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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 27, 1956)
V PAGE FOW HERALD AND NEWS. KLAMATH FALLS. OREGON FRIDAY. JANUARY 27. 195 - CV JL"f - All I COMPLETELY RESTYLED this year it the new Studebaker line led by the 1956 four-door sedan President pictured here. Bidding for recognition at the "biggest ears in the low-price mar kef," Studebaker's new passenger automobiles are the highest powered in their class with horse power ranging up to 210. The complete new lines include '16 models 12 in the President V8, Commander V8 and Champion sedans and station wagons, and four in a special line of sports-type ears." Top Power, MevvStyle Line Presented By Studebaker Biff new styling, top horsepower In- the low-price field, a new scries of high-performance 5-pas-senger sports-type cars, major en gineering advances and a record list of safety Innovations and Im provements are outstanding fea tures In the all-new line of Stude baker passenger cars for 1936. The new Studebaker models, bid ding for recognition as "the big gest cars In the low-price market." represent the auto Industry's only complete restyling in the volume low-price field for 1958. Presented by Studebaker also as the highest power In standard volume-produced cars In the low-price field is the new 210-horscpower President Classic four-door sedan. James J. Nance, president ol Studebaker - Packard Corporotion, in announcing the new models, pointed 'out that the new cars represent the first Studebaker line to be developed in accordance with the product and marketing philoso phies of the management of the new corporation. Century-old Stude baker and 65-year-old Packard were combined In October, 1954. to form the new full-lino company headed by Nance, who had put Packard on the comeback trail with anaggrcsslvo new product program "after becoming president in 1952. Markedly bigger In exterior ap pearance, the new Studebakcrs have greater room inside, and trunk room has been Increased by 20 per cent. The new design Is de scribed as a basic, advance with in auto industry trends at the same lime it heightens stude baker's reputation as postwar auto motive style leader. Mechanical Innovations include an advanced automatic transmis sionthe new Fllghtomatic; spe cial "safety-fin" brakes that in crease brake-drum cooling by 100 per cent to maintain non-fade ef ficiency when heavily used, and a new concept in speed indicators color-lighted "safety-eye" speed ometer. Studebaker's new lines Include 16 models 12 In the sedan and sta tion waiton series, and four in the volume-produced sports-type group. Heading the nine models In the sedan series Is the big President Classic four-door V8. The Classic model more than 17 feet long and luxury-styled throughout Is pow. cred by a new Sweepstakes 289-V8 engine with four-borrel carbure. tlon. Also powered by the Sweep stakes 289-V8 engine are two other sedans In the President serifs and the Plnchurst President station wagon. Commander sedans and the Pnrkview Commander station wag on feature the most powerful en gine ever offered In the Command er series the new Sweepstakes 2S9-V8 at 170 horsepower. Power kits, comprised of tour-barrel car buretlon and dual exhaust, will be available as optional equipment and will Increase the 259-VB horse power to 136. Champion sedans and the Pel- ham Champion station wagon have a newly improved 8wecpstakes 186 heavy-duty economy six engine, with 101 horsepower. These sharply increased powers combine with Studebaker's high horsepowcr-to-welght ratio the most favoroble In the industry to give the new sedans and station wagons outstanding new standards in acceleration, usable power lor both city and highway driving. and other vital performance factors, . The new President engine, with 289 cubic inch, displacement, de velops 292 foot pounds of torque at 2800 RPM, an oustanding torque ratine In the low-price field. The new Commander engine, with 259 cubic inch displacement, develops 2R0 foot pounds of torque at 2800 RPM. also a powerful rating In its price class. Harold E. Churchill, vice presi dent and manger of the Studebaker division, said that in all cars and trucks in the new Studebaker lines, "these performance factors are en gineered at peak levels for the power reserve and strength that assure ' maximum response and safety in the usable highway speed ranges, and long, durable mechan ical life." Despite their bigness and in creased power, all the new models are designed to continue the tradi tion of fuel economy leadership that has made Studebaker a percn nial winner in the Mobilgas Econ omy Run, Including the Grand Sweepstakes award in the past two contests. Studebaker's new President pas senger car series includes a four- door sedan and two-door sedan in addition to the Classic four-door model and the Pinehurst station wagon. The Commander and Chomplon series Include four-door sedans, two-door sedans and two door sedanets, and the Parkview and Pelham station wagons. The sedanets are the lower priced of the two-door sedan models. Studebaker Enlarges U. S. Sports Car Line In '56 Chevrolet Introduces Restylcd Corvette ':' :. " " jn aaV 1 1 