PACE 2 A
HERALD ANT) NEWS. KLAMATH FALLS. OREGON
THURSDAY. JUNE 26. 195
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SOME LUCKY FAMILY will have this Deluxe Glasspar 14-foot Sport Lido boat, powered
with a Scott-Atwafer motor and a new Boat Tote trailer which are being given by the
Town and Country Merchants Association. Free boat tickets are available at all of the
Town and Country Shopping Center businesses. There it nothing to buy nor does the
winner need to be present to win the boat outfit. The winning number will be pub
lished in the Herald and News until the boat is claimed (if within e week I and if it
is unclaimed another winner will be selected. Winning number will be posted in the
store windows in the shopping center, also. Tickets may be deposited until the close
of Saturday's business day on July 5.
Cafe Operators
Sell Business
YREKA Lyman and Bess Wa
ters, who have owned and operated
the L & B Calc in Yroka for sev
eral years, recently sold the busi
ness to Louis and Alda Muzlum,
who have also purchased the Y
Motel, which they will operate in
connection with the cafe.
Muzlum was the manager of the
Traveler's Hole! at Dunsmuir for
10 years and managed the coffee
hop and dining room for 18 years.
The new owner states that he ex
pects lo spend between $25,000 and
$:I5,000 in the next two years in
an enlarging and remodeling pro
cram. He also plans to build a
small private dining room In the
restaurant which will eccommo-
date 25 to 30 guests.
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TV Plagued With Button
Pushers States Producer
NEW YORK (API-Television.
says producer Paul Gregory.
needs to get rid of its hysterical
button pushers."
They are major reasons why
programing exhibits timidity and
mediocrity, he feels.
A showman of relentless energy
who operates in the three worlds
of TV, theater and movies. Greg
ory is a provider of special pro
jects under contract to the CBS
network. His criticism is of other
than network representatives.
'A major complaint I've got Is
the areas of approval given to
some star and agency people, so
that things keep flactualing right
up to show time and you never
arc able to get what you want into
a mold that jells," he asserts.
"If TV is going to do big shows
in the future, then they've bloody
well got to keep such characters
away from the programs."
Although he doesn I) know how
or why such interference1 devel
oped, the dark-hrowed Gregory is
ready to start making some
changes of his own henceforth.
"For the first time I've read the
small print in a contract." he
says, and on shows from now on
1 m not going to bend.
I he creator during the past sev-
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exciting adventures of
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-CAMERON MITCHELL
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oral years of such TV specials as
The Came Mutiny Court Alar
tiai," "The Day Lincoln Was
Shot," "Three for Tonight" and
'Crescendo." Gregory is tentative
ly contemplating a spectacle for
late fall about the greats of filtri;
iana.
The idea struck him when he
became fascinated by the foot
prints which are embedded in the
sidewalk of Grauman's Chinese
Theater in Hollywood.
His plans however are subject
to swift change a Gregory tra
dition for he is currently plung
ing into Broadway work after an
interlude of moviemaking.
The screen production of "The
Naked and the Dead," having
been completed, he is bringing
"Marriage - Go-Round" starring
Charles Hoycr and Claudette Col
bert to Broadway this fall.
Cohorts Hit
By Professor
PORTLAND. Ore. (AP) Col
lege professors are largely re
sponsible, a college professor
says, for a shortage of competent
engineering faculties in U.S. uni
versities.
"By an attitude of self-pity and
public lamentation, they have con
vinced everybody, including the
seed for future crops, that college
teachers are downtrodden, under
privileged and underpaid," said
J. K. McKee of Pasadena,' Calif.
"Nothing could dn more to scare
away the potential young gradu
ate student who had hoped to go
into teaching," he told the Amer
ican Society of Civil Engineers
yesterday.
McKee is a sanitary engineering
professor at California Institute of
Technology.'
McKee said bright students
should be entranced by the sub
ject matter to become teachers,
lie added that engineoring teach
ers generally earn good salaries
and outside income is easy for
them to obtain.
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How Important Is Age Of
NEW YORK (LTD Business
experts are devoting considerable
study to determination of whether
the age of a business is important.
Hobert E. Allen, president of the
advertising firm of Fuller & Smith
& Ross, holds that the test of a
business these days is its ability
to do predictive research and
knows marketing operations.
standard & Poor in Us current
Outlook" devotes a large space
to the oldsters in business. The
oldest listed is Devoe & Raynolds.
314 years old. and the longest div
idend payer is bank of New York
which has paid dividends for
every one of the past 174 years
Standard holds that there are
so many other factors involved
that no definitive answer can be
given to the question: "Is long
business record important?
