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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Feb. 26, 1954)
FRIDAY, FEBRUARY 26, 1954 HERALD AND NEWS. KLAMATH FALLS. OREGON PAGE SEVEN t r , ; ' . -; T'l T."' ' m ' " &-- -..- '' u mi sV , ' 1 J I ! THE THUNDERBIMD, a new kind of car combining high performance with the com fort, convenience and safety of a conventional model, has been added to the Ford line. The Thunderbird has a powerful 160 h.p. Y-block V-8 engine and its low, graceful body is of all-steel; construction. Equipped with a convertible cloth top which folds completely out of sight behind the; rear scat, the Thunderbird can be purchased with a special composition hardtop, making it a com plete all-weather car. Its overall height is 51.5 inches nearly a foot lower than the 1954 Ford sedan yet it has only slightly less road clearance. Most of its major parts are interchangeable with Ford's . regular line of cars. The Thunderbird is scheduled for production by Ford Division next fall. ' New Steering Principles Incorporated In Fords The 1954 Ford's "fine car" tide is the result of a completely new chassis combination. Ball-joint front suspension the greatest advance in chassis design in 20 years-has been added by Ford engineers to the new frame, shock mounts and front stabilizer. "Only Ford in the high volume field has this modern ball-Joint sus pension. It provides a better ride, makes steering easier, reduces road noise and retains the new-car feel longer than old-fashioned king-pin front suspension," explains L. W. Hmead, Ford Division general sales manager. Benefits of the new ball-joint sus pension listed by Ford engineers Include: Easier steering due ; to easier movement of sealed anti-friction ball Joints. ;- . -. Smoother quieter running on rough roads with reduced road shock since front wheels travel up and down farther on free-action ball hearings. Greater directional stability, be cause sprlng-Ionded ball Joints re duce wear and maintain uniform steering control. Lower maintenance costs, since wheels stay in alignment, with less tire wear; ball Joints' have only four lubrication points instead of sixteen in older systems. A new symmetrical steering link age works with bail-Joint suspen sion to make steering easier at all speeds and to provide greater sta bility am improved nantumg. me linkage is combined with Ford's gear assembly, ana employes a lower stecrtne ratio of 25.3 to 1. Another new element in the front end is Ford's link-type stabilizer, a. three-piece design which reduces car tilt on turns and helps keep the car on an even keel on all road surlaces. For 20 years, Ford engineers point out, there has been no basic change In the king-pin suspension design. It still is used in most cars today. In the 1954 Ford, the simplified modern suspension has one-piece spindle-support arms attached by ball-joints to upper and lower con trol arms. The distance between hall-joints is greater than the dis tance between king-pin bearings of older suspensions, reducing bearing loads and friction. The ball-joints have specially shaped scats which will not bind. They are completely sealed against water and dirt. Because they are spring-loaded, the ball-Joints com pensate automatically for wear and provide the proper amount of fric tion to make handling easier. Large rubber bushings in the up per and lower control arm bear ings eliminate wear and help to in sulate the car frame from road fhock. Front wheels can be accur ately aligned by use of shims at up per control arm mounting bolts a much simpler method than in older suspensions. Ball-joint suspension assures long er car lite by elimination of 12 wearing points six on each aide of the car. This permits elimina tion of 12 lubrication fittings, and cuts the number of fittings from 16 to four. Other factors contributing to the 1954 Ford's greatly, improved ride include: New front and rear shock absorb ers give more complete control, es pecially on rough roads. new s-ieal rear springs nave in serts between the tips of all leaves to control friction ana proauce smooth, uniform riding quality. The Inserts, together with rubDer snact le and bracket bushings, eliminate the need for rear suspension lubri. cation. New engine mounts, Including a special "steady rest" rubber mount- big between the engine and the frame front cross-member