I f I- 1 . ' -' J. , t r Chevrolet adds another rhnpler lo Its pioneering achievements with a new Corvette in iho Kport car Held. Among principal fenturos are a power-acliialed fabric top lift and a removable solid top, which like the body Is built of reinforced glass fiber plastic. The car has been completely rcstyled and offers either a manual or Powergllde transmission coupled to a V8 engine of 235 horsepower. In appearance the latest Corvette may be readily distinguished from previous models. Rear fenders sweep downward and the sides of the body carry a sculptured de pression. Exterior color choires list black, green, copper, red, blue and white, with the cockpit color keyed In beige or red. Auto Designers Say Women Want Picture Window Autos DETROIT Looking lino the "picture windows" of her modern automobile, a woman may see her "second living room." the answer lo an Interior decorating challenge greater than that presented In the smartest contemporary home. Just as the trend in homes has been toward n more open desiim. today's automobiles are more open But. from there on, they believe, a car designer's task becomes mere difficult, for he must strive to make similar materials look different and distinctive In perhaps three separate priced groups of cars, as in the caw of the un Chevrolet. Upholstery labrics must umn ever, wi'ii wrap-around Horn "ve a quality of "slldability" for uu ir.u winnows ana lewcr pil-,-asy entrance and exit by pa.sscn wevioiet acsigncrs say. ieis. Keying of colors must be Pirtnr a'inrfn.... -...i U wiuuuw walls of the contemporary home have clt'Pn U'nntnn Inn . u.n-n.-ru tun- sclousnesa of how furnishings ami tirh that the assnrhmnl B ,., i..ki will have a range of appeal to Milt individual tastes of hundreds ol thousands of customers men Kciousnesa 01 now (umtshings ami 1 ",'"!""c colcr schemes win look from theland women outnde. familiarly, designers sav.l Designers have accomplished all women want Interiors of their I " this In stvhng the Interiors of automobiles to show well through! Ulc 196 Chevrolets the greater window areas. They have come up with new u . c'xl,l"Ple' "' Point ou'.!'brlcs containing more nvlon and that the 1956 Chevrolet four-door " hii'h ncrrrntage of metallic vain sedan has approximately t w oVvlch is so popular In modem Ihlids more glass area than Its furniture upholslcrv. The varn Is counterpart of eight years gn Actually made of metal Placing maximum emphasis om One tvpe of fabric used in seals to, c.r mtenors look from ther.d b.cres.s ribeave ,n? e' 'rUr'hf.r "?to ' -'"''"Anmherng0' ZL L ""d "nlp'"P"-iy:is nenorated minute t0 help u Lh"t,b0'h '"'"'. '-"".n. passengers ,Lrf m ! r" .' " "'"',"'l'"' .0, l 111 bol hoi and cold face to simulate a cloth finish. Designers have called on manu facturers to turn out man-made fabrics with the exact dualities they need lo lit In perfectly with ine car and Its function. A ribbed pattern cloth with a prominent metallic thread predom inates in two of the groups of Chevrolets. A richer Datiern etmh oi i per cent ravon. broken bv a gold thread to mutch gold lntcr- iuis. appears In even the lowest priced group. Rugged but attrac- uvo cloths mil vinyls are blended jtogclher In station wagons. Interiors of all the 19 models In the 1956 line are color-keyed to uch exciting exterior paint' shadrs as Dusk Plum. Crocus Yellow. Dune and Adobe Beige. Twilight ; Turquoise, Matador Red. Nassau and Harbor Blue. Pinehurst, Sher wood and Laurel Green. Dawn Gray. Sierra Gold and India Ivory. BUCK ENG1NFS Buick s 1956 Special Is powered by one of the biggest engines of any car in its class. The high compression V-8 engine has a 322 cubic inch displacement, the same M'e as the engine in the Road master. Super and Century aeries. It develops 2?0 horsepower in the special and 255 horsepower In the other three series. er must work out n interior scheme with the utmost In eye appeal and must do it on a strict uuukm. cacn must select from ttealher. A slairv lrnr.n I like Icing on a cake, is u?ed as lopping on .seal bolsters. In sirart models, there is a back Kl'EL TANKS r.h,e g and boih TTXZ iicanaoie. Iaild saa(tc.5Ulclu.di 01. lmi a sur-( Special fuel tanks have been de signed lor 1956 Chevrolet station whkoiis t0 allow clearance lor a dual exhaust system and full use of the optional power package lhat develops top horsepower in the V8 engine. The first American-made line of sports-type cars were Introduced by the Studebaker-Packard Corpora tion In December in Studebaker dealerships across the country The 8ludebaker line of Hawks Will Dave lour models In the low price field, and will introduce a new concept In styling and "perform' nee to sports-type cars. Top mod el in ine line, tne uoiden Hawk, will have a 275-horsepower engine, making It the highest powered car In the low-price field for 1966. The long, low cars will be of fered In two hardtops and two coupes. All are five-passenger mod els, In line with Studebaker's tra dition of building family-size cars, yet are powered and equipped to meet the increasingly sports-minded car market. The Golden Hawk was designed to out-perform .any other production automobile. It brings a high pow ered luxury