Dag Said Chief Hope For
Averting Lebanon Crisis
R rilAPI t M f,.f A VV , V . .l... el TTin i
Bv CHARLES M. .McCANS
L;PI Foreign News Analyst
The chief hope of heading off a
threatened international crisis ov
er Lebanon rests with United Na
tions Secretary General Dag Ham
marskjold. If Hammarskiold can find a
way to slop the flow of men and
weapons which are reaching the
Lebanese rebels from the Syrian
side of the frontier, all should be
well.
It he cannot, a very serious
situation will arise, involving the
United States, the Kgyptian-Syrian
United Arab Republic and Soviet
Russia.
Lebanon asks the UN to stop
the aid which is going from Syria
lo the rebels who are trying to
overthrow the pro-Western gov
ernment of President Camillc
Chamoun and Premier Sami Solh
In an extremity. Lebanon i.
prepared to ask the United States
to give it military assistance,
Secretary of State John Foster
Dulles has pledged that this aid
will be given, if necessary, includ
ing troops.
Soviet Russia is enragod at the
idea of any UN or United States
intervention, which it calls inter
ference with internal Arab af
fairs. Officially controlled Moscow
newspapers have hinted darkly
that Russia might send " volun
teers" to aid the rebels.
Hammarskiold returned to New
York today from a peace-making
visit to Lebanon and lo Kgvpl
where he talked to United Arab
Republic President Gamal Abdel
Nasser.
There seems to he a possibility
that Hammarskiold has obtained
promise from Nasser to see
mat tne aid reacning tne rebels
is stopped. (
Vanguard Rocket Plunges
To Earth Again After Test
CAPE CANAVKRAL. Fla. 'API
Another "basketball" satellite
was boosted into space by a Van
guard rocket today. Then, like its
two predecessors, the 20-inch,
214-pound sphere plunged back to
earth.
Failure of the Vanguard's sec
ond stage to ignile was blamed
by the Naval Research Labora
tory. The 72-foot Navy rocket now
has failed in five of its six tries.
Us only success was chalked up
March 17, when it launched the
3'2-pound "grapefruit" satellite,
tiniest of the man-made moons
circling the earth.
Immediately in the wake of
this latest failure came news from
General Electric Co. that it is
developing a new rocket engine
capable of launching a satellite
weighing as much as 20.000
pounds almost seven times hid-
ger than the Soviet Sputnik 111.
Yacht Party
Plans Change
HOLLYWOOD ifPH - Free-
spending Rafael Trujilln Jr., 20
; year-old Dominican Republic gen
eral, has given up plans for a
parly on his personal "man o(
I war" in favor of a luxurious hotel
soiree.
Scene of the celebration, expect
ed lo draw some of filmland's top
ugurcs, was swucneci without ex
planation Wednesday trom the
;!.V-fool Angclita riding at San
Pedro in Los Angeles harbor.
But, one fact now appeared cer
tain. The generous general's
blonde friend, actress Zsa Zsa
iGabor. would be the hostess at
the party July 8 at the Beverly
Hilton Hotel.
7.sa Zsa's imitations lo an ex
clusne list of l:W celebrities read:
"I would like !o invito you to
attend a party in honor of my
dear friend, his excellency Gen.
U.ilael Truiiuo Jr. at O'Escotficr
of the Re.erly Hilton at 8:30
o'clock. Black tie."
Signed, "Love. Zsa Z..n "
When first planned, the party
was to h:.e been a nautical af
fair on the polished docks of the
Angelitn. classed as a "man of
war'' it equipped only with a
line-throwing gun.
The reon lor the time also
has .-en changed. Orimnally, it
was to have celebrated young
Trujilln's graduation from the
U.S. Army's Command and Gen
eral Slatf School at Ft. Leaven
worth. Kan.
A hitch developed when Tru
lillo. son of Dominican strongman
Ratael Trujillo. received a 'cer
tificate of attendance" only from
the school because of absences
i from cUmcs.
Allen, in a hard-hitting speech
before the annual Advertising As
sociation of the nest convention
at Vancouver, B. C, told the ad
men present that "fifteen years
from today one-third of your cli
ents may be out of business."
lie points out that seven well-
known automobile names have
dropped by the wayside in the
past seven years: that 46 appli
ance makers have either ceased
production or have been bought
up by the remaining nine large
ones; that you'll find similar evi
dence in all other product cate
gories food, soaps, cosmetics
toiletries, drugs, textiles, tobaccos,
home furnishings, etc.
The ones that survive know the
one ' magical word "marketing."
he says.
