Herald and news. (Klamath Falls, Or.) 1942-current, October 07, 1954, Image 6

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Herald and news., October 07, 1954, Page 6, Image 6

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Newspaper Page TextPAGE STX THURSDAY, OCTOBER 7, 1854 HERALD AND NEWS. KLAMATH FALLS. OREGO.V FRANK JENKIfiS BILL JENKINS Editor Managing Editor Entered u second class matter rt the post office at Kiaraath Fall, Ore., on August 20, 190S, under art of Coraress. March 8, iri9 MEMBKR Of THE ASSOCIATED PRESS The Associated Press u entitled exclusively to tne use for publication f all local trn printed Id tnis newspaper aa veil as all AP news. SLBSCBIPTIO SATES MAIL, BY CARRIER 1 Month S 1 35 1 Month f 1 35 Month a (50 Month 18 10 1 Year I11.G0 1 Tear U 20 CAUGHT IN THE ROUNDS By J AN HE U1LLIMONT (MiiS Willimont. .th her en:;r-l family, spent the wr in Santo Tomas fnternmer.t camp in Man-, iia. Now a hicrh stnool senior. Janice won firct prize tn an essa7 contest sponvred by the Adver j Using Federation of America thv year with he following arfcle on, What f Think About Advertii ing." She is -C?uht in t1. Rounds" while AddiAor cMebra '.. National r-iw-.r:aper Weeic on the i cab-rock flats. j Today advertising i recognized , as one of the mo-.t powerful in-) fluerwes in our social and econom-j Jr nyfltem. The everyday life of' all ' consumers is Iarsly affected by advertising in one form or an other, yet how man7 people take! the time to understand or analyze) advertising ftr,d it effects on thp! average consumer? I The dictionary define ''adver; tfftin?" a "any publicity intended to enhance the demand for partic-j uJar service and products." Be-j tides this commercial use of ad-, Vertisinj?, there is a lenciency loj use it in the ?ellin? of ideas, Ed-j neat Ion problems, political beliefs.) and religious creeda have been; taught through ad--; erdjir.fr. It ha.j aided the country In settling In-, dustrial dilutes by puttintr the is-j aue before the public, thereby en- li.stinsc tn forces of public opinio-: During World W,ir II, the govern-, ment encouraged people to save ' rather than to spend and to pro-j duce Instead of to consume. Ad-! vertlslng has definitely been anj asset to the democratic way of life. From the advertiser's viewpoint, advertising Is a method of selling' his products; from the consumer's viewpoint, it is a method of (tam ing useful Information which helps him in buying. Thus, unlets ad vertising has an educational val ue. It is very likely to fail in its telling purpose. Through advertising, the smart advertiser tries to nerve the pub lic w.th honet values He wanM the consumer to know the quali'y o' merchandise, the pnee, and the reason why hi product is better than his eomp2titor products. Many United States business firms um advertising to spread the sale and distribution of food products, to sell them at the lowest possible price, and to develop new domes tic or foreign marker. To the consumer, advertising mav sometimes reveal a new and bet'.er world of Iivirj?. Advertising g.ves the public information abo'it new articles and improvements. The average consun.er is con stantly striving to fin: n:w ways 0-" tretcmr.fr; hu dollar and adver tising makes more products avail able to more people at a lower cost. Some individuals beiieve that advertising is a burden on the con sumer. Instead of this, it fre quently effects indirect savings oi products sold to consumers oy makmir larger quantity, or mass prodjejion. Besides this, many people seek amusement and travel, all over the world, and advertising helps them choose the place where they may find enjoyment and health recreation at moderate or cheap prices. Education Li great' benefited bv the world of adverTising. Many, adults s,o to tne polls every year to vote.- but some have no ideal of what they are voting for. Ad-: verttsing helps these people to un-i dcrstand the sfovcrnr.?;i:.s affairs and other things pertaining to voting. There Is no way to estimate the; real benefits of advertising. These benefits are many times not ap preciated, except possibly by those people who live in other countries where buying is a long process, and where people use the barest necessities. Advertising has cer tainly simplified the process of buying in this country. They'll Do It Every Time WltfTS TIE DPBsficjcsj c. FLAVS A INTER RXS SCRP91SE0 e EVEX BffOeO IT-- fi WINTE9 RULES. V III I If TEE UPTuE 8J. I U FO? ABETTER , LIE CXAV, ) f By Jimmy Hatlo I9UA U4KL 1 I IS PURE ( rp5 s C A EETTH? LIE 15 rrTVfvry I i?JLSKEkWNr3 I TOPAy 4isD f I (-E'LLXJKEMS ( S-liSTOFPlND V 60 ASDOND IH ws uKDes- ) VwEAS S ml JAMES MARLOW Table's ckscftlcss. RU S-ThE - S z A 5CN euys in Evs?y fcjpeom- the ujrrs UJ.T TO VN'A U6E LOVE3INA. HAL BOYLE SAM DAWSON NEW YORK (Pi A price see- mand for black-and-white sets of saw Is starting off the- fall busi ness season with the consumer get ting a break here and there and facing a new drain on his pocket- book in other things. ail