engine vibration and contribution to pas senger comfort. The new front stabilizer, which is attached far out on the front sus pension lower control arms makes the car easier to handle on rough roads and sharp turns. Ford Offers New Engine, Steering AUTO DRIVE Chevrolet is the first auto maker to have equipped more than a half million passenger cars witn auto matic transmissions In a single year. i irnrrl Division and Ford dealers, are presenting a broadened line of passenger cars this year, with 14 body styles and choice of.two new V-8 or g-cylinder einglnes in all lines. The '54 models offer seven features exclusive wltn rora m me high volume field: n An entirely new 130-n.p. y-block V-8 engine with overhead valves. (2) A new 115-h.p. I-block Mile age Maker Six engine, noted for economy. (3) Ball Joint front suspension, rhir.h Ford engineers call the Lgreatest advance In front suspen sion in 20 years. (4) The skyliner an entirely new hardtop model with tinted, trans parent plastic roof over the driving compartment. iRi a smart new Ford Sunllner convertible with an optional trans parent plastic panel available in the top over the front seat to pro vide overhead visibility when the ton Is In nlace. (6) Four new power-operated driving assists: power brakes, pow er steering, 4-way power seat, power-lift windows. (7i Fordomatlc transmission. Th two new Ford engines for 1954 the Y-block V-8 and the I-block Mileage Maker Six have been under development for the nast six vears," L. D. Crusoe, vice-president Ford Motor Com pany and general manager of Ford Division says. By adding four new power-oper ated driving assists as optional equipment. Ford has brougbt to the nign-voiume neia an ine arivuig aids formerly found only on high priced cars, Master - guide power steering, available on the entire Ford car line, reduces steering effort by as much as 15 per cent. Ford power steering operates through n hydraulic steering linkage and greatly increases car maneuver ability In parking or turning tight corners, yet retains "road icei" tor better highway control. A special convenience feature for families in which more than one person drives the car Is Ford's four-way power seat, which per mits up-and-down as well as front- and-back adjustment of the front seat. The power seat also is a safety feature, permitting drivers to change their posture and relax while on long trips. Power window lifts permit pas sengers to open and close Ford windows Is at the driver's side, and individual controls are pro vided below other windows. Ford's "Swift Sure" power brakes reduce pedal pressure up to one third for greater safety and Un proved car control. All these optional features are available on the Ford line at mod erate added cost. Rambler Sedan New Model Nash Motors have announced Its new low-priced 1954 Rambler Club sedan, a two-door deluxe moaei with a factory delivered price of 51,550.00. According to H. C. Doss, vice president in charge of sales, the Rambler deluxe sedan oilers a new body style to the Rambler line, which now includes a four door sedan. Country Club hardtop and both two-and four-door station wagon models. The new five passenger Rambler model offers gasoline economy up to 30 miles per gallon, perlorm ance. comfort and ease of hand ling, with the continental styling of Pinin Farina, renowned European custom body designer, Doss said. The Rambler Club sedan has a large rear window, curved one- piece windshield, and large side windows for all-around visibility. It features unitized "alrflyte" con struction, in which body and frame are one welded unit, and Is avail able In 14 standard solid colors. and 14 optional two-tone combina tions. O 2 THE LONGER, SPEEDIER look of this new 1954 Ford Crestline Sunliner is enhanced by new grille, headlamp and front fender design and the new, car-length chrome molding along the body. Ford, which leads all cars in con vertible sales, offers interiors of new two-tone pleated vinyl upholstery over foam-rubber padded seats. New non fading, non- shrinking tops come in four harmonizing colors. Power options include either Ford's new 130-h.p.' Y-block V-8 engine or the new 115-h.p. I-block Six. POWERGLIDE Chevrolet has built more than 1,500,000 Powerglides since the au tomatic transmission was Intro duced on 1950 models. TRANSPARENT HOOD Ford's new Astra-dial speedo