"Marketing." says Allen, "is no
Nasser denies that the UAR is
sending any aid. He may not be
carrying any personally across the
border and there are even sug
gestions that the Syrians are go
ing farther than he wants them
to. Anyway, the rebel movement
is being strengthened if not en
tirely kept alive, by the aid from
Syria.
The rebellion has been eoine on
lor more than six weeks.
Its background is that President
Chamoun wants to change the
constitution so that he can run for
a second six-year term. The reb
els want him to get out when his
term ends in September.
The United States, and its al
lies, are all for the second term
With Chamoun and Premier Solh
in office, Lebanon's pro-Western
position is assured.
Nasser would like to see the
rebels win. Regardless of the aid
issue, the official Cairo radio is
blaring out pro-rebel, anti-Cha
moun propaganda day and night
The fall of Chamoun would take
Lebanon closer to, if not into, the
grip of Nasser and thus strength
en his hope of making himself the
master of the Arab world
Hammarskiold is trying to find
a way to close the Lcbanon-Sv-
rian frontier by moving in a UN
supervisory lorce.
If his proposal reached a vote
in the UN Security Council, and
Russia vetoed it, it would be nec
essary to call an emergency ses
sion of the assembly in which all
UN countries are represented. A
two-thirds majority would be nec
essary for approval.
When he left Beirut for New
York Wednesday. Hammarskjold
seemed quietly confident he will
succeed, f or the moment, it is
I all up to him.
This engine, the company said,
win generate from 500.000 to
million pounds of thrust. This
compares with 45,000 pounds for
tne vanguard.
Components of the engine now
are being tested by the GE rocket
engine section at Malta. N.Y. It
will be powered by liquid oxygen
and kerosene, the same fuels
used m the first stage of the Van
guard. The latest Vanguard blasted off
at 12:01 a.m. after delays of 2'a
Lours in the countdown. It was
the third effort to get this par
ticular rocket off its launching
paa.
Its first stage functioned nice!
carrying the entire assembly to an
aitituoc ot 3d miles before burn
ing out at the proper moment. Rv
then, it was out of sight in the
v ionfla sky.
Half an hour later, the Navy
announced that the second stage,
which houses the whole guidance
nrain" ot the rocket, did not ic
nile and so it did not achieve the
necessary 300-mile altitude and
the 18.0oo-mile-an-hour velocity
required to put its satellite into
orhit.
"Records arc now being exam
ined to determine the cause of
the malfunction." said the Navy.
The first two three-stage Van
guards blew up. one just four feet
off the launching pad and the oth
er at 20,000 feet. The third
launched Vanguard I. The fourth
and fifth, carrying "basketball
satellites, rushed into space but
soon plunged hack.
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Lucas Furnitarc
19S E. Main
Business
longer confined to that narrow
definition of moving goods or
services from the factory to the
customer.
Instead, the modern marketing
concepts of progressive companies
start with what the customer
wants and needs and appraises
the whole picture for profit poten
tial.
"And the whole picture begins
with the customer and ends with
the customer."
He holds that hard-headed real
ists in the business world realize
that the U. S. is no longer on the
verge of a new era. "We are al
ready ten years into this new
era."
Here are some other observa
tions by this marketing expert:
the opportunity to make a
wrong marketing decision is in
creasing rapidly.' The price of a
wrong decision is high and ris
ing. Within the next 10 to 15 years
the majority of Americans will
live in 18 or 20 super cities.
The great retail chains seem to
have been out in front in antici
pating such basic changes as pop
ulation trends and retail store
distribution.
Mergers of major chains have
resulted in 250 chains operating
18,000 supermarkets, representing
more than $18 billion in sales.
In Philadelphia, five chains do
66 per cent of all the grocery bus
iness; in Milwaukee, four chains
do 70 per cent; in Kansas City,
six do 79 per cent, and in Denver,
four do 81 per cent.
the chains present a challenge
to the private versus the national
brand.
Guesswork, personal opinion,
and traditions will no longer keep
a company in business. You need
facts accurate, sensitive, clear,
concise facts about your custom
ers. That s why research is so im
portant. . . and research must be
predictive."
The oldsters that seem to stand
the test of time in the standard
tabulation include many banks
insurance companies, and a good
sprinkling of top-notch firms in
many other lines. I
College Seniors
Ponder Weighty
Coffee Question
PHILADELPHIA (AP) What's
the fastest way to cool your cof
fee, assuming you use milk or
cream?
Do you put the cream in right
away, or hold off a bit?
Is this academic? It was to start
with. But not now.
At Cornell University, in New
York State, two cotiee-keen pro
fessors fell to arguing these points
Their talk was so intriguing that
two seniors Robert L. Seidel,
Cresskill. N.J., and Darwin A,
Novak, East St. Louis. 111. re
solved to get at the scientific
truth about it.
