstract of their find ings tells you that coffee cools faster if the drinker waits a little while to pour in the milk or cream. The students found, under lab oratory conditions, that a cup of coffee takes 425 seconds to cool off enough to drink, if the milk or cream is put in at once. If you wait 310 seconds before adding milk or cream, however the coffee cools a minute and half faster than it does under the 1 can't-wait system. The students conceded that to some the rapid cooling of coffee borders on sacrilege. In Britain for example, the milk is heated before it meets the coffee. And the philosopher, in any land stands aghast at the guzzler of diluted brew that has lost Both warmth and flavor. Doctor Sends Star To Hospital NEW YORK (AP)-Actor Alfred Lunt, reported to have had a high fever for the past few days, was sent to a hospital last night by his physician. Lunt played yesterday's mat inee of the Broadway play "The Visit," in which he is costarred with his wife Lynn Fontanne. About an hour before last night's performance Lunt. 65. was sent to Now York Hospital. His part was taken hv understudy John Wise SILVER DOLLAR SPECIAL! Biltwell Platform Rockers le9. $19.51 Pfena TU 4-3 MM -wmmMtmmrm 'DENNIS THE MENACE" 'Tub thins i hate most is.. shoota' mv Star Expected Rough Time When He Entered Service By BOB THOMAS HOLLYWOOD (AP) What hap pens to a celebrity in the service? Some insight on this matter is given by Pvt. Russ Tamblyn, one of Hollywood's famous draftees. He was in town alter completing his basic training at Camp Rob erts, Calif. His next assignment; Ft. Sill, Okla. Russ expected a rough time when he entered the Army. But he had only one serious run-in, and that was with a corporal. He was told suddenly one weekend that he would have to stay on the post to act as company runner. "But I've got a girl coming to visit me, Russ protested. Thats tough luck, movie star, said the corporal. Russ excused himself and said he'd be right back. He wasn't. He kept the date with the girl. His reward: two weeks of extra duty. 'Otherwise, I didn't have any trouble," he said. 'T was gener ally treated just like any other soldier, which was the way I want ed it. Only Checking Says Senator WASHINGTON (AP) - Rep. Oren Harris ID-Ark), chairman of the House subcommittee which touched off the Sherman Adams controversy, says he was only checking on a question of policy when he wrote the Federal Com munications Commission recently. There was no personal involve ment, Harris said yesterday when questioned about a letter last month to FCC Chairman John C, Doerfer. Harris said he relayed to Doer fer an inquiry from B. J. Parrish of station KOTN in Pine Bluff, Ark., along with a request for a copy of the FCC's reply to Par rish and an explanation of com mission policy. In this case. Parrish protested an application by Jefferson Coun ty Rroadcasting System for a broadcasting license at Pine Bluff which he said already has three radio stations. The case is due for hearing July 1. Harris said Parrish is not a constituent of his but added that since he Harris is head of the committee which handles general legislation on communications "I asked for policies of the commis sion which I think I'm entitled to." Harris is chairman of both the House Commerce Committee and its subcommittee now checking on the government's independent regulatory agencies, such as the FCC. FINEST QUALITY MARTIN-SEN0UR -3000" Outside White House Paint 45 10W AS 4 PH easy-tc-apply self-cleaning lead-free long-lasting bright whit on coat cov CHICK THIS! MATUtlfl rijm --n)ftV Wam-9anotir "309" hs prow) it dMxIity ax) bMtrfy ye- tvm In led&i . . . mm s rvmfH htm -an4ma) C W ootlM 4ing preMtm wtti Mar-Snoar "300" Mmim PmA) W .mmm MkW W mmW M S 523 Main .rrs My The other fellows in my platoon were a little bit in awe for a while. Some of them asked for auto, graphs, mostly to send to their folks back home. But that wor off." Russ's latest picture, "High School Confidential," played tha base while he was there. But his outfit was restricted and couldn't attend. How did he find the Army train ing? Easy, he commented. I ex pected the physical part to be tough, but it was a breeze. Of course, 1 was in pretty good shape. 1 had just finished 'Tom Thumb,' in which I had to climb up walls and ascend a rope to the top of the stage. The part I hated about the Ar my was the fact that the training is geared to the slowest learner., The instructions are drilled into you over and over until it drives you nuts. They take four or five hours to show the platoon how to do a left face. The part I did like was getting to know the other guys. It was a great experience, and you get to know each other really well when you're living so close together. I only wish the friendships could last, hut we re all sent in different directions." LOGGER'S JAMBOREE CONTESTANTS REGISTER NOW! Register at Rodeo Headquarters 530 Main St. Next to Hal't Sport Shop Logger's Jamboree Free to Public Vet's Memorial Park June 28th 1 P.M. Klamath Basin Celebration Council fc GAU0N MARTEN SENOUR Phon. TU 4-5662