the talk about color sets being t on the way. This week a number of companies have announced boosts on black-and-white sets. Publicly, they cite Increased , .NEW YORK i.W The rift be tween Marilyn Monroe and Joe DiMaggio, thrown out at borne pi ,ue. Is certain to cause 50 mil lion self-appointed moralists to ai that old question; "What Is wrong with Hollywood marriages?" Bui the real puzzle isn't that so many film colony matings end up tn the divorce courts. The en during wonder is that so many people in Hollywood bother to get married at all. Mae West once observed, reviv ing a joke older than the bustle: 'Marriage is a great institution but who wants to Jive in an institution?" The divorce statistics obviously prove that scores of film stars don't actually want to live in this Institution. They merely want vis iting privileges. They go in and oui of marriage as it suits their convenience. Hollywood is a factory that for 40 years has been largely devoted to the manufacture of implausible celluloid fairy tales rn which a pauper can marry a princess and any smart working girl can land a millionaire. The formula behind most plots jo simple and changeless: Boy j meets girl; there is a problem that ; keeps them apart; they solve the 'problem: bov and eirl then clinch in a fadeout that is a prelude to endless blkvs. I That is the main thing the hap fpy ending. I The trouble with many delvers in the Hollywood vineyard is that i they come to believe in the plots j they act out. They feel uncon Isiously that if they just marry 'all their high-tension woes will be over, and they will have put the ' last great reel of their lives In : the can happiness, j They sometimes think of mar iriages as they do a sleeping pill i something to calm them down. ! But marriage doesn't ordinarily I work that way. As countless thou- sands of ministers patiently preach. 'Marriage isn't a. happy ending it is only a happy begin ning." ! Contrary to the sugar-coated ifairy tales about life it offers for iaale to the public, Hollywood it ; self is a pretty rugged jungle ruled by a financial and social ;ca?te system nearly as inflexible as tnat of oid India. i A convenuonai type marrutM simply isn't suitable fcr many who are caught up in thia benzedrine-paced tempo ot nervsoa wor ry and success worship. What Hollywood needs is a new typt of marnaze tn fact, several ; types of mamaze mare adiped !to its needs, such, as: 1. The Publicity Marriage. Great for two starlets who can't get their names in the paper any .other way. Alo fine, far aging stars who need to let the public know they are still alive. I 2. The Multiple or Mass Mar 'riage. This is useful for up to five actors and five actresses who are : all, sooner or later, going to swap ja r o un d' anyway. By marrying each otoher all at once they could save future divorce costs and al- jso have to pay only for a single ,big wedding celebration. j 3. The Contingent Marriage. Un der this arrangement if either per- lormer gets better billing than the other, he or she is automatically irce to snucr oir the unfortunate artner as excess cargo. Marriages such as these would bring a realism to its marital re 'lalioru that Hollywood sadly needs. Some might argue that Hollywood should re-institute the I custom of trial marriages, but this is unnecessary. j Marriage is a trial, anywhere, i under the best of circumstances, WASHINGTON '.4 In a special message to Congress last January on labor problems. President Ei senhower urged the lawmakers to make a tnorough study" of union aeiiare pension funds. He proposed this with the id a that Congress, aiter in mveiUgi non. might pass "suca legislation as will protect and conserve those Uinds for the millions of working men and women who are the benij-j Uciaries. " How many weliare funds are 1 there in the L'mttfd ijfites No one' around Washington cuuiii Iht tomx with the aaswer How jmch mtnwv j is there in thes Weil an fuitus'. ; No one fc!uw uia: uiUier. But H 'sl va the QiiUuus. j Beiore tile PrMueit -ti(t is aiessaff to iie CupUul there had been, aumenjiw Ui;i6uus from manamtfnt aiid rmmtovrs oi Con, ns thus sued mus -thiulii ha public superviMuit. similar to in junacs rwuj; u:uns new in tfflect. . 5ome scutwreit uivijiiLiifitiuoy, ourucuiarlv oy uie state yt Jt'w Yuri, hiive iu:i;ovtfrtd evidence ot some mishanuJjLiir ot weilire iunis ly uniun member. Pyr ?saajpie: Unijua members on. a beard or truscees aaauaxiter :nn a rued chiClura: up bls leaiti auM esTjenses a Florida vacation asd a iirii-prx-ed car. wi-h Jse money for the expenses cormna: out ox the fucd they admjiistered. Cccaress took up. th President's suirjiescicn. and sec up two special labor subcommittees, one in toe Senate and one in the House, to arvestate weiiare funds. The work of these committees may not be completed for a year or more. That would make new legislation covering welfare funds seem unlikely for a couple cf years. But meantime the big labor or ganizations, the AFX and the CIO, have become deeply concerned about the problem. The AFL has oifered to help in writing a law regulating welfare funds. Its president, George Meany, announced the AFL Exec utive Council has ordered a yearl; audit of all its affiliated unions finances, including weltare funds. And this week the CIO Execu tive Board: , 1. Created a standing committee I to search out any irregular hand ling, of union welfare funds and to throw out any racketeers dis covered. 