engine to production cars In the low-price class for the first time In Its V-8 engine, which has a displacement of 352 cubic inches, compression ratio of 9.S-1, and four-barrel carburetlon. En gines of this size and power only this year are becoming available In a few of the higher-priced lux ury cars. The Golden Hawk will have an extremely low center of gravity, the best front and rear weight distribution In its class, and the highest horsepower-to - weight ratio in the industry. James J. Nance, Studebaker Packard president, in announcing the new special line of Studebakers, said, "Since the formation of Stude baker and Packard Into a full-line company, our advanced product de velopment plans have Included the establishment of an Amertcan-made line of sports-type cars. Market stu dies have Indicated the growing de mand for these cars, not only by sports car fans, but also by fam ilies who want a 'hot' second car that will give them outstanding road performance without the sacrifice of riding comfort and Interior room." Companion cars to the Golden Hawk will be the Sky Hawk. hardtop model with a 210-horsepow-er VH engine: the Power Hawk with 170-horsepower V8 (or 185. horsepower with four-barrel carbu retlon): and, finally, one Hawk, the Flight Hawk coupe, will even have the economical six-cylinder engine, rated at 101 horsepower. The line of sports-type cars are In sharp conlrast to the new, big styling of the Studebaker standard models. Together, the company's lines have the only complete re styling In the volume low-price field lor lung. Introducing a new low silhouette to American styling, the Hawk line combines standard car comfort with sports car performance In a func tional design that la new on U.S. roads. The Hawks are less than five feel high, yet are 17 feet long. almost six feet wide. The hood ac cents length in its five-and-a-half leet irom windshield v grille. in keeping with the sports car theme, air intakes are at each side of the radiator-type grille. The com bination parking and directional sig nal lights are on top of the front fenders where they can also be a maneuvering guide. Fenders are high and long, thrust ing forward over the headlamps, with harmonizing wheel cutouts and lips. Sweeping horizontal lines are used in chrome trim and body side mouldings to emphasize length and to permit special, color effects in two-tone separations. 1--. y? - . y i L.. .-;.-.....'. .... , ........... "-,.,.'.. THE GOLDEN HAWK, top model in Studebaker's special line of sports-typ models, is the highest powered car in the low-price class for 1956. It has a 275-horsepower 352-cubic inch V-8 engine, developing 380 foot pounds of torque at 2800 revolutions per minute. It has four, barrel carburetlon and a compression ratio of 9.5-1. The 5-passenger model is 17 feet long, six feet wide, less than five feet high, in. sharp contrast with Studebaker's new standard models which have moved to a big design. Three other sports-type cars round out the special line, first full line to be introduced by an American auto manufacturer: the Sky Hawk, with a 2 10-horsepower V8 engine; Power Hawk with 1 70-horsepower V8; and the Flight Hawk with a 6-cylinder in-line economy engine of 101-horsepower. The Golden Hawk will have the Studebaker-Packard Ultramatic transmission as optional equipment, the other three models using the new Studebaker Flightomatic transmission. Instrument panel on the Golden Hawk will have a race car inspired dashboard panel which includes a tachometer and vacuum gauge. Equip ment includes new safety-fin brakes which minimize fade after successive stops, 1 2-volt bat tery electrical system, full range of optional power equipment, noise deadening haadlinings, and padded instrument panel. Special safety features include optional seat belts, tubeless tires, and safety door latches. It is sold by Juckeland Sales and Service. Qoooppopoooooooooooooooooooo Oh wStllhi tltoe stiair oif the shoI to yd o - v-v-Wi' ooooo ' I I immiiiniiini, , , """"t-ti n n cffA V . mocTJt , ' I &Z ' ' " 'Twi'ilvy'ytji rSSSSSS3SSasSS5"i ; w2eai I lk f . i " S'".t i JtM! S'jiMKiMtoi5SSE!S553SfiSSi I' i,1rvv Jll t saV s iTJ0LFlW$ imVmkJf '1- .a"e(awt5BBam-iaeii3i ' VA JlLuaW Tha tabuloua Ooldan Hawk, with aensatlonal 275-hp. Skypower Engine This is no mere World of Tomorrow "show" car. This is for real! You can drive it. You can buy it. With more power-per-pound than any other American car, this Golden Hawk is the most fabulous of the four great Studebaker Hawks first full line of family sports cars! True sports care in every way with sports car good looks and BIGGEST, MOST POWERFUL IN THE LOW PRICE FIELDI The Studebaker President Classic, with 210-hp. Sweepetakea Engine and 120!S' wheel baao. Ask for a demonstration today. low-slung sports car styling . . . undreamed-of reeponsiveness, .getaway, and readability. Yet, these are family cars, too. They carry iue adult passengers and their luggage in matchless Studebaker safety and comfort, with all the power assists you could want! 1 . ' Make a date to drive a Studebaker Golden Hawk, today! rpy mmmw, W THE BIG NEW CHOICE IN THE LOW PRICE FIELD!.! SEE IT AT YOUR STUDEBAKER DEALER, TODAY!