For their entire senior year,
these two grappled with the poser,
They came up with a 78-page
paper, complete with formulae,
graphs and a slew of higher
mathematics.
A brief abstract of their find
ings tells you that coffee cools
faster if the drinker waits a little
while to pour in the milk or
cream.
The students found, under lab
oratory conditions, that a cup of
coffee takes 425 seconds to cool
off enough to drink, if the milk or
cream is put in at once.
If you wait 310 seconds before
adding milk or cream, however
the coffee cools a minute and half
faster than it does under the 1
can't-wait system.
The students conceded that to
some the rapid cooling of coffee
borders on sacrilege. In Britain
for example, the milk is heated
before it meets the coffee. And
the philosopher, in any land
stands aghast at the guzzler of
diluted brew that has lost Both
warmth and flavor.
Doctor Sends
Star To Hospital
NEW YORK (AP)-Actor Alfred
Lunt, reported to have had a high
fever for the past few days, was
sent to a hospital last night by his
physician.
Lunt played yesterday's mat
inee of the Broadway play "The
Visit," in which he is costarred
with his wife Lynn Fontanne.
About an hour before last night's
performance Lunt. 65. was sent to
Now York Hospital. His part was
taken hv understudy John Wise
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Star Expected Rough Time
When He Entered Service
By BOB THOMAS
HOLLYWOOD (AP) What hap
pens to a celebrity in the service?
Some insight on this matter is
given by Pvt. Russ Tamblyn, one
of Hollywood's famous draftees.
He was in town alter completing
his basic training at Camp Rob
erts, Calif. His next assignment;
Ft. Sill, Okla.
Russ expected a rough time
when he entered the Army. But
he had only one serious run-in,
and that was with a corporal. He
was told suddenly one weekend
that he would have to stay on the
post to act as company runner.
"But I've got a girl coming to
visit me, Russ protested.
Thats tough luck, movie star,
said the corporal.
Russ excused himself and said
he'd be right back. He wasn't. He
kept the date with the girl. His
reward: two weeks of extra duty.
'Otherwise, I didn't have any
trouble," he said. 'T was gener
ally treated just like any other
soldier, which was the way I want
ed it.
Only Checking
Says Senator
WASHINGTON (AP) - Rep.
Oren Harris ID-Ark), chairman
of the House subcommittee which
touched off the Sherman Adams
controversy, says he was only
checking on a question of policy
when he wrote the Federal Com
munications Commission recently.
There was no personal involve
ment, Harris said yesterday when
questioned about a letter last
month to FCC Chairman John C,
Doerfer.
Harris said he relayed to Doer
fer an inquiry from B. J. Parrish
of station KOTN in Pine Bluff,
Ark., along with a request for a
copy of the FCC's reply to Par
rish and an explanation of com
mission policy.
In this case. Parrish protested
an application by Jefferson Coun
ty Rroadcasting System for a
broadcasting license at Pine Bluff
which he said already has three
radio stations. The case is due for
hearing July 1.
Harris said Parrish is not a
constituent of his but added that
since he Harris is head of the
committee which handles general
legislation on communications "I
asked for policies of the commis
sion which I think I'm entitled
to."
Harris is chairman of both the
House Commerce Committee and
its subcommittee now checking on
the government's independent
regulatory agencies, such as the
FCC.
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The other fellows in my platoon
were a little bit in awe for a while.
Some of them asked for auto,
graphs, mostly to send to their
folks back home. But that wor
off."
Russ's latest picture, "High
School Confidential," played tha
base while he was there. But his
outfit was restricted and couldn't
attend.
How did he find the Army train
ing?
Easy, he commented. I ex
pected the physical part to be
tough, but it was a breeze. Of
course, 1 was in pretty good shape.
1 had just finished 'Tom Thumb,'
in which I had to climb up walls
and ascend a rope to the top of
the stage.
The part I hated about the Ar
my was the fact that the training
is geared to the slowest learner.,
The instructions are drilled into
you over and over until it drives
you nuts. They take four or five
hours to show the platoon how to
do a left face.
The part I did like was getting
to know the other guys. It was a
great experience, and you get to
know each other really well when
you're living so close together. I
only wish the friendships could
last, hut we re all sent in different
directions."
LOGGER'S
JAMBOREE
CONTESTANTS
REGISTER
NOW!
Register at Rodeo
Headquarters
530 Main St.
Next to Hal't Sport Shop
Logger's Jamboree
Free to Public
Vet's Memorial Park
June 28th
1 P.M.
Klamath Basin Celebration
Council fc
GAU0N
MARTEN
SENOUR
Phon. TU 4-5662