3. Pledged cooperation with fed eral and state investigators and 4id that if additional legislation is found 'necessary, as Eisenhower suggested, the CIO wiii support :t The AFL and CIO have good reason for wanting to keep their member union's hands clean in admin: teinrerlguiw.nadcfeers aoumnistering welfare funds, cre ated for the benefit ot millions uf oryaized workers. Maoy ? these funds, probably the v36 ma.'onty, have been set up thruuya negotiation, and agree meut between unions tnd employ ers in collective bargaining. Unless they can, be protected attest the raids of thieves cr racketeers, Conifress might decide to pass a law torbiddiOjf any collec tive bargaining for wvliare funds at all. These funds take various forms, riingtng from pension to hospital and surgical care. BURNS CAMDEN. N J. '.f The old iLirfcet Street ferry building, re cently converted into a produce market and auction house, burned to the ground last nubt. Damage was estimated at $100,000. Tne stubborn blaze, fanned by strong winds blowing in off the Delaware River, broucnt out vir- tus'iy all of Camden's fire-fighting ef-;ment and two fireboats from Philadelphia, across the river from Camden. Poet's Corner FOR RESEARCH WORKERS Br Orplu, Calllaa Can you find a borne Either near or far. That hasn't been mortgaged To buy a car. SCHOOL BOX'S COMPLEXION Br Orsha. CalUaa At the end of the summer We doubt If rou can TeU which Is the dirt And which Is the tan. ML'SIC FOB THE OLD HUNTER Br Orsha. Collins He was far to old to follow the chase Yt he loved the thrilling sound That came ringing down tht canyon: The cry of the old lead hound. ' i For Retirement Income It's The EQUITABLE And JOHN U HOUSTON AGREE MANILA ( The representatives of Britain. France and Australia advised Philippine Vice President Carlos P. Garcia today that their governments "in all likelihood will ratify" the Southeast Asia Defense Treaty signed at Manila last month, a Foreign Office spokes man said. QUICKIES By Ken Reynold! raw "... I mlrht aa well use a Herald A Newa Want Ad saw I've lost my golf bag too!" Food price changes, whenever manufacturing coats. Privately, there are any, usually favor the consumer. Ihn Is as it should oe at the time of harvest and plenty. But m several past autumns the momentum of Inflation kept food prices going up when they should be esslng. There are less attractive trends some say the sales outlook Is so good now that they feel they can Increase their profit martins with out disturbing the market. Tire prices continue to strain at the leash on the up side. A leading maker Is raising by 5 to 8 per cent the prices on some of Its tube- Jn some other fields. Here are a less passenger car tires. It pre few price hikes made this week or : diets the price trend will soon announced for the near future: Ispread to all makes and be fol- ruel oil and kerosene prices are lowed by most companies starting up at wholesale, especially In the Northeast, where their con- aumpllon Is the greatest. Produ The price of natural rubber Is on the way up too. And this won't help hold the price of tires down ccrs have supplies well In hand and anv. cite production and distribution j These price changes arc going on cwts as the reason for the hikes, j acainst a background of fairly mwi. uiev are maaing up in a Istaoie commodity prices In gener- measure for an easing In whole sale gasoline prices. The price see-saw marks the seasonal switch from high demand for gasoline to high demand for heating fuels. Television set makers are re versing their price trends. Sets were being marked down only a short lime tiro as manufacturers worried about the effect on de al. Take all commodities together and the averae price has varied only slightly for about two years. Food prices at wholesale, how ever, are tending to the downside Just now. If Utile of this showi up at the grocery, the food processors explain that all handling costs arc up, offsetting the drop In prices at the farm. GQQC? GOD i 4 V aII . PjuI Palltrion ii doing the job Ihe people of Oregon nan done. He ii giving Oregon frtih. v igorout Icailervhip lhj reople lite and completely liuit. I'nder P.iiUrion'i lead- rthip Oregon's budget it bal anced. Highway contiruciton Ii on a sound 5 eir program. Ht has initialed a practical and workable plan lo promoit industrial growih and to ere ale more jobs. He is truly i nrkmf governor. limited j FACTORY TO YOU OFFER! I I Complete Hollywood s 1 Box Sorina TWIM RFn I save & 1 Mattress fe a "! -'guaranteed LiM TO . . . 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