meter, mounted at eye level on the control panel, has a transparent hood at the back for daylight light ing. The new design makes driv ing safer because the driver's eyes are off the road for a shorter time when he checks his speed, . NEW ENGINE Ford's hew 130-h.p. Y-block pas senger car engine Is up 20 horse power over the 1953 L-head V-8 engine, while the 1954 Ford I-block Mileage Maker Six engine bas 115 brake horsepower as compared with 101-h.p, In the 1953 BIX. - Chevrolet tells Engine Growth Chevrolet's 1954 Powergllde en gine, producing 125 horsepower with a compression ratio of 7.5 tc 1, represents the latest advance In an automotive engineering De velopment that has been continu ous since the early days of the company. Tlie early engine, for instance, while it represented the best pos sible design of its time and Incorp orated the valvc-in-head principle which has been featured ever since, developed a mere 24 horsepower. It was a four-cylinder plant which did a satisfactory Job for more than 5 million vehicles. Until the six-cylinder engine was introduced in 1929 the Chevrolet engineering staff made constant studies, which resulted each year in modifications of the original de sign. The end result was an en gine with two more cylinders pro ducing almost twice as much power. The first six-cylinder engine car ried a horsepower rating of 46 and featured a smoothness that was a vast improvement over the obso leted four. It was capable of oper ating at higher revolutions per min ute and still maintain the economy factor that has been Chevrolet's pride. Today, redesigned, modified and improved, the engine available In Chevrolet passenger cars de velops two and one-half times the horsepower with even greater ef liclcncy. DUAL EXHAUST ' One of the features on Uie Chrysler New Yorker Deluxe and Imperial models, which resulted in the production of 235 horsepower. Is a dual exhaust system using two mufflers to reduce back pressure and Improve silencing. r TIME FOR CHANGE, SAY CAR MAKERS ifwrtarf , ) ..... Hr-fii.'np---, ', Vi.r; It's lime for a change in lleenM U( as veil as automobiles as (he new . pwiseiiiier car model seawn rearhea ill peak. The 19",4 Mate plalea, s;a t herrolcl, will furnih the (nil lonfh or ap-to-the-miitale styling far its blest pueenfer ear Rite. Horn is worl" h more 9 KLAMATH FALLS CARVALCADE February 27 and 28 - Armory Check all these fine car features! Again this year, all eyes are on the stunning new 1954 Ford. Its long, low Crestmark body continues to set the styling trend . . ; its completely new interiors are a decorator's dream come true! Its new Ball-Joint Front Suspension is the greatest advance in chassis design in 20 years. And Ford's new deep-block Six and V-8 are the most modern high-compression, low friction' engines in the industry. All in all, you get America's low-priced fine cat when you choose the 1954 Ford. With the greatest engine advances since the original Ford V-8 1 NEW 115-h.p. I-ILOCK SIX like the V-8, this new Six hai .deep-block bvHd for greater rigidity and mootmeii. Also you get low-friction dtiign, modem manifolding, high-turbulence combustion chambers for more "Go." NEW 130-h.p. Y-I10CK V-l k new deep-block build pays off 'm greater rigidity. And that plus Ford's new 5-bearing crankshaft and low-friction d ' sign results in quieter, smoother operation , , . longer engine life. r-fcri- J Vihi J With a dividetid of Ball-Joint Front Suspension! Simple, seakd ball-jointsl replace con ventional hinge-like joints used in most other cars. This compact new system allows greater up and down wheel travel for a smoother ride . . . helps keep front wheels in true alignment for consistently , 'easy handling. Plus 5 optional power assists! These line-car power options are available in Ford at extra cost. You. can have Master-Guide power steering, Swift Sure Power Brakes, , a 4-Way Power .Front Seat, Fordomatic Drive (or Overdrive) and Power-Lift Windows! With 3 new lines , . . 14 body styles! , Within Ford's 3 lines of fine cars Mainline, See it at the Auto Show. Test Drive it at your Ford Customline and Crestline is a car designed Dealer's. Prove to yourself, Ford's worth more and powered to your tastes and requirements. when you buy it, worth mote when you sell it. Gome in and Value -Check the FORD P.D.AA BALSIGER MOTOR CO. Main at Esplanade Phone 3121
